6

Technology and Livelihood Education

Home Economics
Module 8: Marketing of
Household Linens

CO_TLE-HE6_ Module 8
 TLE(HE) – Grade 6
Alternative Delivery Mode
Module 8: Marketing of Household Linens
First Edition, 2020

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Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio
\
Development Team of the Module
Writers: Juvy G. Embucado, Lovelyn S. Alcayaga
Editors: Gorgonio A. Batilaran Jr., Jocelyn D. De los Reyes, Eva B. Fabraquel
Reviewers: Marvic S. Martirez, Jocelyn D. Sunsona, Joan C. Adoyogan
Illustrator: Jazzie D. Albaladejo
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Lourdes Eleanor M. Miranda
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Elena P. Gonzaga Donald T. Genine
Celestino S. Dalumpines IV Marvic S. Martirez
Jocelyn D. Sunsona Joan C. Adoyogan
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E-mail Address: [email protected]
 6
Technology and Livelihood Education

Home Economics
Module 8: Marketing of
Household Linens
Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our
dear learners, can continue your studies and learn while at home.
Activities, questions, directions, exercises, and discussions are
carefully stated for you to understand each lesson.

Each SLM is composed of different parts. Each part shall

guide you step-by-step as you discover and understand the lesson
prepared for you.

Pre-tests are provided to measure your prior knowledge on

lessons in each SLM. This will tell you if you need to proceed on
completing this module or if you need to ask your facilitator or
your teacher’s assistance for better understanding of the lesson.
At the end of each module, you need to answer the post-test to self-
check your learning. Answer keys are provided for each activity
and test. We trust that you will be honest in using these.

In addition to the material in the main text, notes to the

Teacher are also provided to our facilitators and parents for
strategies and reminders on how they can best help you on your
home-based learning.

Please use this module with care. Do not put unnecessary

marks on any part of this SLM. Use a separate sheet of paper in
answering the exercises and tests. And read the instructions
carefully before performing each task.

If you have any questions in using this SLM or any difficulty

in answering the tasks in this module, do not hesitate to consult
your teacher or facilitator.

Thank you.
 What I Need to Know

This module was designed and written to help you to markets finished
household linens in varied/creative ways.
The module is divided into two lessons, namely:
. Lesson 1 Packaging Product
. Lesson 2 Technology in Product Advertising
After going through this module, you are expected to:
1. package products for sale creatively/artistically, prepare creative
package and use materials sourced locally, package products artistically,
and label package product; and
2. identify the technology used in advertising the products

What I Know

Choose the letter of the best answer. Write your answer on a separate
sheet of paper.

1. This type of packaging is simple and effective that protects your product from
moisture, dust and other unwanted elements.
A. rolled packaging
B. taped packaging
C. semi-open box
D. see-through packaging

2. This is usually used for wholesale marketing where bulks of products are
bought.
A. ribbon packaging
B. rolled packaging
C. taped packaging
D. semi-open box

3. This type of packaging allows to stack products easily, while allowing others
to see what the product inside looks like.
A. taped packaging
B. semi-open box
C. rolled packaging
D. see-through packaging

1 CO_TLE-HE6_
CO_TLE-HE6_ Module
Module 88
4. Products are packaged to send a message to people about the product you
are selling.
A. for protection
B. for advertising
C. for convenience
D. for informing

5. This is the purpose of packaging that allows to transmit information with the
use of labels.
A. for advertising
B. for protection
C. for convenience
D. for informing

6. This is a purpose of packaging that designed to make handling the products

more convenient.
A. for advertising
B. for protection
C. for convenience
D. for informing

7. This is a purpose of packaging that protects the product from being exposed
to heat, moisture, dust, and other things that can cause damage.
A. for advertising
B. for protection
C. for convenience
D. for informing

8. It tells how to use the product, where it was made, who made it, and other
information.
A. product
B. label
C. texture
D. design

9. This packaging uses recycled paper with printed information about the
product.
A. rolled packaging
B. see-through packaging
C. taped packaging
D. ribbon packaging

10. This type of simple packaging uses minimal cover with a label and
information about the product or the brand.
A. ribbon packaging
B. semi-open box
C. rolled packaging
D. see-through packaging

2 CO_TLE-HE6_ Module 8
 Lesson

1 Packaging Product

Packaging matters a lot when it comes to selling your products. This is

because people weigh the quality of a product by taking a good look at its packaging.
If packaging design makes a good first impression on them, they are likely to buy the
product. So, a label on the product is not just for providing some details and legal
information. More than that, it helps people take a buying decision.

