Parameters iDreamCareer Mentoria Mindler CareerGuide.

iDreamCareer Mentoria Mindler CareerGuide.com Univariety Stoodnt Careers360 Dheya Career Mentors (India) ICS Career GPS CareerFutura Edumilestones Lodestar
Year Founded 2013 2015 2015 2009 2011 2015 2007 2013 1985 2015 2008 2015
Key Product (KP) Discovery & Admissions - Online and Guidance services for career Mostly online platform as well as Mostly online tools for career Suite for Admission Guidance, Career Discovery, Study Abroad Discovery & Admissions - Exams, Student Career Counseling services, Career guidance and counselling Guidance services for Foundation Career assessment, counselling & Online and offline Career selection,
offline career selection, counselling, counselling, stream selection, course offline services for Career selection, selection, counselling and guidance Career Counseling, Course/ Career Planning, Admissions Consulting, Job Courses, Colleges & Career Career Planning for professionals (Early/ services, Online Automated tests, strengthening, course & stream guidance services through multiple counselling, and guidance services
and guidance services with access selection, job/specialization choices, counselling, guidance, long term through a host of product variants Selection, Psychometric Guidance, UG/ Masters/ MBA selection; Rank Predictor and misc. Mid), Life mentoring Studies Abroad Guidance, selection, career selection, job nodes
to Career Encyclopedia* career switches career coaching and a Q/A Engine Assessments, Scholarships. SOP/ Counseling, SAT/ ACT/ GRE®/ guidance services; college compare, Preparatory Courses, Professional suitability, career growth
Application Guidance, Subject/ GMAT test preparation College Reviews, B Tech Development Programmes
Stream selection, teacher training Companion, MBBS Companion
courses
KP Media WebUI/ Mobile App WebUI/ Mobile App Web UI WebUI/ Mobile App WebUI/ Mobile App WebUI/ Mobile App WebUI/ Mobile App Web UI/ Mobile App WebUI/ Mobile App Web Web WebUI/ Mobile App
KP Outreach 15.1 million + students 42000+ students 0.12 million students + 3.5 million + 0.1 million + Uncertain 145 million + students 0.3 million + students Uncertain 20,000+ students 80,000+ 40000+
KP Beneficiary Class 9-12, Undergraduate Class 8-12, graduates, working Class 8-Graduate Class 9 to Professionals Mostly Class 11-12 Student, working professional or Class 9-12 Students aged 13 and above, working Students of class 8-12, working Students of class8-12, graduates, 5th class students to Professionals Class 9-12
Business
professionals parent professionals (upto 55yrs of age) professionals professionals
Push factor (school collaboration) Y (73000+ schools impacted, Pvt. & Y (47+ partner schools) Y (number uncertain) Y (number uncertain) Y (350+ Partner Schools) N N Y (number uncertain) Y (number uncertain) Y Y Y
Govt.)
