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This third edition of British Culture is the complete introduction to culture and
the arts in Britain today. Extensively illustrated and offering a wider range of
topics than ever before, David P. Christopher identifies and analyses key areas in
language, literature, film, TV, social media, popular music, sport and other fields,
setting each one in a clear, historical context.
British Culture enables students of British society to understand and enjoy a
fascinating range of contemporary arts through an examination of current trends,
such as the influence of business and commerce, the effects of globalisation and
the spread of digital communications. This new edition features:
• fully revised and updated chapters analysing a range of key areas within British
culture;
• new chapters on cyberculture, cultural heritage and festivals;
• extracts from novels and plays.
This student-friendly edition also strengthens reading and study skills through
follow-up activities, weblinks and suggestions for further research, available on
its companion website.
David P. Christopher’s book is an engaging analysis of contemporary life and arts
and, together with its companion website (www.routledge.com/cw/christopher), is
essential reading for every student of modern Britain.
David P. Christopher
Third edition published 2015
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
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711 Third Avenue, New York, NY 10017
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2015 David Christopher
The right of David Christopher to be identified as author of this work
has been asserted by him in accordance with sections 77 and 78 of the
Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced
or utilised in any form or by any electronic, mechanical, or other means,
now known or hereafter invented, including photocopying and recording,
or in any information storage or retrieval system, without permission in
writing from the publishers.
Trademark notice: Product or corporate names may be trademarks or
registered trademarks, and are used only for identification and explanation
without intent to infringe.
First edition published by Routledge 1999
Second edition published by Routledge 2006
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data
Christopher, David, 1958–
British culture : an introduction / David P. Christopher. – Third edition.
pages cm
Includes bibliographical references and index.
1. Great Britain—Civilization—20th century. 2. Great Britain—
Civilization—21st century. 3. Popular culture—Great Britain—
History—20th century. 4. Popular culture—Great Britain—
History—21st century. I. Title.
DA566.4.C46 2015
941.082—dc23
2014042160
ISBN: 978-0-415-81082-1 (hbk)
ISBN: 978-0-415-81085-2 (pbk)
ISBN: 978-1-315-73724-9 (ebk)
Typeset in Goudy
by Apex CoVantage, LLC
For Alex
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Contents
2 Language in culture 31
3 Cyberculture 48
5 Literature 85
6 Theatre 115
7 Cinema 138
11 Sport 264
Glossary 309
Index 315
Illustrations
Figures
1.1 A souvenir from English football’s greatest day, the 1966 World
Cup Final. A final united ‘hurrah’ before the strife of the 1970s
and 1980s. 8
1.2 A view of the Docklands financial district; temples of Mammon
and symbols of the 1980s, seen across the River Thames from
the ship Cutty Sark in Greenwich. 15
1.3 ‘Tent City’, which was set up outside St Paul’s Cathedral to
protest against economic inequality and the lack of affordable
housing in the UK in 2011–12. 22
1.4 The Sun newspaper, possibly Mrs Thatcher’s greatest ally during
her time as Prime Minister, says goodbye in April 2012. 25
2.1 A cartoon in the satirical magazine Punch of 1932 illustrates
sociolinguistic change in rural areas following the advent of radio.
Some villagers have begun copying the ‘BBC accent’, believing it
superior. The elderly man in the chair is depicted as comfortably
un-aspirational! Text under the cartoon reads: ‘Tourist. “I suppose
that’s your oldest inhabitant?” Village Schoolmaster. “Yes, Sir.
Quaint survival; quite a period-piece, in fact. The village’s sole
remaining exponent of a pre-B.B.C. accent.”’ 35
2.2 Eats, Shoots & Leaves: the last word in punctuation – and an
unexpected bestseller in 2003. 42
2.3 Language can be an emotive subject. In 2014 members of the
Welsh Language Society protested in Aberystwyth, Wales,
demanding better promotion of Welsh. 44
3.1 Anxiety about the effects of mass media, particularly on women
and children, is not new. This cartoon appeared in the satirical
magazine Punch in 1906, soon after the development of radio
communications. Text under the cartoon reads: ‘IV.–Development
of Wireless Telegraphy. Scene in Hyde Park. (These two figures are
not communicating with one another. The lady is receiving an
amatory message, and the gentleman some racing results.)’ 55
Illustrations ix
3.2 The lurid colours and content of the GTA cover designs
recall fairground and pinball art of the 1960s. 61
3.3 Lara Croft ready for action. 64
4.1 Many people still buy their press at a newsagent’s or have it
delivered to the home, despite the availability of most papers
online. 69
4.2 Men’s magazines – a new phenomenon in British publishing
which for some commentators indicates masculinity in crisis. 82
5.1 Martin Amis taking part in an interview. 101
5.2 Creating a distinctive book cover has become a fine art. 105
5.3 Poet, playwright and author Benjamin Zephaniah receives an
honorary doctorate. 110
5.4 A child attempts ‘Potteresque’ magic on the legendary Platform
9¾, a popular tourist spot at King’s Cross Station in London. 113
6.1 The Gate Theatre, in Notting Hill, the smallest ‘off West End’
theatre in London. 116
6.2 A scene from Romans in Britain. 121
6.3 The Palace Theatre in London’s West End, built in 1891 as
an opera house. 124
6.4 The Edinburgh Festival on a chilly August day in the Scottish
capital. 135
7.1 The latest incarnation of James Bond, Daniel Craig, with the
traditional Aston Martin DB5. 145
7.2 In praise of pop: the Preacher (Eric Clapton) parades pop culture
icon Marilyn Monroe before the disabled congregation. A scene
from the Ken Russell film Tommy. 148
7.3 The Screen on the Green, a place to see independent films
in Islington, London. 153
7.4 The Coronet, an independent cinema in Notting Hill, London. 157
8.1 TV has become a less communal and more individual activity.
But unlike in the picture, young people are today more likely to
be alone in their rooms while simultaneously viewing two or
three screens. 166
8.2 A TV licence. This unremarkable document is said to ensure
political and commercial independence, high-quality programmes
and the cultural centrality of television in Britain. 168
8.3 Broadcasting House, old (on the left) and new – the BBC
headquarters in Portland Place, London. 171
8.4 The Rovers’ Return in Coronation Street – probably the best
known pub in Britain. 174
8.5 A Dalek, enemy of Doctor Who and the stuff of nightmares for
a generation of young Britons. 178
9.1 A Bigger Splash – one of David Hockney’s best-known works,
completed in 1967. 200
9.2 Sky Mirror, Nottingham, by Anish Kapoor. 202
x Illustrations
9.3 Urban art in Whitecross St., London, depicting Samuel Baylis,
a founder of the Radical Club, the forerunner of the Liberal Party. 209
9.4 Art enhances public spaces – a boy attempts to decorate a figure
amid the office blocks in the City of London. 211
9.5 Buildings in the City of London. The older, neo-classical Royal
Exchange building is in the foreground, while (left–right)
Tower 42, the ‘Gherkin’ and the ‘Cheesegrater’ jostle for
attention at the back. 215
9.6 A residential area of the Barbican complex, in the City of London.
A Brutalist design for living, with its own cinemas, art gallery,
library and conservatory. 217
9.7 The ‘iron cage’ offices of 1 Finsbury Avenue, London, by Arup
Associates. Completed in 1984, they recall George Orwell’s
dystopian novel set in the same year. 220
9.8 The London Eye, with the Royal Festival Hall to the right. 227
9.9 The headquarters of the British Secret Intelligence Service (MI6)
at 85 Albert Embankment, London. Architect – Terry Farrell. 228
10.1 A poster for the Windsor Jazz and Blues Festival of 1967. By the
mid-1960s, rock bands were displacing jazz combos and beginning
to dominate the festival scene, as the line-up indicates. 237
10.2 Over 50 years after their first gig in London, the Rolling Stones
continue to break records for their performances and record sales. 239
10.3 Fashionable footwear for the man-about-town, c. 1973. Boots for
the stage went several inches higher. 245
10.4 A commemorative plaque in Heddon St., London marks the
location of the cover photo for the iconic Ziggy Stardust album. 248
10.5 A Sex Pistols tour poster from 1976 – many gigs were cancelled
by the local authorities. 250
10.6 Record sleeves – the working man’s art collection. Records are
popular with collectors, and some artists still release their work
in vinyl as well as in digital formats. 257
10.7 Concert tickets were once dull and stubby, but by the 1990s had
colour, holograms and more detailed designs, to help prevent
forgeries of increasingly expensive items. 262
11.1 Football clubs seemed to grow organically out of the small,
terraced communities they represented. 269
11.2 Tossing the caber – a traditional sport at the Highland Games. 273
12.1 The Lloyd’s Building in London – a machine for working in – was
given a Grade I listing in 2011. 290
12.2 A blue plaque in the City of London, close to the Church of
St Bartholomew. 291
12.3 Heritage of the imagination. The address is 221b Baker St., London,
residence of Sherlock Holmes, the man who never lived and never
died. Yet, his fictional home is now a major attraction for overseas
visitors. Note there is even a blue plaque on the wall. 293
Illustrations xi
12.4 A battle scene is re-enacted at the Honourable Artillery Ground,
surrounded by the bastions of modern business in the heart
of London. 294
12.5 Chinese New Year in Soho, London. 297
12.6 A scene more usually associated with medieval barbarism, yet
this could be a garden in suburban Britain on Bonfire Night. 300
12.7 Glastonbury Festival – the largest event of its kind in the world. 304
12.8 Morris men and women in action. 306
Table
4.1 British daily newspapers, their circulations and owners. 68
Acknowledgements
This book describes some of the most significant features of cultural and artistic
life in modern Britain. Such a work is indebted to a wide variety of descriptive
and analytic texts, and some of those used in its compilation can be found in the
sections on further reading on the companion website.
A large number of people have made this third edition possible in different
ways, and I am also extremely grateful to all at Routledge for their commitment to
the book, to Amy Welmers for her persistence, and especially to Dr Eve Setch for
her assistance, patience and enthusiasm beyond the call of duty. Finally, I would
like to express my special gratitude to Nargis, who helped all along the way.
Introduction
For the student of British Studies, British Culture and Civilisation, English Phi-
lology, English, Media and Communications, or merely the interested reader,
there are many textbooks, journals and articles which analyse and comment on
different aspects of cultural life; for example, the feminist novel, ethnicity in
television soap opera, or the status of BritArt. However, it is often difficult to
acquire the basic knowledge on which the debates are founded without carrying
out extensive research in texts that assume background knowledge and that are
mostly written for British-based specialists.
This book aims to meet that need by introducing the reader to the latest
debates and developments in society and the arts, and linking them to selected
texts and authors from the late twentieth and early twenty-first centuries. Thus,
developments in language, journalism, literature, theatre, music, film, television,
sport, art and architecture, cyberculture and heritage are presented, in order to
show how they have often mirrored social trends, and sometimes have contrasted
with them in surprising and unexpected ways. In this respect the book presents
a contextual history, which illustrates how different texts and practices from the
UK connect to the broader patterns of social and cultural life.
To overseas students, the question of differences between ‘English’ and ‘British’
and the UK may be confusing. England, Scotland and Wales together constitute
the island of Great Britain. The United Kingdom refers to Great Britain and
Northern Ireland. ‘British’ is the nationality of people from the United Kingdom,
and ‘English’ is the language predominantly spoken there.
A related matter is the question of what is meant by ‘English’, when referring
to a particular subject area, for example literature. Although textbooks on the
topic refer primarily to the literature of England, they frequently extend their
coverage to literature written in English from other home countries, for example
Scotland. They may also include literature written in English from Common-
wealth countries, such as South Africa. The term ‘English’ is therefore used flex-
ibly, but for the purposes of this book, the main focus is on texts and practices
created by people in England, Scotland, Wales and Northern Ireland.
A similar question may arise over what constitutes a ‘British’ film. In order
to receive government or lottery funding, there has to be ‘substantial British
involvement’ in the sense of using British actors, crew and locations. But many
xiv Introduction
other films considered to be quintessentially British are financed jointly between
US and UK companies; for example, the James Bond films are financed by
MGM, Warner pays for Harry Potter, while the production company Working
Title (which made Love Actually, Bridget Jones and Billy Elliot) is financed by Uni-
versal. As with the literature chapter, the main focus of the chapter on cinema
is on films created in and about people in the UK, even though some or all the
finance may be from elsewhere.
A separate issue is that any text about ‘British culture’ must immediately recog-
nise the problematic nature of a concept containing numerous differences as well
as similarities. Since the 1950s the expression and experience of cultural life in
Britain has become fragmented and reshaped by the influences of youth, gender,
ethnicity and region, and in more recent times has been made more diverse and
plural by the advent of digital communications. Production and distribution have
become quicker and easier and cultural material of all kinds has proliferated. But,
at the same time, many kinds have become less profitable. Thus, for example,
the industries of print, film, music and broadcasting are currently undergoing sea
changes, faced with falling profits due to alternative digital formats, free access
and increased competition from other sources. Apart from these constrictions,
there has been a major international recession which has hit demand for British
cultural products at home and abroad. Consequently, major producers are much
more cautious about what gets made, played and shown.
The term ‘culture’ also deserves some discussion. Precise definitions of the term
have always been elusive and frequently elitist. However, at the present time
in British society trends point towards a more inclusive notion that embraces
a broad range of texts and practices. This is reflected in public administration,
with the government’s own Department of Culture, Media and Sport, headed by
its own Culture Secretary, as well as in arts criticism, with comment and reviews
within the British media frequently appearing under the heading of ‘culture’.
Thus, it may be said that culture is about ways of living, and the arts are expres-
sions of it, which take the form of texts, such as books, films etc., and practices
such as sport, drama, music and so on.
Furthermore, selection of material for this book does not make a clear distinc-
tion between ‘high’ and ‘low’ culture, reflecting a trend in western society to see
the arts as existing on a continuum or scale from traditional, staid, more ‘difficult’
or conservative forms, for example opera, ballet and classical music, through to
popular forms that connect more closely with the times in which we live.
Moreover, ‘good’ and ‘bad’ examples exist within all categories of arts, and
while some examples, such as a Beatles song, may be more easily accessible than
others, this does not imply their inferiority. Indeed, such a dichotomy of cul-
ture is further problematised given that the status accorded to different authors
and works evolves over time, as indeed do boundaries between high and low
forms. Thus, for example, in the eighteenth and early nineteenth centuries
Shakespeare’s plays were regarded as part of folk or popular culture, especially
overseas, and were performed in ways and places that would be highly unlikely
today.
Introduction xv
A similar tendency can be observed across the arts in music, theatre and other
fields, where art forms evolve and survive through variation, competition and
selection. At the same time, the status accorded to them changes, in a process not
of great leaps, but of gradual modification. For example, more recently in archi-
tecture, some examples of municipal modernism of the 1960s, which were once
derided as actively ugly and brutal, have been similarly subjected to a process of
aesthetic re-evaluation. This has resulted in the status of some buildings, from
shopping centres to car parks, being completely transformed from stains on the
urban landscape to listed historic landmarks – architectural visions of the future
to be respected and admired as part of Britain’s architectural heritage.
The selection of material in this book is obviously bound by a degree of subjec-
tivity. Although there are important works and writers who have not been given
the attention they might deserve, the choice here is not significantly out of step
with the main trends of the period. Similarly, trends do not change simultane-
ously, and any particular ‘scene’ is always plural and varied, with many earlier
styles co-existing with more recent ones. But it is hoped that the reader will be
aware of these inevitabilities and will consider the cited works, and read some of
the suggested material in the chapter booklists. In this way they can form their
own opinions about different types of material, and their relevance to particular
areas of critical and cultural interest.
Sources of information
For those beginning to explore a particular topic related to the study of Britain,
the internet is an essential tool which students and teachers can use to consult
a variety of topics and terms. Major encyclopaedias and dictionaries – online or
otherwise – contain many relevant entries, although reliable online sources will
usually be more up-to-date. Similarly, reference texts and online material provide
useful sources, along with short lists of books and articles to guide further reading.
Students may wish to prepare a longer piece of work such as a dissertation, and
for such research the sites mentioned above offer a wealth of information. Stu-
dents are always advised to read widely, as different sources may report the same
stories in different ways.
With regard to other sources, such as books, films, plays and music, most if not
all are easily obtainable from university or public libraries in Britain, or from larger
bookshops, or may be found online. Films, television series and sound recordings
are also available in video and compact disc format from many stockists, or on
xviii Introduction
loan from the British Library (which incorporates the National Sound Archive),
the British Film Institute, the BBC or the British Council. The scripts from many
plays are also available from good bookshops and can be ordered or downloaded
online.
Students should also become familiar with the main journals relevant to their
field of interest. They usually appear three or four times a year, and the informa-
tion and debates contained in them are usually more up to date than those in
books, which take longer to write and publish. Although journal articles can
be technical and difficult to understand for someone new to the field, many of
the leading journals publish articles of general interest that are accessible to the
reader with only a limited knowledge of the subject.
Finally, for selected statistical information on many aspects of cultural and
social life in Britain, Social Trends, the Annual Abstract of Statistics and the
General Lifestyle Survey are good starting points. They appear every year, are
easily found on government websites, and can be downloaded with commentary.
Timeline
Introduction
Since the 1950s, Britain has experienced a period of accelerated social and cul-
tural change. This has coincided with the disintegration of the British Empire,
the expansion of the Commonwealth, and the immigration of people of numer-
ous nationalities, languages and cultures, producing an ethnically diverse coun-
try with a plurality of identities and heritages. It has also been transformed by
the women’s movement. The entry of women into the labour market and their
increasing independence has brought about fundamental changes to their posi-
tion in society, and their relations with men. Similarly, the emergence of youth
as an identifiable group with attitudes, values and beliefs different to those of the
previous generation has helped shape the characteristics of the country since the
mid-twentieth century.
The impact of ethnicity, feminism and youth in Britain has been felt across
the arts. From 1948 and the founding of the Arts Council, their expression was
actively encouraged with funds for experimental and even counter-cultural styles,
as artists, writers and others sought inspiration from these transformational social
movements. The sense of progress, change and renewal continued until the mid-
1970s when, economically and socially, the country began to stagnate amid high
inflation, strikes and rising unemployment, and there was enthusiasm for change.
The Conservative Party led by Margaret Thatcher was elected in 1979. This
marked a key turning point. For the next 18 years, Thatcherism brought about
the greatest political, economic and cultural shift in Britain of the twentieth
century, as free-market economics, a ‘culture’ of individualism, private enterprise
and the values of the market place came to replace the socialist ideals of nation-
alisation and attempts to redistribute wealth through high rates of taxation. In the
arts, as in almost every area of society, state subsidies and benefits were reduced or
disappeared. Plays, films and exhibitions were seen as products for consumption by
consumers in a competitive market place, while it was left to a culture of impro-
visation and home-brew to create challenging new works outside the mainstream.
