Brand Guidelines

2021
www.duitnow.my

© Payments Network Malaysia Sdn Bhd (PayNet). All rights reserved. The information in this document may not be duplicated, published, or disclosed, in whole or in part, without the prior written permission of PayNet.
02 What’s Inside 0
03 DuitNow QR

04 Logo Introduction

05 Logo Version

06 Logo Standards

07 Our Colour

08 Logo Misuse

09 Background Colours

© Payments Network Malaysia Sdn Bhd (PayNet). All rights reserved. The information in this document may not be duplicated, published, or disclosed, in whole or in part, without the prior written permission of PayNet.
03
DuitNow QR
DuitNow QR is Malaysia’s National QR Standard established by
PayNet under BNM’s Interoperable Credit Transfer Framework.
Through DuitNow QR’s interoperability, any compliant QR Code can
take payments from any participating Banks and e-Wallets.

This document presents the design specification and usage

guidelines of the DuitNow QR logo. Follow the guidelines closely to
avoid production issues.

© Payments Network Malaysia Sdn Bhd (PayNet). All rights reserved. The information in this document may not be duplicated, published, or disclosed, in whole or in part, without the prior written permission of PayNet.
04 Logo Introduction 0
THE LOGO
The DuitNow QR logo is an extension of the DuitNow logo that is fixed.
The label “QR” is configured vertically below the DuitNow logo. The
DuitNow QR logo is mandatory for all marketing collateral inculding
print, digital, and video. There are, however, limited execptions to
the logo placement for financial institution’s website, wallets, apps,
and other forms of e-commerce platform (see page 13).

To maintain legibility, it is important that the DuitNow QR logo is

always placed at a prominent area of an artwork or display. The logo
is to be applied consistently without being obscured or distorted.
Never modify the logo in any way and do not separate or re-size its
elements.

© Payments Network Malaysia Sdn Bhd (PayNet). All rights reserved. The information in this document may not be duplicated, published, or disclosed, in whole or in part, without the prior written permission of PayNet.
05 Logo Version

PRIMARY LOGO SECONDARY LOGO

The full-color logo is to be used whenever possible. This version The secondary logo is in monochromatic black or monochromatic
should always be applied on white colour, light or mid tone white. This logo should only be used when there are not enough
background or on an uncluttered image. colours to properly produce the primary logo or when technical
limitation prohibits the use of full-color.

FULL-COLOUR MONOCHROCMATIC BLACK

FULL-COLOUR REVERSED MONOCHROMATIC WHITE

© Payments Network Malaysia Sdn Bhd (PayNet). All rights reserved. The information in this document may not be duplicated, published, or disclosed, in whole or in part, without the prior written permission of PayNet.
06 Logo Standard 0
MINIMUM LOGO SIZE
To maintain clarity and visual integrity of the logo, it has to follow
the minimum logo size specifications in both digital and print
applications. For digital use, the logo should not be smaller than
42px in height and for print, the logo should not be smaller than
17mm in height.

DIGITAL USE PRINT USE

42px 17mm

Special case execptions can be considered, contact the team at

[email protected].

© Payments Network Malaysia Sdn Bhd (PayNet). All rights reserved. The information in this document may not be duplicated, published, or disclosed, in whole or in part, without the prior written permission of PayNet.
07 Our Colour

The DuitNow QR logo adopts the colour palette of DuitNow which

comprises of two primary colours. The following are the specific
breakdowns of each colours:

4 COLOUR PROCESS: 4 COLOUR PROCESS:

0% CYAN 75% CYAN
94% MAGENTA 68% MAGENTA
40% YELLOW 67% YELLOW
0% BLACK 90% BLACK

RGB: RGB:
237% RED 0% RED
46% GREEN 0% GREEN
103% BLUE 0% BLUE
Color 1: Color 2:
Ruby HEX: Black HEX:
# ED2E67 # 000000

© Payments Network Malaysia Sdn Bhd (PayNet). All rights reserved. The information in this document may not be duplicated, published, or disclosed, in whole or in part, without the prior written permission of PayNet.
08 Logo Misuse 0
The logo usage standards ensure that the DuitNow QR logo is
instantly recognisable whenever it is used. Apply the following
usage standard and avoid any logo misuses on all content owned
and controlled by DuitNow, including co-branding and partnership
content.

UNACCEPTABLE USES

DuitNowD uitNow DuitNow

DuitNowD uitNow DuitNow

DuitNowD uitNow DuitNow

DuitNowD uitNow DuitNow

Never place the logo over a Never distort the logo Never crop the logo Never rotate the logo Never flip the logo
pattern of any kind

Never change the proportions of Never place the logo horizontally Never alter the colors Never add effects to the logo Never add graphics to the logo
the Duit to the Now or vice versa

© Payments Network Malaysia Sdn Bhd (PayNet). All rights reserved. The information in this document may not be duplicated, published, or disclosed, in whole or in part, without the prior written permission of PayNet.
09 Background Colours

To achieve good definition, the DuitNow QR logo should contrast

with any background colour. When placing the logo on imagery,
please ensure it is placed within an uncluttered area to allow
maximum legibility and visibility.

EXAMPLES

White backgroud Light tone background Mid tone background Dark tone background Black background

Black and white background Light color image Uncluttered image Cluttered image Dark color image

© Payments Network Malaysia Sdn Bhd (PayNet). All rights reserved. The information in this document may not be duplicated, published, or disclosed, in whole or in part, without the prior written permission of PayNet.
Thank You
CONTACT
DuitNow Team
Payments Network Malaysia Sdn Bhd (PayNet)
Tower 2A Avenue 5, Bangsar South,
No. 8 Jalan Kerinchi, 59200 Kuala Lumpur

E : [email protected]
W : duitnow.my

© Payments Network Malaysia Sdn Bhd (PayNet). All rights reserved. The information in this document may not be duplicated, published, or disclosed, in whole or in part, without the prior written permission of PayNet.