1

Assignment: - Case Study Analysis

Submitted by: - Kuljeet Singh Mann

Student ID: - 21085770

Global Business Management (Semester 3rd)

GBM 308 (Business Analytics and Data Strategy)

Instructor: - Prof. Nidal kotob

Date of Submission: - March 28, 2023

1.

5 star hotel
21-Dec 22-Dec 23-Dec 24-Dec 25-Dec 26-Dec 27-Dec 28-Dec
29-Dec 30-Dec 31-Dec 01-Jan 02-Jan 03-Jan 04-Jan 05-Jan

68
65

65
63
63

63

63
60

60
58

58

58

58
56

56
55
55
53

53
52
47

47

47
46

43

43
42

42
40

40

40

40
39

39
37

37

37

37

37
36
35

35

35
31

31
30
25
23

Gold Si l ver B ro n ze

The chart shows the trend of gold, silver, and bronze medal counts over time. In this chart,

the Y-axis represents the date from December 21, 2022, to January 5, 2023. The X-axis

represents the medal count for each category: Gold, Silver, and Bronze. The chart shows that

the bronze medal count is consistently the highest, followed by Silver, and then Gold.

2. Gold

Mean 35.5625

Standard Error 1.578419

Median 36

Mode 35

Standard Deviation 6.313676

Sample Variance 39.8625

Kurtosis -0.21932

Skewness -0.47979

Range 23

Minimum 23

Maximum 46

Sum 569

Count 16

Largest (2) 42

Smallest (2) 25

Silver

Mean 44.5625

Standard Error 1.848352

Median 43

Mode 37

Standard Deviation 7.393409

Sample Variance 54.6625

Kurtosis -1.07247

Skewness 0.560389

Range 22

Minimum 36

Maximum 58

Sum 713

Count 16

Largest (2) 55
 4

Smallest (2) 37

Bronze

Mean 60.0625

Standard Error 1.130887

Median 60

Mode 63

Standard Deviation 4.523549

Sample Variance 20.4625

Kurtosis -0.67052

Skewness -0.16014

Range 16

Minimum 52

Maximum 68

Sum 961

Count 16

Largest (2) 65

Smallest (2) 53
 5

3. A)

Gold Silver Bronze

21-Dec 25 36 52

22-Dec 23 37 56

23-Dec 35 39 58

24-Dec 31 40 63

25-Dec 30 37 60

26-Dec 40 43 63

27-Dec 35 47 68

28-Dec 37 58 65

29-Dec 42 55 63

30-Dec 40 47 58

31-Dec 46 55 60

1-Jan 42 53 65

2-Jan 40 47 63

3-Jan 37 43 63

4-Jan 35 39 56

5-Jan 31 37 53

Total 538 713 961

the total number of guests who stayed at the hotel during the holiday season is 538 + 713 + 961

= 2212.

B)
 6

It is clearly seen in the last part, the bronze suit has the highest demand during the

holiday season during the period from December 21, 2022, to January 5, 2023, followed by the

silver suit and then the gold suit.

C)

The average number of bronze suites booked = the Total number of guests who stayed

in the bronze suite / Number of days in the holiday season Average number of Bronze suites

booked = 961 / 16 Average number of Bronze suites booked = 60.0625

So, on average, approximately 60.0625 Bronze suites were booked per day during the holiday

season.

4.

A. A. It can be helpful to investigate the factors that led to the variations over time. If the

data reveal a distinct pattern or trend, the management of the hotel might alter their

services or operations to better meet the requirements of their guests.

B. The research on medal counts reveals that bronze suites are in high demand. The

management of the hotel may decide to modify its pricing and marketing strategies to

better advertise and profit from the popularity of the bronze suites.

C. The larger fluctuation of silver medal tallies in comparison to other medal categories may

suggest that Silver suite demand is less steady than that of other suites. The hotel's

management would benefit from investigating the reasons behind this fluctuation and

making the necessary adjustments to its pricing and marketing plans.

D. Finally, it is essential to keep in mind that the data presented only covers a brief period

of time. to acquire a deeper comprehension of the hotel's operations and services.

References

1. Case Study. (n.d.). Brightspace.

https://trioscollege.brightspace.com/d2l/le/content/46344/viewContent/2104807/View