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    Serbia Media Landscape

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    M. Waqas Abdullah
    Serbia has a population of around 7 million people and a mixed economy transitioning from state-dominated to market-driven. Television remains the most popular media in Serbia, with people spending an average of 5 hours and 41 minutes watching TV daily, mostly for news. Radio also has widespread listenership, dominated by a few major stations. Print media is led by tabloid newspapers, while internet penetration is 79% and time spent online continues increasing, especially among younger demographics. Overall, Serbians still rely heavily on traditional media like television, radio, and print for their information and entertainment.

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    Serbia Media Landscape

    Uploaded by

    M. Waqas Abdullah
    82 views14 pages
    Serbia has a population of around 7 million people and a mixed economy transitioning from state-dominated to market-driven. Television remains the most popular media in Serbia, with people spending an average of 5 hours and 41 minutes watching TV daily, mostly for news. Radio also has widespread listenership, dominated by a few major stations. Print media is led by tabloid newspapers, while internet penetration is 79% and time spent online continues increasing, especially among younger demographics. Overall, Serbians still rely heavily on traditional media like television, radio, and print for their information and entertainment.

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    Serbia Media Landscape

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    Serbia has a population of around 7 million people and a mixed economy transitioning from state-dominated to market-driven. Television remains the most popular media in Serbia, with people spending an average of 5 hours and 41 minutes watching TV daily, mostly for news. Radio also has widespread listenership, dominated by a few major stations. Print media is led by tabloid newspapers, while internet penetration is 79% and time spent online continues increasing, especially among younger demographics. Overall, Serbians still rely heavily on traditional media like television, radio, and print for their information and entertainment.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    82 views14 pages

    Serbia Media Landscape

    Uploaded by

    M. Waqas Abdullah
    Serbia has a population of around 7 million people and a mixed economy transitioning from state-dominated to market-driven. Television remains the most popular media in Serbia, with people spending an average of 5 hours and 41 minutes watching TV daily, mostly for news. Radio also has widespread listenership, dominated by a few major stations. Print media is led by tabloid newspapers, while internet penetration is 79% and time spent online continues increasing, especially among younger demographics. Overall, Serbians still rely heavily on traditional media like television, radio, and print for their information and entertainment.

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    © All Rights Reserved
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    SERBIA

    MEDIA LANDSCAPE
    Country overview
    THE WORLD BANK CLASSIFIES SERBIA AS A MIDDLE-INCOME COUNTRY

    Economy is transitioning from being Serbian culture dates to the Byzantine The Serbian language primarily
    dominated by the state sector to a Empire. More than 80 percent of uses the Cyrillic alphabet but
    market-driven model. The service secular Serbia identifies as Orthodox also includes Latin.
    sector accounts for more than half of Christian.
    the country’s gross domestic product.
    Media Consumption Overview
    TV IS STILL THE MOST POPULAR FORM OF MEDIA BUT ONLINE IS CATCHING UP

    Media Audience Share in Serbia (millions)

    TV viewers spend an Highly concentrated


    average 5 hours 41 radio market
    minutes per day

    Most popular daily 79% internet


    papers are tabloids penetration
    TV Consumption
    TV REMAINS A CRUCIAL MEDIUM FOR REACHING THE POPULATION

    Time spent watching TV daily in


    European countries (2019)

    • Serbians rank 2nd in TV consumption spending 325


    minutes (5hr 41min) daily in front of the TV

    • National television broadcasters work amidst fierce


    competition, as Serbians have at their disposal – via
    cable and other operators – a large number of
    foreign channels, thematic channels and OTT
    platforms (Netflix, HBO, Pick box, RTS Planeta, etc.)
    TV Consumption
    6.1 MILLION PEOPLE IN SERBIA RELY ON TELEVISION FOR THEIR NEWS
    TV Consumption
    TOP TV NETWORKS

    RTS1 TV Pink

    RTS1 is a national television station by TV Pink is a privately owned, national TV


    public broadcaster RTS (Radio Television channel in Serbia. It is one of the leading
    of Serbia) with national frequency. RTS1 commercial station in the Serbian television
    offers viewers political shows and debates broadcast market. It produces and broadcasts
    and domestic and international shows. high-quality domestic and foreign programs,
    RTS1 airs a range of locally produced popular series, films, telenovelas,
    dramas, which are among the most entertainment and talk shows, state-of-the-
    watched television shows in Serbia. art reality shows, as well as daily central news
    programs.

