CHAPTER-1

MARKETING MANAGEMENT
INTRODUCTION:-
Production and marketing of goods and services are the essence of economic life in any society.
All organizations perform these two basic functions to satisfy their commitments to their
stakeholders – the owners, the customers and the society, at large. They create a benefit that
economists call utility which is the want-satisfying power of a good or service. There are four
basic kinds of utility – form, time, place and ownership utility. Form utility is created when the
firm converts raw materials and component inputs into finished goods and services. Although
marketing provides important inputs that specify consumer preference, the organization’s
production function is responsible for the actual creation of form utility. Marketing function
creates time, place and ownership utilities. Time and place utility occur when consumers find
goods and services available when and where they want to purchase them. Online retailers with
24*7 format emphasize time utility. Vending machines focus on providing place utility for
people buying snacks and soft drinks. The transfer of title to goods or services at the time of
purchase creates ownership utility.

Define marketing?
The management process through which goods and services move from concept to the
customer. It includes the coordination of four elements
4 P's of marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.

Definition: - Kotler had defined the marketing as “the social process by which individuals
and groups obtain what they need and want through creating and exchanging products and
value with others”.

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 The Chartered Institute of Marketing (CIM) has given the definition for marketing as
“marketing is the management process that identifies, anticipates and satisfies customer
requirements profitably.”

OBJECTIVES OF MARKETING MANAGEMENT:-

• Marketing focuses on the satisfaction of customer needs, wants and requirements.
• The philosophy of marketing needs to be owned by everyone from within the organization.
• Future needs have to be identified and anticipated.
• There is normally a focus upon profitability, especially in the corporate sector. However, as
public sector organizations and not-for-profit organizations adopt the concept of marketing,
this need not always be the case.
• In this context, I selected the title “A DELIBERATION ON HOW DISCOUT RATES
EFFECT EMPTOR’S BUYING COMPORTMENT” as my DELIBERATION in order to get
the practical knowledge regarding marketing concept. In addition to understand the ground
reality of any business irrespective of the field the practical knowledge of marketing is
essential. The study is all about hoe customer buying behavior affected by the discount rates.
Today customer is the foundation of the business. Without customer, the businesses cannot survive in
the market. If a business man fails to satisfy the customer, simply he is thrown away by the customer
from the market.

SCOPE OF MARKETING MANAGEMENT

1. Setting Marketing Goals:

The prime task of marketing manager is to set marketing goals and objectives. Clearly and

precisely defined objective can help marketing manager to direct marketing efforts effectively.

The goals and objective (whether strategic and operating, or short-term and long-term) must
be suitably communicated with the employees concern. As far as possible, objectives should

be expressed in the quantifiable terms.

2. Selecting Target Market:

Segmenting the total market and selecting the target market is a fundamental task of marketing

management. Modern marketing practice is based on the target market, and not on the total

market. Marketing manager cannot satisfy the needs and wants of entire market. He must

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concentrate his efforts only on well-defined specific groups of customers, known as the target

market. All the marketing functions are directed to cater needs and wants of the target market

only. Based on company’s overall capacity, the target market should be selected.
3. Formulating Suitable Marketing Organisation:

To implement marketing plan, a suitable organisation structure is essential. On the basis of

analysis of type of products, type of market, geographical concentration of market, and many

other relevant factors, appropriate organisation must be designed. Various alternative structures

are available, such as product organisation, geographic organisation, functional organisation,

matrix organisation, etc. Based upon requirements, the appropriate structure should be prepared

and modified as per needs.

4. Maintaining Healthy Relations with other Departments:

Marketing department needs cooperation from other departments of organisation, including

financial department, personnel department, and production department, to satisfy customers

effectively. Their support is considered to be important to satisfy consumers. Thus, for

integrated efforts, marketing manager should try to establish good relations with them.

Likewise, within marketing department, he must establish coordination among various

personnel.
5. Establishing and Maintaining Profitable Relations with Outside Parties:

Alike internal support, the external relations are also extremely necessary. Marketer, in order

to carry out marketing activities effectively, must establish and maintain healthy relations with

various parties, such as suppliers, service providers, government agencies, dealers, consultants,
and so forth. Without their support, marketing manager cannot carry out functions successfully.

