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CHAPTER I

INTRODUCTION

Rationale of the Study

In our daily lives, several pains and aches will occur in our body because of

several factors like deprivation of sleep, stress, lack of nutrition, and so on. With that,

massages are one of the most effective ways of relieving these factors as you are allowing

yourself to have some precious “me time.” Relaxing helps you to clear your mind and

eliminate all the negativity in your body (Breeze Oriental Spa & Massage, 2009).

Modern life means beating deadlines, virtual home offices, and homeschooling,

and information overload from multiple social media sites, not to mention keeping your

home clean, cooking, remembering to shower, and trying to maintain a social life. Your

current lifestyle is bombarding you with stressors that impact not only your physical body

but your mental health as well. Your body and mind may become trapped in a fight-or-

flight response if you try to balance too many demands. This results in issues including

difficulty concentrating, difficulty falling asleep, and feelings of anxiety and depression.

If these mental health conditions are not treated, they seek to draw your attention by

presenting as increasingly severe physical conditions, such as heart disease, chronic

health conditions, and muscular discomfort and inflammation.

Today, more people than merely the wealthy and famous enjoy a day at the spa.

People are becoming increasingly aware of how important contemporary spa treatments

are for giving your body and mind a reset. Spa therapy can give you a pleasurable
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opportunity to unwind and reap the rewards that relaxation can provide as part of your

healthy lifestyle.

The global spa market size was valued at USD 47.5 billion in 2020 and is

expected to expand at a compound annual growth rate (CAGR) of 12.1% from 2021 to

2028. The rise in hectic lifestyle in urban areas, growth in inbound and outbound tourism

for the purpose of wellness, rising demand from emerging markets, and awareness are the

factors propelling the market growth (FutureMarketInsights,2022).

Massage is a crucial practice. Whether it is done for luxury or not, its benefits are

felt very deep. It cannot be denied it is one of the best ways of strengthening the body

(Garrow, 2021). Massage Therapists are growing in number and in demand, as people are

seeking good health, alternative and complimentary ways to prevent diseases and

disorders of the human body (Krider, 2022).

As the demand for spas increased, establishments proliferated, and with their

presence came a widened accessibility to spa services, along with more niche offerings

for individuals’ needs (Champneys,2023). The spa industry is a multi-billion-dollar

business, with customers willing to spend their hard-earned money on health spa

memberships, treatments, and trips to hotel spas (Gough, 2022). Spas and wellness have

become a part of life, depicting a necessity for survival rather than anything else (Thorne,

2021). Massage removes the blockages and frees up the energy pathways that should

flow freely throughout the body (Chen,2023).

Spas have become a pertinent cultural force, influencing not only how consumers

manage their health, appearance, and stress, but also how consumers socialize,
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spiritualize, travel, and work (Felicen, 2014). Massage therapy has been shown to have

beneficial effects on varying conditions. The massage therapy groups have experienced

more positive effects than the control or comparison groups. This may relate to the

massage therapy providing more stimulation of pressure receptors, in turn enhancing

vagal activity and reducing Cortisol levels (Field,2017).

A massage therapist’s role is particularly important and extremely meaningful,

which is why the demand for this service has continuously increased over time

(Initiatives, 2014). Massage therapy significantly reduced cancer pain compared with no

massage treatment or conventional care (Lee et al, 2015). Massage therapy can improve

health and wellness through its effects on an individual's physical, mental, and social

well-being (DeLegge et al, 2014). Spa is just one aspect of the multifaceted wellness

industry. While the wellness industry offers a bright future, spa and wellness stakeholders

need to develop practices that communicate the relevance and importance of its services

to the public (Turvill, 2021).

As the market demand nowadays is leaning towards health and wellness. Despite

the existence of spa outlets business is still feasible, and unlike beauty shops, Filipinos,

and foreign tourists regardless of gender spend more on massage and other wellness

indulgence (Dagooc, 2017). In the past, only upscale spas or fitness clubs offered

massage services. Several individuals believed it to be a privilege reserved for the rich or

a cover for improper conduct. Nowadays, massage is widely accessible and recognized as

a valuable technique for nurturing both physical and mental wellness. Massage is a

general term for pressing, rubbing, and manipulating your skin, muscles, tendons, and
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ligaments. Massage may range from light stroking to deep pressure. It is considered part

of integrative medicine. (Conrad, 2022).

The market potential of spa development is being captured by global and

premium-brand spas that have expanded their service menus. At the same time,

establishments that offer traditional bathing, healing, herbal, and therapeutic treatments

derived from centuries-old practices also recognized the potential of branding themselves

as spas, and some are investing in new services, equipment, facilities, as well as

modifying their ambience. European bath houses and saunas, Japanese onsens, Turkish-

style hammams, Indian ayurveda centers, and Thai massage establishments do not

necessarily fit the traditional Western concept or business model of spas, but a certain

portion of these have begun and will continue to cross over to the spa market as they

evolve and adapt to the needs of its consumers (Gupta, 2013).