Packaging should work in tandem with the product to create the best impact.
Make it clear what a particular product is for and the brand information. It should
determine what sort of message the product is sending to the consumer. Packaging
should be honest by showcasing the item for what really is.

What’s In

Arrange sequence of sewing a table runner by indicating its correct order of

steps from 1-8. Write your answer on a separate sheet of paper.

___________ Check its parts and remove hanging threads.

___________ Lay the drafted pattern on the fabric.
___________ Sew the hemline all around the fabric by hand.
___________ Press.
___________ From the edges of the pattern, mark the fabric with ½-inch.
___________ Cut the fabric.
___________ Baste the hem, fold the ½ inch allowance inward.
___________ Pin the pattern on the fabric to keep in place.

What’s New

All your household linens are sewn and ready to be disposed. How will you
market them in order to attract customer?

3 CO_TLE-HE6_ Module 8
 What is It

Purpose of Marketing Product

1. Advertise- Products are packaged to send a message to people about the
product you are selling. The image or look of your package will communicate
to buyers what kind of business you are running, how much thought is put
into your product, and how careful you are with handling your items.

- 2. Inform- Packaging allows you to transmit information with the use of

labels. Labels tell how to use the product, how to use it, where it was made,
who made it, and other information.

- 3. Protection- A package protects your product from being exposed to heat,

moisture, dust, and other things that can cause damage.

- 4. Convenience- some packages are designed to make handling the products

more convenient. Some packages are designed to make it easier for products
to be stacked on top of one another, and others are designed to make it easier
to carry many products all at once.

Ways and Steps of Packaging the Products

There are other uses of packaging, such as proofing your product from
tampering, and ensuring that your product is an authentic brand.
Semi-open box
This type of packaging allows you to stack your products
easily, while allowing others to see what the product
inside looks like. This is ideal for household linens that
have different prints or texture, so that customers can
easily compare them with each other without the need
of taking them out of the box. The following steps are:

A. Use a square box.

B. Cut the top side and make a V-shape design.
C. Wrap with a ribbon.
D. Fold the linen in creative way and place it on the box.
See- through packaging
This type of packaging is simple and effective at
protecting your product from moisture, dust, and
other unwanted elements. It also allows people to see
the whole product without taking it out of its
packaging. The following steps are:

A. Measure ½ meter of plastic wrapper.

B. Fold in any shape you want.
C. Place the linen inside the plastic wrapper in creative way.
D. Sealed or locked.

4 CO_TLE-HE6_ Module 8
Rolled packaging

This packaging is very simple and easy to prepare.

It usually uses recycled paper with printed information
about your brand. The paper is fastened together with
clear tape. The following steps are:

A. Cut recycled paper 2 inches width and 5 inches in length.

B. Roll the linen and wrap with the recycled paper.

Taped packaging

This is also simple, straightforward, and easy to prepare,

but lacks presentation. This usually used for wholesale
marketing where bulks of products are bought. The
following steps are:

A. Fold the linens in creative way.

B. Tape with packing tape or scotch tape.

Ribbon packaging

This is also another simple type of packaging because

of its minimal `cover. The ribbon can be plain or printed,
and usually comes with a label information about the
product or the brand. The following steps are:

A. Measure 1 meter ribbon.

B. Fold the linens in creative way.
C. Tie the ribbon around the folded linen.

What’s More

Activity 1

Choose the letter of the best answer. Write your answer on a separate sheet of paper.

