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    ISBPM Assignment 5.3 Aditya Srivastava

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    Aditya Srivastava
    The document discusses the placement of the Tesla Roadster in two product management matrices: a risk map and a newness map. In the risk map, the Roadster is placed in the moderate opportunity cost, high developmental risk quadrant. Factors considered include limited availability and unique features increasing opportunity cost, and development risks from immature EV infrastructure and safety issues. In the newness map, the Roadster has high firm and market newness due to Tesla's innovative nature, the vehicle's pioneering electric performance, and growing demand for new EV technologies.

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    ISBPM Assignment 5.3 Aditya Srivastava

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    Aditya Srivastava
    2K views4 pages
    The document discusses the placement of the Tesla Roadster in two product management matrices: a risk map and a newness map. In the risk map, the Roadster is placed in the moderate opportunity cost, high developmental risk quadrant. Factors considered include limited availability and unique features increasing opportunity cost, and development risks from immature EV infrastructure and safety issues. In the newness map, the Roadster has high firm and market newness due to Tesla's innovative nature, the vehicle's pioneering electric performance, and growing demand for new EV technologies.

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    The document discusses the placement of the Tesla Roadster in two product management matrices: a risk map and a newness map. In the risk map, the Roadster is placed in the moderate opportunity cost, high developmental risk quadrant. Factors considered include limited availability and unique features increasing opportunity cost, and development risks from immature EV infrastructure and safety issues. In the newness map, the Roadster has high firm and market newness due to Tesla's innovative nature, the vehicle's pioneering electric performance, and growing demand for new EV technologies.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    2K views4 pages

    ISBPM Assignment 5.3 Aditya Srivastava

    Uploaded by

    Aditya Srivastava
    The document discusses the placement of the Tesla Roadster in two product management matrices: a risk map and a newness map. In the risk map, the Roadster is placed in the moderate opportunity cost, high developmental risk quadrant. Factors considered include limited availability and unique features increasing opportunity cost, and development risks from immature EV infrastructure and safety issues. In the newness map, the Roadster has high firm and market newness due to Tesla's innovative nature, the vehicle's pioneering electric performance, and growing demand for new EV technologies.

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    of 4

    Required Assignment 5.

    3:
    Key Product Management Matrix
    Aditya Srivastava
    Suggested time: 90 minutes
    Assignment Instructions
    Use the two images below and place the ‘Tesla Roadster’ where you see fit. Discuss your
    thought-process for the placement of the product for both matrixes. 

    Note: This is a required assignment and counts towards your programme completion.

    Risk Map

    My thought process in placing Tesla roadster in the risk map as follows


    Opportunity Cost - Moderate
    As we know there are quite a few EV models in the market now and the product category is still
    in the growth phase , there has been tremendous research and development happening in this
    category . It goes without saying that the EV are gaining popularity and market share which

    Product Management Page 1


    means the opportunity window is huge and not going anytime soon . Although , in order to
    capture the market and one has to act a little faster to capture the market to become a top ruler

    Factors that can be taken into consideration are as follows


    Limited Availability-Roadster is a new and limited production vehicle, which means it
    may not be widely available to all consumers. The limited availability raised the opportunity cost
    of choosing roadster.
    Unique Features- The Roadster has a number of unique features such it's high
    performance, instant torque and cutting-edge technology. These unique features raises the
    opportunity cost of choosing Roadster.

    Developmental Risk -High

    The global market for EV is growing continuously and Government all over the world are
    encouraging through subsidies and regulation but countries like India yet to fully transition from
    ICE to EV because of
    various reasons like policies and regulation on how to define and govern
    the EV market, safety checks, range anxiety, limited EV infrastructure, engine and steering
    issue etc. A lot of work has to be done in terms of defining and deploying standardized EV
    charging infrastructure and with recent accidents like vehicle fire due to faulty charging and
    batteries have dented customer safety confidence. Hence, the development risk is high.

    Newness Map

    Product Management Page 2


    My thought process in placing Tesla roadster in the newness map as follows
    Firm Newness -High
    Tesla Roadster can be considered as a high-positioned product on the firm newness map which
    refers to the level of innovation within a company.

    Pioneer- Companies that are completely new and have never heard or seen before.

    Early Adopters- Companies that are new, but have tried and tested by small group of
    customers.

    Early Majority- Companies that have been expected by a larger group of consumers.

    Late Majority- Companies that are widely adopted by majority of the consumers and have
    become mainstream.

    Based on these criteria, Tesla can be considered as being in the early adopter stage of the firm
    newness map, as it is relatively new company that has been at the forefront of innovation in the
    EV market.

    Market Newness- High

    Product Management Page 3


    There could be several reasons on why Tesla Roadster is positioned high on the market
    newness map.

    Innovation- Tesla roadster is completely new type of vehicle with innovative features such as
    electric power, instant torque and unique design. This makes it appealing to the early adopter.
    Performance- The roadster is one of the fastest and most power full electric vehicle with
    impressive acceleration and range capabilities. This makes it a unique and desirable product.

    Market Demand- There is growing demand for EV and Tesla Roadster appeals to those
    who are interested in this new technology

    Brand Reputation- Tesla is known for its innovation and commitment to sustainable
    transformation, which has built a strong reputation among early adopters and tech-savvy
    consumer. The Roadster further solidifies this reputation, positioning it high on the market
    newness map

    Product Management Page 4

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