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Assignment 1 RM

This document is an assignment sheet for a 6th semester BBA course in Retail Management. It contains 28 short answer and long answer questions covering key concepts in retail management. Students are asked to define terms like retail, retail mix, retail management and various retail formats. They are also asked to discuss emerging trends in Indian retailing, factors changing the Indian retail industry, and to differentiate between store-based and non-store based retail outlets. The assignment aims to evaluate students' understanding of fundamental retail management topics through answering a variety of question types and lengths.

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bhairav saw
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28 views

Assignment 1 RM

This document is an assignment sheet for a 6th semester BBA course in Retail Management. It contains 28 short answer and long answer questions covering key concepts in retail management. Students are asked to define terms like retail, retail mix, retail management and various retail formats. They are also asked to discuss emerging trends in Indian retailing, factors changing the Indian retail industry, and to differentiate between store-based and non-store based retail outlets. The assignment aims to evaluate students' understanding of fundamental retail management topics through answering a variety of question types and lengths.

Uploaded by

bhairav saw
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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M.M.

Institute of Management Assignment Sheet 1


M.M. (Deemed to be University), Mullana
Session : Jan-June 2023 Class/Semester : BBA 6TH Semester
Subject Code: BBMM-04 Subject Name: Retail Management (Section-A & B)
Lecture: 5 Tutorial: 0
Max. Marks Theory: 100 Max. Marks Sessional : 40 Credits : 5.0
Assigned on: 13-2-23 Received on: 17-2-23 Evaluated & Returned on :
Section B Question No. Question Marks Remarks
1. Define retail 1
2. Define retail mix 1
3. Define retail management 1
4. Define retail format 1
5. Define non-traditional selling 1
6. Define specialty stores in retail 1
7. Define super market 1
8. Define convenience store 1

9. Define full line discount store 1


10. Define sole partnership on the basis 1
of ownership
11. Discuss the emerging trends in 2
retail
12. Describe 2 factors behind the 2
change of Indian retail industry
13. Discuss the characteristics of 2
retail
A 14. Discuss the brief about evolution of 2
retailing
15. Differentiate in between 2
super market and hyper
market
16. Discuss the retail sales by 2
ownership
17. Differentiate in between specialty 2
store and factory outlets
18. What is direct sales? 2
19. What is e-tail? 2
20. What is franchise store 2
21. What is multi-channel 4
retailing? Explain it with
suitable examples
22. Discuss the history of retail in brief. 4
23. Define store based retail 4
outlets.
24. Define non store based retail 4
outlets.
25. Concept of service retailing. 4
26. Discuss the classification of 6
retail formats.
27. Discuss the emerging trends in 6
retailing in India with example.
28. Elaborate the factors behind the 6
changing trends of Indian retail
with suitable examples.

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