    Happy TV
    Prva
    Happy is a privately owned TV channel in
    Prva is a Serbian commercial television Serbia. The channel has gained a strong
    network with national coverage, formerly reputation for its entertainment
    known as Fox Television. It has a program programming. It offers a compilation of
    for all ages. Domestic and foreign films international and domestic movies, American
    and series, news, shows. sitcoms, dramas, Indian soap operas and Latin
    telenovelas, as well as locally produced
    talk/variety shows, sitcoms and reality shows.
    Radio Consumption
    A FEW OF THE BIGGEST STATIONS REACH MORE THAN HALF THE RADIO AUDIENCE
    Radio Consumption
    TOP RADIO STATIONS

    Radio S1 Play Radio


    Radio S1 is the strongest radio brand in Play Radio Serbia provides 24-hours
    Serbia. It has been on the market for of contemporary mainstream music
    more than two decades, and for years it aimed at the adult population. The
    has been the most listened to radio target group is urban people between
    station in Serbia and Belgrade. Radio S1 the ages of 20 and 39.
    broadcasts domestic pop and rock hits
    and as many as 74% of radio listeners
    rank this radio station in the first place of
    their personal choice.

    Radio TDI
    Radio HIT FM
    Radio TDI is one of the leading radio stations
    Radio Hit FM is a national radio station in Serbia. Some of its programs include shows
    that broadcasts local pop music. The that feature new singles, share tickets for the
    program is based primarily on music, with best parties, and plays the biggest hits of
    the broadcasting of short entertaining foreign house music. It broadcasts the most
    forms. Listeners are 15-55 years old. popular shows, especially among the younger
    population.
    Print Consumption
    8 DAILY NEWSPAPERS AND 6 WEEKLIES ACCOUNT FOR THE GREATEST SHARE IN THE READERSHIP
    Print Consumption
    TOP PRINT TITLES

    Blic Informer
    Circulation: 121,000 Circulation: 100,000

    Blic is one of the most popular newspapers Informer is a pro-government Serbian


    in the country, owned by Ringier Axel tabloid newspaper based in Belgrade.
    Springer. With a reputation for serious and It covers politics, economics, chronicle,
    reliable reporting, Blic is considered to be society, events in the country and the
    one of the best sources for Serbian political world, entertainment and sports.
    and economic news.

    Večernje novosti
    Circulation: 80,000 Kurir
    Circulation: 60,000
    Večernje novosti is a Serbian daily tabloid
    newspaper. Founded in 1953, it quickly Kurir is daily tabloid newspaper
    grew into a high-circulation daily. Novosti published in Belgrade, Serbia. Kurir
    also employs foreign correspondents also inspired the founding of other
    spread around 23 national capitals around tabloids on the Serbian media scene.
    the globe.
    Digital Consumption
    THE NUMBER OF INTERNET USERS IN SERBIA INCREASED BY 4.9% BETWEEN 2020 AND 2021
    Digital Consumption
    SERBS SPEND THE MOST TIME ON B92.NET – INTERNET DIVISION OF B92 NEWS STATION
    Digital Consumption
    THE NUMBER OF SOCIAL MEDIA USERS IN SERBIA INCREASED BY 8.1% BETWEEN 2020 AND 2021
    Let’s Discuss
    Tel: +971 4 425 3300
    Email: [email protected]
    Website: www.themediavantage.com
    Location: 8th Floor, Reef Tower, Cluster O, JLT, Dubai,
    UAE

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