Pull factor (industry collaboration) Y Y (32+ corporate partners) N N N (only 75,000+ Strong Alumni N N Y Y N N N
Network)
MOOCs Y N (some YouTube webinars) N N N (offer other platform MOOCs as N (offer other platform MOOCs as N Y N N N N (only online webinars, some free)
distributor) distributor)
Train-the-Trainer Y N Y Y Y N N Y Y N Y N
No. of trainers (counsellors) who've completed full course 1079 (across 114 Districts in India - 350+ 1500 5,720 community counselors, 678 set 40+ (not internally trained) - - - - 1400+ (uncertain whether fully -
training program and the Middle East) up their businesses trained)
Demographic, education and aspirational data acquisition from subscriber of KP Partial (only via dedicated coaches) Uncertain Partial - Partial Partial - Partial Y Y Partial Partial

Data-Privacy (selling student data to private universities & other establishments) Data Private Data Private No Data-Privacy (sold through Data Private No Data-Privacy Data Private No Data-Privacy Data Private Data Private Data Private Data Private Data Private
scholarship hunt events)
Assessments done till date ~2 million - - 100000 50,000+ 50,000+ students & professionals - - - 45000+
Norm-referenced & fair for India Y Y Y Y Y N - Y Y -
Both English and non-English versions for test-takers Y N N N N N N N N N N N
Reliability Scores Published Y (Cronbach's Alpha) Y (85% reliability, technical proof Not Published Not Published Not Published Not Published Not Published Not Published Not Published Not Published Not Published Not Published
manual comes with paid test)
Cronbach's A - Aptitude 0.84 - Not Published Not Published Not Published Not Published Not Published Not Published Not Published Not Published Not Published Not Published
Cronbach's A - Personality 0.79 - Not Published Not Published Not Published Not Published Not Published Not Published Not Published Not Published Not Published Not Published
Cronbach's A - Interest 0.78 - Not Published Not Published Not Published Not Published Not Published Not Published Not Published Not Published Not Published Not Published
Number of dimensions tested 3 (Aptitude, Personality & Interest) 3 (Interest, Personality, Ability) 5 (Personality, Interest, Emotional 4 (Motivators, Aptitudes, Interest, 4 (Motivators, Aptitudes, Interest, 1 (signature strengths) - 4 (Personality, Aptitude, Interest, 4 (Multiple Intelligence, Personality, 5 (Aptitude, Study Habit, Learning 5 2 (Aptitudes & Interests)
Psychometric
Quotient, Aptitude, Orientation Style) Personality) Personality) Strength) Interest, Learning Style) Style, Multiple Intelligence, Relation
Analysis for KP (Test-
Adjustment)
and-tell)
Aptitude Elements tested 5 - 10 5 5 N - 7 7 2 (for class 8-9th), 6 (for class 10th) - 5
Personality Elements tested 5 - 15 - - N - - - 18 (for Class 12th) - -
Interest Elements tested 6 6 No theoretical elements revealed in 6 6 N - - - 4 [Attention, feeling for an object, - 6
report (interest profiling is done Intensity (preference for some
career-cluster wise) activities over others) and Duration]

MBTI Alignment Module (MBTI Trust, Inc.) N (separate theories back our N N N N N - N N N N N
assessments)
Strong Interest Inventory (CPP, Inc.) Alignment Module N (separate theories back our N N N N N - N N N N N
assessments)
ASUGSV, Holon IQ, Business World, N Holon IQ, APCDA, Dept. of Science & ASSOCHAM India, Indian Education Holon IQ N - N N ISO 9001:2008 (not upgraded to IAAP (Applied Psychology), ACCPH, N
UNICEF, UNDP, Govt of India and 11 Technology, Award, Action For India, Digital latest version), Science and CCCIS, ISCHS
National/ International Recognitions state govts. in India Govt. of India Woman Award, Microsoft Partner Technology Park (SciTech Park)
Award, National Education
Excellence Award
Exhaustive & Comprehensive Y Y Y N N N - N Y Y Y Y
Self-explanatory edition for subscriber Y Y N Y Y Y - Y Y Y Y Y
Stream, subject and occupation preferences Y Y (only occupation preferences) Y (only occupation preferences) Y Y Y (stream, subject, occupation - Y Y Y Y Y (stream, subject combination,
preferences suggested) entrance exam, degree &
specialization, colleges & tuitions
suggested)
Total suggestions (career clusters) 10 out of 21 in assessment & final 2 10 (career choices), finally 3 in 5 3 3 35+ - - 3 3 6 (in free suitability report), 9 top 20+ (suitable occupations/ careers
basis personal counseling consultation one-on-one with career paths (in paid report) suggested)
Subjective counsellor
Assessment Report Format (textual, statistical, visualizations) T, V T,V T, V T,V T,V T - - - T,V T,V T,V
Dimensional (1-D) career cluster suggestions 5 per dimension 10 (only based on interests) N - - N - N N Only for Interests: 5 (for class 10), 10 N N
(for class 12)
2-D fitment Y (4 career cluster preferences) N N - - N - N N N N N
Career cluster overall fitment (3-D) Y (10 career cluster preferences) Y (3, during personal counselling Y (5 suggestions) Y (3 suggestions) Y (3, using interest only) N - N N Y Y (9 suggestions) Y (2 best-fit career pathways
sessions) suggested)
Personalized Developmental Plans N (only offered by dedicated coaches) Y Y N N N Y (only through video counseling) Y N Y Y Y
Customized Details About Suggested Matches N (only offered by dedicated coaches) Y Y N Y N (only stream & study options Y (only through video counseling) Y N Y Y Y
suggested)
Interactive & Immersive design Y Y N N N N Y N Partial (in App only) N Y N
Available in Languages 9 (Hindi, Gujarati, Telugu, Assamese, N N N N N N N N N 2 (English & Hindi) -
Bengali, Marathi, Odia, Malayalam.
