AUSTRALIA
MEDIA LANDSCAPE
THE WORLD'S 8TH LARGEST TRADING ECONOMY
Country Overview
In 1986, Australia ended all constitutional ties to the United Kingdom, although Queen Elizabeth II remains the ceremonial head of state.Australia is considered a wealthy nation with a market-based economy that has a comparatively high gross domestic product and per capita income. Its economy is driven by the service sector and the export of commodities.Since the late 18th century, Australia has been influenced by British, Celtic and U.S. culture.
Print remains stableThey spend 2 Hours 7 Min listening to radio everydayThey spend 64 Hours 21 Min watching TV every month
Digital is on a steady
growth
TRADITIONAL MEDIA IS WELL ALIVE AND HERE TO STAY
Media Consumption Overview
TV Consumption
CONNECTED TV IS THE MOST POPULAR DEVICE TO WATCH VIDEOS ON (2020)
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AustraliahasbothfreetoairandcommercialpaidTVoptions
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TVchannelaccessisdividedbyregion.Eachregionhasanaverageof3xfreetooairplusthe2xnationalfeedspluspaidTVoptions