CLass 2

Introduction To UX Design (Con’t)

● UX Design for XR
● UX Design for Web2 and Web3
● UX Design for AI
● Principles of UX Design
● Factors of UX Design
UX design is now a well-oiled machine when it comes to web and mobile app development. It has been proven to
work; it has been shown to create success stories and wealth in the digital economy. Over the last 10 years, we have
seen the rise of a whole UX universe with conventions, industry bodies, training courses, literature, and a healthy
demand in the job market. Even though the role of UX is constantly being refined and debated, it is here to
stay, because it fulfills its promise to optimize the user experience, which in turn means to create successful
digital products and to ensure user retention rates.

UX Design For XR

What is XR?
In a nutshell, XR is “reality-plus” tech using any kind of display. XR is VR plus AR.

XR stands for “extended reality,” an umbrella term that covers VR, AR, and MR. All XR tech takes the
human-to-PC screen interface and modifies it, either by 1) immersing you in the virtual environment (VR), 2)
adds to, or augments, the user’s surroundings (AR), or 3) both of those (MR).
 AR and VR applications, as part of an emerging XR industry, have had a mixed record when it comes to user
retention numbers. Due to the constantly changing landscape of formats, technological breakthroughs, and software
and hardware platforms, it has been difficult to establish a winning formula to attract a critical mass of satisfied users,
with a number of notable exceptions.

Facing this situation, which as a whole is very typical for an emerging technology, makes it obvious that
XR application development needs UX design and strategy more than ever. It is crucial for the success of an
emerging industry to monitor user behavior and refine its key components based on that data.

The UX design approach that has worked so well for web and mobile applications is, to a great degree,
transferable to XR application development, when it comes to its guiding principles. Nevertheless, when it comes to
the practical application in the production process, it is faced with a number of obstacles due to technical and format
hurdles.
1) VR (Virtual Reality)
Virtual Reality (VR) infers a total inundation experience that closes out the physical world. Utilizing VR gadgets, for
example, HTC Vive, Oculus Rift or Google Cardboard. Users can be transported into a various genuine world and
envisioned situations, for example, the center of a screeching penguin state or even the back of a monster.

VR basically, is the interaction between man and object that revolve around him to create a living nature. eg . in
games

Examples:

1) TILT BRUSH by Google: Allows you to paint in 3D space. Your room is your canvas, your palette is your imagination.
2) PROJECT DELI by Adobe: Allow you to draw arts in 3d space.
CLick To Play
2) AR (Augmented Reality)
Augmented reality (AR) adds digital elements to a live view often by using the camera on a smartphone. Examples of
augmented reality experiences include Snapchat lenses and the game Pokemon Go.

Examples:

1) COLORED REALITY by Ife Olowu: Ife created artworks that, when viewed with your phone camera, comes to life.
2) Product View by @vlabs_io
3) Snapchat
CLick To Play CLick To Play
Product View by COLORED
@vlabs_io REALITY by Ife
Olowu:
3) MR (MIXED Reality)
In a mixed reality (MR) experience, which combines elements of both AR and VR, real-world and digital objects interact.
Mixed reality technology is just now starting to take off with Microsoft’s HoloLens one of the most notable early mixed reality
apparatuses.

Examples:

1) HOLO LENS by Microsoft: HoloLens offers the most comfortable and immersive mixed reality experience available.
Click To Play HOLO LENS by Microsoft
UX In Web 2 and Web 3

Web 3 is the next phase in the

evolution of the web that combines
multiple technologies including
blockchain to create a web that is
open, trustless, and safe.
To bring the vision of web 3 to mass adoption, solutions must be user-friendly, this is where designers come
in, working side by side with engineering teams to ensure these structures are accessible and usable to all
users.

People who made the most from Web 2 were early movers (Google, Facebook, Apple, Amazon, etc.) who saw the
possibilities before the rest of the world and built the infrastructure that enabled mass adoption.

Due to the scarcity of web3 talents, the financial rewards of web 3 roles are huge. You may have missed the early
days of Web 2 and the invention of the internet itself, this is an opportunity to experience and partake in building the
future of the web.

Web 3.0 Click To Watch This Video

 UX For AI (Artificial Inteligence)

AI is like a brain for a computer. Just like how our brains help us do things like recognize objects and make decisions,
AI helps computers do things that normally require human intelligence. AI works by analyzing data and using
algorithms and models to find patterns and make predictions. It's used in many things we use every day, like virtual
assistants and self-driving cars
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User experience (UX) design in artificial intelligence (AI) involves designing systems that provide a seamless and
satisfying experience to users while they interact with AI-powered products or services.

