CLass 1

Introduction To UX Design
● What is User Experience Design?
● Historical Context of UX Design
● Roles and Responsibilities of a UX Designer
● Importance of UX Design
● Career Prospects and Remuneration in UX Design
What is User Experience Design?

UX - User Experience

Design - Basically means how something looks and works.

Therefore User Experience Design means to plan how something (Product) looks and works to make the activity of user
easy and enjoyable. Product in this case can either be physical (e.g Foldable Chair), digital (e.g Mobile Banking App) or
non material (E.g Advice)

There are four basic factors that governs UX design:

1. It must meet the users need

2. It must be easy to use and easy to learn
3. Must give the user control and freedom
4. The user must enjoy using It. (Surprise and Delight)
It Must Meet The Users Needs

The first factor is meeting, the users needs this mean, that whatever the user came to do using your product or service, you
must make sure that they are able to achieve that outcome. As an example, in an online food, delivery service, the user has
come to get food delivered within acertain time. So simply put this first factor means that you deliver on those needs and the
person gets the food on time to their house.

It Must Be Easy To Use And Learn

The second factor is that your product or service is easy to use and easy to learn. Going back to the food delivery example.
This means that you would find it easy to browse and find the food, you willt put in your address specify the time and
complete the order.

And the easy-to-learn part means that even if you've never used this service before, you know exactly what todo and it's
just as easy as though you've done it a hundred times.

It Must Give The User Control And Freedom

The third factor is that the user should always have control and freedom in the process in the food. Delivery example, again
this means that they could change their mind about the Food or even cancel or reschedule during the process.
The User Must Enjoy Using It (Suprice And Delight)

Still using the delivery example, this might mean getting afree voucher for your next order or that the delivery person greets
you with a warm smile and a thank you for using their service. Something that really makes you feel special and want to use
that product again.

The core of ux design is that it's all about putting the user first. Detailed explanation about factors of ux design will be
discussed in the subsequent class.

UX Design can be defined as an approach to designing product (Physical or Digital), that are useful and fun to
interact with. It is about improving the experience of people when they interact with your product and making sure
they find value in what you offer.

Digital Product Physical Product Non Material Product

A happy lady sharing the picture of her engagement A young man relaxing comfortably on a wooden chair Happy couple receiving professional advice
rign with a messaging app.
Historical Context of UX Design
The idea of making things user-friendly goes back a long way in history. Over 4000 years ago, the Chinese used the
philosophy of Feng Shui to make sure their surroundings were organized in the best way possible. In Ancient Greece, over
2500 years ago, people made sure their tools and workplaces were comfortable to use by following ergonomic principles.
In the late 1800s, important people in business and industry like Frederick Winslow Taylor and Henry Ford started to use
basic design principles to make their products better. Taylor studied how workers used their tools and Henry Ford wanted to
make work more efficient.

Henry Dreyfuss, an industrial engineer, wrote a book called "Designing for People" in 1955. In it, he explained what UX
design is all about: making products that are easy and enjoyable to use. If a product causes trouble or frustration, the
designer has failed. But if the product makes people happier, safer, more efficient, or more eager to buy, the designer has
done a good job

As time goes on, HMI (Human Machine Interface) came into existence. The first computer mouse was created by Douglas
Engelbart in the 1960’s. The mouse enable users to interact more with micro computers. Today the mouse is still used, and
has given birth to torch pads and torch screens.

The first computer mouse was

created by Douglas Engelbart in the
1960’s.
In the early 1990s, Don Norman became the first person to have "UX" in his job title when he joined Apple as a User
Experience Architect. He created the term "user experience design" to include all parts of a person's experience with a
product, like the design, graphics, how it's used, and the manual. He wrote the book…The UX Design For Everyday
Things.

Nowadays, companies often hire people for specific UX jobs, like UX researcher or interaction designer, to focus on
different parts of the user experience. Although UX design is mostly associated with technology these days, like websites
and apps, the concept has been around for centuries and can also be applied to non-digital products

Don Norman became the first person

to have "UX" in his job title
Roles and Responsibilities of a UX Designer
Before we talk about about the responsibilities of a UX Designer, Let’s
understand the wider scope.

In our modern era, Ux is about Technology

1. Technology - not just the idea of mobile app, desktop application,
webapp or something else,but It includes the backend that makes
it work (The engineering and so on)
2. Design - The function of the site. What user want and what they
do. Also how the site looks.
3. Business - This is a much bigger part of UX than a lot of people UX
think. This is where the vision lies, the goals, the budget, all the
stakeholders that are driving the product. Business
Design
And the at the centre of all those, you have UX which take into account
the other three with an added focus on User research, testing, user
stories, and advocating for the users.

Pillars of UX Design
Expanding it further, there are six discipline under UX.
Details about them will be explained in the subsequent class.

Visual Design/UI Design

Information architecture

Interaction Design

Usability

User Research

Content Strategy
As a UX designer, you are an important part of a product team. You help create a good experience for users by making
sure the product meets their needs and also fits the goals of the business.

Your job is to act as a bridge between the users, developers, and the business leaders. The projects you work on and
your team size may vary, but your goal is always to make the product the best it can be for the users.

In the process of doing that, you…

● Understand product specifications and user psychology

● Conduct concept and usability testing and gather feedback
● Create personas through user research and data
● Define the right interaction model and evaluate its success
● Develop wireframes and prototypes around customer needs
● Find creative ways to solve UX problems (e.g. usability, findability)
● Work with UI designers to implement attractive designs
● Communicate design ideas and prototypes to developers
● Keep abreast of competitor products and industry trends

As a UX designer, you design product that is useful and help the users achieve their goals and at the same time, you make money for the business.
 Importance of UX Design
Why does UX matter?

93% of executives said increasing UX is a top strategic priority. That matters to you, because if you are not focused on
1 UX, you probably going to be left behind by your competitors who are focusing on UX.

2 Company succeeds in 83% increase in Key performance Indicators (KPIs) when they follow UX practices

According to Adobe, 38% of people will stop engaging with a website if the content and layout is unattractive. That’s not
3 good if you are relying on the website to bring majority of your business.

4 88% of online consumers are less likely to return to your product after a bad experience
Yahoomail Sign in 1997 Yahoomail Sign in 2022

Which did you prefer?

5 UX activities can reduce development inefficiencies. Because you can design what the user want upfront.

6 Companies who focuses on User Experience perform better financially.

“Every dollar invested in UX yields a return between 2 dollars and 100 dollars. Let me repete it another way, UX yields a
7 return between 2 dollars and 100 dollars on every dollar invested.” - Charlie Claxtan (Head Of UX Amazon)

Fluid and well-studied usability has a great effect on customer satisfaction.

8 Increase willingness to pay by 14.4%
Reduces reluctance to switch brands by 15.8%
Increases likelihood of recommending product by 16.6%
According to a study on forrester.com
Career Prospects and Remuneration in UX Design
This is just an estimate. Salary varies from country to country and company to company.
Irrespective of region, UX is a very lucrative job and it allows you to work from any part of the world (Remote)

Career in UX Nigeria Market International Market

UX Designer N300k - N900k $3k - 10k

UI Designer N190k - N500k $1.5k - 7k

Product Designer N300k - N700k $3k - 8k

Product Manager N300k - N1.2M $5k - 10k

UX Writer N200k - N500k $1.5k - 4k

UX Researcher N200k - N500k $3k - 5k

Interaction Designer N200k - N550k $3k - 6k

QA
Assignments
1 create a 1 minute video explaining what UX design is in your own words.

2. Check the assignment section in the class room and answer the questions.