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    Reading 4 - Introduction To User Research PDF

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    Maulana Muin
    User research is the systematic study of target users, including their needs and pain points, to provide designers with insights to create the best designs. Researchers use qualitative methods like interviews and field studies early on to understand user behaviors and motivations in-depth. They may later use quantitative methods such as surveys to gather measurable data from a large user group and test assumptions. The goal is to expose problems, opportunities, and crucial information through both objective and subjective research that leads to the most effective designs.

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    Reading 4 - Introduction To User Research PDF

    Uploaded by

    Maulana Muin
    26 views3 pages
    User research is the systematic study of target users, including their needs and pain points, to provide designers with insights to create the best designs. Researchers use qualitative methods like interviews and field studies early on to understand user behaviors and motivations in-depth. They may later use quantitative methods such as surveys to gather measurable data from a large user group and test assumptions. The goal is to expose problems, opportunities, and crucial information through both objective and subjective research that leads to the most effective designs.

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    User research is the systematic study of target users, including their needs and pain points, to provide designers with insights to create the best designs. Researchers use qualitative methods like interviews and field studies early on to understand user behaviors and motivations in-depth. They may later use quantitative methods such as surveys to gather measurable data from a large user group and test assumptions. The goal is to expose problems, opportunities, and crucial information through both objective and subjective research that leads to the most effective designs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    26 views3 pages

    Reading 4 - Introduction To User Research PDF

    Uploaded by

    Maulana Muin
    User research is the systematic study of target users, including their needs and pain points, to provide designers with insights to create the best designs. Researchers use qualitative methods like interviews and field studies early on to understand user behaviors and motivations in-depth. They may later use quantitative methods such as surveys to gather measurable data from a large user group and test assumptions. The goal is to expose problems, opportunities, and crucial information through both objective and subjective research that leads to the most effective designs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Introduction to User

    Research
    What is user research
    Introduction to User Research
    Disalin dari: https://www.interaction-design.org/literature/topics/user-research

    User research is the methodic study of target users—including their needs and pain
    points—so designers have the sharpest possible insights to work with to make the
    best designs. User researchers use various methods to expose problems and design
    opportunities, and find crucial information to use in their design process.

    User research
    To call user research a crucial part of an interaction design process might seem overly
    obvious. Indeed, it’s the only way to discover exactly what these users need, having
    first found out precisely who they are. To set out to generate these facts, you must
    gather data from your users through a structured approach. First, you must choose
    methods that 1) suit your research’s purpose and 2) will yield the clearest information.
    Afterwards—to get the insights you want—you’ll need to interpret your findings from
    all that data, which can be tricky. You can apply user research anytime during the
    design process. Typically, researchers begin with qualitative measures, to discover
    users’ needs and motivations. They might later test their results by using quantitative
    measures.

    User research essentially splits into two subsets:

    Qualitative Research

    Ethnographic field studies and interviews are examples of methods that can help you
    build a deep understanding of why users behave the way they do (e.g., why they leave
    a website so quickly). For instance, you can interview a small number of users and get
    sharp insights into their shopping habits by asking them open-ended questions.
    Usability testing is another dimension of this type of research (e.g., examining users’
    stress levels when they use a certain design). Qualitative research requires great care.
    As it involves collecting non-numerical data (e.g., opinions), your own opinions might
    influence findings.

    Quantitative Research

    With more-structured methods such as surveys, you gather measurable data about
    what users do and test assumptions you developed from qualitative research. An
    example is to use an online survey to ask users questions about their shopping habits
    (e.g., “Approximately how many items of clothing do you buy online per year?”). You
    can use this data to find patterns within a large user group. In fact, the larger the
    sample of representative test users is, the more likely you’ll have a statistically reliable
    way of assessing the target user population. Regardless of the method, with careful
    research you can gather objective and unbiased data. Nevertheless, quantitative data
    alone cannot expose deeper human insights.

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