Kannada)
Personalised feed for KP subscriber Y (iDC 2.0) Y N N N N N N Y N Y Y
Format (textual, statistical, visualizations) T, S (in blogs), V T,V T,V T,V T,V T T,V N - T,V T,V T,V
Total no. of careers + occupational roles 2600+ 350+ careers 150+ - 100+ - N 22000+ 350+ - 3000+ 250+
Work ethos of a career pathway Y Y Y N N N N Y Y Y Y (not SMSI) Y
Key Role Requirements Y Y N N Y N N Y N N Y (not SMSI) N
Objective Specialization Tracks Y N N N N N N Partial N N N N
Full Range of Learning Opportunities (career entry Y Y N N N N N Partial Y (not SMSI) N Y (not SMSI) N
Careers Information
Ecosystem Competencies Inventory Y Y N N N N N N N N N N
Career Progression Pathways (how to grow in a job) Y Y N N N N N N N N N N
Job market landscape (including wages National Y N N N N N N N N N Y (not SMSI) N
indicators and companies) International Partial N N N N N N N N N N N
Long-term health of career pathway (Future Prospects) Y N N N N N N N N N N N
Multi-dimensional linkage between career pathways and Y - N N N N N Partial N N N N
Careers Exploration by Career Clusters and Pathways Y Y Y N Y N N Y Y N Y N
Career Exploration Tool based upon Personality, RIASEC, Y N N N N N N N N N N N
Career Exploration by Streams Y N N N N Y N Y Y Y N N
Career Exploration by Subject Y N Y N N Y N Y Y N Y (Partial) N
Career Exploration by broad hobbies/ life choices/ Y N Y N N N N N N N N N
Study Options by stream Y N Y N Y Y N Y Y (by subject only) Y N N
Admission National Y Y Y Y Y Y Y Y Y Y Y Y
assistance for higher International Y N Y Y Y Y N N Y N Y N
education
Customized Comprehensive School Report (a comparison among students and Y Uncertain Uncertain Uncertain Uncertain N N - - N N Uncertain
strategies for improving weaknesses, devising teaching methods, teaching aids,
class conducting strategies etc.)
