THE ADVANTAGES OF MOBILE APPS IN BUSINESS 1

Advantages of Using Mobile Applications in the Business Operations of Businesses in Taft

Avenue, Manila

Manasseh Ephraim S. Dizon & Jasper Brent Young

Students, Ramon V. Del Rosario College of Business, De La Salle University

2013

Abstract

Mobile applications in the form of iOS and Android applications have increased in

popularity over the years. Since its inception in 1983, it has evolved from simple contacts

application with only a name and mobile number to an application that has a name, company

name, multiple phone numbers, among others. Its evolution has made the world’s population use

these apps in a frequent manner. This paper aims to show the advantages of using mobile

applications in their respective business operations. Data were collected from interviews with

(2) business executives in the car industry and (1) executive coming from an information

technology company. In addition, a survey was made to (30) respondents currently in Taft

Avenue, Manila. The research showed whether advantages in using mobile applications in

business operations in Taft Avenue, Manila exists.

Keywords: mobile applications, business operations, iOS and Android, applications, advantages,

business, smartphone, appmosphere

THE ADVANTAGES OF MOBILE APPS IN BUSINESS 2

Advantages of Using Mobile Applications in the Business Operations

of Businesses in Taft Avenue, Manila

Nowadays, smartphones have become an extension of every entrepreneur in their

businesses. For this reason, the sales of the gadget have increased beyond the expectations of

the sellers in the mobile industry. In a way, the relationship between the producers of the

mobile industry ad the consumers are symbiotic in nature: producers need consumers for their

mobile industry to survive, while consumers need producers so that they may complement

their businesses with the available technology at present. The emerging market of the

smartphone industry has caused the rapid increase of inventions of mobile applications

(apps). It has transformed the simple Contacts App, which could only save the name and a

single mobile number of the person, into something that is already able to enter multiple

phone numbers with the name of the person, the company they are affiliated with, and

numerous other facts about them such as their birthday. Moreover, the simple innovations of

the most important mobile application in the industry are viewed as a trend that will remain

in the market in the years to come. Consequently, mobile applications would become an

important part of business operations in the future.

In fact, business entities that use mobile applications greatly contribute to a better

overall performance by the company (Twigg, 2013). The technological trend enables a

company to develop in a manner that is eyed by investors, potential investors and owners.

Truly, the use of mobile applications in businesses is continually growing. Similar with other

products that are in the same stage, producers and consumers should guide the growth of this

usage in order to achieve its full potential in the mobile industry. According to Richmond

(2011), mobile applications were first used when the commercial mobile phones were first
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 3

introduced in 1983. In fact, inventors tried to create mobile phones that could already connect

to the Internet in order for consumers to become more satisfied when they use their cellular

phones. While they originally fell short of the clients’ expectations, they have gone through

improvements that have made them immensely successful in this field. In addition, statistics

show that there are over 4 billion mobile phones that are currently being used in the world; 1

billion of which are smartphones, while the rest are SMS-enabled. Richmond (2011) also

claims that companies should be able to adapt to the current trend, and be able to strategize

the phenomenon to gain the opportunity of dictating the future of mobile production.

The drive to invent a new word to refer to the soaring popularity of mobile

applications is due to the record highs of smartphone sales in the market. Since mobile

applications complement the abilities of smartphones, it could be assumed that it is present in

that atmosphere. From this, the term appmosphere can be derived.

In the modern slang, the word appmosphere refers to the surrounding environment of

mobile applications, though it has no reliable meaning found on the Internet as of late. By

dividing the compound word to determine its etymology, its meaning can be surmised from

the words “app” and “atmosphere” combined. App, as defined by the Merriam-Webster

(2013) dictionary, is simply the short term for application. The word application has at least

five definitions in the dictionary. In this investigation, researchers will be using the word

application that refers to what Merriam-Webster (2013) defined as “a computer program that

would perform for a specific task”. In addition, atmosphere, as also defined by the Merriam-

Webster dictionary, is “a surrounding influence or environment”.