1. This type of packaging allows to stack products easily, while allowing others
to see what the product inside looks like.
A. taped packaging
B. semi-open box
C. rolled packaging
D. see through packaging

5 CO_TLE-HE6_ Module 8
2. This type of packaging is simple and effective that protects your product from
moisture, dust and other unwanted elements.
A. rolled packaging
B. taped packaging
C. semi-open box
D. see through packaging

3. Products are packaged to send a message to people about the product you are
selling.
A. for protection
B. for advertising
C. for convenience
D. for informing

4. This is the purpose of packaging that allows to transmit information with the
use of labels.
A. for advertising
B. for protection
C. for convenience
D. for informing

5. This is usually used for wholesale marketing where bulks of products are
bought.
A. ribbon packaging
B. rolled packaging
C. taped packaging
D. semi-open box

6. Which of the following purposes of packaging that designed to handle the

products more conveniently?
A. for advertising
B. for protection
C. for convenience
D. for informing

7. This is a purpose of packaging that protects the product from being exposed
to heat, moisture, dust, and other things that can cause damage.
A. for advertising
B. for protection
C. for convenience
D. for informing

6 CO_TLE-HE6_ Module 8
 8. This packaging uses recycled paper with printed information about the
product.
A. rolled packaging
B. see-through packaging
C. taped packaging
D. ribbon packaging

9. This type of simple packaging uses minimal cover with a label and
information about the product or the brand.
A. ribbon packaging
B. semi-open box
C. rolled packaging
D. see-through packaging

10. It tells how to use the product, where it was made, who made it, and other
information.
A. product
B. label
C. texture
D. design

Activity 2

Match column A to column B that corresponds the correct answer. Write the
letter of correct answer on a separate sheet of paper.

A B

____1. for convenience a. This type of packaging uses recycled paper

with printed information about the product.

b. This is a purpose of packaging that protects

____2. for protection the product from being exposed to heat,
moisture, dust, and other things that can
cause damage.

____3. Label c. This is a purpose of packaging that designed

to make handling the products more
convenient.

____4. rolled packaging d. This type of simple packaging uses minimal

cover with a label and information about the
product or the brand.

____5. ribbon packaging e. It tells how to use the product, where it was
made, who made it, and other information.

7 CO_TLE-HE6_ Module 8
Activity 3

Read the given situation below. Rate your performance using the scoring rubrics
below.

Situation:

Demonstrate the proper way of packaging a household linen using the open box
method.

PERFORMANCE RUBRIC

CRITERIA Excellent Very Satisfactory Satisfactory

5 3 1
Showed excellent Showed good effort Showed a little effort
effort and all and most related and a little of the
Effort/Neatness related work is work is shown related work is
shown neatly and neatly and well shown neatly and
well organized organized well organized
Showed excellent Showed very good Showed a little sign
Work Habits sign of work sign of work of work habits.
habits. habits.
Very pleasing, Pleasing, durable Unpleasing, not
Gen.
durable and and presentable durable.
Appearance
presentable.
Finished ahead of Finished on time.
Finished more than
time, all Almost of the
allotted time. Some
Speed and
measurements are measurements are
of the
Accuracy
correct. correct. measurements are
not correct.
All tools materials Some tools No tools were
Correct Use of were appropriately materials were appropriately and
Tools/Materials and correctly used. appropriately and correctly used.
correctly used.
TOTAL

Total Score= _________out of 25 points possible

8 CO_TLE-HE6_ Module 8
 What I Have Learned

Complete each sentence below. Fill in the blank with correct answer. Write your
answer on a separate sheet of paper.

1. Packaging should be _________ by showcasing the item for what really

the product shown.

2. The ways of packaging the products are____________, ____________,

_________, ___________, __________.

3. The common purpose of packaging is for ____________ that products are

packed to send message to people about the product you are selling.

4. Labels tell how to use the product, ___________, ____________, and for
other information

5. A package protects your product from being exposed to __________,

________, _________, and other things that can cause damage.

What I Can Do

Perform the following ways to package a household linen using the following
materials.