UX design in AI involves a variety of design considerations, such as designing the user interface to be intuitive and
easy to use, creating clear and concise communication with the user, and ensuring that the user is aware of the AI's
capabilities and limitations. It also involves designing the AI's decision-making process to be transparent, so that users
can understand how the AI arrived at its conclusions.

Some key considerations in UX design for AI include:

Transparency: Users need to understand how the AI system works and what data it's using to make decisions. This
requires transparency in the decision-making process.

Trust: Users need to trust the AI system to make accurate and unbiased decisions. This requires designing a system
that is reliable, consistent, and fair.

Explainability: Users need to understand how the AI system arrived at its decisions. This requires providing clear and
concise explanations of the system's decision-making process.

Human-centered design: AI systems should be designed with the user in mind. This requires understanding the user's
needs, preferences, and behaviors.

Overall, UX design in AI is essential for creating products and services that are not only efficient and effective,
but also user-friendly and accessible to a wide range of users.
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Examples Of AI
Virtual assistants: AI-powered virtual assistants like Siri, Alexa, and Google Assistant use natural language processing
(NLP) to understand user requests and provide helpful responses.

Image recognition: AI-powered image recognition is used in a variety of applications, from facial recognition in security
systems to identifying objects in photos for e-commerce sites.

Recommendation systems: Recommendation systems like those used by Amazon and Netflix use machine learning
algorithms to recommend products and content based on a user's past behavior and preferences.

Natural language processing (NLP): NLP is used in a variety of applications, from chatbots to sentiment analysis, to
analyze and understand human language.

Autonomous vehicles: Self-driving cars use AI to perceive and interpret their surroundings and make decisions about
how to navigate.

Predictive maintenance: AI is used in industrial settings to predict when equipment is likely to fail, allowing for proactive
maintenance and reduced downtime.

These are just a few examples, but AI is being used in an increasing number of industries and applications, from
healthcare to finance to marketing.
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Principles Of UX Design

1) It Is About Outcome, Not Output

● Output: This is the amount or act of producing something.
E.g. Web Interface (Digital), Foldable Chair (Physical), or an Advice (Non-material)

● Outcome: This is the benefit the customer get from the product you are going to create
There are three types of outcome:
Business Outcome: A change in human behavior that drives business result. (Increased revenue,
Increased authority, Increased productivity, Deceased development cost)
User Outcome: What we will like our product to collect from users after their experience. (Increased user
engagement. Increased conversion, Increased usability, Increased user interaction.)
Marketing Outcome: This are import and significant indicators, that your business which to have as a
result. They are linked with long term growth. (Increased SEO, Increased brand loyalty, Increased
credibility, Increased shareability)
 To get outcome in UX, we ask five (5) basic and important questions
1. Why will we conceive this? That is, what is the problem we want to solve?
2. What does success look like? For user, for team and for business.
3. Who is it for? What are they using the product and service for?
4. When using this feature, what does the customer expect, need in return?
5. What is the scope of this project? What will it affect?

2) It Is About Assumption, Not Fact

● This is our best suggestions based on what we now have as information.
● We need information about the market, the users and their behaviors to be able to create a good design.

3) It Is About The User, Not YOu

● We must design for the way people behave, not for how we will wish them to behave.- Don Norman
● We must carry our users throughout our design process.
4) It Is About Getting To The Market Faster
● It is about how it get to the market and generate income as quick as possible with a good understanding of the
behavior of the user to the product. This involve creating interactive low fidelity prototype called MVP.
● MVP (Minimum Viable Product) is the product that has the basic functionality that makes it work.

Factor Of UX Design
Though we have mentioned the basic factors of UX design at the onset of this class, here is a comprehensive list
of the factors of UX design…

1) Credibility
Transparent design process that anchors trust in your user. Don’t mislead your user!!!
2) Useful
It should be original and fulfill a need that the user demands. No one buy a product that is not useful.

3) Desirable
The aesthetic aspect and the emotional waves that users receives through product.

4) Accessible
Your product must be accessible to as many as possible. Though business don’t want to spend on accessibility
because they believe people with disability constitute a small segment of the population.

5) Findable
Information must be easy to find

6) Useable
The product must be useable because it enables the user to reach their end goal.

7) Valuable
The product must add value to the life of the user and the company you are designing for.