Scribd Logo
Upload

Welcome to Scribd!

  • 18 views

    New Syllabus

    Uploaded by

    hamza khan
    The course curriculum provides an overview of a 4 credit course on Contemporary Issues for International Tourism. [1] The course objectives are to understand the international tourism scenario, develop skills for managing socio-cultural interactions, and familiarize students with cross-cultural issues in tourism. [2] The course content is divided into 5 modules covering topics such as international tourism trends, cross-cultural dynamics, tourism distribution and receipts, India's role in international tourism, and public-private partnerships. [3] Student assessments include assignments, projects, presentations and an end-term examination to evaluate the learning outcomes of analyzing tourism scenarios, applying cultural management skills, and analyzing cross-cultural issues.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    New Syllabus

    Uploaded by

    hamza khan
    18 views3 pages
    The course curriculum provides an overview of a 4 credit course on Contemporary Issues for International Tourism. [1] The course objectives are to understand the international tourism scenario, develop skills for managing socio-cultural interactions, and familiarize students with cross-cultural issues in tourism. [2] The course content is divided into 5 modules covering topics such as international tourism trends, cross-cultural dynamics, tourism distribution and receipts, India's role in international tourism, and public-private partnerships. [3] Student assessments include assignments, projects, presentations and an end-term examination to evaluate the learning outcomes of analyzing tourism scenarios, applying cultural management skills, and analyzing cross-cultural issues.

    Original Title

    NewSyllabus_78f81a52-7409-45c6-9c24-660933e2703c

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The course curriculum provides an overview of a 4 credit course on Contemporary Issues for International Tourism. [1] The course objectives are to understand the international tourism scenario, develop skills for managing socio-cultural interactions, and familiarize students with cross-cultural issues in tourism. [2] The course content is divided into 5 modules covering topics such as international tourism trends, cross-cultural dynamics, tourism distribution and receipts, India's role in international tourism, and public-private partnerships. [3] Student assessments include assignments, projects, presentations and an end-term examination to evaluate the learning outcomes of analyzing tourism scenarios, applying cultural management skills, and analyzing cross-cultural issues.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    18 views3 pages

    New Syllabus

    Uploaded by

    hamza khan
    The course curriculum provides an overview of a 4 credit course on Contemporary Issues for International Tourism. [1] The course objectives are to understand the international tourism scenario, develop skills for managing socio-cultural interactions, and familiarize students with cross-cultural issues in tourism. [2] The course content is divided into 5 modules covering topics such as international tourism trends, cross-cultural dynamics, tourism distribution and receipts, India's role in international tourism, and public-private partnerships. [3] Student assessments include assignments, projects, presentations and an end-term examination to evaluate the learning outcomes of analyzing tourism scenarios, applying cultural management skills, and analyzing cross-cultural issues.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    COURSE CURRICULUM

    Course Title: CONTEMPORARY ISSUES FOR INTERNATIONAL TOURISM L T P/S SW/F TOTAL
    W CREDIT
    UNITS
    Course Code: TTA 201 3 1 - - 4

    Credit Units: 04
    Course Level: UG

    • Course Objectives:
    • To understand the International Tourism scenario.
    • To develop skills for efficient management of socio cultural interactions
    • To familiarize the students and the cross cultural issues in

    Tourism Pre-requisites:

    Course Contents/Syllabus:
    Weightage (%)
    Module I 20%
    Descriptors/Topics
    Introduction to International tourism – Definition, the scope and challenge of International tourism Business – from
    domestic to global business – the dynamic environment of international tourism- forces (trade barriers) ,Challenges
    ahead.
    Module II 20%
    Descriptors/Topics
    Cross cultural issues in tourism: Socio – cultural dynamics, business customs, political risks, legal environment and
    economic environment – In International tourism. Ethical–international tourism.
    Module III 20%
    Descriptors/Topics
    Distribution of tourist arrivals & tourism receipts in international, Leading tourist Generating regions of world for
    India .

    Module IV 20%
    Descriptors/Topics
    India’s position in the world tourism, Impediments in the growth of tourism in India Role of India in SAARC &
    ASEAN.
    Module V 20%
    Descriptors/Topics
    Role of public-private partnership in development of International tourism.

    Student Learning Outcomes:

    • Analyze the International Tourism scenario


    • Apply skills in efficient managing of cultural differences.
    • Analyze the cross cultural issues in Tourism

    Pedagogy for Course Delivery:

    • Power point presentations


    • case studies
    • Discussions

    Lab/ Practicals details, if applicable:NA

    Assessment/ Examination Scheme:

    Theory L/T (%) Lab/Practical/Studio (%) Total

    100% NA 100%
    Theory Assessment (L&T):
    Continuous Assessment/Internal Assessment (50%)
    End Term Examination
    Components (Drop down) Minor Home Quiz Presentation Viva Attendance (50%)
    Project Assignment Voce
    Weightage (%) 10% 10% 10% 10% 5% 5%
    50%

    Bloom’s Level Remembering Understanding Applying


    Course Learning Outcomes CLO1 CLO2 CLO3

    Assessment type/PSDA
    Minor Project   

    Home Assignment   

    Quiz   

    Presentation   

    Viva-Voce  

    Text Reading:
    • International tourism, Pran Nath Seth, Sushma Seth
    • An introduction to travel & tourism Pran Nath Seth, Sushma Seth
    • Richard M. Hodgetts and Fred Luthans, ‘International Management’, McGraw- Hill
    • International edition, 1991
    • Warren J.Keegan, ‘Global Marketing Management’, PHI, New Delhi, 1998
    • Czinkotn, ‘Global Marketing’, Dryden press 1995.
    • Phillip R. Cateora and John L. Graham, ‘International Marketing’, Mcgraw-Hill International edition 1999.

    You might also like