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Armin Hofmann

Armin Hofmann was a Swiss graphic designer born in 1920. He studied at Kunstgewerbeschule in Zürich and helped develop the Swiss International Style of graphic design, known for its use of sans-serif typography, asymmetrical designs, and grids. Hofmann believed in simplifying designs through restraint and creating expressive energy with limited colors and typefaces. He opposed the trivialization of color and pushed for thoughtful, considerate graphic design that introduced a visual culture reflecting post-war values.

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Dorottya Bőhm
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196 views20 pages

Armin Hofmann

Armin Hofmann was a Swiss graphic designer born in 1920. He studied at Kunstgewerbeschule in Zürich and helped develop the Swiss International Style of graphic design, known for its use of sans-serif typography, asymmetrical designs, and grids. Hofmann believed in simplifying designs through restraint and creating expressive energy with limited colors and typefaces. He opposed the trivialization of color and pushed for thoughtful, considerate graphic design that introduced a visual culture reflecting post-war values.

Uploaded by

Dorottya Bőhm
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Presentation by Karlie Grasle and Haebin (Donna) Seo

ARMIN HOFMANN

• Born on June 29, 1920 in Winterthur, Switzerland

• Studied at Kunstgewerbeschule in Zürich

• Lithography

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ARMIN HOFMANN

Education Contribution

Emil Ruder

• Allgemeine Gewerbeschule (AGS) in Basel

• Philadelphia College of Art

• Yale University

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ARMIN HOFMANN

Allgemeine Gewerbeschule (AGS) in Basel

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ARMIN HOFMANN

Arminʼs Teaching

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ARMIN HOFMANN

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ARMIN HOFMANN

Work as a Graphic Designer

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ARMIN HOFMANN

Swiss International Style


• Absolute and universal style of graphic design

• Goal of communication

• Practiced new techniques

• Heavily favored sans-serif typography

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ARMIN HOFMANN

General Traits of the Swiss Style

Sans serif typography


(primarily Akzidenz Grotesk, Helvetica, and Univers)
— Asymmetrical
— Flush left
— Mathematical grids
— Extreme geometric reduction
— Bright, flat areas of color
— Universal symbols

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ARMIN HOFMANN

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ARMIN HOFMANN

Giselle, 1959

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ARMIN HOFMANN

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ARMIN HOFMANN

Graphic Design Manual

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ARMIN HOFMANN

Non-Conformist

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ARMIN HOFMANN

Purpose Behind the Black and White

• Post-War consumer society

• Introduce a visual culture

• Built on thoughtful restraint

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ARMIN HOFMANN

Simplification by Restraint

• Create expressive energy

• Strived for sensible and thoughtful form

• Simplification of the formal language

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ARMIN HOFMANN

Trivialization of Color
Economical use of typefaces and colors

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ARMIN HOFMANN

Mechanical Balance

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ARMIN HOFMANN

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ARMIN HOFMANN

Second-War Influence
Opposed the increasing trivialization of color

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ARMIN HOFMANN

Behind the Designs

“What few people have realized about Hofmann is that behind the
artistic beauty of his design was a strong conviction about cultural,
moral and social issues. He has high morals and a strong regard
for environmental and social justice.” 
- Friedman, 1994
Wednesday, February 13, 2013

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