Mobile applications may be employed in order to better business operations. Mobile

apps operate on either iOS or Android. According to Techterms (2011), iOS is an operating

system (OS) designed by Apple, Inc and made for the iPhone. In fact, the name iOS was

only used last June 2009 for it used to be called the iPhone OS. Currently, it controls not
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 4

only the iPhone but also the iPod Touch and the famous iPad. Similar to desktops, iOS

functions with the graphical user interface (GUI). Since it is an OS for a mobile phone, iOS

was intended for touchscreen inputs and not the conventional keyboard and mouse. Another

setback in this kind of OS is that it cannot manage files unlike the Mac OS X and Windows.

Similarly, Techterms (2010) defined that Google was the one that established Android.

Android refers to a machine invented to look and act like a human. Contrasting with the iOS

is its exclusivity. Android operates on several smartphones like the Motorola Droid,

Samsung Galaxy and Nexus One. This OS was based on the Linux kernel. It is open source,

meaning that the creators may alter and change the settings for the smartphone. Thus, even if

smartphones have the same OS, they may still have different GUIs.

Ferrara Consulting Group (FCG) defined business operations as the process of

planning and budgeting per department and adding these discoveries into a plan for the entire

company. It offers strategies for a program management for all initiatives in the

management. In addition, guaranteed beneficial highest performances through this made by

the company may be achieved if it creates a balance between the operating groups. Costs and

productivity should be consistent as well. Lastly, it was stressed by FCG that business

operation is all about leadership. One may achieve the desired results if he or she will know

how to lead his or her team to success (2006).

Since its inception, the popularity of mobile applications ascended alongside the

strong integration of mobile communication in life; however, it is only recently that it started

to greatly impact the daily lives of individuals. Mobile applications development companies

have not only created applications for entertainment, but also applications that are beneficial

to those in the corporate field. For instance, some applications, such as Evernote, remove the

need for sticky notes and separate alarms; thus, it compacted two things into one useful
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 5

application and aided small-time entrepreneurs to remember their business ideas (Pozin,

2012).

Social integration, another aspect of modern culture—in the form of social

networking sites like Facebook and Twitter—is easily accessed by mobile applications even

in the most trivial ways such as sharing a high score achieved in an application. In fact, due

to the heavy effect of social integration, most businesses endeavor to expand into that market

that can reach thousands of people with a single link.

In the same way, mobile application developers intend to expand the fields that can be

covered by the functions of their applications. This amounted to the growth of business-

related applications and conducting business activities with the help of applications. Creating

virtual offices, facilitating customer relationships, conducting cost-effecting marketing, and

having new platforms for software enable business owners to operate their businesses more

smoothly (Dubiensky, 2013). According to Fiorito and Gable (2012), the inventory

management systems have changed the way merchandising companies track, order and

reorder goods. The use of bar codes has eased the work of the people working for the

supplies department. They are also able to allocate more efficiently the products and goods

toward their buyers.

While some available applications may not automatically appeal to the purpose of the

business, it is entirely possible and feasible to create one. Pozin (2012) stated that mobile

applications could be engineered to cater specifically to the needs of the business. Ford

(2013) conducted a case study on how small electronic businesses may create a business

mobile application to become a source of good income. Business Intelligence Applications

(BI Apps) might also help other businesses in terms of financial concerns (Lipsitz, 2012).

Mobile applications not only impact the internal members of businesses, but also the

communication between buyers and sellers. Nielsen’s study cited in Racherla, Furner and
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 6

Babb (2012) reported that consumers use 36% of the apps that are downloaded often, while

62% of which are deleted after two weeks of download. In this data, it can be inferred that

application design and functionality is essential to a business’s success. Ghani and Rayid

(2006) claimed that academic researchers and businessmen should frequently interact with

one another. In this way, the gap is bridged. Information will be updated regarding the needs

of the consumers. Innovations will also become easier when it the gap between the two

parties have been eliminated.

The increasing number of individuals relying on mobile applications in their day-to-

day living—from simple applications such as an alarm clock, or an audio reminder for an

event in the upcoming week—paved way for Bröker & Karla’s (2012) observation of the

developed market in Germany regarding the presence and effect of the application-economy.

Tackling the growing role of mobile applications in Germany, Bröker & Karla’s (2012)

reported statistics indicating that from 2007, the usage of mobile data in Germany rose from

3.5 million to 33.5 million GB, which can be interpreted as an enormous boom in the number

of people using mobile applications.