Materials: 5 pieces table runner, shoe box, ribbon, packing tape, plastic cover
and recycled paper

Procedure:

1. Prepare all the materials needed and make your package using the
different ways of packaging creatively.

2. Observed carefully the proper packaging of your product.

3. Evaluate your finished product based on the performance

assessment criteria given below.

9 CO_TLE-HE6_ Module 8
 PERFORMANCE RUBRIC

CRITERIA 5 3 1
The packaging The packaging The packaging
shows that the shows that the looks thrown
students took students took pride together at the last
great pride in in his/her work. minute. It appears
Design of his/her work. The The design and a little design or
Exterior design and construction look planning was
Packaging construction look planned. The item done.
carefully planned. has a few flaws but Craftsmanship is
The item is neat. these do not poor.
detract from the
overall look.
Thinking and Thinking and Thinking and
planning is very planning is evident planning is not
evident in choice in choice of evident. Materials
Wise Use of
of materials. All materials. All produce a lot of
Materials
packaging packaging waste and not
materials are materials are 50% recyclable.
recyclable. recyclable.
The package is Some of the The package is
sturdily built. package is sturdy flimsy and fell
Resist in crushing but one weak area apart easily.
Durability
and movement. caved in or tore Damaged to
with pressure and package content is
movement. inevitable.
TOTAL

Total Score = _________out of 15 point

Assessment

rolled packaging for advertising see-through packaging

taped packaging semi-open box ribbon packaging

packaging for convenience

labels for protection

10 CO_TLE-HE6_ Module 8
Read each statement carefully. Identify and choose the answer in the box. Write
your answer on a separate sheet of paper.

1. This type of packaging allows you to stack your products easily, while allowing
others to see what the product inside looks like.

2. It is a strategy that will help to identify the ways and create more sales.

3. This type of packaging uses recycled paper with printed information.

4. This type of packaging is usually used for wholesale marketing where bulks of
products are bought.

5. It is a purpose of packaging that the products are packaged to send message

to people about the product you are selling.

6. This is a simple type of packaging because of its minimal cover.

7. It is a purpose of packaging that are designed to make handling the products

more convenient.

8. This packaging allows people to see the whole product without taking it out of
its packaging.

9. It is a purpose of packaging that tell how to use the product, where it was
made, who made it, and other information.

10. It is a purpose of packaging that protects your product from being exposed to
heat, moisture, dust, and other things that can cause damage.

Additional Activities

Make your own packages of table runner by applying the

different ways of packaging the products for sale creatively/artistically,
by using locally source of materials and labels packaged product.

11 CO_TLE-HE6_ Module 8
 Lesson
Technology in Product
2 Advertising

New technology has prompted most business to engage in its use especially in
terms of fast-paced selling or promoting products. As a computer has become a tool
for every business and home, most of the entrepreneur engages the buyers through
the use of internet marketing. The following ways can be used to advertise your linen
products using technology.

What I Need to Know

This module was designed and written to use technology in advertising linen
products (table runner).

What I Know

Read the statements and check the box that corresponds to the description.

Television Print Facebook Blogging Vlogging

1. A type of social
media where you
can post, share,
upload, and like
2. A piece of
equipment with a
screen that
receives images
and sounds
3. A type of
technology appear
on paper or cloth
by using a

12 CO_TLE-HE6_ Module 8
 machine (called a
printer)
4. A blog that
contains video
material

5. A website on
which someone
writes about
personal opinions,
activities, and
experiences

What’s In

Read and answer the question carefully. Write your answer on a separate
sheet of paper.

1. What are the ways of packaging the household linens?

2. What are some of the common purpose of packaging the products?
3. What are some important factors to consider in order to market the
household linens in varied/creative way?

13 CO_TLE-HE6_ Module 8
 What’s New

Read the situation below and answer the following questions. Write your answer on
separate sheet of paper.

Nina is a young entrepreneur. She is selling any kind of item to augment her
income. Selling a pre -loved item is her favorite because, she loves posting and doing
the live selling through social media.

