MarketforceLive Digital Solutions Media Pack 2020

Digital Solutions
MarketforceLive has been at the forefront of digital content solutions

for over ten years and has hosted and promoted insightful content for
a community of over 250,000 active and engaged senior-level contacts.
We believe that we still have the best route to market while the world
navigates the new normal.
In these extraordinary times, while it’s not possible to meet in person,

MarketforceLive is offering solutions which keep you connected with
target markets through various digital channels.
LI VE PA NEL V I RTUAL PO DCAST CU RATED DIGITAL

DI S CUSS I O N S RO U N DTABLE S E RI E S CONTENT M ARK ETING
LI V E PA N EL DISCUSSIO NS
We do webinars differently. You won’t get PowerPoint slides and

sales pitches. Instead, our live panel discussions are professionally
moderated and features three industry panellists along with your
representative, to present your audience with a uniquely engaging
conversation.
The content is designed to match your business objectives, and the

script will be rehearsed along with the moderator and fellow panellists.
The webinar is marketed to run live, but we continue to promote it to

watch on-demand, extending its life.
Working from home? We have the solution to allow all speakers to What’s in it for you?
participate from their homes to create the quality discussion viewers
are used to, using the same high-end production quality. • Show thought-leadership and expertise on a critical
industry topic
Expand your content further. Repurpose your content with a • Build relationships with industry panellists during rehearsals
professionally written round-up of the discussion’s main takeaways. • Get an opted-in list of prospects
Or create multiple video highlights fit for your social media channels.
• Capture key insights from the audience through polling and
live engagement
• Full webinar file and write up available to repurpose for future
marketing campaigns
Contact [email protected] for pricing details.

V I RTUA L R OU NDTABLE DISCUSSI O N
Roundtables provide the opportunity to bring together a target audience

of decision makers to explore key themes, usually over dinner in a high-
end restaurant. While the restaurants are unavailable, the connections
and discussion are still very possible and as important as ever.
The virtual roundtable solution will connect you with the same
audience for a facilitated discussion with an option to deliver a goody
bag of treats to your guests!
Roundtables are not a sales pitch, but a valuable opportunity to

establish yourself as the expert in your sector and subtly demonstrate
how your solutions can benefit your target market, as well as to build
relationships with key prospects.
What is it? What’s in it for you?

• Lasting 60-90 minutes, a moderated virtual roundtable with
prepared discussion points
• We recommend a series of 2 sessions with up to 6 guests for • Opportunity to network with a select group of senior executives
optimum engagement in an intimate and informal setting
• We handle the tech and write relevant industry discussion • Full contact details from guests who choose to opt-in to further
points to keep the conversation going
• Option to moderate the roundtable yourself, or we can
source a moderator

P O D CA ST SERIES
Your own podcast series will strengthen engagement with your target
audience and demonstrate expertise in your field. Again, they are usually
recorded in a studio with the content high-end, business critical, scripted,
rehearsed and hosted by a broadcast journalist. But, we’ve found a way
to continue with making great podcasts that will provide an opportunity
to expand your brand reach and reach your prospects.
What’s in it for you?

What is it? • An opportunity to drive the debate on key industry topics
• Develop deeper relationships with the industry expert
participating
• Each podcast packaged like a radio feature
• High-profile brand presence on podcast and during marketing
• Can be chapterised into a series campaign
• Media guidance to panelists prior the podcasts • Sole sponsorship of evergreen piece of content
• Episodes scripted in advance, to create an engaging and • Ownership of the mp3 podcast file to host on your own website
intimate style
• Option of audio ads pre, during and post podcast

CU RATED CONT ENT
Are you looking for a compelling content piece which combines

industry expertise with reach?
We will tease out the story you want to create and use our relationships
to create questions which will be posed to industry experts. From there,
we will write-up the interviews and invite your sponsor viewpoint.
This will give you a share-worthy story which is research-led and
demonstrates your knowledge of the most pressing industry issues.
This content piece is created for you to use in your marketing

communications. We also host the content on our website,
sharing it with our engaged brand communities via email
and social media marketing.