Due to important role of external relations, contemporary marketing practices can be said as

relationship marketing.

6. Marketing Research Activities:

Marketing research is one of the important functions of modern marketing. Marketing research

involves systematic collection, analysis, and interpretation of data on any problem related to

3
marketing. It provides the manager with valuable information on which marketing decisions

can be taken. Marketing research is essential to know adequately about consumers and market

situation. It is a basic function to satisfy consumers. Marketing efforts are based on the

marketing research information.

7. Sales Management:

Sales management is one of the important functions of marketing management. Sales

management concerns with planning, implementation, and controlling selling efforts. It

performs all the activities directly related to execution of sales.

Sales department carry out selling functions. Sales department formulates sales policies,

ensures adequate quantity of products, maintains sales records, formulates structures for sales
department, manages sales force (salesmen), and controls selling efforts.

Definition of Mobile phone:-

The cellular telephone (commonly “mobile phone” or “cell phone” or “hand phone’) is a long
range portable electronic device used for mobile communication. In addition to the standard
voice function of a telephone, current m o b i l e p h o n e s c a n s u p p o r t m a n y a d d i t i o n a l
services such a s sessor text messaging, email, switching for a c c e s s t o t h e Internet,
& MMS for sending and receiving photos and video. Most current mobile phones connect to
a Cellular network of base stations, which is in turn interconnected to the public switched
telephone networks phones. Cellular telephone is also defined as a type of short-wave
analogue digital telecommunication in which a subscriber has a wireless connection from a
mobile telephone to a relatively nearby transmitter. The transmitter's span of coverage is
called a cell. Generally, cellular telephone service is available in urban areas and along major
highways. As the cellular telephone user moves from one cell or area of coverage to another
telephone is effectively passed on to the local cell transmitter. A cellular telephone is not be
confused with a codeless telephones
OBJECTIVES OF STUDY
The subject matter for this research Project is to study the consumer
behaviour towards the NOKIA & SAMSUNG mobiles. This project consists of
different objectives. They are as follows:-

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➢ To know about the consumer preference level associated with NOKIA & SAMSUNG mobiles.
➢ To find out the customer satisfaction towards NOKIA & SAMSUNG
➢ To know which advertisement media puts more impact on the buying decision of
customer.
➢ Determining the consumer behaviour towards NOKIA & SAMSUNG.

SCOPE OF THE STUDY

The scope of the research is based on the telecom industry and it throws light on the brand
preference of mobile phones with respect to Samsung and Nokia.

Significance of the study:

My research will help the telecom industry to know the current scenario of customers
with respect to brand preference of mobile phones, with respect to Samsung and Nokia.

Significance for the researcher:

➢ Wide exposure to the telecom industry.
➢ Studying about the brand preference of Samsung and Nokia mobile phones through the
respondents.

NEED FOR THE STUDY

✓ This study mainly focuses on the awareness among the society about mobile phones.

✓ There is also need to analysis on the basis of age group of users, maximum number of products
purchased.

✓ To know the number of users of Samsung and nokia

✓ To know the purchase method of payment, which is more i.e., like credit card, debit card, net
banking, online payment, wallet, cash on delivery etc..

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 METHODOLOGY
Research is the systematic and objective search for the analysis of the information relevant to
the identification and solution of any problem in the field of channel development. The
objective behind this project was to get a deep insight into the answers to the questions
“what are the general problem faced by the subscribers and what they expect from
mobile handsets providers and study of current mobile market”. The object of the survey was
the mobile users of various mobile companies.
The essence of research conducted by us is to analyse the present market position of
Nokia & Samsung mobiles among its competitors and the problem which are being faced by
customer, wholesaler, and retailers. The eventual objectives are to suggest some
recommendation to the company so as to enable them to increase their market share.
Only in analysing my sample follows no conventional method. The total analyse is
based on the internees the question put on before our sample size. A research of this can’t be
done all once through large area in limited time so NABHA has been selected for research

LIMITATIONS
Every study, no matter how well it is conducted, has some limitations.
This is why it does not seem reasonable to use the words "Prove" and "Disprove" with respect
to research findings. It is always possible that future research may cast doubt on the validity
of any hypothesis or the conclusions from a study.

