Assignment Supply Chain & Operations Strategy
Assignment Supply Chain & Operations Strategy
2022
Submission Date 30th September 2022
Declaration of authenticity:
1. I declare that the attached submission is my own original work. No significant part of it has been submitted for
any other assignment and I have acknowledged in my notes and bibliography all written and electronic sources
used.
2. I acknowledge that my assignment will be subject to electronic scrutiny for academic honesty.
3. I understand that failure to meet these guidelines may instigate the centre’s malpractice procedures and risk
failure of the unit and / or qualification.
H.K. De Silva
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Executive Summary
After launching our "Atom" chip on the market, we had to drastically cut supply chain
expenses. For units selling for $100, supply chain expenses of roughly $5.50 per chip
were manageable, but the cost of the new chip was about $20. We had to find a way
to lower the Atom chip's supply chain expenses. The only choice we had was to lower
inventory level in order to lower supply chain costs by reducing the cycle time.
Furthermore, some of the primary methods we employed include the vendor managed
inventory model, external benchmarking, developing an official supply chain & operations
planning system, and other approaches detailed in this study.
By using these strategies and key decisions of supply chain we could achieve the target as
listed below.
You may learn more about the process by reading this report.
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Introduction
This study will help you to understand how supply chain costs are reduced while
developing new, inexpensive "Atom" chips by using performance measuring
methodologies and procedures. It covers both manufacturing and service sectors and
covers a wide range of operations and supply chain management (OSCM) tasks.
Planning
Procurement
Production
Distribution
Client Interface
Making successful long- and short-term supply chain plans is the goal of planning.
The procurement phase of the buying process is concerned with acquiring the
necessary supplies, parts, and products. Production, often known as the manufacturing
process, is the act of turning raw materials into completed items or components for
other products. Supply chain managers assist manufacturing and guarantee that
essential resources are accessible when required. The logistics of moving items along
the supply chain are managed by the move process. All of the concerns associated to
organizing customer contacts, attending to their demands, and flawlessly completing
orders are at the center of the demand process.
Businesspeople and supply chain experts are both taught to concentrate on the
demands of the client. We separated clients into several categories in order to better
understand them; this process is known as segmentation. The first method of customer
segmentation is ABC analysis (used in inventory management), which divides
consumers into categories depending on their profitability or sales volume.
We first examined the four key variables for each of our clients in order to execute the
ABC analysis: sales revenue, revenue potential, contribution margin, and support
expenses.
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The residents of A will be the most important clients. These clients will generate a
sizable amount of income and account for a sizeable share of the contribution margin.
The residents of Tier 2 will be in B. These clients won't be spending as much as they
might, though. The remaining members of your consumer base are in Category C.
Additionally, it could contain dependable clients who frequently make little
transactions. While these clients will spend money, they won't make a significant
impact on your business's total revenue and profit. These clients often don't have a lot
of promise.
The main goal of product differentiation is to persuade customers to pick one brand or
product over another in a crowded market of rivals. It finds the characteristics that
distinguish one product from another that are similar and makes use of those
distinctions to influence consumer decision.
The company's alternate method for completing its value chain tasks is through
strategic outsourcing. There are quite a few businesses that specialize in particular
activities on the market nowadays. By cutting costs or increasing effectiveness by
developing a competitive advantage, outsourcing certain tasks could increase
efficiency.
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Assume both service and financial metrics.
We employed the costing approach known as Time Driven Activity Based Costing
(TBABC) to assess the profitability of goods and services. The product's price is
calculated by multiplying the sum of the time needed to accomplish each step in the
process. TBABC is a development of the idea of activity-based costing (ABC).
Anyway, we also practiced service and financial indicators from programs like six
sigma and lean manufacturing as mentioned below.
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1.1.3 Concepts of operations management.
In order to assist manufacturing, avoid frequent issues and prosper, we had to adhere
to the following principles.
Reality
Instead of concentrating on little tactics that contribute to a problem, operations and
management must concentrate on the bigger issue. No one tool can provide a fix for
all problems.
Humility
Managers must be aware of their constraints and respect them, steering clear of trial
and error at all costs. This saves time and money and, in the long run, is beneficial
overall.
Organization
All components of a manufacturing process must be predictable and consistent since
everything is interrelated. Without production planning and control that encourage
predictability and consistency, operational management cannot be successful.
Accountability
Every manager of operations must be responsible. Checks and balances should be in
place for managers to ensure accountability.
Change
In operational difficulties, change is desirable. For continual operational
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improvements to be feasible, new solutions must be welcomed. Adopting
contemporary change management techniques like Agile, Six Sigma, Lean, and
Kaizen is beneficial.
Quality control
Quality controls must be in place during manufacturing activities. The final product's
or service's quality cannot be assured in the absence of quality management. Total
quality management is a comprehensive approach that calls for excellence across a
variety of domains, such as:
• Procurement
• Logistics
• Materials administration
• Warehousing
In order to produce completed items, raw materials must be properly tracked as they
pass through the whole logistics and supply chain.
