Wendy is a marketing strategist at Wonsulting in Los Angeles. She previously worked as a sales manager at Target and seasonal sales associate at Nordstrom. Wendy graduated from San Jose State University with a BS in Business Administration and a focus on Marketing. She maintains an extensive professional network and leads career development events through her role with ALPFA.
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Wendy is a marketing strategist at Wonsulting in Los Angeles. She previously worked as a sales manager at Target and seasonal sales associate at Nordstrom. Wendy graduated from San Jose State University with a BS in Business Administration and a focus on Marketing. She maintains an extensive professional network and leads career development events through her role with ALPFA.
EDUCATION San Jose State University San Jose, CA BS in Business Administration, Marketing (GPA: 3.9) Graduation Date: June 2020 ● Organizations/Awards: Honors Program, Second Harvest, Dean’s Honors List, Chancellor’s Honors List WORK EXPERIENCE Wonsulting Los Angeles, CA Marketing Strategist September 2020 – Present ● Generate reports on Sprout Social and Excel to conduct trend analysis for social media content, identifying niche to optimize organic reach from 13% to 27% in a span of 3 months. ● Collaborate with senior management including marketing lead to grow Instagram and LinkedIn accounts, implementing posting schedules for popular content which increased followers to 100k+ ● Provide recommendations to enter a niche market for career tips, conducting market research on Qualtrics for 100+ infographics and video content on TikTok ● Utilize CRM platforms including Salesforce and Hubspot to service 50+ clients daily, working with sales team to identify pain points and marketing opportunities for success stories Target San Jose, CA Sales Manager January 2019 - January 2020 ● Analyzed financial statements, business summary reports, and dashboard recaps to attain data based on product comparable percentages and penetration rates for district managers which increased store efficiency by 16%. ● Collaborated with senior management on multiple functions including customer success and finance, increasing survey submissions from 60% previous month to 75% by identifying the pain points of customer feedback. ● Evaluated 100+ employees in 6 departments through surveys and office hours assessing strengths and overall skills which improved productivity for tasks by 23% daily. Nordstrom San Francisco, CA Seasonal Sales Associate April 2018 – September 2018 ● Presented recommendations for seasonal sales items including clothing and electronics to senior management, streamlining POS which accumulated to $1,500 in sales daily ● Reviewed P&L with sales lead and district manager to identify highest & lowest penetration rates on all products, analyzing all products which increased efficiency of deliveries from store to customer by 17% ● Maintained and built relationships with 100+ customers daily, providing exceptional customer service and efficient product deliveries daily which translated to a customer satisfaction rating score of 97% LEADERSHIP EXPERIENCE Association of Latino Professionals For America (ALPFA) Riverside, CA Director of Professional Development April 2017 – Present ● Partner with 100+ professionals and recruiters in various firms and organizations, bringing out 10+ companies including Deloitte, KPMG, Vanguard, and Kohl’s for our Professional Networking Dinner with 150+ attendees. ● Spearhead events for weekly meetings regarding resumes, cover letters, and LinkedIn workshops, presenting research during ALPFA Regional, Los Angeles Pre-Convention workshop for 110+ students and professionals. Second Harvest Toronto, ON Volunteer Lead March 2019 – May 2019 ● Coordinated 3 events with team members regarding food rescue charities at local businesses, generating 50 tons of vegetables and fruits to donate to 500+ homeless shelters across the Toronto area ● Provided 105+ vegetable meals daily to front-line workers to help prevent 70M+ pounds of greenhouse gasses SKILLS & INTERESTS Skills: Microsoft Office (Excel, PowerPoint) | Sprout Social | Salesforce | HubSpot | Qualtrics | CRM Interests: Marketing & Operations, Analytics, Career Consulting, Speaking at Universities, Basketball Wonsulting Wendy [Professional] Los Angeles, CA | LinkedIn | 562-111-1111 | [email protected] WORK EXPERIENCE Wonsulting Los Angeles, CA Marketing Strategist September 2020 – Present ● Generate reports on Sprout Social and Excel to conduct trend analysis for social media content, identifying niche to optimize organic reach from 13% to 27% in a span of 3 months. ● Collaborate with senior management including marketing lead to grow Instagram and LinkedIn accounts, implementing posting schedules for popular content which increased followers to 100k+ ● Provide recommendations to enter a niche market for career tips, conducting market research on Qualtrics for 100+ infographics and video content on TikTok ● Utilize CRM platforms including Salesforce and Hubspot to service 50+ clients daily, working with sales team to identify pain points and marketing opportunities for success stories Target San Jose, CA Sales Manager January 2019 - January 2020 ● Analyzed financial statements, business summary reports, and dashboard recaps to attain data based on product comparable percentages and penetration rates for district managers which increased store efficiency by 16%. ● Collaborated with senior management on multiple functions including customer success and finance, increasing survey submissions from 60% previous month to 75% by identifying the pain points of customer feedback. ● Evaluated 100+ employees in 6 departments through surveys and office hours assessing strengths and overall skills which improved productivity for tasks by 23% daily. Nordstrom San Francisco, CA Seasonal Sales Associate April 2018 – September 2018 ● Presented recommendations for seasonal sales items including clothing and electronics to senior management, streamlining POS which accumulated to $1,500 in sales daily ● Reviewed P&L with sales lead and district manager to identify highest & lowest penetration rates on all products, analyzing all products which increased efficiency of deliveries from store to customer by 17% ● Maintained and built relationships with 100+ customers daily, providing exceptional customer service and efficient product deliveries daily which translated to a customer satisfaction rating score of 97% LEADERSHIP EXPERIENCE Association of Latino Professionals For America (ALPFA) Riverside, CA Director of Professional Development April 2017 – Present ● Partner with 100+ professionals and recruiters in various firms and organizations, bringing out 10+ companies including Deloitte, KPMG, Vanguard, and Kohl’s for our Professional Networking Dinner with 150+ attendees. ● Spearhead events for weekly meetings regarding resumes, cover letters, and LinkedIn workshops, presenting research during ALPFA Regional, Los Angeles Pre-Convention workshop for 110+ students and professionals. Second Harvest Toronto, ON Volunteer Lead March 2019 – May 2019 ● Coordinated 3 events with team members regarding food rescue charities at local businesses, generating 50 tons of vegetables and fruits to donate to 500+ homeless shelters across the Toronto area ● Provided 105+ vegetable meals daily to front-line workers to help prevent 70M+ pounds of greenhouse gasses EDUCATION San Jose State University San Jose, CA BS in Business Administration, Marketing (GPA: 3.9) Graduation Date: June 2020 ● Organizations/Awards: Honors Program, Second Harvest, Dean’s Honors List, Chancellor’s Honors List SKILLS & INTERESTS Skills: Microsoft Office (Excel, PowerPoint) | Sprout Social | Salesforce | HubSpot | Qualtrics | CRM Interests: Marketing & Operations, Analytics, Career Consulting, Speaking at Universities, Basketball