The consensus politics of the post-war era disappeared under Thatcherism,
and for 18 years the country became politically polarised between the Tory Party
and its laissez-faire philosophy of free markets, and the socialist ideals of the
political left. Paradoxically, this resulted in some key works and movements in
2 The social and cultural context
literature, art and music, film and other fields, as the inequalities, violence and
greed of the Thatcher years served as potent sources of inspiration.
But, by the mid-1990s the Conservative government was suffering from weak
leadership, corruption and profound internal divisions among its leading mem-
bers, particularly over Britain’s relationship with Europe. There was enthusiasm
for change, and the victory of the Labour Party in 1997 provided the country
and its cultural life with a sense of renewal and self-confidence, and in the years
that followed there was a period of relative prosperity and stability, characterised
by record levels of low unemployment, low inflation, rising living standards and
investment in public services.
The Labour Party had changed, and redefined itself for modern times. Under
its new leader Tony Blair, it was no longer the party of nationalisation or high
taxation, and its agenda was supportive of businesses large and small. But unlike
the previous Conservative administration, it sought to work with all sections of
society, seeking mutual agreement for public benefit. However, in the arts, there
was no return to the levels of patronage, investment and encouragement of previ-
ous Labour administrations, and the spread of business values in their production
and management became the norm, as practices once found only in the private
sector continued to be expressed in most areas of the economy.
There were many turbulent episodes during Labour’s time in office, for example
the wars in Afghanistan and Iraq. But throughout, the economy remained stable
with low unemployment and low inflation. The cultural field was reinvigorated
with a series of measures to support equal opportunities for minorities of all kinds,
and official support for the British arts, which enjoyed their highest profile since
the 1960s.
In 2007 Tony Blair resigned and his Chancellor Gordon Brown became Prime
Minister. But, despite the promise of renewal, an international economic crisis
began to take hold. In 2010 an election was held, but no party emerged with an
overall majority and a coalition government between the Conservatives and Lib-
eral Democrats was formed, with Tory leader David Cameron as Prime Minister.
Faced with the greatest and longest economic crisis for many decades, a crisis of
public trust in major institutions and widespread uncertainty about the future, a
programme of cuts in public spending was announced, with the cultural indus-
tries among those worst affected.
New Jerusalem
Figure 1.1 A souvenir from English football’s greatest day, the 1966 World Cup Final. A
final united ‘hurrah’ before the strife of the 1970s and 1980s.
© David Christopher
The social and cultural context 9
togetherness and patriotism in a shared national history, the like of which would
perhaps never be seen again.
In spite of material improvements in the standard of living, dissent flourished.
Numerous groups began to demand new freedoms – political, economic and
personal – as rights. The government responded with a retreat from strict social
controls and punishments, many of which had been introduced in the Victorian
era. Capital punishment was suspended in 1965 and never returned, and criminal
law was reformed in areas affecting private morality such as obscenity, homosexu-
ality, abortion and gambling. In 1960 gambling was legalised, and many betting
shops, bingo halls and clubs appeared on British high streets. Homosexuality was
legalised in 1967, and in 1969 18-year-olds were given the right to vote, nine
years after the abolition of compulsory military service.
However, not everyone approved of the changes that the 1960s brought. The
Church of England, other Protestant churches and the Roman Catholic churches
remained firmly traditional, but their influence gradually declined. Similarly,
the political right opposed liberal reform, and when economic growth began to
slow down around 1966 the Tory politician Enoch Powell began stirring up anti-
immigrant sentiments. With almost half a million West Indians in Britain, in a
speech to the Conservative Party Conference in October 1968 Powell warned
that integration was impossible. In another speech in Birmingham the same
year, his inflammatory rhetoric used lines from an epic poem by Virgil, ‘Like the
Roman, I see the River Tiber foaming with much blood’, a stance which was to
be exploited by racist organisations such as the British National Front. Although
he was sacked from the shadow cabinet by the party leader Edward Heath, it was
a sharp warning of the increased polarisation of society that would characterise
Britain in the 1970s.
But significant advances were achieved in the position of women. To fight for
equality of opportunity and against discrimination, the British women’s move-
ment modelled itself on the women’s movement in America, with the holding
of marches, sit-ins and strikes to achieve their aims. Soon, a mixture of effective
campaigns and public support resulted in new laws that gave women the rights
they had demanded. In 1967 the Abortion Act permitted legal terminations
for social and health reasons. The same year, the Family Planning Act enabled
women to obtain contraceptives on the NHS, and in the 1974 the oral contra-
ceptive known as ‘the Pill’, was prescribed free of charge to single women. The
Divorce Reform Act of 1969 also made divorce easier to obtain, by allowing mar-
ried women to break away from violent and abusive relationships.
Before the advances of the 1960s many women’s lives were conditioned by
their reproductive abilities. But on taking control of their fertility, they could
begin to control their lives. They could decide if they wanted to become wives
and mothers, or if they wanted to plan or postpone family life to fit in with their
work. These measures helped to ensure that women could take control of their
lives and their futures in a way never seen before.
As well as demands for more personal independence, the 1960s also witnessed
demands for greater regional autonomy, as Scottish, Welsh and Irish national-
ists all began to demand political freedom. In 1968 there were riots in Northern
10 The social and cultural context
Ireland where the Civil Rights Association demanded equal treatment for Cath-
olics and Protestants. In 1969 the British government sent troops to suppress the
rebels, where they remained into the twenty-first century.
While public opinion over Northern Ireland remained divided, the major
reforms that took place were largely regarded as positive. Moreover, although
some commentators said the fun and freedom of the 1960s were only charac-
teristic of ‘swinging London’ and rarely happened ‘north of Watford’, many
social reforms of the period were both national and liberating for millions of
people. Before the 1960s it was rarely possible to challenge the decisions taken
by the police and magistrates. There was capital punishment. Theatre censor-
ship was implemented by ex-military gentlemen with an office in St James’s
Palace. Gay men were often blackmailed, as homosexuality was a punishable
offence. In schools there was beating and caning, and secret files were kept
on students. The position of women was particularly unjust and often precari-
ous as there were no equal rights in law and discrimination was widespread.
Divorce was difficult to obtain, and required witnesses to sexual misbehaviour.
Contraception was not easily available, and illegal abortions were dangerous
and often went wrong. Single mothers and the children of the very poor were
routinely separated from their parents, as were the blind and disabled. How-
ever, by the early 1970s all that had changed.
Figure 1.2 A view of the Docklands financial district; temples of Mammon and symbols of
the 1980s, seen across the River Thames from the ship Cutty Sark in Greenwich.
© David Christopher
phase of recovery, house prices continued to rise dramatically, as did inflation. But
government spending was further reduced, resulting in greater poverty and inse-
curity for the unemployed and sick. Homeless beggars appeared on the streets, the
use of illegal drugs increased, the numbers of sufferers from HIV and AIDS grew
alarmingly, and warnings about sexual behaviour were broadcast on television.
16 The social and cultural context
The spread of AIDS prompted more open, public discussion of gay lifestyles,
but this was opposed by the Tory government, who in 1987 introduced the Local
Government Act with its infamous Clause 28, which prohibited state schools
from ‘promoting homosexuality’, in other words from teaching students that
it is acceptable or normal. To counter this, groups promoting gay rights began
campaigning for a better understanding of homosexuality with more widespread
publicity, a high-profile annual Gay Pride march, and membership of pressure
groups increased such as Stonewall, Act Up and Outrage. Gay men and women
in public life were still reluctant to openly declare their homosexuality, fearing it
would lead to criticism and censure, and some tactics involved public exposure
(‘outing’) of those in politics and the media, which guaranteed high levels of
public interest.
By 1990 it was becoming increasingly difficult for Thatcher to keep her party
united, particularly over the issue of closer political and economic integration
with Europe, an issue that she had always opposed, and that would go on to
divide the party into the next century. The same year, violent rioting broke out
in London when the Tory government introduced the ‘poll tax’. Eventually, a
combination of recession, antipathy to Europe and the universally unpopular poll
tax dislodged Thatcher after 11 years in Downing Street, and one of the most
controversial periods in British politics. To replace her, John Major was elected
as the new leader of an increasingly divided party and a fractious nation. He man-
aged briefly to reverse the Conservatives’ fortunes with an unexpected victory in
the 1992 election, bringing a record fourth consecutive Tory victory.
For the first half of the 1990s there was an overwhelming sense of public disil-
lusionment. Studies repeatedly showed that public confidence in all the major
institutions had fallen, especially in Parliament, the legal system and the press.
And throughout the decade, the monarchy looked increasingly fragile and irrel-
evant, amid the devolution of power to Scotland, the plans of the Labour govern-
ment to abolish the House of Lords and the increasing popularity of the pressure
group Charter88 with its demands for the introduction of a British republic.
By the middle of the 1990s there were more internal divisions in the Major gov-
ernment over weak leadership, an uncaring attitude towards more vulnerable sec-
tions of the community and doubts over closer European integration. In response,
Major attempted a nostalgic appeal to traditional values under the banner of
‘Back to Basics’. But the press saw this as an opportunity to expose Tory hypocrisy
with frequent allegations of ‘sleaze’ – financial and moral impropriety – within
the party. As a result, several high-profile politicians such as Jeffrey Archer and
David Mellor were arrested or forced to resign, amid high levels of public interest,
incredulity and amusement. There seemed to be no end to the hypocrisy when
it later emerged that Major himself had departed from his own ‘family values’ in
having an affair with married Tory MP Edwina Currie, who subsequently served
as a junior minister in his government.
The decline in popularity of the Conservatives continued, and gave the Labour
Party an opportunity to reorganise. Tony Blair was elected the new leader follow-
ing the death of John Smith. Young and charismatic, he set about transforming
The social and cultural context 17
the party, leaving behind the traditional socialist beliefs about stronger unions,
nationalisation of the major industries and redistribution of wealth. Many of
Labour’s traditional supporters worried that the party was becoming too much
like the Conservatives, but Blair repeated his message about party principles
being futile without power.
Figure 1.4 The Sun newspaper, possibly Mrs Thatcher’s greatest ally during her time as
Prime Minister, says goodbye in April 2012.
© Kathy deWitt/Alamy
Gender issues
In spite of the progress made by the women’s movement since the 1960s, Britain’s
institutions remain largely male dominated. Within Parliament there are still
relatively few female MPs, with 24 in 1945, 41 in 1987, and of the 650 represen-
tatives in the 2010 election, there were only 143 women, with 81 in the Labour
Party and 49 in the Conservative Party. The former has recognised the need to
recruit more women candidates and has used all-women shortlists as means to
achieve this. Although it was initially in breach of the Sex Discrimination Act
(1975), the law was changed and the Equality Act (2010) allows an exemption
until 2030. In contrast, the Church has been less responsive to social change.
Within the Church of England, women were first ordained in 1994, but were
excluded from becoming bishops. However, this was due to change in 2015, fol-
lowing pressure to promote females into the rolecapa.
Despite the resistance in some traditional quarters of politics and the Church,
compared with only 20 years ago many women have been able to make con-
siderable advances in their chosen careers, although, mostly, those who do so
are white, middle-class, university graduates. However, in 2013 women earned
approximately 20 per cent less than men in business, industry and government,
even when doing similar types of work. In 2012 almost 20 per cent of company
directors of the UK’s 100 largest listed companies, 20 per cent of university pro-
fessors and 20 per cent of judges were women. Despite progress being made during
the past ten years, there were still concerns that not enough progress was being
made, leading to allegations of a ‘glass ceiling’ for women – the illusion of the
possibility of progress.
Within the domestic sphere, divorce rates have continued to rise, and in 2004
some 45 per cent of marriages in Britain ended in divorce. The figure increased
from one in three in 1994 to almost one in two in 2013, leaving many women
in single-parent households. Divorce, separation, delayed parenthood, work and
job insecurity mean women tend to marry later and have children much later.
Yet growing equality and liberation do not seem to equal happiness, and in 2012
it was estimated that around one in four women require treatment for depression
at some time. One conclusion is that an incompatibility exists between home
and working lives; that for many women, ‘having it all’ means doing it all, and
frequently doing it alone.
The progress of the last decade in gender equality extended to lesbian, gay,
bisexual and transgender (LGBT) issues. Only 35 years previously these had
28 The social and cultural context
been largely ignored or marginalised, but in the mid-2000s they had become
increasingly accepted and mainstream, and a series of laws were introduced to
promote equality in relationships and the workplace. The age of consent was
reduced from 18 to 16 in the year 2000, the same as for heterosexual relation-
ships. With greater public tolerance, and employment law that makes discrimina-
tion illegal, more individuals publicly declared their sexuality, even in traditional
fields, such as Parliament, the armed forces, the police and the Church. In 2004,
MPs voted to give same-sex couples the same property, taxation and pension
rights as married couples, and gay civil partnerships and marriages were officially
recognised in the Civil Partnership Act (2004) and the Marriage (Same Sex
Couples) Act (2013), which gave gay and lesbian couples the same rights and
responsibilities as married, heterosexual couples in the UK. Around 8000 cer-
emonies per year are conducted, around half with male couples.
The Equality Act (2007) also made it illegal to discriminate in the provision
of goods and services to same-sex couples, from rooms in hotels to fertilisation
treatment. Although most people welcomed the legislation, and were much more
understanding of gay and lesbian sexuality, it has been more problematic for the
Church of England, which has been divided over the issue. Some ministers are
in favour of holding same-sex marriages in church, while others are against it,
claiming it contradicts biblical teachings and canon law.
Introduction
The past 400 years have seen an exponential growth in the number of English
speakers worldwide. As fields such as education, entertainment, business, sci-
ence, technology and the internet have become globalised, knowledge of English
has become essential, and today around two billion people, or almost one third of
the world’s population, have some knowledge of the language. It is the official or
semi-official language of government in 60 countries, and has a significant role
in 28 more.
However, use of English is not uniform. Within Britain diversity is widespread,
particularly in speech. Many dialects co-exist, and differences are apparent even
after travelling just a few miles. Regional accents can also be heard on radio and
television, but standard English grammar and vocabulary is retained for most
kinds of broadcasting.
The British Isles are also home to Welsh, Irish, Scottish-Gaelic and Scots,
which are separate languages with long histories and considerable literatures.
Linguistic diversity has also increased due to immigration, particularly over the
past 70 years. In 2011 the national census revealed that Polish had become the
most commonly spoken foreign language in the UK, with 546,000 speakers, fol-
lowed by Tamil with 420,000 speakers. London remains the most international
and multicultural of UK cities, with 53 main languages and 107 varieties spo-
ken there. But perhaps the most surprising fact is that 62 per cent of the British
population have absolutely no knowledge of any language other than English,
even though some 76 per cent said they thought having another language was
useful.
Despite its diversity and perhaps because of it, there has never been an official,
regulatory body to standardise the language, and make official pronouncements
about it, either nationally or internationally. Dictionaries such as the Oxford
English Dictionary (OED) tend to reflect how words are actually used, rather than
how they should be used, and grammar books tend to also reflect current usage
and habits. This is known as a descriptive approach to linguistics, rather than a
prescriptive one, and contrasts markedly with the approach of many other coun-
tries to matters of correctness and authority in language.
32 Language in culture
A brief history of English
Like many of the world’s languages, English is a hybrid, a linguistic ‘stew’ which
has absorbed varied elements of speech brought by ancient conquering tribes and
nationalities. Latin is one of the most influential, which was introduced by the
Romans around 2,000 years ago. From approximately 500–1200 AD, it was the
official language of the Church, government, education and the law, co-existing
with dialects spoken by other settlers and conquerors from northern Europe. In
the area of Anglia, English was commonly spoken by the Anglo-Saxons, which
was based on the Germanic dialects of Angle, Saxon and Jute invaders who had
crossed the North Sea from lands which now form part of Holland, Germany and
Denmark.
As the population grew and spread, English gradually mixed with other dialects
to become Old English. Few documents survive from the period, but Beowulf,
an epic poem written around the year 1000 in what today seems like an exotic
foreign language, is widely recognised as the earliest surviving literary work in
English. Its theme is a man’s heroic battle against a monster, which attacks his
mead hall, or pub, in a tale of high excitement and violence that would not be
out of place in a modern video game.
Around the twelfth century population movements increased, and dialects from
around the country mixed with Norman French, which was spoken in England
following the Norman conquest of 1066 from northern France. This language was
known as Middle English. Over the next three centuries thousands of new words
were created, adopted and absorbed by government, Church, the law and the mili-
tary, as well as in education, the arts and at all levels of society, to form the basis
of the modern English language. At the same time, political and religious power
became more centralised in London, and there was a trend towards standardisa-
tion of the written language, particularly for legal and religious texts, and by 1500
written English was beginning to resemble the language of today.
The next three centuries brought the international spread of English. On voy-
ages of trade, discovery and invasion, the language was exported to the con-
tinents of North America, Africa, Asia and Australasia, where it became the
language of the ruling class, the voice of authority. But due to both its relative
isolation and contact with local languages, neither speech nor writing remained
standardised, and different varieties emerged, such as ‘Singlish’ in Singapore. In
the Caribbean islands of the West Indies, English mixed with African dialects
brought by slaves to form exotic hybrids known as ‘pidgins’. These subsequently
evolved into linguistically standardised ‘creole’ forms of language which would
eventually return to Britain with post-war immigration, and influence English
literature, theatre, popular music and other fields.
In Britain meanwhile, the influence of Latin declined, although until the
mid-twentieth century it was still widely taught in grammar schools. These were
so-called because they provided instruction in Latin grammar which until the
1960s was important for university entrance, particularly for the study of religion,
medicine, law, science, music and foreign languages. In this way, Latin became a
Language in culture 33
symbol of culture, education and professional aspiration, and many universities,
schools and colleges retained Latin mottos such as ‘Alta Pete’ (‘Aim High’), to
express their ideals and convey a sense of classical tradition.
Today, Latin is not usually required for higher education, and is rarely taught
in schools, even though it is still used for some ceremonial purposes at the Uni-
versities of Oxford and Cambridge. However, the launch year of many artistic
works such as films, books, television programmes, and the year of completion of
public buildings and monuments, still tends to be written using Latin, or Roman
numerals. Latin abbreviations can also be seen on some British coins, and the
use of Norman French for some formalities still persists in Parliament, in a tradi-
tion which began soon after the conquest of 1066, when it became the official
language of government.