The research was subjected to following limitations:-

✓ The survey can’t be termed 100% accurate due to lack of time.
✓ The lack of candidates of respondent towards answering the Questionnaire in few cases may
have reduced the accuracy of survey to some extent.
✓ There is more measure to check out whether the information provided by the consumer is
correct or not.

6
 CHAPTER-2

NOKIA’S INDUSTRY PROFILE

Nokia Corporation (Finnish: Nokia Oyj, Finnish pronunciation: [ˈnokiɑ], UK, stylised
as NOKIA, is a Finnish multinational communications and information technology company,
founded in 1865. Nokia is headquartered in Espoo, Uusimaa, in the
greater Helsinki metropolitan area. In 2014, Nokia employed 61,656 people across 120
countries, did business in more than 150 countries and reported annual revenues of around
€12.73 billion. Nokia is a public limited company listed on the Helsinki Stock
Exchange and New York Stock Exchange. It is the world's 274th-largest company measured
by 2013 revenues according to the Fortune Global 500 and is a component of the Euro Stoxx
50 stock market index.
The company has had various industries in its 151-year history. It was founded as a pulp mill,
and now focuses on large-scale telecommunications infrastructures, and technology
development and licensing. Nokia is also a major contributor to the mobile telephony industry,
having assisted in development of the GSM and LTE standards, and was, for a period, the
largest vendor of mobile phones in the world. Nokia's dominance also extended into
the smartphone industry through its Symbian platform, but was eventually overshadowed by
competitors. Nokia eventually entered into a pact with Microsoft in 2011 to exclusively use
Microsoft's Windows Phone platform on future smartphones. Its mobile phone business was
eventually bought by Microsoft in an overall deal totalling $7.17 billion. Stephen Elop, Nokia's
former CEO, and several other executives joined the new Microsoft Mobile subsidiary of
Microsoft as part of the deal, which was completed on 25 April 2014.
After the sale of its mobile phone business, Nokia began to focus more extensively on its
telecommunications infrastructure business, marked by the divestiture of its Here
Maps division, its foray in virtual reality, and the acquisitions of French telecommunications
company Alcatel-Lucent and digital health maker Withings in 2016, whilst the Nokia name
will return to the mobile phone market through HMD Global.

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COMPANY PROFILE

Type • Julkinen osakeyhtiö

• (Public company)

• Euronext: NOKIA
Traded as
• Nasdaq Helsinki: NOKIA
• NYSE: NOK

Industry • Telecommunications equipment

• Networking equipment

• 12 May 1865; 151 years

Founded
ago in Tampere, Grand Duchy of
Finland

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 • incorporated in Nokia (1871)
•

• Fredrik Idestam
Founder(s)
• Leo Mechelin
• Eduard Polón

Headquarters Espoo, Uusimaa, Finland

Area served Worldwide

• Risto Siilasmaa (Chairman)

Key people • Rajeev Suri (President and CEO)
• Timo Ihamuotila (CFO)

Products List of Nokia products

• 23.61 € billion (2016)

Revenue
• 12.499 € billion (2015)

Operating • -1.1 € billion (2016)

income • 1.697 € billion (2015)

• -912 € million (2016)

Net income
• 1.194 € billion (2015)

• 44.90 € billion (2016)

Total assets • 20.926 € billion (2015)
•

Total equity • 20.975 € billion (2016)

• 10.523 € billion (2015)

• 101,787 (2016)
Employees
• 114,256 (2015)

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 Mobile Solutions
Mobile Phones
Divisions
Markets

Nokia Siemens Networks

Navteq
Subsidiaries Symbian
Vertu
Qt Development Frameworks

Website Nokia.com

HISTORY OF NOKIA
Established in 1865 as a wood-pulp mill by Knut Fredrik Ides tam on the banks of
Nokianvirta River in Finland.
Finnish Rubber Works acquired Nokia Wood Mills, Telephone and Telegraph Cables.
Nokia Corporation created - 1967-paper products- c a r t i r e s - p e r s o n a l computers-
cables.
Nokia began developing the digital switch (Nokia DX 200) which became a success.
1991 Nokia - agreements to supply GSM networks - nine European countries.
August 1997 Nokia - GSM systems to 59 operators in 31 countries.