The focus of this paper is to look for the advantages of mobile applications in small-

time businesses in Taft Avenue, Manila. The publications found by the researchers were all

focused in another country, or on an international level; no study was found that pertains to

the use of mobile applications to complement the businesses in Manila or the Philippines.

Another concern raised by the researchers would be the type of business that would use the

mobile applications. In fact, all literature discovered had only involved large-scale

businesses. Therefore, the paper aims to establish a study that would complement mobile

applications for small-time businesses. Findings in the international level proved that the

appmosphere has complemented their companies. It is then the goal of this paper to verify
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 7

whether international investigations also apply to local sectors, specifically in the City of

Manila.

In accordance with this, this research aims to prove whether the appmosphere would

aid the businesses in easing or bettering their business operations in Metro Manila by

answering the following questions:

1. Does the usage of mobile applications affect business operations?

2. Are mobile applications becoming an effective way of improving the operations

of a business?

3. Are mobile applications viewed as a predominant asset to the operations of a

business in Manila?

With the intention of obtaining accurate information to answer the aforementioned

research questions, both qualitative and quantitative methods were employed by the

researchers. Specifically, a survey was conducted to thirty (30) people that work, study, or

reside in Taft Avenue, Manila. The respondents’ ages ranged from 16 years old to 38 years

old, from the pool of consumers available in the immediate area surrounding De La Salle

University. The researchers utilized this method in order to gain knowledge on the personal

opinions of consumers regarding the usage of mobile applications. The survey consisted of

eleven questions (Q1-Q11) to acquire appropriate results, and was conducted on November 6

to 8, 2013. On the other hand, interviews conducted with three (3) professionals were used to

garner an expert’s view on the emerging app-economy and its significance in the business

industry. The interviews were conducted through electronic mail (e-mail); the interviewees

were Ms. Leah R. Avante (R1), a First Assistant Vice President for National Sales Services in

The Covenant Car Company, Inc.; Mr. Jose G. Dy (R2), a Software Development Manager

for Infoware Solutions; and Mr. Lee S. Junia, a Vice President for Marketing, Sales and After

Sales for Nissan Motor Philippines, Inc. All relevant data were collected and presented in
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 8

this research paper. The sample questionnaire in the presented quantitative method, as well as

the interview questions and transcriptions can be found in the appendices.

Table 1 Percentage of respondents who owns a mobile phone

Answer Percentage

Yes 90%

No 10%

Table 1 shows the percentage of respondents who own a mobile phone. From the

results, it is obvious that majority of the respondents owned mobile phones. This is parallel to

the research done by Bröker & Karla (2012) in Germany, wherein the usage of mobile

applications has vastly increased.

Table 2 Percentage of respondents whose mobile phone is a smartphone

Answer Percentage

Yes 89%

No 11%

Table 2 displays the number of people in the respondents who owned smartphones

instead of SMS-enabled phones, from those who answered positively in the previous

question. In this case, although globally, SMS-enabled phones outnumber smartphones

(Richmond, 2011), from this group of respondents, smartphone-users outnumber SMS-

enabled phone-users.
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 9

Table 3 Percentage of respondents who will buy a smartphone because of not having one

Answer Percentage

Yes 83%

No 17%

Table 3 depicts the demand of the respondents for smartphones, due to not being in

possession of one in the first place.

Table 4 Whether or not iOS and Android Apps are user-friendly

Answer Percentage

Strongly Agree 27%

Agree 60%

Disagree 13%

Strongly Disagree 0%

Table 4 shows the opinion of the respondents on whether the mobile applications

provided by iOS and Android are user-friendly. Majority of the participants responded

positively to the question, with only four people disagreeing with the statement.

Table 5 Percentage of respondents who are more interested to purchase products

electronically

Answer Percentage

Strongly Agree 30%

Agree 44%

Disagree 23%

Strongly Disagree 3%
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 10

Table 5 shows the number of respondents who are more interested in purchasing

products online, or from online stores. Again, majority of the participants responded

positively; however, there were also a number of them who disagreed with the statement,

leading to the idea that some consumers are still not open to the idea of online business

transactions. This follows the idea of Anthes (2011), who stated that online stores, like the

App Store, would usually gain revenue of about 30% of sales of the mobile application. It

may be a huge expense for some but it is actually a good cost because the product will be

advertised worldwide.