Success
Customer satisfaction with the final product or service must be high in order for
operations to be successful. Additionally, they ought to be open to coming for more.
Know the competition
It's crucial to research rival businesses and comprehend the strategies, target markets,
and competitive advantages in order to maximize operations.
Causality
Operational issues are preceded by telltale indications. Managers must find the root
causes of issues and fix them in order to simplify processes.
We could set up common metrics and reports that would help identify issues like
bottlenecks and other inefficiencies since we already have an operations management
system, such as an enterprise planning system (ERP), manufacturing execution
system (MES), and material requirements planning system (MRP).
Consumer collaboration
Finally, managers must have a thorough understanding of their clientele in order to
enhance their goods and services.
Production.
Production might be spread out across several smaller facilities that are near to
sizable consumer bases, resulting in quicker delivery times. Since efficiency is
desired, we could construct factories with little extra capacity that are designed
for manufacturing a certain range of chips.
Inventory.
Reducing inventory levels was necessary to improve inventory management,
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especially for items that don't sell as frequently. Stocking items in a variety of
places helps increase responsiveness by keeping the inventory close to the
clients. Stocking goods at a small number of central locations, such as regional
distribution centers, could result in cost reductions.
Location.
A corporation setting up many sites near to its consumer base would be a
location choice that stresses responsiveness. Place facilities (factories,
warehouses, and shops) at the desired locations, then specify the storage
capacity and running costs to simulate this selection.
Transportation.
Pipelines, railroads, and other forms of transportation may all be used
extremely effectively. If transportation originates from a single central hub
facility or distribution hub rather than several scattered branch locations, it
may also be made more efficient. Transporting goods in larger quantities less
frequently emphasized efficiency.
Information.
Every year, as information collection and sharing technology becomes more
accessible, user-friendly, and affordable, its influence gets greater. Similar to
money, information is a very valuable resource since it can be used right away
to improve the performance of the other four supply chain drivers. When
businesses gather and exchange precise and timely data produced by the
activities of the other four drivers, they may attain high levels of
responsiveness.
Production Inventory
What, how and How much to
when to produce make, how much
to stock
Information
Basis for
making these
decisions
Transportation Location
How and when to Where best to do
move product What activity
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Figure 4. Key drivers of supply chain management.
The methods through which the Operations Management function concentrates on the
attributes of cost, quality, flexibility, and speed are known as competitive priorities
which we also used. The emphasis placed on each of the competitive criteria depends
on the firm's clients.
Cost
Businesses whose clients place a high value on pricing will be highly interested in
developing procedures that allow them to maintain low prices. So, we devoted great
attention to locating and getting rid of trash in our operations. This caused cut
expenses by lowering faults and improve productivity.
Quality
Businesses that value quality do so by designing exceptional products and processes.
Manufacturing must guarantee that the procedure can generate the items without any
flaws. The only way a company can guarantee consumers' expectations will be met is
by having outstanding design quality and good process quality.
Flexibility
Businesses that emphasize flexibility typically select equipment that is
multifunctional and general-purpose. We frequently made an effort to retain a tiny bit
of extra capacity on hand. Employees with a variety of skills who can work in several
departments or with different types of technology are highly prized.
The link between a customer's priority and a company's strategy is summarized in the
table below.
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Flexibility Flexibility in product design and output, utilizing all-
purpose equipment and workers with a variety of
skills
Delivery Maintaining reliable and speedy delivery services
Many different sorts of areas that need to be handled may be divided up into
categories of operations strategy. Whether the company plan is implemented will
depend on the decisions taken in these areas. 10 crucial operations management
decisions we engaged are listed below.
Quality
How the company will make sure that the requirements for the product are satisfied.
This could involve implementing Six Sigma, TQM, or statistical process control.
Control
Improve Define
Six
Sigma
Analyze Measure
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Six Sigma is a quality improvement approach that counts the number of flaws in a
process and aims to systematically fix them.
Define - Determine the objectives of the project and each client delivery.
Measure - Recognize the performance right now.
Analyze - Identify the underlying reasons of any flaws.
Improve - Decide how to fix the procedure and get rid of errors.
Control - Future process performance management.
Location
The success of a company depends on key decisions like how many locations to open
and where to put them. This caused a significant impact on both the speed of the
transformation process and the delivery of goods to customers.
Inventory
How inventory be used and managed inside the company and its supply chain?
Scheduling
How to arrange production, resources, and personnel in order to be productive,
efficient, and to keep one's promises to consumers is covered by scheduling.
Maintenance
This include keeping machinery and equipment in good condition, as well as
processes steady and quality high.
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1.5. Application of different strategic approaches to supply chain
and operations management in organizations.
The organization that transforms raw materials into finished items must proactively
develop a supply chain strategy as the global market gets more complicated.
Corporate level strategy, business level strategy, and functional level strategy are the
three levels of strategies. Business executives may define goals at every level of
strategy, from the highest corporate level to the lowest functional level.