• Give your viewpoint, aligning your message with an industry
• Interviews with 3 industry figures with your viewpoint to critical story
connect them • Position yourself as a thought-leader and respected authority
• Content that is optimised for social media channels and • Grow brand awareness and engagement
with long shelf-life
• Demonstrate your expertise
• Build your content library

D I G I TA L MA RKET ING CAM PAIG N
Sharing your content through our respected industry brands gives

you exposure you can’t get anywhere else. Marketed to an engaged
community of decision makers and hosted on a bespoke landing page,
your content will gain maximum traction with prospects you wouldn’t
otherwise reach. Leads are shared with you regularly for follow up by
your sales team.
This would be a great value add to any of the aforementioned digital pieces.

• Demonstrate your expertise with an ‘evergreen’ piece of content
• Your content featured on a bespoke web page featured on hosted on a relevant brand site visited regularly by an engaged
the relevant MarketforceLive brand site community
• Marketed via a 12-week multi-channel campaign; including • Receive a list of GDPR compliant leads who have engaged with
social media marketing, monthly bulletins and direct your specific at monthly intervals
marketing emails • Opted in leads mean you get information on those with a real
interest in your line of expertise

Add-ons
As an add on to any of the digital solutions, we
would be delighted to discuss the addition of:
• Banner ads in Sector Bulletins

• Banner ads during live panel discussion
• Podcast audio adverts
• Video advertising
Can’t find quite what

you’re looking for?
We believe in partnerships that spark new ideas! Start a conversation
with us and let us know what you’d like to achieve, so we can do the
work and create a solution for you.

W H Y CHOOSE M ARKET FO RCE L I VE ?
We deal in serious business content and are skilled

at linking the problem with the solution, whilst
ensuring seamless delivery from a team who excel
in customer service.
You won’t just get leads. You’ll form connections with

the right people – the decision makers – and gain the
means to tell your story.
To ensure your content reaches the right people,

we created and own these brands that represent the
sectors we market to in Financial Services, Utilities
& Energy, Postal Services & Logistics, Rail Transport,
Customer Experience and New Technology.
Contact [email protected]
for more details.

We’ve been successfully leading digital and
online campaigns for clients for over 10 years.
Here’s what some of our digital clients say:
We chose the MoneyLIVE community as it’s a recognised and respected watering hole
for the payments industry. After doing extensive market research, we were confident
that a webinar was the strongest channel to get our thought leadership to our target
buyers in their preferred medium. The hosted webinar was a great platform for us
to get our key messages to market, and the format with the hosted panel discussion
provided the requisite objectivity for us to inform and not overtly sell.
Leading global payments processor
We chose Marketforce as a key partner for helping us to deliver our integrated

insurance campaigns, leveraging their fantastic network of insurance leaders and
influencers globally and helping us to expand our footprint into the insurance market.
We’ve found Marketforce’s digital content, including their industry reports and live
panel-style video broadcasts to be an excellent platform for delivering our message to
insurance audiences in a more interactive and engaging format.
Senior Global Marketing Manager, MarkLogic Corporation

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Digital Solutions

MarketforceLive has been at the forefront of digital content solutions

In these extraordinary times, while it’s not possible to meet in person,

LI VE PA NEL V I RTUAL PO DCAST CU RATED DIGITAL

We do webinars differently. You won’t get PowerPoint slides and

The content is designed to match your business objectives, and the

The webinar is marketed to run live, but we continue to promote it to

Contact [email protected] for pricing details.

Roundtables provide the opportunity to bring together a target audience

Roundtables are not a sales pitch, but a valuable opportunity to

What is it? What’s in it for you?

Contact [email protected] for pricing details.

What’s in it for you?

Contact [email protected] for pricing details.

Are you looking for a compelling content piece which combines

This content piece is created for you to use in your marketing

What is it? What’s in it for you?

Contact [email protected] for pricing details.

Sharing your content through our respected industry brands gives

What is it? What’s in it for you?

Contact [email protected] for pricing details.

• Banner ads in Sector Bulletins

Can’t find quite what

Contact [email protected] for pricing details.

We deal in serious business content and are skilled

You won’t just get leads. You’ll form connections with

To ensure your content reaches the right people,

Contact [email protected] for pricing details.

We chose Marketforce as a key partner for helping us to deliver our integrated

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