Received pronunciation
Clearly, accent and dialect give the listener clues not just about a speaker’s geo-
graphical background, but also their social hinterland. Non-standard features are
commonly present in the speech of people who have had less formal education,
and who have spent most or all their lives in the same locality. They are also
more common in male speech. Since the eighteenth century this characteristic
has often been exploited by novelists and dramatists who used dialect to create
characters, express their identities and make social comment. For example, in
his novels of London low-life, the Victorian storyteller Charles Dickens made
frequent attempts to re-create Cockney, as did American novelists Herman Mel-
ville and Jack London during their time in Britain. The classic works of Thomas
Hardy (Dorset), William Wordsworth (Cumberland) and later D.H. Lawrence
(Nottinghamshire) are all well known for their use of plain, everyday speech of
the regions in which they lived and worked, and link language to the manners,
morals and class of their characters.
The trend in Victorian literature to represent accents of the locality contrasted
with growing public interest in establishing common standards of English. An
increasing demand for education, as well as the need to administer an expanding
British Empire required clear standards of language which would be intelligible to
all foreign subjects. A number of acts were introduced around the mid-nineteenth
century, making education compulsory between the ages of 5 and 13. Class sizes
grew, and the number of public schools expanded, where children of the aristoc-
racy, gentry and of wealthy merchants from around Britain were brought together
and taught a standard form of written English, based on a variety used in govern-
ment documents around the mid-fifteenth century.
But the most significant development was that educators also desired a stan-
dard not only of written English, but of pronunciation, to eliminate what they
considered to be a cacophony of regional accents. Grammarians recommended
the speech of London and the Court as the most correct and desirable. This car-
ried many regional features found in the speech of the south-eastern counties of
England, as far north as Cambridge and as far west as Oxford. But it was selected
because it was the variety spoken by the ruling class – by the aristocracy and
Court – and therefore carried authority. It was sometimes called ‘Queen’s English’
and later became known as ‘received pronunciation’ (often abbreviated to RP),
which everyone could be expected to ‘receive’, that is, understand.
The British Empire and its army, Church, government and administration,
and later the BBC, all recruited the products of the British public schools, many
of whom went on to occupy positions of power and influence. In this way, RP
became the voice of the ruling class, and for many it was and still is synonymous
with power, privilege and authority. Consequently, RP can now be described not
as a regional accent, but a social one.
Language in culture 35
Figure 2.1 A cartoon in the satirical magazine Punch of 1932 illustrates sociolinguistic
change in rural areas following the advent of radio. Some villagers have begun
copying the ‘BBC accent’, believing it superior. The elderly man in the chair is
depicted as comfortably un-aspirational!
© World History Archive/Alamy
Authority in English
Given the amount of variety in English at a local, national and international
level, it may appear strange that there has never been an academy or legisla-
tive body to exercise control over the language. During the seventeenth and
eighteenth centuries, proposals for an academy regularly came from leading
poets and authors such as Pope, Swift, Dryden and Defoe. However, they were
gradually abandoned when substantial, authoritative dictionaries began to
appear, such as Dr Samuel Johnson’s. Unlike earlier works Johnson’s dictionary
included many everyday words and used literary quotations to illustrate cur-
rent usage and word meaning. This technique is still used in the compilation
of dictionaries today; for example, the OED records how language is actually
used, and the meanings words hold for people. This is known as a descriptive
approach to recording pronunciation and word meaning, and contrasts with a
prescriptive approach, which gives ultimate, fixed meanings to words, describ-
ing how they should be used, rather than how they really are used when people
communicate.
The foundations of the English language include around 1500 words that a
foreign learner needs to communicate at an intermediate level, compared with
estimates of approximately 20,000 active words and 40,000 passive ones for an
educated native speaker, even though Fabio Capello, the Italian ex-manager of
the England football team, famously claimed that he could manage on just 100.
However, the full version of today’s OED consists of around 750,000 words, cov-
ering the period from Anglo-Saxon times to the present day.
Once a word has entered the dictionary, it stays there as part of the history of
the language. Until the mid-1970s mainly English and American-English words
were recorded, but today many different forms are recognised, such as Australian,
Indian, South African, and even slang words and internet English. For example,
in 2004 the OED recorded a number of Hindi words entering general use, includ-
ing many new ones related to food, such as ‘balti’ and ‘masala’, as well as more
vulgar forms such as ‘chuddies’ (underpants), which is claimed to have entered
usage from the TV comedy series The Kumars at No. 42 and Goodness Gracious
Me. However, this process of adoption and assimilation is not new, and illustrates
how Asian speech is currently influencing British English, just as the speech of
the Vikings, Normans and Irish did in the past.
To celebrate the creativity of English speakers when confronted by social,
political or technological change, the OED announces a ‘word of the year’.
Words need to have become prominent or notable in the year in question, and
are selected from around 150 million on the web each month, with software
Language in culture 41
which can also track changes in geography, register and frequency of use. Recent
winners include ‘chav’ (2004), ‘credit crunch’ (2008) and ‘selfie’ (2013).
The OED also includes words commonly used in professional fields such as
sport, advertising and marketing. Since the 1980s Britain has become increasingly
business-oriented and many organisations in the public and private sector have
introduced American-style management practices. This includes a special kind of
vocabulary used in fields such as advertising, marketing and management in order to
ape their supposed professionalism. ‘Management-speak’ is one such example, and
typically involves unusual elaborations of what is being said in the form of ‘buzz-
words’ or neologisms, sometimes to conceal the real meaning. Thus, expressions
such as ‘awaydays’, ‘dotted-line management’ and the ‘deliverance’ of ‘performance
management training’ are now common. Problems become ‘challenges’, patients
and passengers become ‘customers’, and ‘360 degree thinking’ becomes normal
‘going forward’. In the UK, studies show that many employees would prefer needless
jargon to be removed, and even that it could be damaging for business, indicating
that some management practices characteristic of American organisational culture
may not be appropriate for many British working environments. Such jargon has
also proved an entertaining source of television satire, in series such as The Office
(on daily office routines at a paper manufacturers), Twenty-Twelve (on the organisa-
tion of the Olympic Games) and W1A (on managerial culture at the BBC).
Although spellings and word meanings are covered by the OED, it is not
always clear or obvious what constitutes good and bad grammar. Arguments in
the media about split infinitives and grammatical structures are common, while
the use of the grocer’s apostrophe – so-called for its frequent appearance in fruit
and vegetable shops advertising ‘apple’s’, ‘pear’s’, ‘green’s’, and so on – along with
the issue of whether or not it is correct to end a sentence with a preposition, has
exercised the public’s imagination since poet John Dryden first mentioned it in
the seventeenth century. Despite its superficial aridity there is clearly a fondness
for punctuation among the British public, which was demonstrated by the unex-
pected success of Lynn Truss’s bestselling Eats, Shoots & Leaves, an entertaining
account of the ‘zero tolerance approach to punctuation’ in 2003.
Just as the RP accent generally produces a positive attitude in listeners, the
same appears to be true of those writing with formally correct English. One study
into online dating examined 500,000 first contacts, and concluded that ‘net-
speak’, consisting of bad grammar and non-standard spelling such as ‘ur’, ‘r’, ‘u’,
‘ya’, ‘cant’, ‘luv’ and ‘wat’ are all damaging when used in communications with
potential online partners. On the other hand, correct use of apostrophes and
grammar made the author more appealing. It appears that one way of ‘filtering’
applicants is observing how they use language, and formally correct use of gram-
mar is attractive. The study concluded that the use of formally correct grammar
indicates that knowledge has been acquired and care taken, which makes them
potentially more desirable to a partner.
Nevertheless, rules of English grammar can sometimes be unclear and ambigu-
ous, and while some argue for the clarity and elegance of formal, standard English,
others argue that it is often dictated by a series of archaic rules, which have little
42 Language in culture
Figure 2.2 Eats, Shoots & Leaves: the last word in punctuation – and an unexpected bestseller
in 2003.
© David Christopher
connection with how people really communicate when they use clear, idiom-
atic ways. Formality also ignores Americanisms, and the widespread use of social
media, which requires more memorable, pithy writing. Instead, they argue that
the key to both speaking and writing successfully is to use forms that are suitable
for their purpose, whether an academic essay, a legal text, an advert or a poem.
Language in culture 43
Linguistic diversity: the Celtic connection
It is often imagined that Britain is a linguistically homogeneous country, but
there are several other indigenous languages that have been present in Britain
for over 2,000 years. Most are varieties of Gaelic, the language of the Gaels,
a Celtic tribe who came from the continent of Europe. Gaelic is a separate
language from English, which it predates by several hundred years. Most
accounts begin around the fourth century BC , when the Gaels settled in
Ireland, Scotland, the Isle of Man, and later in southern England and parts
of Wales.
Some 800 years later, around the fifth century AD, invading Anglo-Saxon
tribes from northern Europe forced British Celts to flee west and north to the
safety of the hills and mountains of Cornwall, Devon, Wales, Scotland, and to
the Brittany region of France. The geographic isolation of groups of Gaelic speak-
ers led to linguistic and cultural differences, as Welsh, Irish and Scottish-Gaelic
all developed independently. Others varieties existed too: Cornish was spoken
in the counties of Cornwall and Devon, and Manx in the Isle of Man. Cornish
largely disappeared in the early nineteenth century and Manx during the late
1940s, but in recent years there has been a revival of interest in minority lan-
guages, and today there are educational opportunities to learn them, as well as
cultural events which aim to practise, promote and celebrate their heritage in the
areas where they were once spoken.
Welsh
For almost 1,000 years until the Act of Union with England in 1536, Welsh was
the only language spoken in Wales. But from then until the mid-twentieth cen-
tury, it became marginalised as English became the language of government, edu-
cation and trade. Welsh was only spoken at home and in church and the number
of speakers slowly declined. But not everyone was willing to adopt English ways,
and in 1865 a party of 165 men and women emigrated to Patagonia in Argentina,
where Patagonian Welsh is still spoken by their descendants.
In the twentieth century use of Welsh continued to decline until the 1960s,
when a growing sense of political nationalism and Welsh identity led to demands
to revive the language. The British government assisted with the establishing
of BBC Wales in 1964, the first regional service in Britain. Local newspapers in
Welsh appeared in the 1970s, and official support for the Welsh language was
firmly established with the Welsh Language Act (1993), which stipulated that
Welsh and English should be considered as equal languages in public affairs and
the administration of justice. Welsh is now studied in all Welsh schools, and
several offer a Welsh-medium education.
Efforts to revive the language have been successful, and in 2011, of a popula-
tion of around 2.9 million, almost 600,000 were Welsh speakers. The language
is widely used for official purposes, for example in most place names, road signs,
job advertisements and public-information documents. Its literature is among
44 Language in culture
the oldest in Europe, and is celebrated each year during a national festival of
music, literature and drama known as the Royal National Eisteddfod, an event
which originated in the twelfth century. It is held each year during the first
week of August, and alternates between North and South Wales. A separate
international festival of music and folk dancing known as the International
Music Eisteddfod attracts people from all over the world to recite poetry, sing
and dance in the Welsh town of Llangollen. Numerous radio stations and the
television channel S4C (Sianel Pedwar Cymru – Channel 4 Wales) broadcast in
Welsh, and today the country is comparatively well served by a Welsh-language
mass media.
Irish
Irish is a Celtic language, and is also known as Irish Gaelic, or Erse. It was widely
spoken in a united, independent Ireland until the country became part of the
United Kingdom with the Act of Union of 1801. Then, its use in urban areas
began a rapid decline as English came to dominate Irish affairs. Following
the death and emigration of millions of Irish speakers from rural areas during the
catastrophic famine of 1845–8, there were even fewer speakers. But towards the
end of the nineteenth century a Republican movement for independence from
Britain emerged, whose supporters adopted Irish as a distinctive symbol of their
culture and identity. In 1921 the south of Ireland gained partial independence,
Figure 2.3 Language can be an emotive subject. In 2014 members of the Welsh Language
Society protested in Aberystwyth, Wales, demanding better promotion of Welsh.
© Keith Morris News/Alamy
Language in culture 45
and its new government began to organise a revival of Irish. Today, Irish is the
first official language of the Irish Republic, and of some 3.5 million inhabitants,
over one million speak both Irish and English. It is now taught in schools as a
second language, and there is a small Irish media.
While Irish has become mainstream and readily accepted in the Republic, in
Northern Ireland use of the language remains strongly politicised and closely
linked with nationalist politics. Until 1972 the British government excluded
it from radio and television broadcasts, but since then there have been official
efforts to encourage its use. In 1981 an Irish daily newspaper La (meaning ‘Day’)
was founded, and in 2004 the British government set up a fund to support Irish-
language film and television production in Northern Ireland. In 2006 the British
government gave an undertaking to encourage the language in education, place
names, media and cultural activities, and today there are bilingual schools in
Belfast, while the BBC and independent stations broadcast television and radio
programmes in Irish.
However, as Irish still has no official status, it is difficult to obtain reliable data
on the number of speakers. But the 2011 Census found that over 10 per cent
of the Northern Irish population (184,898) had some knowledge of Irish, with
large numbers around Slaghtneill in southern Londonderry, and in the Gaeltacht
Quarter (An Cheathru Ghaeltachta) of Belfast. There are also Irish-speaking
primary schools, secondary schools and crèches, as well as Belfast’s Raido Failte,
Northern Ireland’s only full-time Irish-language station.
Non-indigenous languages
Although Britain is a predominantly Anglo-Saxon country, ethnic diversity is
a major characteristic of many large towns and cities. Britain’s global expan-
sion over the past 500 years has resulted in a steady flow of immigration, which
increased substantially in the twentieth century. Since the 1930s Jews, Russians
and Italians have settled in Britain following persecution, war and poverty in
Europe. Later, during the 1940s and 1950s the government invited Common-
wealth citizens to fill job vacancies in the major towns and cities, and several
periods of immigration followed. The new immigrants arrived mainly from West
Africa, the Caribbean, India, Pakistan and Hong Kong, settling in areas where
work was plentiful and housing cheap, for example in the central parts of London,
Leicester, Slough, Birmingham and Bradford, as well as in the major ports of Bris-
tol, Cardiff and Liverpool.
With people of Asian descent being the most numerous minorities of British
cities, the most widely spoken foreign languages are those of the Asian subconti-
nent, such as Urdu from Pakistan, and Hindi, Bengali, Punjabi and Gujarati from
India. They are well protected by an educational policy which provides tuition
Language in culture 47
in the native language, and an established mass media of newspapers, radio and
television programmes.
However, many Asians have a complex relationship with English, where abil-
ity often varies according to age: for example, in 2011 the inner London borough
of Tower Hamlets was 37 per cent Bangladeshi, but less than two-thirds of these
spoke English. The most proficient speakers of English are children, the majority
of whom grow up speaking both English and the community language. In con-
trast, the community elders often have a poor command of the English language.
In recent times many workers from European countries have also migrated to
the UK in search of work and a better standard of living. After the 2004 enlarge-
ment of the European Union, many Poles settled and found work in the UK, and
in 2011 there were over half a million, making them the third largest foreign-
born community in Britain after Irish and Indian-born people. Polish has become
the second most spoken language in the UK, with approximately the same num-
ber of speakers as Welsh. Unlike many migrants from the sub-continent and
Caribbean, Poles often settled in quiet rural areas and provincial towns of East
Anglia and the East Midlands, working in light industry and agriculture. Despite
their numbers, the cultural impact has been small, with the possible exception of
Polish delicatessens which have become an increasingly common sight on many
British high streets.
3 Cyberculture
Introduction
Britain has become one of the most digitally connected societies in the world,
and for many people of all ages smartphones, mobile devices and computers
with internet access have become essential accessories of everyday life. Today,
almost 90 per cent of the population have access to the internet, and the aver-
age user spends an average of 43 hours per month online, or 1 in 12 waking
minutes. The amount of time spent online and the use of computers not just for
communication, but for education, business and entertainment, has facilitated
the development of a culture, often referred to as cyberculture. The conse-
quences have been profound – in less than a decade it has come to influence
how we think, read, write, live, work, play, shop, consume, socialise, gamble
and much more.
In the arts, spectacular changes have taken place, as digital media has facili-
tated a shift in production away from the specialists and towards the amateurs
and casual enthusiasts. Consequently, the cultural industries have been remade,
and almost anyone can be a photographer, broadcaster, film-maker, publisher,
singer, citizen journalist or critic. On the one hand, production costs have fallen,
and the variety of available material increased. But on the other, there is an
increasing amount of competition, and this, together with the downloading –
often for free – of music, films, books and other media, has led to falling prof-
its. Major investors in traditional media such as television, film and music have
become less willing to invest, and there is now more caution about what gets
made, played and shown.
Online retailing has become a significant area of growth. The British are now
the biggest online shoppers in the world, with six out of every ten adults regularly
buying products such as books, music, films, food and flights on their gadgets. The
trend towards home shopping is mirrored by the growth in home entertainment,
and attendances at cinemas, theatres and concerts have declined. In contrast,
demand for video games has significantly increased and some of the best-known
and most successful in the world are made in Britain, such as Grand Theft Auto
and Tomb Raider. Games are now on a par with film, television and animation in
terms of sales, revenue, popularity and cultural influence. Most newspapers carry
Cyberculture 49
reviews of new releases and versions, and there is an established awards ceremony
each year, hosted by the British Academy of Film and Television (BAFTA).
As online domestic services and entertainments have grown, socialising in pubs
and clubs has fallen, and the number of dating websites has increased. Currently,
there are over 1400 sites and online dating is the most common way to meet a new
partner. At the same time, Facebook has become the most popular social medium
in Britain, providing an easy accessible way to find old friends, keep in touch and
form new relationships. The popularity of social media has also led to the creation
of a number of communications awards, such as best use of Twitter, YouTube and
Facebook, Best Business Blog, Best Low Budget Campaign, and so on.
But, as the internet has expanded, creativity flourished and individual oppor-
tunities grown, the powers of the Orwellian Big Brother have also increased. The
British government and private, commercial organisations can readily gather and
monitor personal communications; consequently there is growing concern about
the loss of privacy and civil liberties. Citizens are increasingly anxious about the
ways different organisations can watch, photograph, monitor and obtain private
information and ‘metadata’ about them, effectively tracking their lives from the
cradle to the grave.
Social media
The presence of social media and the low cost and extensive availability of the
internet has led to significant changes in how the British communicate. In 2012,
Cyberculture 51
of a total population of 63.7 million, around 33 million adults accessed the inter-
net every day, with almost half (48 per cent) using social networking sites such as
Facebook and Twitter. This makes the UK the second most prolific users of social
media in Europe after the Netherlands.
