Haldiram's Pitch Deck

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HALDIRAM’S

PITCH DECK

Raising USD 15 Billion

@ Valuation of USD 150 Billion


THE COMPANY PURPOSE

Started by our Great Great Grandfather

Sh. Ganga Bishan Aggarwal (nicknamed


HALDIRAM)

We want to Get our Delicious


Namkeens to every household in India
PROBLEM

We Indians are fond of Munching


between Meals

&

Need constant supplies of TASTY


MUNCHIES
MARKET SIZE

Indian Snack Market: Rs. 32,000 crore

Four Segments

- Traditional snacks such as namkeen


- Western ones such as potato chips;
- Riblon and gathia - brands such as Kurkure
- Extruded like cheese balls

We control ~20% of the market


OTHER OPTIONS

OPTION 1: GET LOW QUALITY


TRADITIONAL SNACKS FROM LOCAL
BAKERY

OPTION 2: GET WESTERN SNACKS


FROM COMPANIES LIKE PEPSI
COMPETITION

- Pepsi Co: Lays


- Balaji Namkeens
- Prataap Snacks: Yellow Diamond
- Bikanerwala
- Bikaji Foods
- ITC Foods
LINES OF BUSINESS

PACKAGED INDIAN SNACKS (60%)

RESTAURANTS (15%)

OTHERS (SWEETS/FROZEN FOOD etc)


TRACTION

Slow Growth for the first 80 years :)

Strong Growth over last 10 years

Annual revenue ~ 1 Billion USD (Rs.


8000 Cr)

Toppled Pepsico to become the


country’s largest snack brand
SURPRISE SURPRISE!!

WE ARE PROFITABLE
BUSINESS MODEL

UNIT ECONOMICS
● Revenue - 100%
● COGS - 40%
● Gross Margin - 60%
● Marketing and Distribution - 40%
● Salaries and Admin - 10%
● EBIDTA - 10%
DISTRIBUTION STRENGTH

90 super stockists (~5% Margin)

3,200 distributors (~8-10% Margin)

15 lakh retail outlets (15-20% Margin)


PRODUCT PORTFOLIO STRENGTH

Over 410 products


Product range:
- Traditional namkeens
- Western snacks
- Indian Sweets
- Cookies, sherbets, and pickles
- Ready-to-eat food products

We understand the market and all our


products are category creators
PROJECTIONS

Increase our Market Share to ~50%


Every Indian eats snacks at least 6
times a day

(4 PM, 9 PM, 9:30 PM, 10,


10:30, 11, 11:15, 11:30,
11:45, 12, 12:10, 12:20…..)

AT least half of these portions would


come from Haldiram’s packets.
VALUATION

Revenue ~1 Billion USD | Profit~ 100 Mn

Mamaearth is raising @25X Revenue


and 1700X Profits

Our Valuation:
Revenue Multiple - 25 Bn USD
Profit Multiple - 170 Bn USD

We would prefer PROFIT MULTIPLE :]


PEHLE PET POOJA
FIR KAAM DOOJA

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