Table 6 Percentage of respondents who will buy an iOS than an Android phone

Answer Percentage

Strongly Agree 27%

Agree 30%

Disagree 30%

Strongly Disagree 13%

Table 6 displays the number of respondents who would rather purchase an iOS phone

rather than an Android phone. With only a 14% difference between the two options, it can be

inferred that the consumer demand for either smartphone is neck and neck, with no phone

having a large upper hand over the other.

Table 7 Percentage of respondents who think iOS are better than Android

Answer Percentage

Strongly Agree 23%

Agree 20%

Disagree 50%

Strongly Disagree 7%
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 11

Table 7 depicts the preference of respondents when it comes to the operating system

of a smartphone. Seventeen of the participants disagreed with the statement, thus displaying

their preference for the Android operating system over the iOS.

Table 8 Percentage of respondents who would use their smartphones for gaming rather than

for business purposes

Answer Percentage

Strongly Agree 23%

Agree 37%

Disagree 23%

Strongly Disagree 17%

Table 8 shows the number of the participants who would rather use their smartphones

for gaming than for business purposes. A hefty 60% of the respondents responded positively

to this, meaning that they value entertainment over utilizing their smartphones for their

professional needs.

Table 9 Percentage of respondents who use mobile applications on a daily basis

Answer Percentage

Strongly Agree 53%

Agree 43%

Disagree 4%

Strongly Disagree 0%

Table 9 displays the number of respondents who use mobile applications on a daily

basis. Only one person disagreed with the statement, while the rest use mobile applications
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 12

everyday. This is in line with Pozin’s (2012) article on the appeal of compactness that mobile

applications present.

Table 10 Percentage of respondents who think mobile applications are helpful in business
activities
Answer Percentage

Strongly Agree 53%

Agree 40%

Disagree 7%

Strongly Disagree 0%

Table 10 presents the number of respondents who think mobile applications are

helpful in business activities. While majority of these individuals replied positively to this, it

is a contrast to the fact that most of them said that they would rather use mobile applications

for games rather than for business purposes, as shown in Table 8.

Table 11 Percentage of respondents who would rather have mobile applications than none
Answer Percentage

Strongly Agree 44%

Agree 43%

Disagree 13%

Strongly Disagree 0%

Table 11 shows the number of respondents who believe that it is better to have mobile

applications than none at all. 87% replied positively to the question, displaying that a

minority of the respondents would rather have no mobile applications.

THE ADVANTAGES OF MOBILE APPS IN BUSINESS 13

In addition to the results of the survey, the interviews with the professionals yielded

the following data:

In Q1, all respondents for the interview stated that iOS and Android Apps definitely

help businesses progress. R3 claimed that with the emergence of social media and Internet

access, people nowadays are finding ways to simply acquire information without the torture

of going through numerous processes just to access the information. Developing compact

mobile apps could allow businesses to devise a strategy that influences the likes of the target

market of the industry. He stressed that convenience is the key to the success of a business.

R1 and R2 complimented the idea of R3 by stating that with the presence of these kinds of

mobile apps, it would allow business transactions to become easier, faster, more convenient

and cost efficient, as well as increase in accuracy, reliability and even accessibility for the

company.

Moreover, Q2 allowed the researchers to check whether mobile apps will fully

takeover the operations of a business. R2 claimed that using mobile apps is the better way of

operating the business since the traditional way of doing a business—that is, a business

transaction done either manually or face-to-face—is susceptible to mistakes. He added that

using them takes a shorter time to obtain the target results. This coincides with Dubienski’s

(2013) claim that mobile applications have done nothing but explode in the market and that,

for the past couple of years, his phone has evolved from an over-used cellular phone to a very

useful human tool. He uses these applications to show documents, do project management

and even access his customer relation management (CRM) through them. R1 and R3, on the

other hand, supported one another by claiming that choosing the mode of operations in the

business would still depend on what kind of business they are in. R3 said that the Philippine

market for technology is emerging; however, the concern with the market is the slow Internet

access. It may hamper the potential of one’s mobile app platform for business and marketing
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 14

because of the lack of speed for Internet access, but they should still get involved in the tablet

and smartphone industry so that they will not be left behind by the fast-changing market

preferences. R1 supported R3 stating that there are products in the industry that still require

human interaction.