Acquisitions,
Organization disposals,
as whole entering/leaving
Corporate
industries
Strategy
Compete Competitive
successfully advantage, meet
Business needs of key
in individual Strategy
markets customers
HR,
Functional Marketing,
Day to day
Strategy IT operations
The most evident aspect of supply chain management is the operational level. These
are the routine procedures, choices, and plans that are made to maintain the supply
chain's functionality. The strategic methods used to optimize operations and
accomplish organizational objectives are reviewed below.
A demand-driven supply chain is one tactic supply chain managers may use for their
management system. It is simpler to assess if this supply chain style is a good fit for
the supply chain management efforts because we are aware of the uses and
advantages of it. We collaborated to gather precise demand data and minimized
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information delays. It increased the effectiveness of the operations and kept better
track of the supplies thanks to this.
We chose push method from the push-pull strategy in order to meet the customer
demand.
Push-pull boundary
Customer order arrives
Push marketing techniques, such as those listed below, are used to expose consumers
to products:
Cost-driven strategies prioritize cutting expenses wherever they may be. Using low-
cost Value Propositions, significant outsourcing, and maximum automation, this
strategy tries to build and maintain the leanest Cost Structure feasible. By using
outsourcing method, we could achieve the target of reducing cost as described below.
Professional outsourcing.
When a business engages specialists from a third party to carry out specialized tasks,
this is known as professional outsourcing. Employing professional outsourcing from
Malaysia helped our businesses save a significant sum of money since we simply had
to pay for the services received rather than having to hire a team of experts to perform
the services internally.
IT Outsourcing
Hiring a technology contractor from outside the organization to plan, manage, and fix
IT services for the company, such as creating custom software and fixing corporate
technology helped to smooth the operation effectively.
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Vendor Managed Inventory (VMI), is a process of supply chain integration where
providers of a material handle as many components as they can. The key distinction
between VMI and typical inventory management is that with VMI, the buyer (we)
shared the inventory and demand data as well as the delivery criteria with the supplier
instead of deciding on order size alone. The supplier calculates the order size thanks
to our disclosure of this information. As a result, we were in charge of providing the
precise and timely information required for forecasting, and the supplier was in
charge of overseeing the whole supply chain.
Some of the advantages we gained from VMI is listed below.
According to the Sand Cone model, there is a hierarchy among the four capacities
even if it is conceivable to trade off one capability against another in the short term.
To develop a cumulative and long-lasting manufacturing capability, management
should first focus on improving quality. Next, while efforts to improve quality are
expanded, attention should be paid to improving the dependability of the production
system. Finally, while all of these efforts are intensified, attention should be paid to
improving production flexibility (or reaction speed). The trade-off hypothesis serves
as the foundation for the majority of traditional management strategies for enhancing
industrial performance.
Cost
Flexibility
Speed
Dependability
Quality
Quality
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Quality + Dependability
Quality + Dependability + Speed
Quality + Dependability + Speed + Flexibility
Quality + Dependability + Speed + Flexibility + Cost
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Quality
Cost Flexibility
Speed Visibility
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Fast flow of Processing
inventories. efficiencies and
Multi-purpose utilizations.
facilities. Optimize
transportation.
Warehouse storage
reduction.
A supply chain has numerous fixed and operating expenses. The ultimate goal is to
increase revenue while minimizing supply chain expenses. Inventories, transportation,
buildings, operations, technology, materials, and labor all result in costs. The
following factors we used to assess supply chain's financial success.
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2.2.2 Non-financial performance measures.
Consumer satisfaction.
Speed delivery.
Customer loyalty.
Customer acquisition.
Productivity of internal processes.
Quality of goods or services.
Training and development for employees.
Creation of new products and procedures.
Key performance indicators (KPIs) are a group of numerical measurements that may
be used to assess the success of your company over time. They specifically provide
the ability to keep track of how well the company is accomplishing its intended aims.
Let's examine how these KPIs for supply chain and operations management
performed and how we used them.
Perfect Order
A composite of multiple significant measures, the Perfect Order KPI provides you
with insight into several aspects of the order fulfillment process. Additionally, it may
assist you in cost management, customer satisfaction research, and the tracking of
storage and delivery operations. On-time delivery, full delivery, and proper
documentation are some of the perfect order KPI's most crucial elements.
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warehouse, allowing you to quickly restock it before demand spikes or in the event of
a stock-related emergency, protecting the reputation and financial investments.
The Inventory days of supply KPI is measured using the following formula:
Inventory on hand
Average daily usage of inventory
Inventory Turnover
Another supply chain KPI that sheds light on how frequently your total inventory is
sold over a given period is inventory turnover. You may use inventory turnover to
gauge how well your manufacturing, marketing, and sales operations are working
together to fulfill orders.
The Customer order cycle time KPI is measured using the following formula:
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Setting objectives based on what your rivals are doing is what external benchmarking
is all about. Your company can obtain a competitive edge by researching the
procedures and standards of other companies in order to equal or, preferably, beyond
the industry norm.
The following are some advantages of internal and external benchmarking that
resulted in efficient supply chains and operations of our company
Conclusion
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References:
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Thank You!
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