Of all British adult internet users in 2014, some 50 per cent have a Facebook
account, 26 per cent have a Twitter account, 19 per cent are on GooglePlus,
18 per cent on LinkedIn, 13 per cent on Instagram, followed by 8 per cent on
Flickr and 6 per cent on Pinterest. Use of social media is most common among
the 18–24-year-olds, with 91 per cent of internet users in this group owning a
Facebook account. The least engaged are the over-65-year-olds, with 18 per cent
of users owning a social media account. Approximately equal numbers of men
and women contacting social media sites, although more men have accounts
with LinkedIn, YouTube and Twitter, and more women hold Facebook and Pin-
terest accounts.
Today, almost all organisations, individuals and companies understand the
need to represent themselves on social media. Many communicate directly with
the public by blogs, and use multiple sites such as Facebook, Twitter, Pinterest
and YouTube. In politics, the parties regularly ‘listen’ to conversations on media
such as Twitter, and the government attempts to respond quickly to media news
and action occurring in real time. British businesses also understand key social
media themes of self-promotion, competition, brand equity, sustainability and
social responsibility, and, from small pubs and restaurants to large transnational
corporations, almost all have a presence on Facebook.
Facebook has become the most important and popular social medium in the
UK. It is particularly important for making contact with younger consumers. In
2013 there were some 2.5 million 13–17-year-old users, with almost 26 per cent
of UK Facebook users in this age bracket, the largest concentration of users of
any social media platform. The opportunity to publicly demonstrate style, status,
taste and consumption influences many to sign up, and research has found that
most organisations and individuals try to present themselves online in the way
they think society expects, so profiles tend to be expressed in a conformist way,
emphasising personal happiness, material success, leisure and physical attraction.
Its ‘like’ function also offers an insight into British popular preferences, which
also tend to be conservatively expressed. In February 2014, two of the top three
most ‘liked’ British products are Cadbury brands of chocolate, EastEnders is the
most popular television soap opera page with three million likes and Mr Bean has
the fastest growing Facebook page. Rihanna is the platform’s most liked celebrity,
and Manchester United the UK’s most liked sports page.
Although statistics about Facebook ‘likes’ and preferences can appear useful
for business marketing, the opposite may be true. Just under half the UK online
population who use social media state that they do not like seeing adverts that
are based on their profile and their ‘likes’ and so on, on sites such as Facebook.
Additionally, just under half (44 per cent) of the British online population say
they would not be more positive about a product simply because their friends
have followed it and/or liked it, and 43 per cent said they would be unlikely to
52 Cyberculture
talk about a brand on a social media site even if they heard something positive
about it.
After Facebook, the second most popular social media site is Twitter, with
around 15 million UK users, the fourth largest number of Twitter users in the
world after the USA, Brazil and Japan. However, not all users are active, and
around 40 per cent prefer to absorb content, that is follow rather than tweet. One
of its main functions is that it enables people and organisations to have direct
contact with the public, effectively ‘broadcasting’ to them and keeping them up
to date with their thoughts on current issues, new product launches and so on. As
with other social media, Twitter can also offer insights into consumption patterns
of young Britons. The singer Adele currently has the most followed account in
the UK with almost 20 million followers worldwide, while the footballer Wayne
Rooney is the most followed sportsman with 7.5 million followers. The most
popular brand is Rockstar Games who make the video game Grand Theft Auto,
with around 2.2 million followers. In contrast, the British monarchy has around
650,000 followers and the British prime minister has around half a million.
The most popular site for networking is LinkedIn, which had over 10 million
UK users in 2013. It was once seen as a place for aspirational young professionals
to deposit their CVs in the hope of getting a lucrative job offer, but today more
people are using it for business knowledge and keeping in touch, since it now
offers an alumni search and has a lower minimum age limit of 13.
Mumsnet
Of the most popular Twitter sites, the ‘Twitter 100’, over 75 per cent are
created and run by men. It is sometimes argued that the male sites encour-
age competitive behaviour, aggression and showing off, which discourages
women from participation. But in response to the perceived need for a site
dedicated to mothers and parents, Mumsnet was started in 2000 by Justine
Roberts, a former sports journalist. It aims to provide advice and information
on parenting and products, and has since become one of the most influen-
tial sites in the UK with a membership of around 4.5 million. Most members
are aged 25–45 and many are expatriates seeking information from British
sources, and around 75 per cent are educated to degree level or equivalent.
Its membership is highly active, and the site gets some 60 million hits per
month, with around 30,000 posts a day to forums within the site. Mumsnet
also has a Bloggers’ Network with 3,500 registered bloggers and a network
of 200 local sites run in partnership with local editors.
There is a strong sense of solidarity among Mumsnet members, which
has helped the organisation to campaign successfully in many fields. One
notable campaign involved an advert that used the slogan ‘Career women
make bad mothers’. But after Mumsnet members complained and lobbied
the advertising agency and their clients, the slogan was changed to ‘Sexist
ads are bad for business’. Later in 2010, the campaign ‘Let Girls Be Girls’
demanded that newsagents removed or covered ‘lads’ mags’ – magazines
with images of topless young women on the cover – which could easily
Cyberculture 53
be seen by children. In turn, many major retailers responded by ensuring
the magazines were not on public view. Other campaigns have included the
advocacy of better care for women who miscarry during pregnancy, and a
Respite Care campaign that calls on local authorities to provide adequate
short breaks for families with disabled children. In 2013 the site also launched
a campaign to prevent sales representatives gaining access to women in
hospital maternity wards.
Their organisation and activity has also attracted the attention of politi-
cians seeking to influence women and gain their support at election time.
The 2010 election was nicknamed the ‘Mumsnet election’ as many politicians
believed they could influence a significant number of women by communi-
cating through Mumsnet online forums. In consequence, the site became
a target for political advertising and live webchats with party leaders, in an
attempt to influence a significant percentage of the electorate.
Despite their positive image and campaigning, Mumsnet has sometimes
attracted criticism. In March 2012 the pressure group Fathers 4 Justice
launched a campaign against the kind of comments and language used in
some forums, alleging that it was anti-male, and that if used in this way
against other races and sexualities, it would be considered unacceptable or
illegal. This included a naked protest at Marks & Spencer (which advertises
on Mumsnet), in which protesters took off their clothes to draw attention to
their cause. But in spite of occasional criticism, the site remains one of the
most active, informative and popular in the UK, capable of generating news,
comment and political action.
Figure 3.1 Anxiety about the effects of mass media, particularly on women and children,
is not new. This cartoon appeared in the satirical magazine Punch in 1906,
soon after the development of radio communications. Text under the cartoon
reads: ‘IV.–Development of Wireless Telegraphy. Scene in Hyde Park. (These
two figures are not communicating with one another. The lady is receiving an
amatory message, and the gentleman some racing results.)’
© The Art Archive/Alamy
Perhaps unsurprisingly, with people spending less time outside the home,
the UK online dating market is an area of rapid expansion. In Britain there is
a long history of meeting partners through the media. One of the first adver-
tisements appeared in 1695, and was placed in the publication A Collection of
Letters for Improvement of Husbandry and Trade by a ‘gentleman of about 30 years
of age’ seeking a ‘good young gentlewoman with at least £3000’. It is unknown
whether the request was successful, but today, of an estimated 5,000 dating
services in Europe, almost 1,500 are UK based. In 2012 the online dating
market grew by approximately 6 per cent, and is now worth £170 million, and
today approximately one in four relationships begin online. Over nine million
people have used online dating sites, and a full spectrum of services is avail-
able, from exclusive membership sites with personal agents to assist clients
seeking company, friendship and marriage in Britain or around the world, to
smartphone apps such as Grindr, which connect gay men looking for casual
encounters in the local area.
56 Cyberculture
Adult entertainment
The British adult entertainment industry continues to experience phenomenal
growth. Pornographic ‘tube’ sites (where viewers can upload content and watch
films free) have multiplied, as have ‘live’ streaming services. In 2012 the Adult
Industry Trade Association (AITA) estimated there were at least 5000 individu-
als working on adult webcams in the UK, who charge for performances, chat
and other professional services. Escorts can also legally advertise their services
online. This is said to make sex workers safer, since street prostitution is illegal
and dangerous in Britain, and running a brothel is prohibited. The shift online of
adult entertainment and services has also led to falling sales of adult DVDs and
men’s magazines as a direct line is created between producer and consumer, and
the ‘middleman’ is effectively eliminated.
The abundance and availability of online pornography and its possible effects
on young adults has been frequently debated. Although some argue that the
internet is important in providing education, choice and free speech, others argue
that it is having a negative impact on the relationships of young people. A 2012
study suggested that many children get information about sex not primarily from
school teachers or biology books, but the internet. It also points out that boys pri-
marily use material for arousal, while girls use it more for education. Research in
the UK has also shown that more than a third of 16–24-year-olds admitted por-
nography had caused problems in their relationships, primarily because exposure
to depersonalised and sometimes violent sexual encounters can distort what ‘nor-
mal’ sexual behaviour should involve, and what should be expected. However,
others argue that such studies are flawed, and that such personal problems among
young adults are not unusual, particularly in cases where there has been little or
no communication between parents and children about appropriate behaviour in
relationships.
The law requires websites to keep pornographic images out of reach of under-
18s, while the regulator of online pornography in the UK (the Authority for TV
on Demand – ATVOD) has the power to close UK-based sites if they do not
put up barriers to hard-core content. Currently, most sites comply and very few
are banned, but it is powerless to regulate those based overseas. However, the
Internet Watch Foundation has introduced a content-blocking system known as
Cleanfeed with some success, to prevent access to child pornography sites. But
technology advances quickly, and the current availability of ‘darknets’ (which
require special software to access them) and deep websites (which are password
protected and not accessed by search engines) remain problematic areas, both to
regulate and to block.
Video games
In recent years the popularity of video games has grown substantially, and more
are now sold in the UK than anywhere else in Europe. Production of games is also
notable, and the UK has 48 of the world’s top development studios which employ
a total of some 40,000 people working in areas such as design, development,
publishing, VFX (visual effects), online and mobile content. Many major games
Cyberculture 59
and their film, book and comic franchises are developed in the Britain, including
Grand Theft Auto, Tomb Raider and Burnout. The work is highly profitable, and
in 2012 generated revenue of £3.1 billion, approximately equal to the amount
earned by UK film.
Gaming has now become a mainstream activity, with an estimated 33.6m play-
ers (over 80 per cent of the population). In contrast to the media stereotype of a
teenage male alone in his bedroom, research shows games are played by people of
all ages and social backgrounds, at home, online and on mobile phones. The more
affluent and less affluent play equally, as do men and women, with the average
British gamer playing for around 12 hours per week on games that take around a
month to complete. Almost half of all UK households contain at least one games
console such as a Wii, Playstation or Xbox, and games cover a range of styles and
genres, including violent hard-core games, casual games, social games and mas-
sively multiplayer online games (MMOG).
Figure 3.2 The lurid colours and content of the GTA cover designs recall fairground
and pinball art of the 1960s.
© Gavin Rodgers/Alamy
Settings are finely observed and detailed, and each one contains a wide
range of options for the player. But, although it is possible to fly, drive, race,
crash, play sports, have sex and even kill, the game does not require this, as
formats are non-linear, that is they are created by the gamers themselves.
So, participants can choose more leisurely options, such as calmly swim-
ming, shopping or driving slowly to enjoy the scenery.
A distinctive characteristic of GTA is its satire of American popular culture,
which gives the game a distinctly British feel. In GTA: San Andreas there is a
Facebook spoof called ‘Lifeinvader’ and parodies of TV talent shows. Along
the highways are billboards for plastic surgery, enemas and gun stores. On
62 Cyberculture
the car radio, the far-right network ‘Weazel News’ with the slogan ‘Confirm-
ing Your Prejudices’ broadcasts its biliousness to corrupt police, slimy politi-
cians, washed-up celebrities, career criminals, liars, cheats and sociopaths.
In a clear challenge to the American dream, the unspoken message is that
free, unrestricted capitalism is the handmaiden of violent crime.
GTA has received much praise for its humour, creativity and attention to
detail as well as the way in which it questions raw aspiration and the pur-
suit of the American dream. In 2006 it was voted one of Britain’s top ten
designs along with Concorde, the London Underground map, red telephone
boxes, cats-eyes, the Mini car, the Routemaster bus, the Spitfire plane, the
video-game cover Tomb Raider and the World Wide Web. However, in many
countries the series has attracted controversy, in particular for its violence,
its lack of values and its shallow, bitter, money-obsessed characters. It has
also been attacked for its marginalising and stereotyping of women, who are
cast in minor, superficial roles, such as prostitutes, strippers, neurotic wives
or eccentric feminists. Public concern about games’ adult nature, violent
themes and the lack of positive role models has also led to a ban on certain
editions of the game in some countries. But despite criticism, the latest ver-
sion of the game known as GTA-V became the best-selling video game ever
in the first 24 hours of sale, earning £495.5 million for its makers Rockstar.
66 - 68
Newspapers
Introduction
There is a wide choice of daily press in Britain, with approximately 130 daily
and 1,800 weekly newspapers. Despite their variety, they can be basically
divided into two categories: the quality press and the popular press. The for-
mer have a reputation for greater focus on economic, political and cultural
coverage, and include the Guardian, the Independent, the Daily Telegraph, The
Times and the Financial Times. The Daily Telegraph is the highest-selling qual-
ity newspaper, with a daily circulation of around 420,000 in 2014. However,
the total sales of quality press only account for around 15 per cent of all news-
papers sold.
In contrast, the popular press has a reputation for sensational, lighter news
stories, with more pictures and comment about well-known people from show-
business and sports. These include the mid-market papers of the Daily Mail and
Daily Express, and the popular daily press of the Sun, Daily Mirror and the Daily
Star. The Sun is the biggest-selling newspaper in Britain, and in 2014 it had a
circulation of over two million, approximately a quarter of the tabloid market.
A number of papers also print a Sunday edition, which is distinct in character
to the weekday editions, and often carries a colour supplement with items of
consumer and leisure interest. There are also around 900 free daily and weekly
newspapers, which are financed by advertising. The largest is Metro, which began
on the London Underground transport system in 1999. It now has 13 editions
nationwide, and is said to have a combined readership of 1.7 million.
One of the most distinctive characteristics of the press is its language. The
quality press generally includes longer articles, written with complex sentences
and more formal vocabulary, while the popular press present the news in shorter
articles, with more colloquial vocabulary and more inventive wordplay. The
language used is often witty and imaginative, with alliterations, puns, amusing
misspellings, and references to literature and history. This serves to capture the
reader’s eye, raise a smile and stimulate the imagination, but for foreign readers it
can sometimes render simple, popular stories unintelligible.
Newspapers, magazines and journalism 67
Humour and political satire has a long history in Britain and almost all news-
papers carry cartoons that make fun of the issues of the day, from the images
drawn by Hogarth and Gillray in the eighteenth and nineteenth centuries, to
those of Steve Bell, Heath and many others of the present time.
Until the 1980s most of the national newspapers were based in London’s
Fleet Street in the heart of the city, but now many are based in modern prem-
ises in the outskirts. The London base means they are often accused of hav-
ing a strong bias towards London politics, economics and culture. In 2014 the
London Evening Standard had the highest circulation among local and regional
papers with a circulation of around 600,000 per edition (although the paper is
now free).
There are approximately 1,300 local or regional newspapers serving other parts
of Britain. In Scotland, the Daily Record has the highest circulation of the Scot-
tish newspapers, but the Herald is the leading quality daily newspaper. In Wales,
the Western Mail has the highest circulation. Welsh-language papers and bilin-
gual press are also available. In Northern Ireland, papers from the British main-
land as well as the Irish Republic are widely sold.
Almost all daily newspapers also have a website with a different, online version
of the paper. Most are free, although an increasing number have a paywall, which
means readers must pay a fee to have full access to articles and links on the site.
However, breakfast over a newspaper is a ritual in millions of kitchens, and many
people have them delivered to the house, rather than buy them in newsagents or
browse them online. In the past, this intimacy has helped to create a special bond
between the British and their press, but it is an increasingly fragile relationship,
as in recent years sales have fallen dramatically.
The press owners target their newspapers not so much at a particular age group,
region or ethnic majority, but at a particular social class and political affiliation,
and for this reason they say as much about the people who read them as the world
they report. Thus, the political leanings of different newspapers have ensured
that, for many readers, their newspaper has become a badge of social and political
identity.
By tradition, the British press is free of political control. No newspaper is
owned by the government, and the press is able to openly criticise any political
party and its policies. However, the press has never been impartial. There is no
legal requirement for impartiality, unlike with the television news and BBC radio
news which are more strictly regulated. Consequently, newspaper editorials and
opinion columns often feature lively, combative and outspoken political views.
These are most clearly stated at election time, and reflect the interests of their
owners.
Britain is one of the few countries that allows foreign ownership of major
media enterprises, and since 1945 there has been substantial involvement by
non-British owners. Robert Maxwell, who owned the Daily Mirror between 1984
and 1991, was born Jan Ludwig Hoch, a Czech. Until 2004 the Canadian busi-
nessman Conrad Black held various media interests in the USA, as well as the
Daily Telegraph, the mouthpiece of the Tory Party. Rupert Murdoch (originally an
68 Newspapers, magazines and journalism
Table 4.1 British daily newspapers, their circulations and owners.
Pioneers
Until the eighteenth century news was commonly spread by a ‘town crier’ who
would walk through towns and villages making public announcements. Most peo-
ple could not read, but his familiar cry of ‘Oyez! Oyez! Oyez!’ (from old French,
meaning ‘Listen!’) drew attention to major news of wars, crimes, tax increases
and so on. Production costs, transport difficulties and general illiteracy prevented
large-scale publication, distribution and sale of newspapers, but gradually they
began to appear for a small, educated, wealthy readership.
The first English newspaper – the Daily Courant – was published in
1702, although newspapers of today were established much later. The Times
(1785), the Observer (1791) and the Sunday Times (1822) are among the old-
est that are still in print. Later, literacy standards improved and there was
Newspapers, magazines and journalism 69
a new, expanding lower middle class of literate clerical workers. They had lit-
tle interest in the papers written for an educated, wealthy elite, but there was
demand for simple, interesting stories in print. In response, a popular national
press began to grow, with papers such as the News of the World (1843) and the
People (1881).
Figure 4.1 Many people still buy their press at a newsagent’s or have it delivered to the
home, despite the availability of most papers online.
© David Christopher
70 Newspapers, magazines and journalism
Throughout the twentieth century, an expanding industry attracted a new
class of business people or ‘press barons’ who saw the possibilities for profits and
self-advancement, as well as the chance to influence the political and economic
affairs of the time. The Irishman Alfred Harmsworth (who later became Lord
Northcliffe) was the first British press entrepreneur. He wanted to produce a
newspaper like those being published in the USA, and in 1896 founded the Daily
Mail , and later bought the Observer, The Times and the Sunday Times.
