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    Retail Marketing - Question Paper Set-1 (Semester III) PDF

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    Vikas Singh
    1. The document provides instructions for a retail marketing exam, including instructions to write the question number and page numbers and section details. 2. Section A includes 5 short answer questions worth 5 marks each about types of store layouts, retail formats, and the strategic role of food categories in retail. 3. Section B includes a case study question worth 20 marks about calculating GMROI and inventory turnover for soap brands, and devising a promotion strategy for a mobile retail chain entering the Mumbai market.

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    Retail Marketing - Question Paper Set-1 (Semester III) PDF

    Uploaded by

    Vikas Singh
    1K views2 pages
    1. The document provides instructions for a retail marketing exam, including instructions to write the question number and page numbers and section details. 2. Section A includes 5 short answer questions worth 5 marks each about types of store layouts, retail formats, and the strategic role of food categories in retail. 3. Section B includes a case study question worth 20 marks about calculating GMROI and inventory turnover for soap brands, and devising a promotion strategy for a mobile retail chain entering the Mumbai market.

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    Retail Marketing -Question Paper Set-1 (Semester III).pdf

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    1. The document provides instructions for a retail marketing exam, including instructions to write the question number and page numbers and section details. 2. Section A includes 5 short answer questions worth 5 marks each about types of store layouts, retail formats, and the strategic role of food categories in retail. 3. Section B includes a case study question worth 20 marks about calculating GMROI and inventory turnover for soap brands, and devising a promotion strategy for a mobile retail chain entering the Mumbai market.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1K views2 pages

    Retail Marketing - Question Paper Set-1 (Semester III) PDF

    Uploaded by

    Vikas Singh
    1. The document provides instructions for a retail marketing exam, including instructions to write the question number and page numbers and section details. 2. Section A includes 5 short answer questions worth 5 marks each about types of store layouts, retail formats, and the strategic role of food categories in retail. 3. Section B includes a case study question worth 20 marks about calculating GMROI and inventory turnover for soap brands, and devising a promotion strategy for a mobile retail chain entering the Mumbai market.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY)

    (Established under Section 3 of the UGC Act, 1956)


    Re-accredited by NAAC with ‘A’ Grade (3.58/4) Awarded Category – I by UGC
    Seat No.

    Institute : (0212) SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT, NAGPUR


    Programme : (021241) MASTER OF BUSINESS ADMINISTRATION
    Batch : 2020-2022
    Semester : III (Third)
    Course Name : Retail Marketing
    Course Code : 0212410315
    Date : 26.11.2021 Maximum Marks : 40
    Day : Friday Time : 10:00 AM to 11:30 AM
    Set 1
    Instructions:
    1. Students are advised to read the instructions given in Section A & Section B.
    2. Students should write the page number on the top-right-side of each page of answer sheets.
    3. Students should write the Question Number at the middle- top of the attempted answer and
    in the left column so that the examiner cannot miss out the evaluation of that attempted
    question

    Q. Section – A Marks Course


    No. (Attempt any 4 questions from 5 questions of Section A) Outcomes
    (Compulsory) Mapped
    4 Questions* 5 Marks = 20 Marks
    Q1 Explain the types of store layouts. Suggest appropriate store layout 5 CO4
    for “Tyre retailer”. marks
    Q2 “Retailing is sensory marketing.” Critically evaluate. 5 CO2
    marks
    Q3 Dominant theme for retailers in the 21st Century is multi- channel 5 CO2
    retailing. Comment. marks
    Q4 Identify retail formats operated by following store brands. Offer 5 CO3
    justifications. marks
    a) Big Bazzar
    b) Shopper’s stop
    Q5 Lot of retailers keeps food, grocery products in their store despite 5 CO3
    their lower margins and hyper competition. marks
    Discuss the strategic role fulfilled by food and grocery category in
    various retail formats.
    Section – B (Case Study) (Compulsory) 20 marks
    Q. 6 Calculate GMROI & inventory turnover of two soap brands based on 8 CO4
    A following information. marks
    Brand A Brand B
    Anticipated Volume 10000 40000
    Sales (units)
    MRP per unit INR 20 INR 30
    Gross Margin 40% 10%
    (percentage)
    Average inventory (in 25000/- 100000/-
    Rs.) to be maintained in
    the store
    Description of brand It is regional brand. Top of the mind brand
    Moderate customer for consumer.
    awareness. Sometimes Brand is from renowned
    Advertised in mass company. High
    media. consumer demand.
    Heavily advertised in
    mass media.

    As merchandise manager which brand will you buy? Why?


    Q6 B Sangeetha Mobiles Pvt. Ltd. is South India's leading multi-brand retail 12 CO1 (4) +
    chain dealing in international and Indian brands of mobile handsets marks CO5 (8)
    and mobiles accessories. Founded by Mr Narayan Reddy in 1974 in
    Bangalore by selling gramophone records, company has travelled a
    long way over the last 43 years to be synonymous with mobile
    phones.
    Sangeetha offer various protection plans to customers to safeguard
    their mobile phones from damage, theft and price drop. They also
    offer 'Try & Buy' option for customers who want to get the best what
    they invest.
    Headquartered in Bengaluru, the company has 450 stores in 6 states
    including most of the districts in Karnataka, Telangana, Andhra
    Pradesh and Tamil Nadu.
    Company wants to enter in Maharashtra state by opening a store is
    state capital i.e. Mumbai.
    Questions to Answer: -
    a) Enlist various retail promotion tools. (4 Marks)
    b) Devise the promotion strategy for “Sangeetha Mobiles” to
    enter in Mumbai market. (8 marks)

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