In addition, Q3 exposed how iOS and Android apps affect the workplace of the

company. R1 asserted that having these mobile apps are very advantageous to the business

operations. She added that most of the big businesses are into the mobile app industry. R2

believed that these apps are not only convenient and handy to use during business hours but

they may also be used for entertainment. He further explained that these gadgets used for

entertainment would help workers to relax especially in a time of stress and allow them to

refocus their task at hand. This agrees with Eddy (2013), who stated that there is a large

increase of mobile applications and mobile gadgets that has been found in small businesses,

and that most of the employees are dependent on these applications so that they will be able

to finish their work. Although with all the advantages being mentioned by both R1 and R2,

R3 appealed that the businesses are not yet ready. As of the moment, industries are still

catching up with the new form of communication. Most of them still do not have the ability

to fully adopt the new platform.

In Q4, all respondents replied that they would advise businesses to use mobile apps.

R3 even argued that businesses would either choose to adapt to the new form of operations or

simply die. R1 tried to stress that these apps should be easy to use and it should be, as much

as possible, simple. R2 also mentioned that having mobile apps is a very huge factor in the

success of the industry. He enhanced his idea that traditional ways may not be totally

eliminated in the process of doing businesses, but the companies that have these kinds of

mobile applications will surely be ahead of those who do not. This agrees with Oikonomou

and Vafopoulous (2012), who informed the public that in the everyday lives of the people,
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 15

they would search, do social networking and blog, and because of this data, businesses have

transferred to the Internet. Forming business applications in terms of macro and micro have

become very crucial for computer scientists. With all their statements for Q4, it can be

implied that having mobile apps inside a business is more or less an advantage in a business

and people will have no choice but to adapt to the current system.

In addition to Q4, Q5 examines the respondents whether these mobile apps are to

become predominant assets in the future of businesses. R1 and R2 thought that they would

be important parts of a business organization. R3 instead specified that these assets will not

be that dominant in the company but they will be a crucial part of communication and

business improvement. Its role will be to manage the company and improve the means of

interaction with their clients—Koegler (2013) stated that many businesses specifically

adapted to the needs of their firm by developing their own specialized mobile applications,

instead of resorting to using a standard web browser all the time. In the statements made by

the respondents, it can be inferred that although they may not dominate the industry, they will

still have a large impact in the improvement of one’s company.

Complimenting Q4 and Q5, Q6 was designed to test whether mobile apps will be a

need in a business after a few years. R2 stated that it is already a need now. Even if some

businesses would think that they are still too advanced for the market, it is still better to be

more advanced. R1 and R3 supported R2 but they think that the industry would still need

time to fully upgrade their system. Adaptation according to R3 is essential because they will

need to have very fast analysis in order for the people involved in decision-making to act

more quickly. In fact, having these apps could change one’s market share.

In Q7, the researchers tried to study the effect of mobile apps to the traditional ways

of doing businesses. All respondents supported one another by confidently replying that

mobile apps cannot and will not cause the traditional ways of doing businesses to become
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 16

extinct. R1 emphasized that human beings would need interactions with one another. R2

added that they will not be fully gone but they would have to adapt to the current trend of the

market. R3 also asserted that people will not allow the entire clientele to the platform of

technology, but they would have choices depending on their preference and comfort towards

work.

In Q8, the scholars tried to find out what kind of apps are to be needed in performing

a business. R2 and R3 agreed with one another by stating that any mobile app that could do

analysis is needed in the enterprise. R1 then stated that any app that could monitor stocks,

currency and fashion could perform their tasks in the corporate world as well. Customer

portals and location tracking will also be helpful based on the answer of R3. In addition to

this, R2 affirmed that statistical instruments that are made into mobile apps are also beneficial

to the firm.