But in the early decades of the twentieth century the public had few opportu-
nities to gain and exchange information about what was happening in the world.
There was still no radio or television, standards of education were generally poor,
and the majority of students left school with little more than a basic ability to
read and write. Consequently, those with control of information could easily
influence people and politics, and a reputation was established among the most
popular British press for supporting Conservative, right-wing interests, and for
hostility towards the redistribution of wealth, social reform and equal rights for
women.
However, one of the few papers that has traditionally supported the Labour
Party is the Daily Mirror. When it was founded by Harmsworth in 1903 it was
initially aimed at a new readership of literate women, but sales fell until the paper
became a picture paper that was sympathetic to the Labour Party, and soon it
became one of the most popular publications in Britain. It remained so until the
mid-1980s, when a change of politics under its new owner, Robert Maxwell, led
to falling sales, high levels of debt, theft from Mirror employees, and finally the
mysterious and dramatic death of its owner, who drowned at night off his yacht
in the Canary Islands.
Britain’s growing multicultural communities are also well served by the press.
Publishing in English, some of the best known include the Chinese newspaper
Sing Tao, the Arabic paper Al-Arab and the Jewish Chronicle, a long-established
paper founded in 1841. The Asian Times is an English-language weekly for the
Asian community, while Afro-Caribbean publications include The Voice and the
Caribbean Times. Several other papers are published in Britain and appear in lan-
guages of the communities they serve, including Bangla, Korean, Latvian, Polish,
Portuguese, Urdu and Russian.
Some papers emerged in response to what was seen as unfair representation of
their communities in the British press. For example, during the early 1980s much
attention was given in the papers to an association between race and crime, and
racist reports in the mainstream popular papers, which alleged that black people
caused trouble, and took white people’s homes and jobs. In response, black com-
munities wanted a newspaper that would represent their interests more fairly,
and in 1982 The Voice was launched, a weekly paper that aims to project positive
images about and for the black community to a younger readership aged mainly
between 15 and 34. It has also gained a strong reputation as a populist newspaper
which campaigns to correct miscarriages of justice involving black people. In the
mid to late 1990s the paper had a circulation of around 55,000 but in recent years
sales figures have fallen, and some papers like New Nation have had to close. This
Newspapers, magazines and journalism 71
71 - 72 may be because African and Caribbean Britons are becoming more assimilated
and mainstream. But others argue that these ethnic communities like to listen to
different music, watch different theatre, eat different food and even suffer from
different medical complaints, and for those reasons there will always be demand
for a separate press.
Press influence
Political views held by newspaper owners on current topics can usually be found
in press editorials, as well as in the selection and coverage of news stories, and it is
often discussed to what extent these influence readers. One allegation is that the
press sometimes sensationalise and exaggerate certain types of behaviour, giving
the impression that it is new, dangerous and more common than it really is, in
order to attract attention and sell newspapers. For example, in recent years these
have included video ‘nasties’, asylum seekers and binge drinking. In such cases,
dramatic headlines, stories and pictures are published, together with accounts of
behaviour that enrage or frighten readers. But these are often based on stereo-
types, and an unthinking prejudice against the alleged behaviour, rather than
facts. Nevertheless, debates about the topic follow in the mass media and some-
times in Parliament. Members of the public become worried and begin to prepare
for a confrontation, and demand tough action from the police and politicians to
avert the threat. However, in many cases a close examination often shows reports
to be exaggerated or untrue, and photos to be staged or posed, in episodes known
as ‘moral panics’.
During the past 50 years there have been panics over various youth subcultures
such as Teds, mods, rockers and ‘New Age’ travellers, as well as inner-city black
youths, video games and new drugs. Lurid stories appeared in the press, and those
with no direct experience of them became angry and worried. They demanded
political action, and created a situation that the political right could exploit, by
promising tough measures, ‘a crackdown’ and ‘zero tolerance’ against what was
essentially a minor or trivial threat, compared with more serious issues such as the
consequences of unemployment, the erosion of welfare benefits or the unavail-
ability of affordable housing.
In terms of newspapers’ influence on voting, the political preferences of the
press can be seen most clearly at election time, when readers are urged to support
one or other of the major parties. Most papers are hostile to the Labour Party,
and more sympathetic to the Tory Party. But at the three elections of 1997, 2001
and 2005 most press supported Labour — despite the critical stance of the own-
ers of the newspapers. This is because the press barons are shrewd and pragmatic
individuals who, in troubled times of falling sales, fully understand the need to
‘back the probable winner’ and be popular, in order to sell papers and remain
solvent. In 2010, most supported the Tory Party, although the result was a ‘hung’
Parliament and a coalition government between the Conservatives and Liberal
Democrats. This suggests that in elections since 1997, people vote according to
the advice given in their newspapers. But an alternative view – often held by
72 Newspapers, magazines and journalism
those who work in the media – is that the main reason people buy a newspaper is
simply because they like its tone, its pictures and the sports coverage.
However, with the growth and spread of digital communications, citizens have
become increasingly active in collecting, reporting and disseminating news. This
has led to an increasing number of news sources, and a decline in the influence of
newspapers. For example, if there is a major story in the news about a public dem-
onstration, readers can find online reports written by campaigning organisations
on Twitter, Facebook, YouTube, blogs and so on where news is reported more
quickly and directly than in a newspaper – whether hard copy or online – as, for
example, with the ‘Occupy London’ movement in Britain in 2011/12, when news
spread much faster over social media than through traditional channels.
The government and their departments understand the power of the new media
well, in addition to more traditional kinds such as newspapers. They have created
a large number of press officers to effectively ‘spin’ or present news in a favourable
manner and, where appropriate, counter what is being said in social media or by the
press. Many other public and private organisations do the same, in order to protect
their public image and quickly counter any negative news with releases of informa-
tion on new and traditional media from their own public relations departments.
Nevertheless, the newspapers still retain a power to influence the news agen-
das of other media. What the papers say is still of some significance to other news
media, because people pay to read it. It indicates people’s concerns and interests.
Consequently, press headlines are routinely mentioned in television news bul-
letins, and these in turn affect television news agendas.
This suggests that British newspapers, their editors, reporters and columnists,
still have some influence over public debate, particularly over what is debated
and in what way. However, the papers appear to have less influence over people’s
political opinions, which can be shaped through a variety of different media and
information sources.
The Sun
The Sun is the UK’s best-selling newspaper, with an average Monday–
Saturday circulation of more than two million a day and a claimed total
readership of around 5.5 million. Other daily editions of the paper appear
in Ireland and Scotland, which are similar in content and character to the
English version, but with more emphasis on home nations’ news and sport.
It has become famous for its funny, sharp headlines, its wordplay, for cap-
turing the mood of its readers, influencing their views and often forcing the
government to listen. Its supporters say it is the common voice of the coun-
try, but its critics argue that it has nasty politics and an aggressive populism,
which in the past has often been mischievous and malevolent.
The paper began in 1964, when the left-wing Daily Herald was re-launched
as the Sun. In 1969 it was bought by Australian-American billionaire Rupert
Murdoch, who still owns the paper. Murdoch wanted to expand the appeal
of the Sun to a wider audience, and began to attract readers by focusing
on sex and sport. A picture of a topless model was published every day on
page 3, and the paper began to include coverage of all major sports events.
Its new formula proved popular, and by 1978 its circulation had increased to
four million copies per day.
Until 1979 the Sun had supported the trade unions and the Labour Party,
but it switched its political allegiance to the Conservatives led by Margaret
Thatcher before the election of that year. The Tories won, and brought the
start of 18 years of Tory rule. The Sun became Thatcherite propaganda. Sto-
ries were carefully chosen, oversimplified and presented as ‘black and white’
in a way that avoided complexity or careful analysis, while a popular diet of
celebrity and sport amused its readers. Meanwhile, the newspaper dam-
aged the Labour Party with humour and often inaccurate reporting.
In 1982, during Britain’s war with Argentina over the Falkland Islands
(Malvinas), the paper enthusiastically ran competitions for the best anti-
Argentinian jokes. It also sponsored a missile, encouraged a boycott of
Argentinian corned beef and published crass, insensitive headlines such as
‘Gotcha’ when 1,200 Argentines were killed as the warship Belgrano was
sunk. But despite criticism for becoming aggressive, prejudiced and jingois-
tic, it became the most popular newspaper of its time.
After the defeat of Argentina the Sun began to attack those Thatcher called
‘the enemy within’. Gay rights, women’s rights and Labour Party attempts
to promote a fairer, more equal and tolerant society were all criticised and
76 Newspapers, magazines and journalism
ridiculed as the politics of the ‘loony left’. But despite sometimes violent
police action in industrial disputes with print workers, miners and others, the
authorities were rarely criticised.
In 1989 the new satellite television service Sky Television began broad-
casting, launched by Rupert Murdoch’s company News International, and
the Sun contained frequent ‘plugs’ for its news and sports programmes, as
well as adverts for the dish needed to receive them. Meanwhile, Tory minister
Norman Tebbit praised the paper’s topless ‘page 3’ girl, telling readers she
was really the working man’s Venus de Milo, to much public amusement.
During the time of its highest circulation (1981–94) the editor was Kelvin
MacKenzie, who introduced a mixture of gossip, celebrity, television, sport
and reality TV. But its popularity has not always been constant, for example
in its reporting of how 96 Liverpool fans had died at a football match at Hill-
sborough in Sheffield in 1989. The paper implied the fans were to blame, in
reports that offended the people of Liverpool, who had not liked its Thatch-
erite politics and anti-trade unionism. In protest on Merseyside, copies were
publicly burnt and newsagents refused to sell it. The newspaper was sub-
sequently shown to be wrong by the Hillsborough Independent Panel, an
independent inquiry in 2012, which led to a public apology from MacKenzie
and others involved at the time.
In the 1990s sales of the Sun fell, as the Tory government became more
and more unpopular. Eventually, in 1997, the paper realised that it could not
tell people to vote for the party likely to lose the election, and so advised its
readers to vote for Labour. It was a pragmatic gesture, which showed the
paper’s need for sales and popularity. However, in 1998 a headline ques-
tioned ‘Are We Being Run by a Gay Mafia?’, following revelations about gay
members of the New Labour cabinet.
Since then, in response to changes in social attitudes and a less politically
polarised society, the Sun has gradually become much less aggressive than
in the 1980s. There has been a gradual shift towards attacking government
policies rather than personalities. However, it still claims to defend values
that are said to be ‘British’ but are often those of the newspaper and its
owner.
Immigration and the issue of relations with Europe have always been dif-
ficult for the newspaper. A campaign against asylum seekers in 2003 was
carried out under sensational, populist headlines such as ‘Our Heritage is
Crumbling’, ‘Migrant Horde in Hospital Rampage’, ‘Richest Town in Britain
Swamped by Illegals’ and ‘Swan Bake’, which falsely suggested asylum seek-
ers were slaughtering and eating swans. In a similar vein, a flavour of the
Sun’s attitude towards Europe could be seen in its ‘Guide to the EU Constitu-
tion’ published on 22 April 2004 (p. 13), which states ‘Our army will have to fol-
low EU orders’, ‘We will be ordered what to say at the UN: the new EU foreign
minister will speak for Britain at the Security Council’. It continues to be xeno-
phobic towards EU leaders, sometimes calling them Krauts, Frogs and Hun.
Its regular feature of a topless model on page 3 continues to cause contro-
versy. It has endured since 1970, despite periodic criticism that it is degrad-
ing to women. Even in the more permissive society of 2012, the ‘No More
Page 3’ campaign argued the pictures ‘condition readers to view women as
sex objects’, and that it ‘normalises horrible sexist banter’. The campaign
77 - 83
Newspapers, magazines and journalism 77
to ban the topless model is supported by a number of charities and trade
unions, including Unison and the National Union of Teachers. In 2013 the
Irish edition of the Sun n stopped publishing topless photos, because of what
the editor called ‘cultural differences’ between Britain and Ireland.
Its politics are pragmatic, and not ideological. Despite consistently criticis-
ing the government, it supported them in the elections of 2001 and again in
2005, in order to ‘back the winner’. But, in 2009 the paper switched its sup-
port to the Tories, who went on to form a coalition government.
The phone-hacking allegations of 2011 marked a watershed for the
paper. The same year the Sun n’s sister paper the News of the World d was
closed by its owner, News International, and in 2012 the Sun on Sunday
took its place. But the Sun n has been badly damaged by revelations of phone
hacking and illegal payments for information, and many personnel formerly
connected with the paper have been arrested, are awaiting trial or have
been imprisoned.
Today, as with many other popular newspapers, ‘showbiz’ stories, drama,
sex, money and sports stories still take up most of the paper, which mir-
ror the content, style and tone of Sky TV. But in spite of its crude, brash
populism, its circulation (like that of many newspapers) continues to decline.
Nevertheless, politicians of all the main parties still see it as a potentially
important ally in a general election. Meanwhile, critics observe that although
the newspaper has produced some witty tabloid journalism, good light
entertainment and wide sports coverage, it has also produced stories that
are unreliable, exaggerated and untrue, as numerous court cases and the
Leveson Inquiry have demonstrated.
Magazines
Introduction
There is an enormous market in Britain for light reading. Magazines for leisure
and entertainment fill this gap, and a glance at the shelves of any newsagent
reveals a huge variety of magazines directed at people’s interests, wants, needs
and fantasies. But, the business of magazine publishing is very much subject to
fashion and change. New titles are constantly appearing, particularly in the field
of magazines for women where there are about 80 different journals.
Many women’s magazines, such as Cosmopolitan and Marie Claire , are produced
to offer advice on contemporary issues such as money, sex and contraception, as
well as more general subjects such as fashion, travel and the law. Others, such
as Hello! and OK! feature photographs and gossip about the ‘new aristocracy’ of
television, pop and sports stars, shown for example going to a party, getting mar-
ried or cooking Sunday lunch.
However, the top-selling magazines are general publications carrying details
of forthcoming television and radio programmes on terrestrial and satellite sta-
tions. TV Choice and the imaginatively named What’s On TV regularly sell over
78 Newspapers, magazines and journalism
a million copies each, and reflect the importance, popularity and centrality of
television in everyday life. The long-established Radio Times (1923–) is in third
place. The fourth best-selling is Take a Break, a puzzle magazine with ‘true life
stories’, and weekly UK sales of around 730,000 in 2014.
For many years women’s magazines, men’s hobby magazines and children’s
titles were the principal market categories, but a more recent arrival is men’s
‘lifestyle’ or general interest magazines, such as FHM, Loaded, Maxim and Zoo.
Popularly known as ‘lad mags’, the number of titles has expanded greatly since
the 1990s, and they carry a mixture of general interest features, humour and
numerous pictures of bikini-clad girls for a male readership aged mainly under 35.
The sales figures of magazines are important to advertisers, and are published
every six months by the Audit Bureau of Circulations. Advertisers also want to
know what kind of readers buy a particular magazine, and the National Read-
ership Survey analyses readers’ social class, age, sex, as well as the magazine’s
similarity to other titles. Marketing agencies then use the information to decide
where to advertise their products.
Women’s magazines
Women’s magazines are the second most popular category in terms of sales. They
have a long history, and reflect social change and the position of women in soci-
ety. As with newspapers, the early magazines were directed towards the wealthy
and educated, as this was the only class that could afford them and read well. Since
then, many have come and gone, leaving Tatler (1709) and The Lady (1885) as
two of Britain’s oldest.
During the mid-nineteenth century demand grew for printed matter of all
kinds, and there was an expansion in the number of women’s titles. Despite calls
in Parliament for more equality for women, most press ignored feminist politics
and demands for universal suffrage, believing it would put readers off. Queen
Victoria agreed with the view, and gave permission for her title to be used for
the magazine Queen in 1861, a publication aimed at satisfying the genteel con-
cerns of upper-class young women, which lasted until 1970 when it merged with
Harper’s Bazaar and became Harpers & Queen.
In the early twentieth century new types of popular press appeared when more
women began to work outside the home. Literacy rates had also improved, and
magazines began to appear for younger readers, such as Peg’s Paper (1919). In
contrast, the more established, traditional magazines of The Lady, Queen and
Vogue continued to feature stories and articles by the best-known literary authors
of the day, such as Aldous Huxley, Evelyn Waugh, Wyndham Lewis and Somerset
Maugham. These were mixed in with news about the movements of aristocrats
and illustrations of international fashion, written for women who had no need to
go to work or be involved in politics.
During the years of the Second World War magazines aimed to boost the morale
of women, who were suffering on the ‘home front’. They encouraged women to
be determined, with features on how to survive a bombing, the splitting up of
Newspapers, magazines and journalism 79
families, the evacuation of children and life after bereavement. In 1941 Ideal
Home magazine even ran a feature on rebuilding a bombed home. But the auster-
ity of the war and post-war years gradually gave way to a feeling of optimism, most
notably reflected in new magazines such as Vanity Fair. Launched in 1949 and
describing itself as ‘for the younger, smarter woman’, it contained cheaper youth-
ful fashion ideas, which could even be copied. This was a new development, as
fashion had previously followed the ‘canon’ of ‘haute couture’ as dictated by the
major fashion houses, and the idea of creating a fashionable new look at home
indicated a trend away from elitism towards a greater populism in fashion.
The 1950s witnessed a number of social and cultural developments affecting
the style and content of women’s magazines. Better public health and informa-
tion campaigns conducted through the National Health Service were beginning
to make women more health conscious. Obesity rather than malnutrition was
identified as a problem, prompting features on slimming, weight-watching and
health in general. Women were also becoming more politicised, gaining more
freedom and equality, and the first female peers were taking their seats in the
House of Lords. Moreover, the economy was booming, and rationing was a dis-
tant memory. More women were now going to university and earning a living,
and commercial television, which had begun in 1955, was popular with view-
ers and advertisers, helping to create a new generation of aspirational female
consumers. In 1955 She was launched, with less emphasis on fashion and more on
entertainment, with a variety of topics of interest to the 1950s’ woman, namely,
films, photography, camping and caravanning, reflecting the increasing freedom
that women had to pursue their own interests at home and elsewhere.
Magazines were changing to reflect social changes. The Sunday Times Magazine
was launched to accompany the newspaper in 1964. Innovative and stylish, it
carried strong photo-journalism and features on varied aspects of contemporary
life, as well as aspirational adverts for high-quality consumer products, jewel-
lery, drinks and cars, a combination intended for suburban, educated middle-
class women. Nova (1965) had a similar style, with pictures of contemporary
stars by leading photographers such as Terry Donovan and Helmut Newton. It
also became more daring; one famous cover advertised ‘how to undress in front of
your husband’, and a feature inside explained how ‘inside every woman is a strip-
per longing to get out’. In contrast, ‘elite’ magazines such as Queen still retained
more traditional elements, such as debutantes’ balls, and pictures of royal guests
at horse events. The difference between the two was said to be that ‘Queen read-
ers drive out of town at weekends, while Nova readers drive in’, in an attempt to
illustrate a growing cultural divide between the traditional and modern young
woman.
