Synopsis'
Synopsis'
Synopsis'
sarees made in Bhagalpur, a city located in the eastern Indian state of Bihar. The
unique weaving technique of these sarees, combined with their natural colors and
beautiful designs, have made them a favorite among women across India and around
the world. In this dissertation, we will explore the history and significance of
Bhagalpuri sarees, the traditional weaving techniques used to make them, their
marketing strategies, and their economic significance to the region.
Chapter 3: Marketing Strategies for Bhagalpuri Sarees This chapter will examine the
marketing strategies used to promote Bhagalpuri sarees, both in India and abroad.
We will explore the role of government agencies, NGOs, and private companies in
promoting these sarees and the challenges faced by the industry in terms of market
competition, changing consumer preferences, and quality control.