CBS News Poll – April 27-29, 2023

Adults in the U.S.

Sample 2,372 Adults in the U.S.
Margin of Error ±3.1%

25. If a corporation or private business publicly expresses support for rights and issues of concern to the LGBTQ
community, would that make you...
More likely to buy their products and services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22%
Less likely to buy their products and services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32%
Would not make a difference in your decision either way . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46%

26. If a corporation or private business expresses public support for LGBTQ people, would you like to see your
state government in [State] try to...
Attract businesses that express this support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29%
Punish businesses that express this support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17%
Neither . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54%

Questions held for future release

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CBS News Poll – April 27-29, 2023
Adults in the U.S.

25. Business Policy Toward LGBTQ Community

If a corporation or private business publicly expresses support for rights and issues of concern to the LGBTQ community, would that make you...

Gender Age Ideology

Total Male Female Under 30 30-44 45-64 65+ Liberal Moderate Conservative

More likely to buy their products and services 22% 21% 22% 32% 27% 15% 17% 52% 17% 7%
Less likely to buy their products and services 32% 40% 25% 33% 28% 30% 37% 10% 28% 57%
Would not make a difference in your decision either way 46% 39% 53% 35% 45% 55% 46% 38% 55% 35%
Totals 100% 100% 100% 100% 100% 100% 100% 100% 100% 99%
Weighted N (2,367) (1,153) (1,214) (494) (595) (776) (502) (588) (768) (742)

2020 Vote Party ID Race White by Education

Total Biden Trump Dem Ind Rep White Black Hispanic No Degree 4yr Degree+

More likely to buy their products and services 22% 39% 6% 39% 19% 10% 22% 18% 24% 15% 33%
Less likely to buy their products and services 32% 14% 58% 18% 29% 53% 35% 27% 30% 38% 29%
Would not make a difference in your decision either way 46% 47% 36% 43% 52% 37% 43% 55% 46% 46% 38%
Totals 100% 100% 100% 100% 100% 100% 100% 100% 100% 99% 100%
Weighted N (2,367) (757) (714) (729) (770) (664) (1,482) (297) (379) (917) (565)

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CBS News Poll – April 27-29, 2023
Adults in the U.S.

26. State Government Policy Toward LGBTQ Community

If a corporation or private business expresses public support for LGBTQ people, would you like to see your state government in [State] try to...

Gender Age Ideology

Total Male Female Under 30 30-44 45-64 65+ Liberal Moderate Conservative

Attract businesses that express this support 29% 28% 30% 39% 30% 26% 21% 59% 27% 10%
Punish businesses that express this support 17% 22% 12% 26% 20% 11% 12% 11% 13% 27%
Neither 54% 50% 58% 35% 50% 63% 67% 30% 59% 63%
Totals 100% 100% 100% 100% 100% 100% 100% 100% 99% 100%
Weighted N (2,356) (1,151) (1,205) (497) (584) (775) (501) (587) (766) (738)

2020 Vote Party ID Race White by Education

Total Biden Trump Dem Ind Rep White Black Hispanic No Degree 4yr Degree+

Attract businesses that express this support 29% 50% 9% 50% 25% 12% 27% 36% 31% 24% 32%
Punish businesses that express this support 17% 11% 22% 15% 14% 23% 18% 15% 18% 19% 15%
Neither 54% 39% 69% 35% 61% 64% 55% 49% 51% 57% 53%
Totals 100% 100% 100% 100% 100% 99% 100% 100% 100% 100% 100%
Weighted N (2,356) (755) (711) (728) (761) (663) (1,481) (293) (373) (917) (564)

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 HOW THE POLL WAS CONDUCTED AND THE
MARGIN OF ERROR CALCULATED

The CBS News/YouGov survey of 2,372 adults in the U.S. was conducted between April 27-29,
2023.
This sample was weighted according to gender, age, race, and education based on the U.S. Census
American Community Survey, and the U.S. Census Current Population Survey, as well as 2020
Presidential vote and 2022 Congressional vote. Respondents were selected to be representative
of adults nationwide with an oversample of Republican respondents included. The weights range
from 0.5 to 7.6, with a mean of 1 and a standard deviation of 1.1.
The margin of error (a 95% confidence interval) for a sample percentage p based upon the entire
sample is approximately 3.1%. The margin of error for the sample of Republicans is 5.6%. The
margin of error is calculated using the formula
s
1 + CV2
p̂ ± 100 ×
n

where CV is the coefficient of variation of the sample weights and n is the sample size used
to compute the proportion. This is a measure of sampling error (the average of all estimates
obtained using the same sample selection and weighting procedures repeatedly). The sample
estimate should differ from its expected value by less than margin of error in 95 percent of
all samples. It does not reflect non-sampling errors, including potential selection bias in panel
participation or in response to a particular survey.