Chap 7résumés

The Career
Fitness Program
JI ZHE
Chapter 7
Crafting a Winning Résumé

and Portfolio
 A résumé is a document that you compose to
communicate your background and value to an
employer.
 “Tell me about yourself”
 “Why should I hire you?” and。。。
 “What skills do you bring to this job?”

Student Learning Outcomes
AT THE END OF THE CHAPTER YOU WILL BE ABLE TO . . .
 Use your résumé as a  Differentiate between types of
marketing tool. résumés.
 Recognize the value of a  Write a cover letter.
professional portfolio.
 Prepare a winning résumé.

1 Your résumé as a
marketing tool
2021/10/18
You are creating your marketing program to sell the brand: YOU.
 The appearance of this document is critical.
 Your advertisement—the résumé—must be concise and

interesting enough to attract your potential employer.
 As you read a job description, look for the skills that are
required to perform the job.
 “keywords“
A résumé customized for the job
for which you are applying,
accompanied by a well-written
cover letter, will be much more
effective than a general résumé.
The Challenge of Your résumé
 Assuming you pass the scanning screening, who will be reading

your résumé and why would she or he care enough to have you
proceed to an inter view? Will your résumé be compelling and
credible? Did you carefully present your résumé as a polished
and professional product?
 Given the precious seconds that you have to present yourself
as one of the best possible job candidates, your résumé needs
to sell your “value” to the company so the reviewer wants to
read more.
 After listing your specific job objective, which will be custom

tailored for each opening, you will exercise your competitive
edge by strategically emphasizing how your skills and
experiences match the job description using the keywords
found in the job description.
Your advertising message starts at the very
beginning of your résumé.
 Your special skills, experiences, and

strengths must focus on how these will be
of benefit to the employer.
Types of résumés
 Paper.
Online/Web-based.
2 Portfolio and digital
résumé alternatives
2021/10/18
 Video and social Media résumés
 A video résumé could be part of an overall portfolio

management strategy and would have the potential of enhancing
your online presence across the Web.
2021/10/18
For many jobs, an
electronic résumé will be
required.
Creating Your Résumé
 As you now move closer to producing

your own résumé, visualize a pyramid
or triangle with the job objective at
the top and ever ything beneath it
supporting that objective.
 Remember, there are no jobs titled

“anything.”
Creating Your résumé…
 The job objective is a concise and precise

statement about the position you are
seeking.
 A clear objective gives focus to your job

search and indicates to an employer that
you’ve given serious thought to your career
goals.
 A job objective is sometimes referred to as a

goal, professional objective, position desired,
or simply objective.
Exercise
Using Action Words as Keyword's
 Choose short, clear phrases.
 If you use complete sentences

throughout, keep them concise and direct.
 Use the acceptable jargon, the keywords,

of the work for which you are applying.
Remember : You want your prospective
employer to read your résumé.
Using Action Words as Keyword‘s…
 Avoid general comments such as “My duties were...” or “I

worked for....” Begin with action words that concisely describe
what your tasks were.
For example:
Implemented new employee database.
Developed more effective interviewing procedure.
Evaluated and revised training program for new employees.

Using Action Words as Keyword’s…
 List the results of your activities.
For example:
Reduced office filing by 25 percent.
Designed interview evaluation form.
Increased efficiency in delivering services by 10 percent.
 Target your words to the employer ’s needs.

3 Résumé Formats
2021/10/18
Three General Résumé Formats
Functional
Chronological
Combination
The Functional Résumé
 A functional résumé presents your experience, skills, and job history in

terms of the functions you have actually performed rather than as a simple
chronological listing of the titles of jobs you have held.
 Like any résumé, tailor it to fit the main tasks and competencies required
for the job you are seeking. Select and emphasize activities from previous
employment that relate to the specific job sought, and deemphasize or
omit irrelevant background.
 The functional résumé is especially useful if you have limited work experience, breaks
in your employment record, or you are changing fields. You need not include dates or
distinguish paid activities from nonpaid volunteer activities. By omitting previous
employers’ names, you downplay any stereotyped assumptions that a prospective
employer may make about previous employers (McDonald’s, the PTA, a school
district). Similarly, highlighting skills and deemphasizing job titles help direct the
future employer to the fact that you are someone with specific abilities that closely fit
the present job opening. This format also can emphasize your growth and development.
Suggestions for Job descriptions
 Descriptions in the Dictionary of