Many people think that getting a massage is just a way to indulge oneself, but we

know that it is much more than just a quick pick-me-up. When included into a daily

health routine, spa treatments may significantly contribute to your ability to maintain

your physical, mental, and emotional well-being. Since then, spa salons have existed to

provide their clients with treatments that might enable them to feel free and relaxed from

the very beginning. You will feel more refreshed if you give yourself permission to have

a massage sometimes, even only for a brief time. After the massage, you will feel

renewed and revitalized.

Massages are beneficial for your health in addition to helping you unwind.

Massages allow your body to release serotonin, a hormone that makes you feel joyful,

said massage expert Daisy Vega. In this way, massages promote comfort and satisfaction.
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In addition, receiving a professional massage enhances your body's blood circulation,

which is crucial to your health. As much as possible, massages make your muscles feel

relaxed, and they also reduce blood pressure. It will allow you to sleep well without

experiencing any discomfort, tension, or physical agony.

Going to a spa has instant health advantages; a massage will enhance blood

circulation, which distributes oxygen and nutrients to the cells. We frequently take our

bodies for granted and occasionally forget that they deserve some Love. Research

demonstrates that spa and wellness treatments reduce blood pressure and ease physical

discomfort. In the sense that we spend our waking hours checking our phones, getting

inundated with emails, having an unending list of things to do, or that annoying boss who

keeps calling, we can all learn from spas. Spa etiquette isolates the customer from their

mobile phones and other electronics in the treatment area, which is why we can learn

from spas. The client is given time in solitude for reflection and/or mindfulness, and even

before the treatment starts, they experience the presence and touch of a loving human

being. The atmosphere the client is in (music, lighting, etc.) soothes the mind and body.

Based on the profound interest of the researcher, this study may help in

determining the demand, importance, and favorable effects of having services that will

help ease the exhausting day a person encounters. Researchers hope that the results of

this study may serve as inspiration to any individuals of Bais City to give time for

themselves.

This study serves as an inspiration to the teachers to give time for themselves to

rest, unwind, and be free from stressful and chaotic environments and love themselves

even more. This study will introduce the importance of having "me time" after a very
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exhausting day for every employee and it will serve as a revelation for them to love

themselves more and give themselves time to relax despite everything they have been

through. This study is beneficial to the researchers as it provides them with more

information regarding the current demand for Spa and Massage Therapy. This study is

beneficial for future researchers as this will give them information about the level of

demand for spa and massage therapy in the people's lives in Bais City, and a reference for

their future studies.

The result of the study may serve as basis of encouraging students, faculty of

Negros Oriental State University of Bais City. The research study interests the minds of

researchers to discover and help increase awareness of spa and massage therapy

especially to those who wanted to experience quality and affordable services that are also

beneficial to health. The result of this study may motivate them to allow themselves to

explore more in the field of spa and massage therapy industry.

The purpose of this study is to determine the demand of spa and massage therapy

which would be the basis of the establishment of BR’s Spa and Massage Therapy in Bais

City. Specifically, it aims to answer the total weekly spa and massage therapy services

availed in Bais City, the services that mostly preferred by customers, the prevailing prices

of services of spa and massage therapy in Bais City, the competitors of spa and massage

therapy services in Bais City, and the level of demand and supply of spa and massage

therapy in Bais City.

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Statement of the Problem

The purpose of this study is to determine the demand of spa and massage therapy which

would be the basis of the establishment of BR’s Spa and Massage Therapy in Bais City.

Specifically, it aims to answer the following:

1. What is the total weekly spa and massage therapy services availed in Bais City?

2. What spa and massage therapy services are mostly preferred by customers?

3. What are the prevailing prices of services of spa and massage therapy in Bais City?

4. Who are the competitors of spa and massage therapy services in Bais City?

5. What is the demand for spa and massage therapy in Bais City?

6. What is the level of supply in spa and massage therapy services in Bais City?
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CHAPTER II

METHODOLOGY

This chapter presents the research design used in this study, the respondents of the

study, the research instrument to be used to gather data, the validity and reliability of the

instrument, the data-gathering procedure and the statistical tools utilized to analyze and

interpret the data.

Research Method

This research study utilized the descriptive survey method to gather data and

information. The gathering of data was done through the distribution of a researcher-

made questionnaire to the respondents. The data gathered were tabulated, analyzed, and

interpreted thoroughly to obtain accurate results.