FUTURE OF NOKIA
Nokia is creating a new era of communication. Nokia 5G FIRST allows operators to address
the near-infinite capacity demands of new applications anywhere - seamlessly and securely.
This industry-first 5G solution provides innovations that will power the global nervous system.
The 5G FIRST solution includes:
• Air Scale beamforming and massive MIMO Adaptive Antennas, which help early 5G adopters
gain a competitive edge.
• Air Scale Radio Access with baseband upgrades for 5G, Air Scale Cloud RAN, and
the Airframe Data Centre Solution
• A cloud packet core that uses a cloud-native architecture to support essential service
capabilities such as network slicing and DevOps cloud systems

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• 5G-ready mobile transport solutions that support cost-effective backhauling, ultra-low latency,
and end-to-end transport
• 5G Acceleration Services, which help operators deploy 5G quickly and smoothly

THE VISION OF NOKIA

Nokia are innovating the global nervous system, a seamless web of interconnected intelligence
that senses and adapts to the world around.
We are pushing the boundaries of what is possible, to create new ways of connecting
people and services instantly and effortlessly. From a foundation of integrity, quality and
security, we help our customers navigate the complex choices of the connected world, to unlock
its opportunities and enable new and extraordinary experiences in people’s lives each day.

First mobile phone:-

The Mobira City man 150, Nokia's NMT-900 mobile phone from 1989 (left), compared to the
Nokia 1100 from 2003. The Mobira City man line was launched in 1987.
The technologies that preceded modern cellular mobile telephony systems were the various
"0G" pre-cellular mobile radio telephony standards. Nokia had been producing commercial and
some military mobile radio communications technology since the 1960s, although this part of
the company was sold some time before the later company rationalization. Since 1964, Nokia
had developed VHF radio simultaneously with Salora Oy. In 1966, Nokia and Salora started
developing the ARP standard (which stands for Autoradiopuhelin or car radio phone in
English), a car-based mobile radio telephony system and the first commercially operated public
mobile phone network in Finland. It went online in 1971 and offered 100% coverage in 1978.

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In 1979, the merger of Nokia and Salora resulted in the establishment of Mobira Oy. Mobira
began developing mobile phones for the NMT (Nordic Mobile Telephony) network standard,
the first-generation, first fully automatic cellular phone system that went online in 1981.[37] In
1982, Mobira introduced its first car phone, the Mobira Senator for NMT-450 networks.[37]
Nokia bought Salora Oy in 1984 and now owning 100% of the company, changed the
company's telecommunications branch name to Nokia-Mobira Oy. The Mobira Talk man,
launched in 1984, was one of the world's first transportable phones. In 1987, Nokia introduced
one of the world's first handheld phones, the Mobira City man 900 for NMT-900 networks
(which, compared to NMT-450, offered a better signal, yet a shorter roam). While the Mobira
Senator of 1982 had weighed 9.8 kg (22 lb) and the Talk man just less than 5 kg (11 lb), the
Mobira City man weighed only 800 g (28 oz.) with the battery and had a price tag of 24,000
Finnish marks (approximately €4,560). Despite the high price, the first phones were almost
snatched from the sales assistants' hands. Initially, the mobile phone was a "yuppie" product
and a status symbol.
Nokia's mobile phones got a big publicity boost in 1987, when Soviet leader Mikhail
Gorbachev was pictured using a Mobira City man to make a call from Helsinki to his
communications minister in Moscow. This led to the phone's nickname of the "Gorba".
In 1988, Jorma Nieminen, resigning from the post of CEO of the mobile phone unit, along with
two other employees from the unit, started a notable mobile phone company of their own,
Benefon Oy (since renamed to Geosentric). One year later, Nokia-Mobira Oy became Nokia
Mobile Phones.