In Q9, the researchers wanted to verify whether the number of manpower in an

establishment could be affected with the advent of the mobile apps. Both R1 and R2

confirmed that the number of employees in the establishment could indeed be lessened, but

R3 suggested that the volume of workers would remain the same. However, they would have

to be reallocated to another department that needs their contribution. Furthermore, the skill

sets of the workers will have to transition into a more tech-based infrastructure for them to

adapt to the current phenomenon.

Lastly, Q10 was devised to illustrate the advantages of using mobile apps in doing

businesses over the traditional way. All respondents made emphasis on speed of operations.

They also reported that accuracy in doing reports is also of great help to the industry. R1

highlighted that it will really provide convenience for as long as there is Internet connection.

She supplemented her response that there would be a bigger and greater chance of exploring

new market available.

THE ADVANTAGES OF MOBILE APPS IN BUSINESS 17

For the most part, the results gathered in the surveys and the interviews generated the

following major findings in reference to the advantages of mobile applications in businesses:

1. Using mobile apps affect business operations.

2. Mobile applications will complement the operations of a business because of the

current market trend.

3. Mobile apps may not necessarily be a dominant asset of a business but it will still

be a crucial asset that will affect the company.

From the survey results, it can be inferred that most of the respondents are reliant on

smartphones and, subsequently, mobile applications. According to Table 5, while there is a

division between the total number of respondents when it came to the use of online stores as a

medium for business transactions, there is still the factor of advertising for the products seen

in the online stores. In addition, it can be deduced from Table 4 that most of the respondents

find smartphones easy to operate; thus, the appmosphere appeals to majority of the market.

The outcomes of the interviews show a different perspective on the possible effects of

the appmosphere on business operations. While all of the three experts agreed that mobile

applications are definitely a novel factor to consider when operating a business, their

opinions differ on its usage. It is apparently not applicable for all businesses, as the type of

business still dictates whether the need for mobile applications exists. On the other hand, it is

an extremely significant tool in the emerging app-economy, albeit perhaps the Philippine

economy is not yet ready to fully embrace mobile applications. However, the fact remains

that the utilization of mobile applications will be an asset to the business, and whether or not

they become its most dominant asset, they will have a large impact on the performance of the

business. These experts are also convinced that the presence of mobile applications will not

assume full control of the kind of business transactions that take place, as the necessity for
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 18

human interaction will always be pronounced; nonetheless, it will decrease the need to

employ as many people in the business.

However, the researchers overlooked some factors when the data gathering for the

paper was conducted; these are namely the following observations:

1. Majority of the respondents for the survey were teenagers.

2. The respondents from the survey were only found in the vicinity near De La Salle

University.

3. The interview was via electronic mail, so there were no follow-up questions made by

the researchers.

4. No respondent came from the individuals who are in direct contact with businesses

that use mobile apps in their operations.

5. The interview questions did not specify the scale of the business they are referring to.

6. In the interview, the term “traditional way of doing a business” was not defined.

In line with the said limitations, the researchers recommend that only prospects of the

market should be surveyed in order for the research to be more accurate. In addition, the

entire Taft Avenue should be accounted for and well represented, not just the immediate area

surrounding De La Salle University. Face-to-face interviews should be done as well, instead

of using electronic mail to remove the hindrance of unanswered follow-up questions. There

should also be an interviewee coming from a company that uses mobile applications to have

firsthand information on the subject matter. Lastly, the future writers should also specify the

scale of the business.

To conclude, the use of mobile applications will be advantageous to business operations.

Not only is the target market also exposed to the appmosphere, but businesses will also be

going with the global trend of using mobile applications in their operations. Information

procured from the surveys and the interviews are parallel to a bulk of the literature found
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 19

online regarding the effect of mobile applications in businesses. Furthermore, almost all of

people own mobile phones, majority of which are smartphones, signifying that the relevance

of mobile applications is prominent in the consumers as well. Ultimately, the thesis

statement of this research is proven true from the results gathered.

THE ADVANTAGES OF MOBILE APPS IN BUSINESS 20

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should-use/

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THE ADVANTAGES OF MOBILE APPS IN BUSINESS 22

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THE ADVANTAGES OF MOBILE APPS IN BUSINESS 23

Appendix A

Note: Greetings! We are Manasseh Dizon and Jasper Young, freshmen from the Bachelor of
Science in Accountancy program at De La Salle University. Please allow us to take some of
your time in answering our survey for our Basic Research Skills (ENGLRES) class. Thank
you very much.