Research Environment

This study will be conducted in the locality of Barangay I, Barangay II, and

Talungon Bais City, specifically in Negros Oriental State University Campus 1&2, Bais

City National High School-Junior and Senior, Bais City Pilot School, and Municipal

Hall.

Research Respondents

The respondents of this study are the teachers, government, and private

employees and self-employed in the locality of Bais City.

Research Instrument

A questionnaire was used in gathering data. The questionnaire consists of items.

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that determined the level of demand for spa and massage therapy in Bais City.

Data Gathering Procedure

The gather data needed in this study, the researcher will apply the survey method

and use questionnaire. Before doing this survey and administering the questionnaire, the

researcher will ask first permission to conduct the survey- gather information from the

respondents. The researcher will personally submit the questionnaire to the respondents

to assure them of confidentiality to be able to obtain the honesty of respondent’s answers.

When the researcher has gathered enough data, it will edit and sort the collected data to

ensure data accuracy to avoid data redundancy. After that, all the information will be

arranged, tally and analyze using statistical treated to be able to generate meaningful

information.

Statistical Treatment of Data

To interpret the data effectively, the researcher will employ the following

statistical treatment.

1. Percentage

To compute the percentage, the researcher divided the frequency of each factor by

the number of respondents and multiplied by 100.

𝑓
The formula is as follows: P= 𝑛 𝑥 100

Where: P= percentage n= number of respondents

f = frequency 100= constant number used as multiplier

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CHAPTER III

RESULTS AND DISCUSSION

This chapter presents, analyzes, and interprets the data gathered by the researcher.

The data gathered pertains to the level of demand of spa and massage therapy in Bais

City.

Table 1
Age Profile of Respondents
Age Frequency Percentage

25 – 30 71 18.88%

31 – 35 59 15.69%

36 – 40 76 20.21%

41 – 45 64 17.02%

46 – 50 49 13.03%

51 – 55 31 8.24%

56 – 60 14 3.72%

61 - 65 12 3.19%

Total 376 100%

Table 1 present the distribution of the respondents by age level, 18.88% of the

employees are at the age of ( 25-30 ), 15.69% of the respondents are all at age of ( 31-35

), 20.21% of the respondents are all at the age of ( 36-40 ), 17.02% of the respondents are

all at the age of ( 41-45), 13. 03% of the respondents are all at the age of ( 46-50, 8.24%
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of the respondents are all at the age of ( 51-55 ), 3. 72% of the respondents are all at the

age of ( 56 - 60), and lastly 3.19% of the respondents are all aged (61-65).

Table 2
Gender of Respondents
Gender Frequency Percentage

Female 245 65.16%

Male 131 34.84%

Total 376 100%

Table 2 shows the gender of the respondents, in which out of 376 respondents

there are 245 or 65.16% of female and the remaining percent is male which consists of

131 or 34.84% respondents. Majority of the respondents are female.

Table 3
Occupation of the Respondents
Occupation Frequency Percentage

Teacher 123 32.71%

Government Employee 192 51.06%

Private Employee 37 9.84%

Self-employed 24 6.38%

Total 376 100%

Table 3 shows the different occupations of the respondents, out of 376

respondents there are 123 or 32.71% who are teachers from NORSU Campus 1&2,

BCPS, BCNHS Senior & Junior. While 192 or 51.06% are from the government
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employee, followed by 37 or 9.84% respondents who are private employee and lastly

there are 24 or 6.38% that are self-employed or business owners.

Table 4
Income of the Respondents
Income Frequency Percentage

5,000 – 10,000 147 39.10%

11,000 – 15,000 60 15.96%

16,000 – 20,000 35 9.31%

21,000 – 25,000 15 3.99%

26,000 – 30,000 42 11.17%

31,000 – 35,000 22 5.85%

36,000 – 40,000 11 2.93%

41,000 – 45,000 15 3.99%

46,000 – 50,000 17 4.52%

51,000 – 55,000 5 1.33%

56,000 – 60,000 7 1.86%

Total 376 100%

Table 4 present the distribution of the respondents by income level, 39.10% of the

employees has an income of (5,000-10,000), 15.96% of respondents has an income of

(11,000-15,000), 9. 31% of respondents has an income of (16,000-20,000), 3.99% of

respondents has an income of (21,000-25,000), 11.17% of respondents has an income of

( 26,000-30,000), 5.58% of respondents has an income of (31,000-35,000), 2.93% of the

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respondents has an income of (36,000-40,000), 3.99% of the respondents has an income

of (41,000-45,000), 4.52% of respondents has an income of(46,000-50,000), 1.33% of the

respondents has an income of (51,000-55,000), and lastly 1.86% of the respondents has

an income of (56,000-60,000).