SAMSUNG’S INDUSTRY PROFILE

Samsung Group is a South Korean multinational conglomerate headquartered in Samsung
Town, Seoul. It comprises numerous affiliated businesses; most of them united under
the Samsung brand, and is the largest South Korean chaebol (business conglomerate).
Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three
decades, the group diversified into areas including food processing, textiles, insurance,
securities and retail. Samsung entered the electronics industry in the late 1960s and the
construction and shipbuilding industries in the mid-1970s; these areas would drive its
subsequent growth. Following Lee's death in 1987, Samsung was separated into four business
groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990,

12
Samsung has increasingly globalised its activities and electronics; in particular, its mobile
phones and semiconductors have become its most important source of income.
Notable Samsung industrial affiliates include Samsung Electronics (the world's 2nd largest
information technology company measured by 2015 revenues, and 5th in market
value), Samsung Heavy Industries (the world's 2nd largest shipbuilder measured by 2010
revenues), and Samsung Engineering and Samsung C&T (respectively the world's 13th and
36th largest construction companies). Other notable subsidiaries include Samsung Life
Insurance (the world's 14th largest life insurance company), Samsung Everland (operator of
Everland Resort, the oldest theme park in South Korea) and Cheil Worldwide (the world's 15th
largest advertising agency measured by 2012 revenues).
Samsung has a powerful influence on South Korea's economic development, politics, media
and culture and has been a major driving force behind the "Miracle on the Han River". Its
affiliate companies produce around a fifth of South Korea's total exports. Samsung's revenue
was equal to 17% of South Korea's $1,082 billion GDP.
On 17 February 2017, Vice Chairman Lee Jae-yong was arrested for bribery, embezzlement,
hiding assets overseas and perjury.

COMPANY PROFILE

Industry Conglomerate
Founded 1 March 1938; 79 years ago
Daegu, Japanese Korea
Founder Lee Byung-chul
Headquarters 40th floor Samsung Electronics Building, 11,
Seocho-daero 74-gil, Seocho District, Seoul, South
Korea[1]
Area served Worldwide

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 Key people Lee Kun-hee (Chairman)
Lee Jae-yong (Vice-Chairman)
Products Apparel, chemicals, consumer electronics, electronic
components, medical
equipment, semiconductors, solid state
drives, DRAM, ships, telecommunications
equipment, home appliances[2]
Services Advertising, construction, entertainment, financial
services, hospitality, information and
communications technology, medical and health care
services, retail, shipbuilding
Revenue US$305 billion (2014)[3]

Net income US$22.1 billion (2014)[3]

Total assets US$529.5 billion (2014)[3]

Total equity US$231.2 billion (2014)[3]

Number of 489,000 (2014)[3]

employees

Divisions Samsung Electronics

Samsung C&T Corporation
Samsung Heavy Industries
Samsung SDS
Samsung Life Insurance
Samsung Fire & Marine Insurance
Cheil Worldwide
Website samsung.com

HISTORY
Unlike other electronic companies Samsung origins were not involving electronics but other
products.

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In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea,
selling fish, vegetables, and fruit to China. Within a decade Samsung had flour mills and
confectionary machines and became a co-operation in 1951humble beginnings.
From 1958 onwards Samsung began to expand into other industries such as financial, media,
chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was
established producing what Samsung is most famous for, Televisions, Mobile Phones
(throughout 90's), Radio's, Computer components and other electronics devices.
1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as
chairman. In the 1990's Samsung began to expand globally building factories in the US, Britain,
Germany, Thailand, Mexico, Spain and China until 1997.
In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They sold
businesses to relieve debt and cut employees down lowering personnel by 50,000. But thanks
to the electronic industry they managed to curb this and continue to grow.
The history of Samsung and mobile phones stretches back to over 10 years. In 1993 Samsung
developed the 'lightest' mobile phone of its era. The SCH-800 and it was available on CDMA
networks.
Samsung has made steady growth in the mobile industry and are currently second but
competitor Nokia is ahead with more than 100% increase in shares.

