Oracle CX Marketing for B2C

Deliver relevant, timely, and connected experiences

Your keys to success:

Consumers interact digitally in micro-moments at the speed of their imagination.
Having a great product or providing an excellent service isn’t enough to win in
the Experience Economy. Brands like yours compete with experiences, and
Improve your ability to deliver
struggle with: personalized experiences at
• Marketing processes that are slow and not scalable scale.
• Disconnected data leading to inconsistent experiences
• Limited customer insight and the inability to personalize in real-time Increase efficiency
• Effectively managing efficiency, scale, and personalization and empower your team to
produce sophisticated
marketing with ease.
A solution that simplifies marketing
Leverage data in real-time to
Oracle CX Marketing helps B2C marketers like yourself to develop direct answer your customer’s needs
relationships with consumers in real-time through individualized, cross-channel as they arise.
customer experiences that span the online and offline worlds. Digital marketing
teams require agility and adaptation to thrive in a world where consumers drive Be consistent across channels
innovation. You’ll be able to keep pace with the expectations of your customers with context and value for each
because flexibility and responsiveness are infused in the Oracle CX Marketing individual.
solution.

Companies like yours are partnering with Oracle to improve

relationships by responding to customers consistently and
personalizing in real-time. The goal is to provide the
contextualized engagement each individual has come to
expect, and continue to grow these relationships throughout
the entire customer lifecycle.
Customer Relationships in
the Experience Economy

Discover & Target Personalize & Engage

Identify your best customers, and Connect consistently across

find new customers like them. channels.
Identity management: Resolve identity Reuse content blocks & data rules:
with accurate ID graphs. Scale personalization down to the
Understand customers better: Advanced individual faster.
analytics shine a spotlight on your best Capture every session: Unlimited real-time
customers. data tracking across all digital channels.
Target and personalize with agility: Respond to any behavior: Real-time,
Connect, active, enrich, and utilize adaptive, event-driven reactions to
customer data easier. customer needs.
Look-a-like targeting: Machine learning Intuitive UX: Customizable workflows and
finds your best customers, and helps you easy-to-use tools simplify every step in the
find others like them. process..

Convert & Consume Retain & Grow

Answer questions, solve problems, Nourish the relationship and

and convert the consumer. develop advocacy.
Simplified automation: Produce, Reward engagement: Encourage advocacy
optimize, and maintain campaigns and grow socially.
without difficulty Complete the customer profile: Connect
Intelligent orchestration: AI to experiences across Service and Commerce.
optimize message, channel, and time. Eliminate the blind spots created by channel
Understand behavior & intent: Know complexity.
when to entertain, when to offer Improve reactivation, reduce churn:
assistance, or when to close with a deal. Machine learning helps identify message
Valuable analytics: Truly understand fatigue. Optimize the cadence for each
what marketing initiatives work, and individual.
build on them. Unify experiences: Exceed expectations
and deliver value in the moment every time.
Oracle CX Marketing Suite for B2C
Oracle provides easy-to-use tools so that you can work independent of IT to connect with your buyers on their preferred channels, in the moments that count.

Targeting & Segmentation Intelligent Orchestration Testing & Personalization

No more SQL and data request forms. Create agile, responsive experiences that Optimize experiences on web, mobile, email,
Marketer-friendly interface enables simple personalize each step of the customer journey. push, and beyond. Personalize at an
evaluation and segmentation of customers. enterprise scale to each unique individual.

Loyalty Engagement Real-time Data Content & Collaboration

Leverage loyalty to increase brand Customer data that is ready for instantaneous Teams can work in tandem and in real time,
value, drive purchase frequency, and streaming, connecting customer behavior with with the same content creative assets, and
deepen customer relationships. marketing initiatives. data to deliver exceptional experiences
consistently.
Dedicated B2C Solutions Your Path to Marketing Excellence
7.5T 7.5T
Oracle’s integrated digital marketing solutions helps
>5B Segments of
Data signals
Global data from
collected per B2C marketers like you to…
year
consumer 1,500 sources
IDs and 15M
websites $3T
In online and
offline
15+ years customer
Unify your
In-market expertise transactions customer data
Connect customer behaviors, transactions, and
demographics across marketing, loyalty, ecommerce,
>1 Billion service, and your back-office applications to create the
Email, SMS, Mobile messages sent daily next great experience for each individual.

>80 customers sending >1B

messages per year
Deliver relevant
experiences in real time
Collect data from more places, apply intelligence at
scale, and use insights to deliver personalized
experiences in the moments that matter.

Easily execute
sophisticated marketing
Empower marketers to use their intuition and creativity
to orchestrate amazing B2C campaigns and irresistible
customer experiences.

Contact Oracle for help supporting your

Personalized Marketing programs