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    Radio Ad Analysis

    Uploaded by

    Sarah Mbewe
    The document analyzes several radio advertisements for brands like Airtel, Kit Kat, Coca Cola, KFC, MTN, Honda, Toyota, and Pringles. It discusses how each ad satisfies guidelines for effective radio copy writing, such as addressing the prospect's problem, gaining attention, repeating major points, having a conversational feel, focusing on a single idea, and using emphatic language.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Radio Ad Analysis

    Uploaded by

    Sarah Mbewe
    14 views1 page
    The document analyzes several radio advertisements for brands like Airtel, Kit Kat, Coca Cola, KFC, MTN, Honda, Toyota, and Pringles. It discusses how each ad satisfies guidelines for effective radio copy writing, such as addressing the prospect's problem, gaining attention, repeating major points, having a conversational feel, focusing on a single idea, and using emphatic language.

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    © © All Rights Reserved

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    The document analyzes several radio advertisements for brands like Airtel, Kit Kat, Coca Cola, KFC, MTN, Honda, Toyota, and Pringles. It discusses how each ad satisfies guidelines for effective radio copy writing, such as addressing the prospect's problem, gaining attention, repeating major points, having a conversational feel, focusing on a single idea, and using emphatic language.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    14 views1 page

    Radio Ad Analysis

    Uploaded by

    Sarah Mbewe
    The document analyzes several radio advertisements for brands like Airtel, Kit Kat, Coca Cola, KFC, MTN, Honda, Toyota, and Pringles. It discusses how each ad satisfies guidelines for effective radio copy writing, such as addressing the prospect's problem, gaining attention, repeating major points, having a conversational feel, focusing on a single idea, and using emphatic language.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Radio Ad Analysis

    For each of the radio adverts below, discuss how they satisfy the following guidelines for
    effective radio ad copy writing:
    1. The prospect’s problem and how the product/service addresses this
    2. Attention arresting device
    3. Repeating major points, especially product identification
    4. Conversational feel
    5. Writing for the eye as well as the ear
    6. Focus on a single big idea
    7. Use of emphatic action words
    8. Avoiding humour, unless it can be pulled off
    9. Avoiding numbers
    10. Closing big

    Airtel
    https://www.youtube.com/watch?v=RrJPzDh-bPI
    Kit Kat
    https://www.youtube.com/watch?v=-gHJksfzZGw
    Coca Cola
    https://www.youtube.com/watch?v=pDj8QYigFnw
    KFC
    https://www.youtube.com/watch?v=yRODqCQqBjw
    MTN
    https://www.youtube.com/watch?v=zmbouSKzhf0
    Honda
    https://www.youtube.com/watch?v=Qb5vugTMu0o&list=PLdb2VaO4d-
    cRUkibgB2M06tLKN4Lom98S&index=25
    Toyota
    https://www.youtube.com/watch?v=npNBBrgYcRA&list=PLdb2VaO4d-
    cRUkibgB2M06tLKN4Lom98S&index=31
    Pringles
    https://www.youtube.com/watch?v=Shshho7eC3o&list=PLdb2VaO4d-
    cRUkibgB2M06tLKN4Lom98S&index=5

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