Table 5
Often go to spa or massage therapist
Particulars Frequency Percentage

Yes 177 47.07%

No 199 52.93%

Total 376 100%

Table 5 shows out of 376 of our respondents, 177 or 47. 07 percent who said yes

because as our respondent said they often go to spa to enjoy and relax their body most

specially the machine that they want to avail and 199 or 52.93 percent of our respondents

who said No since they prefer to avail home service rather than going to the spa and

massage therapy.

Table 6
Often avail and visit on the spa and massage therapy services in a month.
Particulars Frequency Percentage

Once 101 57.06%

Twice 60 33.90%

Thrice 15 8.47%

Others: 1 0.56%
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Total 177 100%

Table 6 shows 177 of respondents that often go to spa and massage therapy

services, 101 or 57.06% of the respondents only go to spa and massage therapy services

once in a month, 60 or 33. 90% of the respondents go to spa and massage therapy twice

in a month, 15 or 8.47 of the respondents go to spa and massage therapy thrice in a

month, and lastly 1 or 0.56% suggest for the others.

Table 7
Spa and massage services usually avail.
Particulars Frequency Percentage

Combination 63 35.59%

Foot Reflex 23 12.99%

Foot spa 24 13.56%

Swedish massage 15 8.47%

Back massage 82 46.33%

Ventosa 6 3.39%

Body/foot scrub 15 8.47%

Dry Body massage 7 3.95%

Others: 30 16.95%

Total 177 100%

Table 7 shows those services that usually avail of the respondents, 63 or 35.59%

of the respondents usually avail combination of services, 23 or 12.99% of the respondents

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avail foot reflex, 24 or 13 57% of the respondents avail foot spa, 15 or 8.47% of the

respondents avail Swedish massage, 82 or 46.33% of the respondents avail Back

massage, 6 or 3.39% of the respondents avail Ventosa, 15 or 8.47% of the respondents

avail Body/foot scrub, 7 or 3.95% of the respondents avail Dry Body massage, and lastly,

30 or 16.95% of the respondents avail other services that they suggest.

Table 8
Usually pay on those services
Particulars Frequency Percentage

250 – 350 113 63.84%

360 - 450 38 21.47%

460 – 550 14 7.91%

560 – 650 6 3.39%

Others: 6 3.39%

Total 177 100%

Table 8 presents the prices of services that respondents usually avail. Of 117

respondents that often go to spa and massage services, 113 or 63.84% of them pay 250 to

350 pesos on the services they avail, in the price of 360 to 450 pesos there are 38 or

21.47% respondents pays that price. In the 460 to 550 pesos there are 14 or 7.91%

respondents said that they usually pay that price while 6 or 3.39% respondents said that

they usually pay 560 to 650 pesos for the services they availed and lastly there are 6 or

3.39% respondents answer the other prices like 150 and 200.
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Table 9
There are spa and massage services in the area.
Particulars Frequency Percentage

Yes 120 67.80%

No 57 32.20%

Total 177 100%

Table 9 shows the availability of spa and massage services in Bais City. It shows

out of 177 respondents that often go to spa and massage service there are 120 or 67.80%

respondents knows that there are other establishments of spa and massage services in

Bais City while there are 57 or 32.20% respondents that did not know any spa and

massage establishment here in Bais City.

Table 10
Satisfied with the services they offer.
Particulars Frequency Percentage

Very satisfied 61 34.46%

Satisfied 112 63.28%

Not satisfied 4 2.26%

Total 177 100%

Table 10 shows respondents satisfied with the services they offer, 61 or 34.46%

of the respondents said they are very satisfied, 112 or 63.28% of the respondents said

they are satisfied, and 4 or 2.26% of the respondents said they are not satisfied.
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Table 11
Willing to patronize.
Particulars Frequency Percentage

Yes 332 88.30%

No 44 11.70%

Total 376 100%

Table 11 shows respondents willing to patronize, out of 376 of the respondents

332 or 88.30% said yes, they are willing to patronize and 44 or 11.70% who said no, or

they are not willing to patronize.

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SURVEY QUESTIONNAIRE

1. Do you often go to spa or massage therapist?

Yes No

If yes, please proceed answering the following questions.

2. How often do you usually avail and visit on the spa and massage therapy services in a

month?

Once Thrice

Twice Others, Specify: _________________

3. What spa and massage services do you usually avail?

Combination Back massage Others: _________________

Foot reflex Ventosa

Foot spa Body scrub/ foot scrub

4. How much do you usually pay on those services?

250-350 550-650

350-450 Others: __________

450-550

5. Are there spa and massage services in the area?

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Yes No

6. Are you satisfied with the services they offered?

Very satisfied Satisfied Not satisfied

7. If and when we will open and establish spa and massage therapy services, are you

willing to patronize?

Yes No