SAMSUNG TELE-COMMUNICATIONS
Samsung Telecommunications is one of five business units within Samsung Electronics,
belonging to the Samsung Group, and consists of the Mobile Communications Division,
Telecommunication Systems Division, Computer Division, MP3 Business Team, Mobile
Solution Centre and Telecommunication R&D Centre. Telecommunication Business produces
a full spectrum of products from mobiles and other mobile devices such as MP3 players and
laptop computers to telecommunication network infrastructure. Headquarters is located in
Suwon, South Korea.
In 2007 Samsung Telecommunication Business reported over 40% growth and became the
second largest mobile device manufacturer in the world. Its market share was 14% in Q4 2007,
growing up from 11.3% in Q4 2006. At the end of November 2011, Samsung sold more than
300 million mobile devices and set still in second after Nokia with 300.6 million mobile devices
sold in the first three quarter of 2011.
On 19 August 2016, Samsung officially released its Samsung Galaxy Note 7. As of 2
September 2016, Samsung announced a voluntary recall and attached to the new exchange

15
program, after numerous of report showed that the new Samsung Galaxy Note 7 burst and
explode. On 10 October 2016, in response to the new incidents, Samsung announced that it
would once again suspend sales of the Galaxy Note 7 and recall all devices worldwide. The
next day, Samsung also announced that it would permanently discontinue the Galaxy Note 7
and cease its production.

SAMSUNG VISION
Samsung India's Vision entails helping people improve the quality of their lives by
providing them with superior quality, state -of-the-art technology products at the right
time and the right price. But b e y o n d i t s r o l e a s a p u r v e y o r o f q u a l i t y p r o d u c t s
i n I n d i a , Samsung seeks to contribute to the economic growth of the country though its
export commitments and large scale production facilities generating secured employment for
hundreds of Indian people. At Samsung, we strive to contribute to the development of the
electronics a n d c o m p o n e n t s i n d u s t r y i n I n d i a b y e n h a n c i n g t h e k n o w l e d g e
l e v e l s o f o u r w o r k f o r c e through the introduction of our advanced management systems
and production know-how i n o u r m a n u f a c t u r i n g facilities by introducing our Indian
vendors to our world class quality systems and helping them in improving them in
their own quality systems and production processes and setting benchmarks for the
industry both in terms of after sales service for our products, quality systems and management
techniques at our facilities or our products themselves. At Samsung, we believe in returning to
the community some of the profits we earn from it, through the social causes we espouse. We
view ourselves not as an MNC operating in India, but as an 'Indian Company' operating
here, conforming to the laws of the country and committed to working for the Indian
community. We want and to be seen as the 'Most Respected' Indian Company.

16
 CHAPTER-3

THEORITICAL FRAMEWORK

The second step of marketing research process calls for developing the most efficient plan for
gathering the need information. While designing a research plan we have to take decisions
regarding data sources, search approached, search instruments, sampling etc. there are two plan
contact which are as follows:-

1. DATA SOURCE
There are two type of data source:
✓ Primary data
✓ Secondary data

Primary data:
Personal interviews are conducted which enable collection of oral verbal response. This is fact
to face contracted with structured or sometime even unstructured patterns. This helps in
obtaining indent information.

Secondary data:
Secondary data can be obtained from different magazines and annual reports, financial
documents referred.

2. RESEARCH APPROACH
SURVEY METHOD:-
Survey are best suited for descriptive research companies which undertake surveys to learn
about people’s knowledge, preferences, satisfaction etc. to measure these magnitude in general
population. While observation and tours are best suited for exploratory research which is not
the case of our study.

3. INSTRUMENT

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 Questionnaire: A Questionnaire is prepared and uses to collect the information. The
majority of questions are close ended. Questionnaire is distributed to people to know about
their preferences, quality, demand etc. this is one of the easiest method of collecting
information.
4. SAMPLING PLAN
After deciding on the research approach and instrument, we must design a sampling plan. This
plan calls for three decisions.
a) Sampling unit: - Here we define what is to be surveyed i.e. the target population that will be
sampled. In our case the journal public in cities & towns come under the sampling unit.
b) Sample size: - Large sample give more reliable results. In our study 100 customers were
surveyed in NABHA.
c) Sampling Procedure: - area sampling is using because it is not practically possible to visit all
places of India therefore NABHA chosen for survey.
5. CONTACT METHOD
In this decision is taken that how the object should be contacted i.e. whether by mail
questionnaires, telephone, interviews. In our research personal interview is the most convenient
and reliable method.
6. COLLECTION OF THE INFORMATION
The data collection phase of the marketing research is most expensive and most error prone
process. There can be error some respondent can give biased or dishonest answer from
collection of information. The researcher personally goes to customer to collect the reliable
data. Here all knowledge of the researcher about that field comes to test the ingenuity of the
research.
Here we got the experience of working professionally and independently on the road which
gives some taste of practical marketing. We also got a lot exposure about the market. The
present study undertake is descriptive in nature and in this study questioning people with
regular expertise in that are being used.