Scholarship Assitance Y N N N Y N N N N N N N
Entrepreneurship Competitions Information Y N N N N N N N N N N N
Fellowship Assistance Y N N N N N N N N N N N
Olympiads directory Y N N N N N N N N N N N
Dedicated planners (Domain Experts for Y Y Y Y N Y Y Y N N Y Y
Detailed Insights)
Computer-aided guidance packages, skills assessment Y Y Y Y Y N N Y Y N Y Y
tools, psychometric tests and personal inventories

Interview on a one to one basis, both actively & passively Y Y Y Y Y Y Y Y Y (only video counseling) Y (Telephonic/ Skype for class 8-9th Y N
(in the presence of guardians/parents) & professionals)
Personalized human intervention & delivery (specialist, Y Y Y Y N Y Y Y Y (only video counseling) Y Y N
expert & current actionable knowledge of career and
educational opportunities)
Orientation & report understanding sessions with Y Y Y Y (45mins to unlimited, depends on N N N Y Y (only video counseling) Y Y Y (no free sessions)
elaboration of opportunities subjectively for every price)
individual
Help to apply for further and higher education, as well as Y Y Y Y Y Y Y Y Y Y Y N
Counseling & work-based training and other employment opportunities,
Handholding on a case-to-case basis
Draw up action-oriented developmental plans & charting a Y Y Y Y Y Y Y Y Y Y Y Y
strategy path (identifying courses, colleges and for a
primary and a back-up career)
Institute shortlisting Y Y Y Y Y Y Y Y Y Y Y Y
Scholarship management of awardees Y N N N Y N N N N N N N
Career Plan with College Shortlisting Y N Y Y Y Y Y Y Y Y Y Y
Career Plan with Course Selection Y Y Y Y - Y Y Y Y Y N Y
Weekly awareness newsletters Y - Y N N N N N N - N N
Regular career updates (exam dates, notifications, entrance Y Y (only in high-end products) Y N Y (dedicated news panel) N Y (dedicated news panel) N Y (Daily news panel) Y N N
exams)
Option to call career counsellor
Y N Y - - Y Y - - N - Y
Extensive Email Support Y Y (WhatsApp support) Y Y N Y N - Y N - Y
Entrance Exam Strategy & Planning Y N Y Y N Y N N - N Y Y
Dedicated Coach Y Y Y Y N Y Y Y N N N N
Course Correction & Goal Tracking Y Y Y Y N Y N Y Y N Y Y
Long Term Offerings Extensive Hand-holding Y Y Y Y Y (Lifetime access in high-end N N Y N N Y N
products)
Overseas Coach Program Y N Y Y Y (Lifetime access in high-end Y N N Y N Y N
products)
Careers 550+ (1057 hours of content in 6 450+ - 1500 52 - N 300+ 350+ - 160+ (18+career clusters) 300+
languages)
Specialisation tracks 2000+ - - - - - N N - - - N
Career pathways + occupational roles 2600+ - 150+ - 100+ - N 22000+ - - 3000+ 250+
Colleges Vocational 18000+ - - - 14,000+ universities 10000+ 24000+ colleges, 900+ universities - Total number uncertain - 1.6 lacs (including abroad) 300+
Professional 7000+ - - - - -
Repository Countries 17 - - - - 30+ Only India - 15 - 8+ -
Courses Vocational 68000+ - - - - - - - - - - -
Professional 235000+ - - - - - - - - - -
Entrance exams 1200+ - - - 150+ N 500+ - - N 750+ 100+ (&100+ special courses)
Scholarships + Fellowships 1200+ - - - 1,000+ scholarships N - - - N N N
Scholastic, meta-analytic & updated systemic 300+ Y (not career related, generic topics) Y (not SMSI) Y (not SMSI) Y (not SMSI) Y (not SMSI) Y (not SMSI) Y (not SMSI) N (very few short blogs, mostly Y (not SMSI) Y (not SMSI) Y (not updated SMSI)
investigations (SMSI) via online posts (blogs) unrelated to careers)
3600- 9000 Rs 2499 - 4499 (including taxes, face- Rs. 2400-25000 2000 to 15000 Rs 2000 - 144550 Rs 2589 - 369897, psychometric test Free Rs 15000- 30000 + GST Rs 900 - 9000 Rs 2999-6999 Rs 1500-3500 (tests are free, only Rs 7000-12000 (including taxes, 5-13
