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Entrep Assignment

The marketing mix suggestions include positioning the ubecheesedesal product as a unique fusion of ube and cheese flavors at an affordable price point. The store would be located near schools and offices with a "Buy 1 Take 1" promotion to encourage new customers. Packaging would use biodegradable boxes to promote sustainability and the production process would focus on food safety protocols.

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Maru
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116 views

Entrep Assignment

The marketing mix suggestions include positioning the ubecheesedesal product as a unique fusion of ube and cheese flavors at an affordable price point. The store would be located near schools and offices with a "Buy 1 Take 1" promotion to encourage new customers. Packaging would use biodegradable boxes to promote sustainability and the production process would focus on food safety protocols.

Uploaded by

Maru
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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What's in?

Activity: A. Think, Pair and Share:


Directions: Ubecheesedesal is the new hype today. Imagine
you will put up your own ubecheesedesal store. How will you
create an effective and integrated marketing mix for it?

Product Price

Suggestion Ubecheesedesal PHP 50.00/package

Unique fusion of ube and Affordable price that


cheese flavors appealing makes Ubecheesedesal
Justification
to customers looking for accessible to a wide
innovative food options. range of customers.

Market research to
identify potential
Monitoring competitor
Additional variations or additions
pricing and adjusting
Factors to (e.g., different sizes,
the price accordingly to
Consider flavors, fillings) based on
remain competitive.
target market
preferences.
What's in?
Activity: A. Think, Pair and Share:
Directions: Ubecheesedesal is the new hype today. Imagine
you will put up your own ubecheesedesal store. How will you
create an effective and integrated marketing mix for it?

Place Promotion

Suggestion Near Schools or Offices Buy 1 Take 1

Buy 1 Take 1 promotion


Convenient locations
creates a sense of value
near schools or offices to
Justification and encourages
target busy individuals as
customers to try
potential customers.
Ubecheesedesal.

Implementing a multi-
Analyzing foot traffic and
channel promotional
Additional customer preferences in
strategy, including
Factors to different areas to select
online platforms and
Consider the most strategic
social media, to reach a
locations.
wider audience.
What's in?
Activity: A. Think, Pair and Share:
Directions: Ubecheesedesal is the new hype today. Imagine
you will put up your own ubecheesedesal store. How will you
create an effective and integrated marketing mix for it?

People Packaging

Suggestion Everyone Biodegradable Box

Biodegradable
Ubecheesedesal is
packaging aligns with
suitable for people of all
sustainability trends
Justification ages and backgrounds,
and promotes an eco-
expanding the potential
friendly image for the
customer base.
brand.

Incorporating eco-
Tailoring marketing
Additional friendly materials in the
messages and campaigns
Factors to packaging design while
to resonate with diverse
Consider ensuring functionality
customer segments.
and product protection.
What's in?
Activity: A. Think, Pair and Share:
Directions: Ubecheesedesal is the new hype today. Imagine
you will put up your own ubecheesedesal store. How will you
create an effective and integrated marketing mix for it?

Process

Ensure proper hygiene and food safety


Suggestion protocols during the preparation and
packaging process.

Ensuring proper hygiene and food safety


Justification protocols establishes trust and maintains
product quality.

Implementing quality control measures


Additional Factors to
and staff training to maintain consistent
Consider
hygiene and food safety standards.
Activity: Can you analyze the pictures below? Give a
brief description based on what you have observed.

A. THE PHOTO DEPICTS THAT


MANPOWER SUCH AS LICENSED
NURSES IN AN ESTABLISHMENT
LIKE THE HOSPITAL IS CRUCIAL
AND EVEN POTRAYS THAT A
NURSES/DOCTORS IS THE
HOSPITAL ITSELF.

B. IT SHOWS MATERIALS NEEDED


TO MAKE CLOTHES. BY
ANALYZING THE PHOTO, IT
ALREADY EXPLAINS THAT WE
NEED MATERIALS FOR CERTAIN
THINGS SUCH AS CLOTHES WHERE
THERE SHOULD BE A PRECISE
EQUIPMENT FOR IT TO MAKE
VARIOUS CLOTHES.
Activity: Can you analyze the pictures below? Give a
brief description based on what you have observed.

C. IT SHOWS DIFFERENT METHODS


OF HOW TEA IS DISTRIBUTED AND
MADE AS A PRODUCT. SOME
DISTRIBUTED AS TEABAGS WHILE
OTHERS SELL IT ALREADY BREWED
AND BLENDED.

D. THE PHOTO SHOWS DIFFERENT


MACHINES THAT IS USED IN THE
PRODUCTION OF A PRODUCT,
SOME ARE UTILIZE FOR
PACKAGING WHILE OTHER IS
SEGREGATION AND OPERATING IN
CREATING THE ACTUAL PRODUCT.

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