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 CHAPTER-4

DATA ANALYSIS AND INTERPRETATION

1. Which model is best?
Answer No: of people Percentage
Samsung 50 62.5
Nokia 30 37.5
Total 80 100

60

50
No: of Respondents

40

30

20

10

0
Sasmsung Nokia

INTERPRETATION
Out of 80 respondents 50 says Samsung mobile phones are best while 30 were says Nokia.

19
 2. Why do you prefer Samsung than Nokia?
Answer No : of people Percentage
Feature 29 36.25

Look 9 11.25

Quality 32 40.00

Price 10 12.5

Total 80 100

Quality, 32
35
Feature, 29
30
25
20
15
10 Price, 10
5 Look, 9
0

Quality
Feature
Price
Look

INTERPRETATION
Out of 80 respondent 29 prefer their mobiles for features, 9 prefer look, 32 prefer their mobile
quality & 10 prefer their price in the market.

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3. Which provide you better touch?
Answer No: of people Percentage

Samsung 43 53.75

Nokia 37 46.25

Total 80 100

Nokia

Samsung

INTERPRETATION
Out of 80 respondent 43 says Samsung touch is better while 37 says Nokia.

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4. Which among has more features?

Answer No: of people Percentage

Samsung 51 63.75

Nokia 29 36.25

Total 80 100

Sales

9
63.75%
8

4
36.25%
3

0
Samsung Nokia

INTERPRETATION

Out of 80 respondent 51 says Samsung has more features rather than Nokia.

22
5. Are you satisfied with price of Nokia or Samsung?

Answer No: of people Percentage

Yes 68 85

No 12 15

Total 80 100

70
60
No: of Respondent

50
40
30
20
10
0
Yes No
Series 1 68 12

INTERPRETATION

Out of 80 respondent 68 respondents are satisfied with their particular mobile while only 12
were not satisfied.

23
6. Which among these provide you better after sale?

Answer No: of people Percentage

Samsung 64 80

Nokia 16 20

Total 80 100

Samsung Nokia

20%

80%

INTERPRETATION
Out of 80 respondents 64 says Samsung provides better service after sale while only 16 says
Nokia

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7. Which provide good battery back-up?

Answer No: of people Percentage

Nokia 59 73.75

Samsung 21 26.25

Total 80 100

Samsung, 21

Nokia, 59

INTERPRETATION

Out of 80 respondent 59 says Nokia provides better battery back-up while 21 says Samsung.

25
8. Which provide more accessories with it?

Answer No: of people Percentage

Nokia 45 56.25

Samsung 35 43.75

Total 80 100

Samsung
43.75%
Nokia
56.25%

INTERPRETATION

Out of 80 respondent 45 says Nokia provide more accessories with it while only 35 says
Samsung provide more accessories with it.

26
9. Which among these have more models and design?

Answer No: of people Percentage

Samsung 45 56.25

Nokia 35 43.75

Total 80 100

Samsung Nokia

45%

55%

INTERPRETATION

Out of 80 respondents 45 says Nokia gives more models & designs while other 35
respondents in favours of Samsung.

27
10. Which gives better camera clarity?

Answer No: of people Percentage

Nokia 28 35

Samsung 52 65

Total 80 100

Nokia Samsung

35%

65%

INTERPRETATION

Out of 80 respondents 28 says Nokia gives better camera celerity while only 52 respondents
Samsung gives better camera clarity.

28
11. Which give more GPRS speed?

Answer No: of people Percentage

Nokia 48 60

Samsung 32 40

Total 80 100

40%
Nokia
Samsung
60%

INTERPRETATION

Out of 80 respondents 48 says Nokia give more GPRS speed while other 32 in favours of
Samsung.

29
12. Which cell companies have better sound quality?