Name (optional):________________________________________________ Age:__ Sex:__

Instruction: Please mark the line before the choice that corresponds to your answer.

1. Do you have a mobile phone?

_Yes _No

2. Is it a smartphone?
_Yes _No

3. If none, do you plan to buy one?

_Yes _No

4. Are iOS and Android Apps user-friendly?

_Strongly Agree _Agree _Disagree _Strongly Disagree

5. Will Consumers be more interested in products if they are to be seen online or online
stores?
_Strongly Agree _Agree _Disagree _Strongly Disagree

6. If you were to buy a new smartphone, would you rather buy an iOS instead of an
Android?
_Strongly Agree _Agree _Disagree _Strongly Disagree

7. Is iOS better than Android?

_Strongly Agree _Agree _Disagree _Strongly Disagree

8. Would you rather use your smartphone for games than for business purposes?
_Strongly Agree _Agree _Disagree _Strongly Disagree

9. Do you use Apps (e.g. alarm clock, reminders, contacts) daily?

_Strongly Agree _Agree _Disagree _Strongly Disagree

10. Are Apps very helpful in terms of business activities?

_Strongly Agree _Agree _Disagree _Strongly Disagree

11. Is having Mobile Apps much better than having none?

_Strongly Agree _Agree _Disagree _Strongly Disagree
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 24

Appendix B

Ms. Leah R. Avante (R1)

Question 1: Do iOS and Android Apps help the business progress? Why or why not?

“Definitely. Mobile Applications help the business progress because it makes

transactions faster, easier, convenient and cost efficient.”

Question 2: Are iOS and Android Apps more helpful rather than the traditional ways of

running the business?

“Yes it is helpful but it boils down to what kind of business. There are still

businesses that the traditional way is more effective than just solely on promoting or

communicating through apps. Because there are product offers that need human

interaction.”

Question 3: Are businesses more interested in using iOS and Android Apps in the workplace?

“I would say, it is advantageous if businesses are also in iOS or Android Apps

because if not all, big and emerging business are into mobile applications.”

Question 4: Do you advise the use of these kinds of Apps so that they will aid the businesses

to become more successful than those who would use the traditional way of doing

businesses?

“Make it user friendly and come up with basics as much as possible.”

Question 5: Will iOS and Android Apps be seen as a predominant asset in the future of the

business?

“Yes.”

Question 6: Will iOS and Android Apps become a need in business operations in a few years

time?

“Yes.”
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 25

Question 7: Will iOS and Android Apps cause the traditional ways of doing businesses

become extinct?

“Not really, because as humans, we need interaction. We cannot rely on apps all

throughout. It is good to be updated having the iOS and Android Applications but it

DOES NOT mean that the traditional will become extinct.”

Question 8: What kind of Apps would be very useful in the business operations?

“Stocks, currency and fashion are some examples of mobile apps that would help in

businesses.”

Question 9: Will the popularity of mobile apps have any effect in the number of manpower in

a business?

“Yes.”

Question 10: What will the Apps have in advantage over the traditional ways of doing

businesses?

“It saves you time, when it saves you time, it saves you cost because you do not have

to travel or go to a certain place just to check the simple queries you would have.

Convenience, you just have to ensure you have an Internet connection. Faster

exploration or discoveries of things you would want o look for like places to travel,

good food to dine, etc.”

THE ADVANTAGES OF MOBILE APPS IN BUSINESS 26

Appendix C

Mr. Jose G. Dy (R2)

Question 1: Do iOS and Android Apps help the business progress? Why or why not?

“Definitely, it helps businesses to progress because of time element, accessibility,

accuracy and reliability.”

Question 2: Are iOS and Android Apps more helpful rather than the traditional ways of

running the business?

“Yes it is. Traditional ways of running a business is much prone to mistakes and it

takes a long time to be able to get results.”

Question 3: Are businesses more interested in using iOS and Android Apps in the workplace?

“Yes. Aside from the fact that it is portable and convenient to operate, it can also be

used in entertainment during ‘rest hours’ and/or break time. This is important to re-

focus workers especially when pressures are at hand.”