Occupational Titles, in O*NET, and
in some Human Resources manuals
provide helpful keyword phrases
and statements to use in describing
your own job history and experience.
Office Manager
 Coordinates activities of clerical personnel in the organization. Analyzes and organizes

office operations and procedures such as word processing, bookkeeping, preparation of
payrolls, flow of correspondence, filing, requisitioning of supplies, and other clerical
services. Evaluates office production, revises procedures, or devises new forms to
improve efficiency of work flow. Formulates procedures for systematic retention,
protection, retrieval, transfer, and disposal of records. Plans office layouts and
initiates cost-reduction programs. Reviews clerical and personnel records to ensure
completeness, accuracy, and timeliness. Prepares activity reports for guidance of
management. Prepares employee ratings and conducts employee benefits and insurance
programs. Coordinates activities of various clerical departments or workers within
department.
Administrative Assistant
 Aids executive in staff capacity by coordinating office services such as

personnel, budget preparation and control, housekeeping, records control, and
special management studies. Studies management methods to improve work
flow, simplify reporting procedures, and implement cost reductions. Analyzes
unit operating practices, such as database management, office layout,
suggestion systems, personnel and budgetary requirements, and performance
standards, to create new systems or revise established procedures. Analyzes
jobs to delineate position responsibilities for use in wage and salary
adjustments, promotions, and evaluation of work flow. Studies methods of
improving work measurements or performance standards.
The Chronological Résumé
 Traditional and most frequently used résumé style.
 It lists your work history in reverse chronological order, meaning the most
recent position or occupation is listed first.
 The work history should include dates employed, job title, job duties, and
employer ’s name, address, and telephone number.
 Most useful for people with no breaks in their employment record and for whom
each new position indicates continuous advancement or growth. Recent high
school and college graduates also find this approach simpler than creating a
functional résumé.
The Combination/ hybrid Résumé
 If you have major skills important for success in your desired job in
addition to an impressive record of continuous job experience with
reputable employers, you can best highlight this double advantage with a
combination of the functional and chronological styles of résumé. This
combination style usually lists functions followed by years employed with
a list of employers.
 The combination style also satisfies the employer who wants to see the
dates that you were actually employed.
4 Cover Letter
Guidelines
2021/10/18
 A cover letter announces your availability and introduces the
résumé.
 It is probably one of the most important self-advertisements

you will write.
 The cover letter indicates you have researched the

organization—its products, reputation, and quality, and how
this would directly relate to your background.
 State this in the first paragraph to clearly show how your

abilities, experience, and motivation fit their needs.
2021/10/18
 Basic principles of letter and résumé
writing include being self-confident
when listing your positive qualities
and attributes, writing as one
professional to another, and having
your materials properly prepared.
Summary
2021/10/18
 This chapter has provided discussion and examples of
résumés, cover letters, and application forms, as well as
highlighted the benefits of electronic résumés and
portfolios.
 In the digital age, creativity in social networking provides

new avenues for presenting your skills and getting
inter views.
 Your challenge is to develop a winning résumé.
2021/10/18
10.18
Homework
Thank You

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The Career

Crafting a Winning Résumé

 “Tell me about yourself”

 “Why should I hire you?” and。。。

 “What skills do you bring to this job?”

AT THE END OF THE CHAPTER YOU WILL BE ABLE TO . . .

 Use your résumé as a  Differentiate between types of

marketing tool. résumés.

 Recognize the value of a  Write a cover letter.

 Prepare a winning résumé.

 The appearance of this document is critical.

 Your advertisement—the résumé—must be concise and

 Assuming you pass the scanning screening, who will be reading

 After listing your specific job objective, which will be custom

 Your special skills, experiences, and

 A video résumé could be part of an overall portfolio

 As you now move closer to producing

 Remember, there are no jobs titled

 The job objective is a concise and precise

 A clear objective gives focus to your job

 A job objective is sometimes referred to as a

 Choose short, clear phrases.

 If you use complete sentences

 Use the acceptable jargon, the keywords,

 Avoid general comments such as “My duties were...” or “I

Implemented new employee database.

Developed more effective interviewing procedure.

Evaluated and revised training program for new employees.

 List the results of your activities.

Reduced office filing by 25 percent.

Designed interview evaluation form.

Increased efficiency in delivering services by 10 percent.

 Target your words to the employer ’s needs.

 A functional résumé presents your experience, skills, and job history in

 Descriptions in the Dictionary of

 Coordinates activities of clerical personnel in the organization. Analyzes and organizes

 Aids executive in staff capacity by coordinating office services such as

 Traditional and most frequently used résumé style.

 It is probably one of the most important self-advertisements

 The cover letter indicates you have researched the

 State this in the first paragraph to clearly show how your

 In the digital age, creativity in social networking provides

 Your challenge is to develop a winning résumé.

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