The document provides details on Chipichips Corporation's banana and kamote chips business proposal. It includes sections on the company profile, market research and analysis, product details, costs, and workers. The market research involved surveys to determine target prices and customer satisfaction ratings. Direct competitors include banana chips from other brands while indirect competitors are dried fruits and granola bars. The proposal outlines production, unique selling points, and packaging strategies.
The document provides details on Chipichips Corporation's banana and kamote chips business proposal. It includes sections on the company profile, market research and analysis, product details, costs, and workers. The market research involved surveys to determine target prices and customer satisfaction ratings. Direct competitors include banana chips from other brands while indirect competitors are dried fruits and granola bars. The proposal outlines production, unique selling points, and packaging strategies.
The document provides details on Chipichips Corporation's banana and kamote chips business proposal. It includes sections on the company profile, market research and analysis, product details, costs, and workers. The market research involved surveys to determine target prices and customer satisfaction ratings. Direct competitors include banana chips from other brands while indirect competitors are dried fruits and granola bars. The proposal outlines production, unique selling points, and packaging strategies.
The document provides details on Chipichips Corporation's banana and kamote chips business proposal. It includes sections on the company profile, market research and analysis, product details, costs, and workers. The market research involved surveys to determine target prices and customer satisfaction ratings. Direct competitors include banana chips from other brands while indirect competitors are dried fruits and granola bars. The proposal outlines production, unique selling points, and packaging strategies.
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I.
Executive Summary
II. Company Profile
A. Background B. The Team
III. Market
A. Market Research 1. Primary Market Research 2. Secondary Market Research B. Target Market 1. Primary Market Research 2. Secondary Target Market C. Competitors 1. Direct Competitors 2. Indirect Competitors D. Market Strategy 1. Price Strategy 2. Promotion Strategy 3. Place Strategy 4. Product Strategy E. BCG Matrix F. Marketing Costs IV. Product Proposal A Main Key Ingredients 1.Supplies 2. Logistics B. Main Product 1. Production Process 2. Unique Selling Point 3. Production Process a) Features b) Benefit c) Experience C. Other product offers D. Product Costs E. Key Product Workers V. Proposed Investor Contract The Team
Jubil Arsenio
Kien Allester Sembria Jibb Villa
Chipichips Corporation
Background
Banana and Kamote chips is very popular in our community it’s a delicious snack and easy to make with a few ingredients and easy to find. We decided to try this small business our member has a farm of bananas and kamotes that we can make as delicious snack that can attract customer satisfaction
Vision: To be a good supplier of seller and quality banana chips and kamote chips with maximum customer satisfaction.
Mission: We are committed to produce good quality and safe health products to our customers without sacrificing safety and quality for profit.
Tagline: Life’s Sweeter with Banana&Kamote Chips
III. Market
Primary Market Research
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Primary Market Research
We conduct our survey in our
community about our product in terms of prices and customers satisfaction.
Survey Questions How much price do you prepare to buy a.P5- 25 people agree our product? b.P10- 5 people agree
c. P20- no agreed to this price
How you can rate our product? 70% satisfy to our product (in term of taste and Quality) Secondary Market Research
According to our secondary research the is interested and satisfy to our product because of its quality and taste. They like our product because its affordable and healthy.
Target Market
Primary Target Market
If we offer this product in the market will be youngsters of colleges & universities who enjoy these kind of product. When we will get a successful response then we lunch this product of specific city where college or university exists. In our first attempt we will target three cities within the 7 months to the first lunching.
Secondary Target Market
Secondary target market for
banana and kamote chips can be health-conscious individuals who are looking for a healthier snack option. These chips are made from natural ingredients, which makes them a perfect choice for people who want to avoid processed snacks. Additionally, they can also appeal to those who prefer gluten-free and vegan options. Direct Competitors
One of the most well-known direct competitors of banana chips and kamote chips is. Made from potato chips instead of bananas, these chips have a slightly different flavor and texture than traditional banana chips. Direct competitors include Trader Joe's Banana Chips, Bare Snacks Banana Chips, and Indirect Competitors
Dried fruit is a major indirect competitor of banana chips.