By the mid-1960s not only women in their 20s and 30s were looking for a new
style of magazine, but adolescents too. Teenagers had more freedom and money
to spend, and a new popular culture was beginning to appeal to their tastes and
preferences, reflected in weeklies such as Honey (1960–86), Jackie (1963–93) and
Fab (1964–80). Jackie was named after the wife of the American president John F.
Kennedy, who was seen as a fashionable role model by many young girls. Aimed
80 Newspapers, magazines and journalism
at 10–15-year-olds, it was typical of many magazines of the era. On the cover of
the first edition was the pop star Cliff Richard and free inside was a ‘twin heart’
ring. Content included colour pictures of the Beatles, picture love stories and a
page of readers’ problems answered by an ‘agony aunt’. The formula was highly
successful attracting over one million young readers by 1970. It changed little in
30 years, and its influence on the attitudes and behaviour of young girls has been
the subject of much analysis by cultural historians and other academics keen to
analyse the attitudes and values reflected and encouraged in its pages.
Women’s liberation was a predominant theme of the 1970s and many magazines
for women aged 18 and over were launched to promote its agenda. The first one
to do so in a mainstream, commercial way was Cosmopolitan, first imported from
the USA in 1972. The magazine was not new, having begun almost a century ear-
lier in 1886. But during the late 1960s under the progressive young editor Helen
Gurley Brown it promoted independence, self-improvement and self-confidence
in a bright, colourful, glossy magazine which showed how young women could get
the best for themselves, their careers and their sex lives. The magazine enjoyed
enormous commercial success, and set the standard for others to follow.
In contrast, new non-commercial ‘underground’ magazines such as Shrew and
Spare Rib (1972–93) gave coverage and support to a different kind of women’s
liberation. Unlike most other magazines for women, Spare Rib was not glossy,
not commercial, but radically feminist. There were no adverts or features on fra-
grances, fashion or cosmetics, only small adverts for folk festivals, political ral-
lies, lesbian events and shoes made by collectives. Its contributors sometimes
argued that the mainstream advertisers in Cosmopolitan and other magazines
made women feel insecure about themselves in order to make profits, which was
socially unacceptable and morally wrong.
Cosmopolitan’s radical style was influential, and more specialised publications
with different agendas appeared, which were aimed at women in Britain’s various
ethnic communities. Sheba (1979–80) appeared briefly for Arab women domi-
ciled in the UK. Black Beauty and Hair (1987–) continues to report on exactly
what its name suggests. But there have been few successful specialist magazines
for ethnic groups, and circulations remain small, which in turn makes it difficult
to attract advertising. This is because some women feel they want to integrate
into mainstream society by reading mainstream magazines. Moreover, the women
of some immigrant groups have only limited possibilities for learning the English
language, and are thus unable to access publications in English.
Although half the female population never reads a magazine, women remain
significant consumers of general leisure material. Some of the popular titles of the
1960s and 1970s were produced in response to feminism, but today many titles
reflect independence, potential to consume and potential to aspire. Women now
buy houses, cars, investments and travel packages, and this is reflected in the
content of many women’s magazines. There has also been a general trend towards
greater coverage of these topics in newspapers, and many now provide glossy
colour supplements with a range of adverts, features and content unconnected
with the news of the day, which are written with female consumers in mind.
Newspapers, magazines and journalism 81
Aspirational living seemed to overtake consumerism in the 1980s, and while
many new consumer magazines took off in that decade, the biggest new publishing
phenomenon was the arrival of glossy magazines dedicated to celebrities and their
lifestyles. Until then, the ‘elite’ women’s titles, such as Tatler and Harper’s had
traditionally carried news of the social lives of British royals, but in 1988 Hello!
arrived from Spain, a brash new arriviste, filled with gossipy photo-journalism of
the ‘new aristocracy’ of television, film and pop stars, footballers and models. It
was published by a Spanish family company which saw the potential of a ver-
sion of ¡Hola! for British consumers. The result was one of the most successful
magazines of the past half-century, with many similar publications appearing soon
afterwards in what has become the most profitable sector of the British market.
In 1994 Hello! was the only celebrity magazine available in Britain, but ten
years later there were six others. More recent arrivals, such as Heat (1999–) and
Closer (2005–), have specialised in less flattering photographs of their subjects,
for example revealing fake tans, body hair and signs of cosmetic surgery. They
have created a new, realistic, less admiring and less deferential relationship
between readers and the rich and famous, setting a trend which has spread to
other magazines.
The progressive women’s weeklies such as Cosmopolitan (1972–) and Marie
Claire (1988–) still retain a mixture of features and tips on fashion, beauty, travel
and consumer features, as well as an emphasis on relationships and sexual matters.
However, recent years have seen a change in the style of the ‘problem pages’ of
many modern publications. Until the late 1990s readers would write and ask a res-
ident ‘agony aunt’ to solve their problems. But now, other readers often contribute
their own, differing solutions, which are published alongside the original problem,
and allow the reader to select which course of action would be most appropriate. It
also indicates a change in the role of the magazine, from one of an ‘authority’ who
holds the high moral ground and talks down to the readers, to one which facili-
tates democratic debate among them, and a range of solutions to be put forward.
Despite a long cultural history, women’s magazines are subject to similar pres-
sures to those of newspapers. Sales of most magazines are falling around 5 per
cent year on year. The economic recession has undoubtedly had an impact, but
other reasons may include readers becoming less interested in articles about diets,
shoes and traditional English weddings, which are still common features of many
publications. Society has become more diverse and multicultural, and so have
women’s interests. Consequently, the internet is increasingly used to find a more
personalised range of topics and features regarding, for example, relationships,
work and the body, as well as communities with whom women cannot just read
about, but communicate with on Twitter, Mumsnet and other channels, all of
which can make the role of magazines feel increasingly dated and redundant.
Men’s magazines
For many years ‘adult’ or ‘men’s’ magazines were synonymous with pornography.
The less sexually explicit ‘soft-core’ type were sold in newsagents, and could
82 Newspapers, magazines and journalism
usually be found on the ‘top shelf’ (hence their nickname), while more explicit
‘hard-core’ magazines were sold in specially licensed shops. Other magazines
bought mainly by men dealt with specific interests, such as sport, cars, music or
computers. They were mostly aspirational, consumer magazines with relatively
low sales. But in the mid-1990s a new type of magazine for men aged 18–35
began, with publications such as Loaded, Maxim, FHM and GQ.
The magazine Loaded started the trend in 1994 with a mixture of glossy colour
features on all the topics traditionally popular with young men, such as beer, clothes,
cars, pictures of provocative, bikini-clad girls and casual sexism. There were regular
articles on gadgets, sport, aggression and war, discussions of old footballers and box-
ers, and features on, for example, touring with the band Oasis, or a day at work with
Grimsby trawlermen. Previously, men’s magazines had talked down to their readers,
but Loaded spoke to men using the same informal language as the readers themselves,
and carried the tagline ‘for men who should know better’. Articles were witty, ironic
and apolitical, written with spirit, authenticity and attitude. The magazine even had
a men’s problem page, a piece of satire complete with an ‘agony uncle’. A typical
piece ran as follows: a man writes to the magazine complaining that his girlfriend
annoys him by wearing short skirts. The agony uncle replies: ‘Tell her she looks fat.’
The success of ‘lads’ mags’ perplexed cultural commentators. Some said the new
magazines had a sense of escapism and fun, freedom and independence, which
celebrated being young and male in the mid-1990s, when the country was begin-
ning to regain cultural confidence after years of recession and Tory government.
Figure 4.2 Men’s magazines – a new phenomenon in British publishing which for some
commentators indicates masculinity in crisis.
© Ian Francis/Alamy
Newspapers, magazines and journalism 83
Others said that young men felt insecure after years of political correctness, the
deadening seriousness of the 1980s debates on gender, and that the weakening
role of fathers and other male authority figures also contributed to men’s inse-
curity. In other words, some men felt anxious about threats to their identity as
feminism entered the mainstream, but they found a refuge and reassurance in the
content and style of lads’ mags, which offered an entertaining template of ‘how
to be a man’.
In contrast to the cheeky escapism of lads’ mags, Men’s Health is a more con-
ventional male fitness publication and is currently the most popular men’s maga-
zine in Britain, with monthly sales of over 200,000. It was launched in 1994,
and features articles on muscularity, fitness, health, relationships, weight loss and
fashion. A bare-chested muscular male model adorns the cover, imitating the
original American version, which has sometimes attracted criticism for promot-
ing the pursuit of unattainable physiques. It has sometimes been mistaken as light
entertainment for gay men, though this is something it strongly refutes.
Despite some stories of current success, the sales of most men’s magazines are
falling, on average 5–6 per cent year on year. Apart from the impact of the eco-
nomic recession of 2008–14, there are a number of reasons which account for
their diminishing appeal. The internet has clearly had an effect; soft pornography
can now be readily accessed online at no charge, and this clearly affects people’s
willingness to pay for it in magazines of any kind. Additionally, an expanding
number of satellite and cable TV and radio stations means that many channels
offering content such as sport, war and crime, which typically appeal to men, can
now be watched at home or online. On the radio, channels such as Talksport
and Radio Five Live also present sports programmes that are created primarily
for male audiences. Thus, the kind of features that men would have previously
paid to read in magazines can now be readily accessed at home, in shows that are
bright, engaging, mainly male-oriented and more convenient.
Alternative publications
Changing attitudes towards gender roles and sexuality have led to the creation
of other kinds of magazines for LGBT readers. The Gay Times (1984–) is a gen-
eral interest publication for gay men, with celebrity interviews, news, features,
music, film, style and travel, as well as features on a wide range of topics, from
anti-gay laws in countries overseas, to interviews with gay politicians. It has a
circulation of approximately 68,000 per issue. The company that produces Gay
Times – Millivres Prowler Group – also produces Diva, a magazine for lesbians
which started in 1994. It includes many articles dedicated to lesbian and bisexual
matters, and interviews with prominent gay men and women, and has a circula-
tion of approximately 35,000.
The changes that Britain has experienced since the 1950s regarding more open
attitudes towards sexuality and female liberation began at a time when attitudes
to authorities of all kinds were changing. One of the most visible signs of this was
a boom in political satire, in which a journalistic high point was the creation of
84 Newspapers, magazines and journalism
Private Eye, a humorous and irreverent magazine dedicated to the mockery and
caricature of people and events in politics, business and the media. However, it
also features serious, investigative reports into the same areas, exposing events
which the mainstream press are often reluctant to report. The magazine is read-
ily identified by its covers, which traditionally show a picture of someone in the
news with a comic speech ‘bubble’ attached. It is currently Britain’s best-selling
current affairs magazine, with a circulation of around 222,880 in August 2013.
Private Eye is printed on cheap, dull, recycled-looking paper, and with a variety
of fonts, which make it look like a home-made magazine. However, DIY publica-
tions did not become common in Britain until the 1970s, when young enthu-
siasts and members of a growing counter-culture began home-producing their
own journals and ‘fanzines’. These were printed or written by hand in sheds and
bedrooms, and then photocopied before being shared and distributed by hand.
Fanzines first appeared in response to the mainstream’s sensational, exagger-
ated reporting of the punk phenomenon. Fans felt it was being misrepresented,
and that commercial motives prevented accurate reporting by the press. Instead,
they aimed to cover topics and write about the music in a way that was more
authentic. New publications were created, which were written in the language
of fans. Sniffin’ Glue was among the first, produced by Mark Perry, and ran for
12 issues. It was rarely sold in newsagents, but could be bought directly from the
people who wrote it and was then passed on among enthusiasts, which created
the sense of a closed, secretive community.
Later in the 1980s and 1990s football ’zines appeared in response to what fans
saw as the game’s domination by money and celebrity. They carried lively, humor-
ous articles written by and for supporters, who were passionate and involved with
the game, rather than passive consumers of it. Some of the most notable have
evolved to become more mainstream publications such as the informative, irrev-
erent When Saturday Comes (WSC). Today, a wide range of fanzines cover music,
sport and sometimes cinema, and are found mainly online. Most are witty, apolit-
ical and written with an infectious enthusiasm as an antidote to the increasingly
commercial nature of commentary, journalism and public relations surrounding
many aspects of popular culture.
As with many magazines, the appearance of British fanzines marked a par-
ticular cultural moment, in this case when fans used direct action to take back
from the hands of the corporations what they felt was rightfully theirs. They
were a kind of enthusiasts’ website in analogue times, where those of a like mind
could communicate and share the passion, attitudes and language of those deeply
involved at the roots of the scene to preserve its spirit, values and community.
5 Literature
Introduction
Since 1945 British society has changed greatly. Social and cultural barriers have
been steadily eroded due to globalisation, migration, gender and racial equal-
ity, rights for minorities and higher levels of education. An important conse-
quence of this social ferment has been that identity, sexuality, morality, attitudes,
values and behaviour have gradually become more individual, personal and
self-constructed, while the influence of more traditional forces such as parents,
family, society, government, nation and the Church has greatly diminished or
disappeared altogether.
In literature, the new freedom of the self to express who one is, rather than
who one should be, has led to a vigorous expansion of themes. Gender, ethnic
and sexual identities have found expression in feminist, migrant and lesbian, gay,
bisexual and transgender (LGBT) writing, often developed from an outsider’s
point of view. Techniques of storytelling have also become more diverse, as some
writers looked to the past and took inspiration from earlier traditions, while oth-
ers combined different narrative styles such as fact, fiction, the past and present
in the same story, in a magic realist style.
Children’s literature has also attracted growing public and critical interest. The
phenomenal popularity of the Harry Potter series has illustrated how, despite the
distractions of online entertainments, children can become involved with books
they love. At the same time there has been an increasing number of adaptations
for stage and screen, and amid a fast-changing world of media and society, greater
debate and concern about what children should read and watch.
There was me, that is Alex, and my three droogs, that is Pete, Georgie, and
Dim, Dim being really dim, and we sat in the Korova Milkbar trying to make
up our rassoodocks what to do with the evening. A flip dark chill winter bas-
tard though dry. The Korova milkbar was a milk-plus, milk plus mesto, and
you may, O my brothers, have forgotten what these mestos were like, things
changing so skorry these days, and everybody very quick to forget, newspa-
pers not being read much neither.
(Burgess, 1962: 1)
Burgess’s prolific ouput also included his four ‘Enderby’ comic novels (1963–
84), which describe the humorous adventures of a middle-aged university lec-
turer and poet. Higher education expanded greatly in the 1960s and 1970s, and
its liberal, permissive atmosphere and lecturers’ own petty problems, rivalries and
jealousies inspired the writing of satirical ‘campus’ novels. This theme served
to establish the careers of several modern authors, among them Malcolm Brad-
bury and David Lodge. In contrast to Iris Murdoch’s frequent setting within the
ancient walls of Oxford University, their stories take place in the new, ‘plate-
glass’ universities of the 1960s, which were built to accommodate growing num-
ber of students in many cities around Britain.
Bradbury was a distinguished academic, and is remembered for founding
Britain’s first course in creative writing at the University of East Anglia, where
between 1970 and 1995 he was Professor of American Studies. His best-known
works include Stepping Westward (1965), a humorous comparison between Amer-
ican and British university life, and The History Man (1975).
Lodge is a former professor of English literature who is also well known for his
extensive output of literary criticism. One of his most successful campus novels is
Changing Places (1975), a comical story about an academic exchange between the
universities of ‘Euphoria State’ in America and ‘Rummidge’ based on Lodge’s own
seat of learning at Birmingham University in the English Midlands. It marked
the first of a trilogy on campus life, and was followed by Small Worlds (1984),
a humorous tale of intrigue at an academic conference, and Nice Work (1988),
another comical tale of a collision between town and gown, industry and aca-
demia. Lodge’s stories are also imaginative, playful and offer strong satirical com-
ment; for example, his earlier How Far Can You Go? (1980) examines the impact
of a secular, permissive society on the personal relationships of British Catholics.
Literature 89
Like Lodge, Iris Murdoch was also a university lecturer, and her novels fre-
quently combine philosophical questions with detailed observations of academic
intrigue and middle-class life in Oxford. Her novels are often concerned with
human freedom, and question how goodness can triumph over evil. The first of
her many works was the comedy Under the Net (1954), while one of her finest –
The Bell (1958) – looks at a declining religious community. The humour and
surprises in stories such as A Fairly Honourable Defeat (1970) and An Accidental
Man (1971) were also popular with critics and the public. All her novels are
noted for their intense descriptions of her characters, who are often possessed by
erotic fantasies. These are mixed with unexpected and bizarre incidents which
sometimes involve cats, dogs, mice and spiders to create comic effect. During a
prolific career she won numerous awards, including the prestigious Booker Prize
for The Sea, the Sea (1978).
The work of John Fowles has enabled him to become one of the few British
authors who has written serious, experimental fiction while remaining on the
bestseller list. Heroines feature prominently in his works, who often combine fem-
ininity with mental strength to conquer their circumstances. He made his debut
with an exciting psychological thriller The Collector (1963), about a butterfly col-
lector who kidnaps an attractive young art student. Although the male character
is physically stronger, Fowles shows that the girl is the more powerful of the two.
Later, The Magus (1966, revised 1977) involves a young teacher of English in what
seems the ideal post on a remote Greek island, whose sense of perception becomes
distorted following an unusual sexual encounter. His best-known work The French
Lieutenant’s Woman (1969) is told in a highly original way, with the author show-
ing a self-awareness of how he uses language and imagination to shape the reader’s
reality. The book was made into a successful film in 1981.
The permissive youth culture of the early 1970s could be found not only on
the university campus, but in the tough, mean streets of Britain’s industrial con-
urbations. These are the setting for Richard Allen’s Boot-Boy (1970), Suedehead
(1971), Glam (1973) and others, sensationalised, mass-produced stories based on
the imagined lifestyles of teenage gangs. Set in bleak, decaying, rubbish-strewn
urban towns of the 1970s, they depict closed, mean, brutal worlds of youth with
no future, and include many detailed descriptions of vandalism, violence and sex.
Critics complained that they encouraged imitative, ‘copycat’ behaviour. Nev-
ertheless, the simply written fantasies remain raw, energetic, adrenaline-fuelled
adventures, which were absorbed by many teenagers of the period, and have been
rediscovered in recent years as popular artefacts of 1970s youth culture.