1. Who is the entrepreneur?

2. What item she is selling?

3. What is her favorite item to sell?

4. In what way does Nina sell her item to attract the buyer?

What is It

Technology in Product Advertising

1. E-mail marketing. Advertising using an e-mail is a method that you should take
advantage of you may send marketing- oriented information using e-mail to get
the attention of the people about your new linen products.

2. Blogging. This is an online journal where you can record your thoughts on various
topics that you want to talk about. Having a blog in your business enables you to
share what you are an expert in good at. You may create blog posts advertising
your linen products with the aim of attracting readers to eventually become your
clients. You may also add post on some tutorials on cleaning linens or offer
promotional giveaways to create a network of repeat clients.

3. Social media. This method can be time consuming but promoting your business
through social medias part of your marketing strategy will help give you reach
more contacts or potential customers. Consider the schedule and find a way to do
it every day to promote your product.

14 CO_TLE-HE6_ Module 8
4. Vlogging. The activity or practice of posting short videos to maintain a vlog. It is
a great way to reach a wider audience and can even drive new visitors or prospect
buyers to your site.

5. Print. A method of printing a product logo, brand name, and information are
published in magazines, newspapers, brochures or flyers.

6. Networking. One way of advertising a product is networking. It is the action or

process of interacting with others to exchange information and develop
professional or social contacts.

All these methods add a new aspect in advertising and selling household linen
products. They have given milestone in the world of advertising. Such as Facebook,
Facebook Messenger, Twitter, Instagram etc.

What’s More

Activity 1
Discover your skill in advertising!
Make a jingle in advertising your “ukay-ukay “business. Rate yourself using the
rubric below.

Criteria 5 3 2
Content Content are related There are some All content are not
to the topic part of content related to the topic
are not related to
the topic
Presentation Presentation is Presentation is Presentation has
logical and it flows logical and flows no flow
well well
Mechanics There are no There are few
spelling and spelling and There are many
grammar error grammar error spelling and
grammar error

15 CO_TLE-HE6_ Module 8
Activity 2
Encircle the words related to advertising in the puzzle, it can be diagonal,
horizontal and vertical. Write your answer on a separate sheet of paper.

V T Y U I O P A F

S L D F G H J K A

L Z O X C V B N C

M W E G R P T Y E

U I O P G R A S B

R A D I O I L P O

D F G H J N N K O

E R T I U T O G K

Y O U T U B E P L

What I Have Learned

Complete each sentence below. Fill in the blank with correct answer. Write
your answer on a separate sheet of paper.

Technologies used in advertising product are _________, _________, __________,

_________, _________, __________. It helps the entrepreneur to promote their business
and to develop their knowledge in managing a business.

16 CO_TLE-HE6_ Module 8
 What I Can Do

Show that you learned something by doing this activity. Using the computer, create
an advertisement about table runner. Rate yourself using the rubric.
I. Instructions:

Select a computer software MS Word, Publisher, Power Point, Photoshop, etc.

to create an effective advertisement to sell the product- “Table Runner”. Use
appropriate images that can capture the attention of your target customers.

II. Procedure:

1. Plan out your effective design to be used in your advertisement.

2. Set up your computer.

3. Open your preferred program.

4. Search for materials to be used in your advertisement (animation,

pictures, background design, etc.)

5. Start designing and encoding your data gathered.

6. Finalize your advertisement by revising and editing.

7. Print out your output for evaluation based on the given criteria.

PERFORMANCE RUBRIC

Criteria 4 3 2 1 Score
Excellent Good Needs Poor
Improvement
Relevance Effective The Some All
to the images/ images/pictures images/pictures images/pictures
Theme pictures used were not used are not created are not
used which entirely relevant relevant to the relevant to the
are relevant to the theme. theme. theme.
to the
theme.
Creativity Work are Work are simple There are parts The work
very creative and no that needs to be created is not
and unique animation enhanced. complete.
because it effects.
has an
animation
effect.