Granola bars are another indirect competitor of banana chips and kamote chips.
Despite these indirect competitors, banana chips and kamote chips continue to be a popular snack option for those looking for a crunchy and satisfying snack. They are distinct from other snacks on the market due to their distinct flavor and texture. Market Strategy
Price Strategy
Our Banana and Kamote Chips is not to expensive to someone who will buy it because our product is very affordable and healthy ingredients and people can save less money to buy our delicious product its 5 pesos only for low budget person who cannot afford any expensive snacks. Promotion Strategy
We promote our product in Social media platforms like Instagram, Facebook, and Twitter could be useful for marketing banana chips and Kamote chips. Images and videos that are visually appealing and highlight the product's quality, taste, as well as wellness benefits can help generate consumer interest to someone try our product and also you can also contact us in our main social media account [email protected],[email protected]. Place Strategy
Our product distributed in areas where healthy snacks are in high demand. Our target place in supermarkets, health food stores, and online marketplaces. Our product should also be available in convenience stores and vending machines to cater to customers we also on the go to maintain freshness and quality, Our product properly packaged with clear labeling indicating the ingredients used and nutritional information. To entice potential customers to get interested to our product. Product Strategy
Our product strategy for banana chips and kamote we focus on creating a unique and high-quality product that stands out from the competition. The first step would be to find high-quality, ripe but not overripe bananas and kamotes. Slice the bananas and kamotes thinly and fry them in coconut oil to give them a crispy texture. The packaging of our banana and kamote chips also be carefully considered so that they stand out our store shelves. A clear, resealable bag with attractive labeling will entice customers. Finally, a successful banana chip product strategy includes sourcing high-quality ingredients, attractive packaging, and effective marketing efforts emphasizing our product's health benefits. BCG Matrix Marketing Cost
Suppliers- Our suppliers give us high quality bananas and kamotes for our business and also other ingredients needs like sugar and etc for making banana and kamote chips
Logistics- Our logistics is to give our customer good high-quality product and healthy affordable for someone thrifty person. Packaging and shipping as well as transporting banana and kamote we ensure them that our service is good. Main Product
Production Process Unique selling Point
With a strict adherence to the highest standards of food quality, service and cleanliness, Chipichips serves great-tasting, high-quality and affordable food products to include its superior- tasting Banana Chips, mouth-watering kamote chips and deliciously satisfying among other delicious products. Product Innovation
Features
Banana and kamote chips re thinly sliced bananas that have been cut either lengthwise or crosswise. Deep-fried in hot oil, the slices are packaged in tightly sealed pouches. They come in sweetened or salted flavors, as well as banana essence flavors. The product has a crisp, golden yellow appearance and a distinct banana flavor and aroma.
Benefits
Banana and kamote chips may appear to be healthy, they can be high in calories, saturated fat, and added sugar. For a healthier alternative, look for dehydrated, non-fried banana chips made without added sugar. Instead, go for a whole banana. Keep your portion size in mind if you decide to eat banana chips.
Experience
Crispiness, hardness, and crunchiness are all terms used to describe the texture of potato chips. This crispy/crunchy character is an important sensory characteristic that consumers value. The crispness of Banana and kamote chips is determined by Banana and kamote properties as well as manufacturing conditions. Other Product Offers
Our other product offers is the lemon juice is a great combination for our product banana and kamote chips and also the lemon juice good and healthy substances for our body. Product Cost Cost
Banana, Kamote, sugar, Cooking oil P770
Cooking Gas/day (500/15days) 36.7
Electricity(100 Kwh/Month) 21.10
Water (11m3/months) 8.45
Total Direct Cost P836.22
Key Product Workers
We are focus on a worker expected to improve efficiency and increase profits to managing the overall of a division our to develop their skills and aptitude in our business.