The work of the Mersey Poets from Liverpool was also popular with a younger,
non-literary audience. The success of the Beatles and other Liverpool groups
helped to generate interest in the local popular culture, and during the mid-
1960s poets such as Roger McGough, Adrian Henri and Brian Patten pioneered a
new style of light, satirical verse. Unlike many poets, they were funny, irreverent
and streetwise. They wore fashionable clothes, mixed with pop stars and wrote
pop poetry: poetry with a performance, pop without the music. A flavour of their
work is captured in the anthology The Mersey Sound (1967).
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Feminism and fiction: new perspectives
By the mid-1960s the impact of feminism was being widely felt in politics, law,
social and family life. Traditional attitudes towards women’s sexuality, marriage,
work and many other aspects of their lives began to change, and there was a
new recognition of women’s role in society. Germaine Greer’s The Female Eunuch
(1970) gave popular literary expression to feminist theory. Its provocative and
outspoken text offered a clear, un-theoretical manifesto that was accessible to
everyone. Its impact was enormous, and soon afterwards a significant new body
of women’s literature emerged. This contained powerful descriptions of women’s
experience, and feminist writing quickly became an influential new genre.
Literature had been a male-dominated field, but new feminist publishing houses
opened to energetically encourage women’s writing. Virago, the Women’s Press
and Pandora contracted new feminist authors and began promoting others, such
as Stevie Smith, Storm Jameson, Rebecca West, Rose Macaulay, Barbara Pym
and Jean Rhys, whose work had passed largely unnoticed earlier in the twentieth
century. There were also important changes in the universities. Departments of
Women’s Studies were established and departments of literature began to study
themes and imagery in women’s writing.
The position of women in society, social injustice and the search for equality
with men were some of the dominant themes in the early novels of many new
authors. Earlier in the 1960s many female writers still did not openly identify
with the new intellectual and political currents of feminism, although some were
sympathetic to its messages in their work. One such author is Muriel Spark, who
was born into a Scottish family of Jewish descent, and later converted to Catholi-
cism. Her short, stylish funny stories emphasise the roles of the female characters,
her best-known work being The Prime of Miss Jean Brodie (1961), a story set in
her native Edinburgh of the 1930s. It features a charismatic teacher who is proud,
cultured and romantic, inspiring and transforming a group of young girls who
begin to follow her example.
In contrast, social injustice and the need for equality with men came to domi-
nate the novels of many later authors. Fay Weldon’s robustly feminist novels
deal with female resentment, anger and revenge in a way that is detached and
often ironic. Down Among the Women (1971) draws attention to the repetitive
nature of most women’s lives, spent cooking, cleaning and looking after children.
Told in a colloquial present tense, the narrative produces a realistic, documentary
effect, as if the action is actually taking place.
More conventional themes of inequality and oppression are found in the
highly praised novels of Margaret Drabble. These often have female protago-
nists whose education, careers and family relationships are described in detail,
and often reflect those of the author. In The Millstone (1965) the heroine has
to fight against various distractions to gain her independence. Then she has an
unplanned baby daughter which both helps and limits her development. The tril-
ogy The Radiant Way (1987), A Natural Curiosity (1989) and The Gates of Ivory
(1991), in which three women look back on their younger selves, also provides a
Literature 91
clear account of a difficult, confrontational and politically polarised country. The
Ice Age (1977) is considered by many critics to be her finest work. It deals not
only with women’s liberation, but also social inequality, house prices, terrorism
and the faltering welfare state in mid-1970s (concerns which, 40 years later, have
not gone away). In the following extract Mike Morgan, a comedian with a ‘rat-
clown face’, comments on the way 1970s Britain seemed to be wilfully destroying
itself:
The English are guilty, they are self-denigrating, they are masochists, they
love to be kicked, he said, because of their deeply ingrained, inalienable, dis-
gusting certainty of superiority. They are island xenophobes, and they love
to be kicked because they know it does not hurt. They are rich bitches who
like to be degraded.
(Drabble, 1977: 214)
While many early feminist writers focused on themes of social strife and
inequality, others were more concerned with women’s domestic lives and their
relationships with men. The fiction of Edna O’Brien portrays women as having
a frustrating choice between either loneliness or slavery to men and the family.
This is apparent in her early trilogy The Country Girls (1960–3), in which sexual
desires conflict with the heroine’s Catholic upbringing. This uncertainty again
finds expression in Casualties of Peace (1966), a story told with wit and pace. The
eroticism of her stories brought to the novel a frank exposure of women’s sexual
needs and amplified the spectrum of women’s writing.
Several highly regarded authors such as Penelope Lively and Anita Brookner
write about women’s issues in a simple, direct way. Before she became a respected
author of feminist novels, Penelope Lively wrote children’s fiction, for example
A House Inside Out (1987). Her adult novels began with The Road to Lichfield
(1977) and in 1987 she won the Booker Prize for Moon Tiger. Anita Brookner’s
style of writing is elegant and sometimes funny. She began her career as an art his-
torian, but later wrote stories that often feature a lonely, intellectual woman who
lives unhappily, such as A Friend from England (1987) and Fraud (1992). Instead
of rebelling against society, her characters accept their situation and cannot be
described as feminists. But in Hotel du Lac (1984) the heroine makes the brave
decision not to get married on her wedding day. It won the Booker Prize in 1984
and was also made into a successful television series.
Doris Lessing
Doris Lessing (1919–2013) is among the most highly respected of contem-
porary British writers, the author of prolific and varied works. As well as
many novels she has also written short stories, poetry and travel writing.
At the beginning of her career, her left-wing politics and sense of realism
identified her with the social realists of the 1950s. But she later adopted a
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more imaginative style, characterised by fantasy, interior monologues and
multiple realities.
Lessing grew up in Rhodesia (now Zimbabwe) and moved to England in
1937. The country of her childhood is the setting for her early stories and
novels, which include the five-volume Children of Violence e (1952–69). The
story begins in Rhodesia, where the first volume, Martha Questt, tells the
story of women’s ‘absence’ from history. The setting later moves to England
and forward to the year 2000. The novels aim to present the arguments of
feminists who witnessed the bigotry and apartheid of South African politics
of the 1960s. But the author also expresses her cynicism about communism,
doubting it could provide a more just or equal society.
The Golden Notebook k (1962) is a work of politics and psychology. The
heroine, Anna Freeman Wulf, suffers a crisis in her personal life and eventu-
ally has a nervous breakdown. But after recovering she takes an American
lover and becomes involved in socialist politics. Her feelings as a liberated
woman, private individual and author are explored in different sections of the
novel, which is seen by many critics as one of the most significant contribu-
tions to the literature of women’s emancipation in the twentieth century.
Lessing’s interest in experimental storytelling extends into her work as a
writer of science fiction. Canopus in Argos: Archives s (1979–83) is an alle-
gorical story which tells how fantastic beasts on distant planets affect life on
earth. It is both subtle and feminist, but its argument is not that women are
superior to men. Instead, hers is the more contemporary view that traditional
feminine qualities such as caring, sharing, gentleness and compassion are
suppressed or ignored by society, and that many current problems could be
solved if these qualities were given greater expression. In the mid-1980s
Lessing returned to realistic narrative, publishing several more novels,
poetry, travel writing and the first volume of her autobiography Under My
Skinn (1994).
‘Explore me,’ you said and I collected my ropes, flasks and maps,
expecting to be back home soon. I dropped into the mass of you and
I cannot find the way out. Sometimes I think I’m free, coughed up like
Jonah from the whale, but then I turn a corner and recognise myself
again. Myself in your skin, myself lodged in your bones, myself floating
in the cavities that decorate every surgeon’s wall. That is how I know
you. You are what I know.
(Winterson, 1992: 120)
Salman Rushdie
Highly praised novels, a knighthood and a fatwa that forced him to become
a recluse in fear of his life have made Rushdie one of the most celebrated
and controversial authors of contemporary English literature. He was born
into a Muslim family in Bombay, India in 1947, and migrated to Britain in the
1960s. His homeland provides the setting for Midnight’s Children (1981),
the title of which refers to a new generation of Indians born at midnight on
15 August 1947, when India became an independent republic. The story is
a mixture of fantasy and magic, and narrates the key events in the story of
modern India through the life of Saleem Sinai, who works in a pickle factory.
The story is widely acclaimed as original, clever and observant, winning the
Booker Prize in 1981, and in 1993 being named the best novel during the
first 25 years of Booker awards. However, its real significance lies in the way
it shone a critical light on the new, divided post-imperial identities that inde-
pendence from Britain created, and the sense of dislocation and rediscovery
that it produced: a new perspective that became influential and widespread
in migrant writing.
Later works include Shame (1983), a story set in Pakistan, and The Jag-
uar Smile (1987), a travel book about life in Nicaragua under the Sandini-
stas. But it was The Satanic Verses (1988) for which the author became
renowned. The verses of the title are verses from the Koran, the Muslim
holy book. Set in Arabia, India and Britain, the verses are central to a com-
plex, imaginative story about the act of storytelling. Central to the text is a
discussion of the ways in which migrants can and should change in order
to adapt to their new environment. For those with strong religious convic-
tions, this raises important questions, as Rushdie describes in the following
passage:
A man who sets out to make himself up is taking on the Creator’s role,
according to one way of seeing things; he’s unnatural, a blasphemer,
an abomination of abominations. From another angle, you could
see pathos in him, heroism in his struggle, in his willingness to take
risks: not all mutants survive. Or, consider him sociopolitically: most
Literature 97
migrants learn, and can become disguises. Our own false descriptions
to counter the falsehoods invented about us, concealing for reasons of
security our secret selves.
(Rushdie, 1988: 49)
The book was widely praised, but some Muslims found in it a blasphemous
abuse of their religion, and Ayatollah Khomeini of Iran demanded that the
author be killed. An Italian translator of the book was subsequently attacked,
the publisher in Norway was shot and a Japanese translator murdered. In
Britain, Muslims publicly burned the book, and many bookshops withdrew it
from sale. But around the world thousands of authors pledged their support
for Rushdie, who could make only very rare public appearances.
Since the late 1980s he has continued to produce a variety of books which
have included the children’s stories Haroun and the Sea of Stories (1990),
collected essays in Imaginary Homelands (1991) and a volume of short sto-
ries East, West (1994). In September 1998, on the tenth anniversary of the
publication of Satanic Verses, the death threat was finally withdrawn by the
Iranian government.
His most interesting and successful work of recent years has been The
Ground Beneath Her Feet (1999). Set in the world of rock ’n’ roll in the 1970s,
it follows two Indian pop stars from Bombay to London and on to New York.
Rushdie subsequently worked with the rock band U2, touring with them and
working with the singer Bono to write a song named after the novel.
Rushdie was awarded a knighthood in 2007, and in 2012 his autobiogra-
phy Joseph Anton: A Memoir was published. He claims he now identifies with
atheism, even though he was born a Muslim, and his examination of new cul-
tural realities and how they change people’s way of seeing and interpreting
the world are noted as one of his main contributions to literature. This new
perspective helped create post-colonial studies, one of the most important
areas of literary study in Britain today.
Hanif Kureishi
Some of the liveliest and most colourful accounts of growing up in a multi-
cultural society and are found in the work of Hanif Kureishi (b. 1954). These
frequently draw on his own childhood experiences in the suburbs of south
London. He is known for his satires on major themes of race, family, gay sex
and the complexities of integration.
The son of a Pakistani father and English mother, Kureishi grew up in
Bromley, near London, and left for the capital to write at the Royal Court The-
atre when he was in his late teens. His early work was concerned with seri-
ous studies of race relations, but his writing became more provocative and
adventurous with My Beautiful Laundrette, a rebellious comical screenplay
about immigration and interracial gay sex, at a time when homosexuality was
rarely seen in the arts. However, as it was written by Kureishi, it had authority
and could not be called racist.
Later came an even funnier and more shocking work; the highly praised
The Buddha of Suburbia (1990) is part-autobiographical, and tells the
98 Literature
humorous story a young boy born into a Pakistani family and growing up in
Britain, wondering how he can successfully integrate his dual heritage into
his London life. On page 1 of the book he introduces himself, and immedi-
ately makes the reader aware of his bi-cultural identity, and indicates the
importance it has for him.
Shamelessly, he always enjoys the city from inside his car, where the air is fil-
tered and hi-fi music confers pathos on the humblest details. . . . He is head-
ing a couple of blocks south in order to loop eastwards across the Tottenham
Court Road. Cleveland Street used to be known for garment sweatshops and
prostitutes, now it has Greek, Turkish and Italian restaurants – the local sort
that never get mentioned in the guides. . . . There’s a man who repairs old
computers, a cobbler’s, and further down a wig emporium, much visited by
transvestites. This is a fair embodiment of an inner city by-way – diverse, self
confident, obscure. And it’s at this point that he remembers the source of his
vague sense of shame and embarrassment: his readiness to be persuaded that
the world has changed beyond recall, that harmless streets like this and the
tolerant life they embody can be destroyed by the new enemy – well organ-
ised, tentacular, full of hatred and focused zeal.
(McEwan, 2006: 76)
100 Literature
Events in Saturday take a sudden turn for the worse when Perowne has a traf-
fic accident with a car driven by three men who have just emerged from a lap-
dancing club, and the protagonist’s secure world of contentment and plenty
seems vulnerable and threatened.
McEwan’s protagonists are often dislikable, monochrome men of science, such
as Perowne, or Michael Beard in Solar (2010), a novel about climate change.
But his most recent work Sweet Tooth (2012) features a female protagonist, a
struggling mathematics student, and is set amid the social strife and Cold War
tensions of the 1970s. It is often self-referential, containing dramatic reconstruc-
tions of the author’s experiences of the time; Martin Amis makes an appearance,
as do other friends and colleagues from earlier in his career, in a novel that has
cemented his reputation for imaginative and original storytelling.
Martin Amis
Many novels of the 1980s were imaginative and escapist, but often in a dark,
sinister way. Throughout the ‘age of greed’, fantastic, grotesque scenarios
involving themes of corruption of innocence and ‘paradise lost’ were com-
mon. One of the most representative novelists of this trend is Martin Amis
(b. 1949). The son of Kingsley Amis, he is a satirical, witty author, and sharp
social commentary on England and Englishness is a characteristic of all his
work.
Amis became successful at a young age. As a child he occasionally
worked as an actor, most notably in the film A High Wind in Jamaica a (1965,
Alexander Mackendrick), about children and pirates in the Caribbean. He
subsequently studied at Oxford University where he graduated with dis-
tinction, and soon afterwards released his debut novel The Rachel Papers
(1973) a part-autobiographical work, dealing with a bright, but selfish young
man’s adventures in the year before going to university. His depiction of
the decay, deprivation and sexuality in declining 1970s London brought him
the Somerset Maugham Award in 1974, which his father had earlier won in
1955. By the time he was 30 he had written two more novels, Dead Babies
(1975) and Successs (1979), both while holding editorial posts at the The
Times Literary Supplementt and the New Statesman. n
His contemporary social satires Money y (1984), London Fields s (1989) and
The Information n (1995) capture the spirit of the times with heavy irony. They
are sometimes referred to as the ‘London Trilogy’, and portray the ‘state of
the nation’, in this case a sleazy, decaying country. Money y is about the movie
world, in which a corpulent British film producer, John Self, is working with
Lorne Guyland, an ageing Hollywood star, said to be based on the actor Kirk
Douglas. At one point, a well-known author called Martin Amis meets Self in
a west London pub, a postmodern scene created for comic effect.
Amis writes of a class system based on money and privilege, in which the
spirit is starved and disaster is imminent. For him, the prosperity enjoyed by
some during the 1980s appeared to extinguish all moral obligation to others,
as people became more selfish, envious and greedy. His London Fieldss is a
murder story set in west London’s pubs and streets, starring a semi-literate
Literature 101
con-man who is obsessed with darts, sex and television, while The Informa-
tion is based around professional envy and mid-life crises. Einstein’s Mon-
sters (1986) is a collection of short stories about nuclear war, while Time’s
Arrow (1991) narrates the story of the Second World War and describes its
102 Literature
effects on the present. Its imaginative technique tells the story in reverse,
beginning in the present time and regressing.
His latest work, Lionel Asbo: State of England, d again examines the condi-
tion of England, celebrity culture and the effects of new money. It features
a violent, lottery-winning anti-hero, and his girlfriend, the ambitious glamour
model ‘Threnody’ (the inverted commas form part of her name), said to be
based on the model known as Jordan. It is set in Diston, London (based on
Dalston), and in this extract the local area is described – an inner-city shell
that could be anywhere in the UK.
Amis’s life has provided him with as much publicity as his fiction, in particular
his relationships, earnings, his controversial views on Islam, old age and
attitudes towards Britain. Yet, he is regarded as one of the most talented
English writers of his generation, received the James Tait Black Memorial
Prize for his memoir Experience, and has been listed for the Booker Prize
twice to date.
Dark themes, including the effects of abortion and murder during adolescence
on the writer as a grown man, are found in Graham Swift’s Waterland (1983),
which has been critically praised as one of the decade’s finest novels. Set in the
Fenlands of Cambridgeshire, Swift’s theme is that people often live in the shadow
of a suspect past, a corrupted history.
In contrast, Julian Barnes’s light, confident style has often been used to
illuminate aspects of French and English culture. His Metroland (1980), Flau-
bert’s Parrot (1984) and Cross Channel (1996) are concerned with English
encounters with and perspectives on France, while England, England (1998) is
a humorous tale set in the near future, when the nation’s major tourist attrac-
tions of Big Ben, Stonehenge, Buckingham Palace and Hadrian’s Wall are
reconstructed on the Isle of Wight to ease the travel itinerary of American
and Japanese tourists.
The continuing tensions in Northern Ireland between the violent demands
for independence and the maintenance of union with Britain provided the basis
for several novels of the 1980s and 1990s by Bernard MacLaverty, Alan Judd
and others. There is also a strong tradition of verse, maintained by poets such as
Tom Paulin, Paul Durcan, Paul Muldoon and Derek Mahon, whose works have
examined the problems and pressures of life in the Northern Counties in the late
twentieth century.
Literature 103
In Scotland too, the 1990s were characterised by a bleak social realism in
several prominent works, most notably in the novels of James Kelman, which
deal with hard realities on the streets of Glasgow. But unlike many other
Scottish authors, Kelman rejects standard English prose and writes mainly in
the local dialect, which he peppers with numerous expletives to create more
authentic dialogue. His style has made him controversial with critics, and
often difficult to evaluate. But his novel How Late it Was, How Late (1994)
won the Booker Prize. Complex expressions of identity are common charac-
teristics of several novels by Scottish novelists, for example Alasdair Gray’s
distinctive Lanark (1981), which makes humorous comparisons between the
Scottish and the English. It describes the author as a young Glaswegian, but
the story is told in a dual style, indicating the presence of a split personality
or identity.