to-face counseling only in high-end is free (highest packages for MBAs & counselling sessions & week programs)
KP products) unlimited sessions with US-based comprehensive reports are charged) Rs 1500-2500 (for test reports only)
counselors) ex. rate used as on Nov
Subscription Fee/
27, 2020
Costs
MOOCs 4500 to 5000 - - - Rs 2000 - 20000 (Udemy, Coursera & edX prices) - Variable N - - N
15000 to 20000 - Cost will vary depending upon the 5900 to 17700 Rs 26,750 - 31750 N - Rs 4999 - 30000 + GST Rs 24000 - 45000 - Rs 12000-30000 (India context) N
Train-the-Trainer finalised program structure and Rs 29000 - 59000 (International)
inclusions
Letters of Recommendation Review & Writing N Y Y Y Y N N Y N Y N
Application Essays Review & Writing N Y Y Y Y N N Y N Y N
Executive Coaching Programs N Y Y N Y Y (only through video counseling) N Y N Y N
Value added Y (offered only on one-to-one
offerings Overseas College Profling counselling with our experts) N Y Y Y Y N N Y N Y N
Profle Building Services N Y Y Y Y Y (only through video counseling) N Y N Y N
SOP building services (reviewing & writing) N Y Y Y Y N N Y N Y N
Resume building services (reviewing & writing) N Y Y Y Y N N Y N Y N
Category Science and Education > Education Science and Education > Education Science and Education > Education Science and Education > Education Science and Education > Education Science and Education > Universities Science and Education > Education Science and Education > Education Science and Education > Education Science and Education > Education Science and Education > Education Science and Education > Education
and Colleges
Category Rank 1,223 1,287 6718 17853 19,615 2,630 226 3,052 - 11,831 1,719 3,034
Avg. Visit Duration 0:05:13 0:04:26 0:04:05 0:00:56 0:02:58 0:01:09 0:02:26 0:08:10 0:04:36 0:07:49 0:02:22 0:05:48
Pages per Visit 4.69 3.76 1.75 1.46 2.9 1.25 2.44 8.87 2.94 3.71 4.22 5.12
Bounce Rate 59.12% 63.73% 68.29% 81.62% 67.51% 84.86% 68.61% 61.22% 59.94% 71.23% 58.22% 66.14%
Android App Downloads 5K+ 500+ N 10K+ 10K+ 100+ 1M+ - 10k+ No App - Uncertain
Competitive Traffic Highest traffic from countries India, Phillipines, USA, UAE, India, USA, Phillipines, Canada, India, UAE, USA, Phillipines, India, USA, UAE, Canada, Australia India, USA, UAE, Canada, Papua India, USA, UK, Canada, Malaysia India, USA, UAE, Saudi Arabia, Qatar India, USA, UAE, Germany, Israel India (100%) India, UAE, Pakistan, Ireland, India, USA, UAE, Nepal , Canada India, Poland, Bangladesh
Intelligence Statistics Pakistan, South Africa Czech Republic Pakistan New Guinea Canada
(Taboola, Search Traffic Organic 98.95% 15.24% 98.75% 100% 99.41% 100% 99.87% - 100% 100% 95.81% 100%
Inc.,Mixpanel, Paid 1.05% 84.76% 1.25% - 0.59% - 0.13% - - - 4.19% 0%
Inc.,SimilarWeb Ltd., Direct Traffic 25.88% 33.51% 28.57% 11.23% 26.11% 10.87% 7.76% 48.06% 52.27% - 45.98% 66.21%
Google Analytics, &
Referrals Traffic 0.82% 1.30% 0.09% 0.74% 5.69% 0.20% 0.93% 8.20% 0.74% - 5.47% -
Keen.io)
Social Traffic Facebook 61.20% - 19.70% 28.37% - 9.21% 5.71% - - - - -
YouTube 9.96% - 21.37% - - 47.35% 52.12% - - 48.73% - -
Twitter 9.79% - 6.75% - - - 10.96% 24.37% - - - -
Quora 8.68% - - - 77.27% 17.86% 15.67% - - 51.27% - -
WhatsApp - - - - 10.06% - 5.44% (WebApp) - - - - -
LinkedIn 8.13% - 17.97% 27.76% 12.67% 21.11% 6.50% 75.30% - - - -
Reddit - - - - - 4.47% - - - - -
Instagram - - 28.21% 43.87% - - - - - -