Question 4: Do you advise the use of these kinds of Apps so that they will aid the businesses

to become more successful than those who would use the traditional way of doing

businesses?

“Obviously, the use of these kinds of applications is a huge factor in the success of,

most if not all, businesses. Traditional ways may not be totally eliminated though, but

businesses using these technology is way ahead of those that are not.”

Question 5: Will iOS and Android Apps be seen as a predominant asset in the future of the

business?

“Yes. It will surely be a predominant asset in practically of types of business.”

Question 6: Will iOS and Android Apps become a need in business operations in a few years

time?

“Actually, it is already a necessity right now in most types of modern businesses.”

THE ADVANTAGES OF MOBILE APPS IN BUSINESS 27

Question 7: Will iOS and Android Apps cause the traditional ways of doing businesses

become extinct?

“Not really. The traditional ways of business will still be there although it may adapt

to the procedures and processes of these new technology.”

Question 8: What kind of Apps would be very useful in the business operations?

“Monitoring, computing, recording, historical verifications, presentations, analytical

tools and statistical instruments would be beneficial to one’s company.”

Question 9: Will the popularity of mobile apps have any effect in the number of manpower in

a business?

“Yes because with these applications, the human factor will really be lessened.”

Question 10: What will the Apps have in advantage over the traditional ways of doing

businesses?

“Electronic speed of computation with great accuracy will be the main advantage.”
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 28

Appendix D

Mr. Lee S. Junia (R3)

Question 1: Do iOS and Android Apps help the business progress? Why or why not?

“They do help. In the era of social media and inter connectivity people are looking

for ways to directly access information without having to go through bulky processes

to get that info. Developing compact apps allows you to develop a strategic way of

influencing people's likes. Convenience is key, the more convenient for you to touch

people you want to communicate with the better your chances of getting their

business.”

Question 2: Are iOS and Android Apps more helpful rather than the traditional ways of

running the business?

“Depends on the business you are in and depends on the level of interactivity of your

apps. The Philippine market is an emerging tech market. But infrastructure for

Internet access and speed is still lacking so it hampers your ability to launch apps

based platforms for business and marketing. So the traditional way of doing business

still comprises bulk of how we communicate with the market but we all realize that

we have to get involved in tablet and smart phone marketing to keep pace with

changing market preferences.”

Question 3: Are businesses more interested in using iOS and Android Apps in the workplace?

“In the current industry we have now, we still have to wait for a few more years. The

market will have to catch up with this new form of media. Many companies do not,

as of yet, have the know-how and expertise to fully tap into these new platforms.”

Question 4: Do you advise the use of these kinds of Apps so that they will aid the businesses

to become more successful than those who would use the traditional way of doing

businesses?
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 29

“Definitely! Adapt or die.”

Question 5: Will iOS and Android Apps be seen as a predominant asset in the future of the

business?

“Not dominant but an important part of the communication and business mix. I

believe it will have an increasing role in business as a means to communicate and as a

means to manage.”

Question 6: Will iOS and Android Apps become a need in business operations in a few years

time?

“Definitely. Speed in analysis and decision-making requires an empowered front line.

Having access to data will allow quicker decision-making and a more dynamic

organization will allow it to be more adaptable to a fluid market.”

Question 7: Will iOS and Android Apps cause the traditional ways of doing businesses

become extinct?

“Not necessarily. it will take time for people to adapt to this technology and I don’t

believe that you will be able to migrate your entire clientele to this platform. it needs

to be come an additional platform that gives people options to choose the best and

most comfortable way for them to communicate.”

Question 8: What kind of Apps would be very useful in the business operations?

“Anything to do with metrics analysis, customer portals, and location tracking that

would provide users on what they can do. Any app that takes advantage of real time

situation of the customer is also a useful app.”

Question 9: Will the popularity of mobile apps have any effect in the number of manpower in

a business?

“No. It simply means a reallocation of manpower and the skill sets will also change

towards tech based and support based know how to support this new infrastructure.”
THE ADVANTAGES OF MOBILE APPS IN BUSINESS 30

Question 10: What will the Apps have in advantage over the traditional ways of doing

businesses?

“Speed and real time interaction that provides solutions suited to the users situation as

it happens.”