Like Glasgow, the city of Edinburgh also has high levels of social problems,
drug addiction and AIDS, which are frankly revealed in Irvine Welsh’s Trainspot-
ting (1993) and The Acid House (1994). These are dark tales of violence, and
deprivation, but are lifted by the author’s lively, witty style. Filth (1998), Glue
(2001) and Porno (2002) followed, with explorations of working-class Scottish
identity and how it has found expression since the 1960s. Violent sectarianism,
violent football rivalries, Republicanism, repressed homosexuality, class divisions
and emigration are some of the themes explored in his books, which are revisited
in Skagboys (2012), a prequel to Trainspotting.
Edinburgh is also the setting for many works by Iain Banks. The Bridge (1986)
mixes hallucination, fantasy and reality in a tale set around the Forth Road
Bridge near Edinburgh. His novels and science-fiction stories (the latter written
by his ‘alter ego’ of Iain M. Banks) made him one of the most critically and pub-
licly admired authors of the 1980s and 1990s, from the sexuality and violence
of The Wasp Factory (1984) to the dual narrative and mysticism of Inversions
(1998). His final work The Quarry was posthumously published in 2013, and
is partly autobiographical, featuring an autistic youth whose father is dying of
cancer.
The search for a clear sense of identity and belonging was the theme of Nick
Hornby’s Fever Pitch (1992), one of the most critically praised books of the
early 1990s. Set in the 1970s, this is the autobiographical story of a young man
brought up in suburbia, whose complex emotions are expressed in his passion-
ate, almost religious obsession with Arsenal Football Club. He is in his mid-
30s when he begins to analyse these emotions. The book became a bestseller,
and one of the most talked-about novels of its time. In the following extract,
Hornby recalls his experience of growing up in a dull Home Counties suburb,
and his feelings of dislocation and being ‘out of place’, not unlike those of many
immigrants. And, just as with many immigrants to new countries, he changed
the way he spoke, in this case to show his identification with another com-
munity – that of the Arsenal supporters on the terraces of their north London
stadium.
104 Literature
ISLINGTON1 BOY
The white south of England middle-class Englishman and woman is the most
rootless creature on earth . . . Yorkshiremen, Lancastrians, Scots, the Irish,
blacks, the rich, the poor, even Americans and Australians have something
they can sit in pubs and bars and weep about, songs to sing, things they can
grab for and squeeze hard when they feel like it, but we have nothing, or
at least nothing we want. . . . Hence the phenomenon of mock-belonging,
whereby pasts and backgrounds are manufactured and massaged to provide
some kind of acceptable cultural identity. . . . In the mid-seventies young,
intelligent, and otherwise self-aware white young men and women in Lon-
don began to adopt a Jamaican patois. . . . How we all wished we came from
the Chicago Projects, or the Kingston Ghettos, or the mean streets of north
London or Glasgow! All those aitch-dropping, vowel-mangling punk rockers
with a public school education! All those Hampshire girls with grandparents
in Liverpool or Brum! All those Pogues2 fans from Hertfordshire singing Irish
rebel songs! . . .
Ever since I have been old enough to understand what it means to be
suburban I have wanted to come from somewhere else, preferably north Lon-
don. I have already dropped as many aitches as I can . . . and I use plural verb
forms with singular subjects whenever possible. This was a process which
started shortly after my first visits to Highbury,3 continued throughout my
suburban grammar school career, and escalated alarmingly when I arrived
at university. My sister, on the other hand, who also has problems with her
suburban roots, went the other way when she went to college, and suddenly
started to speak like the Duchess of Devonshire.4
Post-war . . . none of the available cultures seemed to belong to us, and
we had to pinch one quick. And what is suburban post-war middle-class
English culture anyway? Jeffrey Archer and Evita, Flanders and Swann5 and
the Goons, Adrian Mole and Merchant–Ivory . . . and John Cleese’s silly
walk?6 It’s no wonder we all wanted to be Muddy Waters or Charlie George.7
(Hornby, 1993: 47–9)
His subsequent novels High Fidelity (1994) and About a Boy (1997) are also
part-autobiographical, and provide realistic, amusing explorations of suburban
youth culture in the 1970s and 1980s. They also highlight his search for a sense
of belonging, and raise questions as to what extent white British men and women
share the migrant condition, in the sense of feeling adrift and rootless in modern
society in a time of pessimism and uncertainty.
Will Self has become well known for his London-based novels, which are often
satirical and grotesque in equal measure. His works often include references to
drugs and mental illness, and appearances by the psychiatrist Zack Busner are a
regular feature, for example in Umbrella (2012) and Shark (2014). Self’s charac-
teristically intense style with unconventional lexis and adventurous word play
is sometimes described as high modernism, but it is lightened by dry wit and
Literature 105
Figure 5.2 Creating a distinctive book cover has become a fine art.
© David Christopher
playfulness which carry the reader along through carefully constructed plots. His
journalism is broad, but deep and accessible, and his eloquent contributions to
media discussions are typically frank and entertaining. His amusing collection
of restaurant reviews The Unbearable Lightness of Being A Prawn Cracker was less
concerned with fine dining, aspirational eating and perfection on a plate than
with fast food and ready meals eaten everywhere by everyone, and was released
in 2012.
In contrast to the darker themes prevailing throughout the 1990s in many
areas of literature, Hilary Mantel has received consistent critical acclaim for her
novels on a wide range of topics, which are elegantly written and witty. Wolf Hall
(2009), a fictionalised biography of Thomas Cromwell, won the Man Booker
Prize in 2009, and its sequel Bring Up the Bodies did the same in 2012.
Popular genres
As levels of crime increased sharply in the 1980s and 1990s, so did interest in
crime and detective stories. The tradition originated in the nineteenth century,
and Sir Arthur Conan Doyle created his famous sleuth Sherlock Holmes in the
1880s. But during the twentieth century the genre has been largely maintained
by women authors, such as Agatha Christie with her detective heroes Hercule
106 Literature
Poirot and Miss Marple. Stories are typically set in a remote country house and
involve an affluent, middle-class group in a type of intellectual puzzle popularly
known as a ‘whodunit’.
The traditional detective story projected a morality that everyone could agree
with and created a psychological tension through suggestion and subtlety. In the
1990s some of the most widely appreciated authors included P.D. James (with her
sleuths Adam Dalgleish and Delia Gray), Ruth Rendell (Inspector Wexford),
Colin Dexter (Inspector Morse), Richard Hill (Dalziel and Pascoe), Caroline
Graham (Inspector Barnaby) and Ian Rankin (Inspector Rebus).
Ruth Rendell has been writing detective fiction since 1965. Some of her sto-
ries are conventional ‘police procedurals’ in which there is a puzzle to be solved,
while others emphasise the shocking and disturbing aspects of violent crime.
Her detective novel Thirteen Steps Down (2005) is one of the latter. Its protago-
nist is a disturbed and lonely young man – Cellini – a semi-educated mechanic
who repairs exercise machines, drinks heavily and stalks celebrities. He becomes
obsessed by the true story of the mass murderer John Christie, who killed six
women at his home in Rillington Place, in London’s North Kensington in the
early 1950s. Some years later, a film was made of the murders and starred Richard
Attenborough in the lead role. In this extract, the author describes how the film
triggered Cellini’s psychotic behaviour:
It was seeing the film that started him off. He was still living at home then and
he watched it on his mother’s old black and white television. Never much for
reading, he had found the book of the film on a stall outside a junk shop. It
came as a surprise when he looked at the photographs and saw that John Regi-
nald Halliday Christie looked not like Attenborough, but far more like himself,
and it was from that time that he began referring to him in his mind as Reggie
rather than Christie. After all, what had he done that was so terrible? Rid the
world of a bunch of useless women, hookers, street hookers most of them.
(Rendell, 2005: 21–2)
Poetry
Ted Hughes is considered by many critics to be the finest poet of the post-war gen-
eration. His work is frequently concerned with the birds, beasts, insects and fish
of his native countryside, which provide the inspiration for many of his poems.
His early collection The Hawk in the Rain (1957) announced the arrival of a major
British poet. After this he wrote volumes of poetry for children, verse plays for
radio and several works of criticism. In 1984 he succeeded Sir John Betjeman as
Poet Laureate, and his collection Rain Charm for the Duchy (1992) contains verse
written during his time in the post, but some of his finest work appeared later in
his career, such as Birthday Letters (1995) in which he described his troubled mar-
riage to the American poet Sylvia Plath, who committed suicide in 1963.
Though the role dates back to the Middle Ages, the title of Poet Laureate was
first created in the seventeenth century, as an ‘official’ poet to the royal household.
The holder of the title was obliged to write verse for important state occasions,
which could then be recited and remembered by the citizenry as a memory of the
occasion. At a time when most people were unable to read or write, rhyming verse
was much easier to remember and could be easily repeated and passed on. The
position was traditionally held for life, although after Andrew Motion stood down
in 2009, a tenure was reduced to ten years. The post is appointed by the monarch,
on the recommendation of the prime minster, and is currently held by Carol Ann
Duffy, the first Scot, woman and openly gay writer to be Poet Laureate.
Seamus Heaney is one of the most outstanding poets of recent years. Born in
Northern Ireland, his work focuses on love, nature and memory of place, but he
also writes about the civil war or ‘Troubles’ in Northern Ireland which raked his
Literature 109
homeland from the late 1960s to the late 1990s, for example in Whatever You Say,
Say Nothing (1975). His translation of Beowulf (2000) is also considered a work of
genius. Throughout his career his poems have consistently received high acclaim,
and in 1995 he was awarded the Nobel Prize for Literature.
Another highly respected poet is Andrew Motion, who was appointed Poet Lau-
reate in 1999. Rather than focusing on traditional, sentimental themes of love,
nature and longing, he chose to address contemporary issues and current affairs,
such as homelessness, bullying and America’s 9/11. As a practical resource for poetry
lovers and researchers, Motion founded the Poetry Archive, an online resource
which features poems and audio resources of poets reading their own works.
The poetry archive gave an important boost to literacy resources in the UK,
as in recent years poetry has been neglected and there currently exists a general
feeling that traditional forms of verse have little to say about modern themes.
Consequently, poets have found it increasingly difficult to have their work pub-
lished and many publishing houses have been forced to close their poetry sec-
tions, or reluctantly have maintained them simply for reasons of prestige. But
despite the difficulties, poetry has continued to evolve with popular new styles.
Vibrant and youthful, ‘performance poetry’ is verse which is written to be per-
formed aloud, often by elaborately dressed performers who dramatically deliver
their poems about topical urban themes such as sex, drugs and fame, to an appre-
ciative, youthful, non-literary audience.
Poetry as performance was pioneered by the Mersey Poets in the 1960s, such
as Roger McGough and Adrian Henry, and later by Manchester-born ‘punk’
poet John Cooper-Clarke in the 1970s and John Hegley in the 1980s at a time
of stand-up comedy and the love of entertaining an audience with quick, witty
observations and word-play about current issues. During the 1980s performances
became more political, and black musical styles became incorporated, ‘dub’ being
a prime example. Linton Kwesi Johnson has written several volumes of dub
poetry. He was born in Jamaica, but came to Britain in 1963. His poems are set in
urban areas, and are often dark and violent. Inglan is a Bitch (1980) is one of his
best-known collections. He has also made records of his poetry, including Bass
Culture (1980) and Making History (1984).
A leading exponent is the British Rastafarian poet, playwright and author Ben-
jamin Zephaniah, whose ‘rap’ is performed in sharp, urgent volleys of politically
charged verse. When punks and Rastafarians were protesting about high unem-
ployment, homelessness and the National Front in the early 1980s, his poems
could be heard at demonstrations, outside police stations and even on the dance
floor. Collections include Pen Rhythm (1980), The Dread Affair (1985), Inna Liv-
erpool (1988) and Propa Propaganda (1996). In 1998 he was a shortlisted candi-
date for the prestigious post of Poet Laureate, following the death of Ted Hughes,
and in the new century remains one of the few poets widely recognised by young,
black non-specialists, as well as by the literary ‘establishment’. However, Zepha-
niah is a republican and rejected the award of OBE, which he was offered in 2003.
A more recent development is ‘slam’, which is a mixture of poetry and rap
created by Afro-Americans and adopted by young British Afro-Caribbeans and
others. Slam poetry is delivered vigorously, with attitude and energy, by slammers
Figure 5.3 Poet, playwright and author Benjamin Zephaniah receives an honorary doctorate.
© Edward Moss/Alamy
Literature 111
who stand alone or work in pairs or groups to deliver their message on topics as
varied as racial pride, female self-respect, friendship, crime and body image. The
main difference from rap is that it is competitive, with judges being drawn from
the audience. British performance poetry continues to thrive at a grassroots level
in pubs, theatres, and the larger festivals such as Edinburgh and Glastonbury.
But attitudes towards the new verse have varied. While younger readers found it
accessible and enjoyable, many older critics claimed it was shallow, populist and
had little substance. However, the work has inspired many young people to cre-
ativity, and brought about a new appreciation for the written and spoken word.
Children’s literature
Literature for children originated in the fifteenth century in Britain. Many
early works carried a moral or religious message, which it was thought would
educate, instruct and entertain juvenile readers. The expansion of literacy in
the late nineteenth and early twentieth centuries was accompanied by a growth
in publishing, and the appearance of titles that are today recognised as classics,
such as Thomas Hughes’s Tom Brown’s Schooldays (1857), Lewis Carroll’s Alice’s
Adventures in Wonderland (1865), Rudyard Kipling’s Jungle Book (1894) and J.M.
Barrie’s Peter Pan (1911).
These classics still sell well, while Enid Blyton’s children’s stories, which first
appeared in the 1940s, continue to be among the bestselling books today. They
feature groups of friends such as the Famous Five, the Secret Seven, and the fic-
tional gnome Noddy. Despite some criticism that her stories were bland, snobbish
and sometimes racist, Blyton became the highest-selling English-language author
of the twentieth century. In her career she authored nearly 700 books, and in
2005, 35 years after her death, she still sold around seven million books per year,
making a total of over 400 million worldwide.
In the post-war period there was a greater concern with removing social preju-
dice from children’s books. Realistic stories expressed egalitarian values and com-
munity solidarity. But in the 1960s this began to give way to more imaginative and
escapist fiction, for example the magic and legend of Alan Garner’s Owl Service
(1967). In the 1980s and 1990s prolific authors such as Roald Dahl and Philip
Pullman produced many prize-winning stories for children and young adults that
were enthusiastically received by the general public, and were often adapted for
television series. In 1995 Pullman was awarded the Carnegie Medal for the trilogy
His Dark Materials (1995–2000), despite accusations they promoted atheism, an
approach that his readers have found progressive and refreshing. In 2005 he won
the prestigious Astred Lindgren Award for his contribution to children’s literature.
In recent years public concerns over what children should be taught, together
with the phenomenal international success of J.K. Rowling’s Harry Potter stories,
have made children’s books one of the most high-profile areas of literature. Since
1999 there has also been a Children’s Laureate, appointed by a panel to a writer
or illustrator of children’s books. The post is currently held by Malorie Blackman,
and is renewed every two years.
112 Literature
Today, the range of stories available to children has been influenced by a desire
to encourage positive social attitudes towards people of different backgrounds
and circumstances, for example the social realism of Jacqueline Wilson’s The Bed
and Breakfast Star (1995), which tells the story of a child without a proper home,
and The Story of Tracy Beaker (1991), about a girl who is in foster care, has been
made into a successful and long-running television series.
The ethnic diversity of Britain is also reflected in stories in which black chil-
dren are central, for instance stories by Malorie Blackman, Jamela Gavin and
Benjamin Zephaniah. The broad range of writing for an intelligent and thought-
ful modern audience has increased demand for children’s literature, which is
written to make learning fun, promote social awareness, and reflect a diverse
and multicultural society. The fact that seven children’s writers were in the list
of the ten most borrowed authors from UK libraries in 2011 is testimony to their
enduring popularity.
J.K. Rowling
J.K. Rowling’s (b. 1965) Harry Potter books are known and loved around the
world. They have also become immensely profitable, becoming some of the
best-selling books in history, and the basis of a series of films that have also
become some of the highest grossing films in history. Around half a billion
Potter books have been sold worldwide.
Her story is remarkable. After studying for a degree in French, she worked
as a researcher for Amnesty International, and later as an English teacher in
Porto, Portugal. In 1990 she conceived the idea for Harry Potter. After rejec-
tions from 12 publishers, her first book Harry Potter and the Philosopher’s
Stone e was published by Bloomsbury in 1997. It introduces Harry, a bespec-
tacled schoolboy who has lost his parents and lives in a cupboard under the
stairs of his aunt and uncle’s house. Fear of loss and separation are com-
mon themes in the stories, which feature witches, potions, a mysterious owl
and lessons in magic at the Hogwarts School of Witchcraft and Wizardry.
The first book was followed by six sequels, the final one being Harry Potter
and the Deathly Hallowss in 2007.
Today, the books are published in over 200 countries and in 65 languages,
an achievement as fantastic as the adventures of her hero. Since starting out
as an English teacher, she has become the best-selling author in the UK,
with total sales in excess of £238 million and an OBE for her success.
Success has endured; the last four Harry Potter books have set con-
secutive records as the fastest-selling books in history, the final one selling
11 million copies on the first day of its UK release. As a global brand, it is
now worth an estimated £21 billion. The films have been similarly success-
ful, and are shot in Britain with an all-British cast, something which Rowling
had insisted on to Warner Brothers.
Although Rowling is said to be shy and reclusive, in 2012 there was more
publicity as she released her first non-children’s book, The Casual Vacancy.y In
a departure from the magic of Harry Potter, it assumes the twenty-first-century
preoccupations with the dark themes of rape, racism, drugs, pornography,
Literature 113
child abuse and suicide. This was followed by The Cuckoo’s Calling
g (2013), a
crime novel published under the pseudonym of Robert Galbraith, which sub-
sequently became a bestseller. In 2014 another detective story was released,
The Silkworm,
m featuring the hero of her previous work, Cormoran Strike.
Figure 5.4 A child attempts ‘Potteresque’ magic on the legendary Platform 9¾, a popular
tourist spot at King’s Cross Station in London.
© Nargis Christopher
114 Literature
Notes
1 A suburb of north London, close to the Arsenal stadium.
2 A London-Irish band.
3 Then the home of Arsenal Football Club.
4 An aristocrat renowned for her distinctive RP accent.
5 A genteel music-hall comedy duo popular in the mid-1950s.
6 A comedy sketch from the satirical show Monty Python’s Flying Circus.
7 A talented, flamboyant Arsenal footballer of the 1970s.