Pollution and Sustainability
Pollution and Sustainability
Pollution and Sustainability
• Sustainable development and, above all, sustainable production and consumption in the agri-
food sector have been key issues since the 2000s, stimulating the creation of many
international initiatives and strategies aimed at reducing environmental impacts deriving
from food production and consumption and at finding more sustainable ways of production.
• At global level, the fresh water availability per person is constantly decreasing and a further
reduction trend is inevitable considering the world population increase and consumption
levels, the growth of the emerging economies and the impact of ongoing climate change.
• Therefore it is important to consider the so called “Virtual water”, that is the quantity of
water consumed to produce food, mainly, and other industrial products. It is called “virtual”
because it is not visible to the final consumers of the product, although it was used for their
production throughout the supply chain (Report WWF, 2014).
Water footprint
The concept of Water Footprint was introduced for
the first time by Arjen Hoekstra in 2002, defining
it as an indicator of freshwater use that takes into
account both direct and indirect water use. The
Water Footprint can be regarded as a
comprehensive indicator of freshwater resources
appropriation, next to the traditional and
restricted measure of water withdrawal. The
Water Footprint of a product is the volume of
freshwater used to produce the product,
measured over the full supply chain (Hoekstra et
al., 2011).
The colours of water