17 CO_TLE-HE6_ Module 8
 Picture Picture and Picture are Picture and Picture are
and Color color used appropriate but color used are inappropriate
Harmony as the color is dull. inappropriate. and no color
appropriate. used.
Visual Work reflects Tools are used Tools are not Tools were not
Impact extensive correctly in a used in a totally used.
used of tools simple way. relevant
in a unique manner.
way.
Total

Assessment

Choose the letter of the best answer. Write your answer on a separate sheet of paper.

1. It is a system for transmitting message electronically.

A. e-mail
B. blogging
C. networking
D. playing

2. It is an online journal where you can record thoughts on varied topics you
want to talk about.
A. selling
B. e-mail
C. blogging
D. writing

3. It is an effective way of advertising but time consuming in promoting your

business.
A. blogging
B. e-mail
C. social media
D. vlogging

4. It is a blog that contains video material.

A. internet
B. vlogging
C. print
D. you tube

18 CO_TLE-HE6_ Module 8
5. This is a type of technology printed on paper.
A. print
B. e-mail
C. facebook
D. twitter

6. It is the action or process of interacting with others to exchange information

and develop professional or social contacts.
A. e-mail marketing
B. television
C. print
D. net working

7. Which of the following is a method that send marketing-oriented information

using e-mail to get the attention of the people about your new linen products?
A. blogging
B. you tube
C. e-mail
D. television

8. It is a type of social media where you can post, share, upload and like.
A. radio
B. print
C. facebook
D. television

9. It is a piece of equipment with a screen that receives images and sounds.

A. print
B. television
C. vlogging
D. facebook

10. Which of the following is a form of marketing and advertising strategy to

promote products which uses internet to attract customers?
A. television
B. print
C. online ads
D. radio

Additional Activities

Make a brochure in advertising a new cell phone using MS paint

application.

19 CO_TLE-HE6_ Module 8
CO_TLE-HE6_ Module 8 20
What's More
What I Know Assessment
Refer to the rubrics on page
1. D 8. 1. semi-open box
2. C What I Have Learned 2. packaging
3. B 3. rolled packaging
4. B 1.honest 4. taped packaging
5. D 5. for advertising
6. C 2. semi-open box, see- 6. ribbon packaging
7. B through, rolled packaging, 7. for convenience
8. B taped packaging, ribbon 8. see-through
9. A packaging packaging
10. A
9. for informing
What’s More 3. for advertising
Activity 1 10. for protection
1. B 4. how to use it, where it was
What’s More Activity 2
2. B made, who made it
3. B 1. c
4. D 5. heat, moisture, dust
2. b
5. C 3. e
4. a
5. d
Lesson 1
Answer Key
Lesson 2

10.C 5. Vlogging 5. T
9.B 4. F
4. Radio
8.C 3. T
7.C 3.Print 2. F
6. D 1. T
5. A 2. YOUTUBE B.
4. B 5. Blogging
3. C 1.FACEBOOK 4. Vlogging
2. C Activity 2 3. Print
1. A 2. Television
A. Refer to the rubrics. 1. Facebook

Assessment What's More What I Know

References

• K to 12 Basic Education Curriculum. 2016, Technology and Livelihood

Education, Grade 6-Home Economics, Sewing of Household Linens,
pp.35-37.

• Buturan, Rosario B. et.al. 2016. Home Life 6- Entrepreneurship and ICT,

Agriculture, Home Economics, Industrial Arts pp. 165-167.

• 8 Types of Marketing Strategies and Definition. Yodiz Project

Management Blog. Retrieved Dec 10, 2019.
https://www.yodiz.com/blog/8-types-of-marketing-strategies-
and-definition.

• Meriam Websters Dictionary, pp.17,134,388

21 CO_TLE-HE6_ Module 8
For inquiries or feedback, please write or call:

Department of Education - Bureau of Learning Resources (DepEd-BLR)

Ground Floor, Bonifacio Bldg., DepEd Complex

Meralco Avenue, Pasig City, Philippines 1600

Telefax: (632) 8634-1072; 8634-1054; 8631-4985

Email Address: [email protected] * [email protected]