Answer No: of people Percentage

Nokia 59 73.75

Samsung 21 26.25

Total 80 100

26.25%

Nokia
Samsung

73.75%

INTERPRETATION

Out of 80 respondents 59 say Nokia have better sound quality & other 21 says Samsung
provide better sound.

30
13. Which company provides better 4G/Wi-Fi services?
Answer No: of people Percentage
Samsung 50 62.5

Nokia 30 37.5

Total 80 100

Samsung Nokia

37.5%

62.5%

INTERPRETATION

Out of 80 respondents 50 says Samsung provides better 4G/Wi-Fi services while only 30 in
the favours of Nokia.

31
14. Which model is comfort caring?

Answer No: of people Percentage

Nokia 57 71.25

Samsung 23 28.75

Total 80 100

Nokia Samsung

28.75%

71.25%

INTERPRETATION

Out of 80 respondents 57 says Nokia mobiles are comfort caring while only 23 says Samsung
mobiles are comfort caring.

32
15. Which company provides better flap phones?

Answer No: people Percentage

Nokia 60 75

Samsung 20 25

Total 80 100

Nokia Samsung

25%

75%

INTERPRETATION

Out of 80 respondent 60 says Nokia provide better Flap phones while 20 says Samsung
provide better flap phones.

33
16. Which companies provide more service sale counter nearby?

Answer No; of people Percentage

Nokia 59 73.75

Samsung 21 26.25

Total 80 100

Nokia Samsung

26.25%

73.75%

INTERPRETATION
Out of 80 respondent 59 says Nokia provide more service sale counter nearby while only 21
in the favours of Samsung.

34
17. Which company has more cell memory storage?

Answer No: of people Percentage

Nokia 55 68.75

Samsung 25 31.25

Total 80 100

Nokia Samsung

31.25

68.75%

INTERPRETATION
Out of 80 respondents 55 says Nokia mobiles has more memory storage & 25 respondents
says Samsung mobiles.

35
18. Which company have technical maintain & additional (like long life)?

Answer No: of people Percentage

Nokia 55 68.75

Samsung 25 31.25

Total 80 100

Nokia Samsung

31.25%

68.75%

INTERPRETATION
Out of 80 respondents 55 in the favours of Nokia & only 25 in favours of Samsung.

36
19. Which are reasons for using NOKIA LUMIA 830 or SAMSUNG GALAXY S6?

Answer No: of people Percentage

WAP 20 25

Just to talk it 15 18.75

Download files 10 12.5

GPRS function 10 12.5

Receive mails 15 18.75

Others 10 12.5

Total 80 100

Wap Receive mails just to talk it others download files GPRS function

12.5%
25%

12.5%

12.5%
18.75%

18.75%

INTERPRETATION
Out of 80 respondents 20 says they using their mobile models reason because of good WAP
service , 15 using just to talk it , 10 using for download files , 10 in the favour of GPRS
function , 15 says they using their mobile models because their handsets have receiving the
mails , 10 respondents in the favours of Others.

37
20. Why do you like brand you choose?

Answer No: of people Percentage

Function 23 28.75

Advertisement 18 22.5

Brand name 14 17.5

Quality 14 17.5

Price 09 11.25

Appearance 02 2.5

Total 80 100

Function Advertisement Brand Name Quality Price Appearance

2.5%

11.25%

28.75%

17.5%

17.5% 22.5%

INTERPRETATION

Out of 80 respondents 23 like their brand because of their functions, 18 respondents choose
their brand because of Advertisement, 14 in the favours of Brand name, 14 in the favours of
quality, 09 in the favours of Price, & only 2 like respondents like their brand because of
Appearances.

38
21. What kind of model do you prefer?

Answer No: of people Percentage

Slim 30 37.5

Thick 20 25

Light 10 12.5

Medium 08 10

Large 08 10

Heavy 04 5

Total 80 100

Slim Thick Light Large Medium Heavy

5%
10%

10% 37.5%

12.5%

25%

INTERPRETATION

Out of 80 respondents 30 says they prefer Slim models , 20 prefer thick handsets , 10
respondents prefer light mobiles , 08 prefer medium , 08 prefer large handsets & only 04
respondents says they prefer Heavy mobiles.

39
 CHAPTER-5

FINDINGS
❖ Few years back mobile phones were not common among the consumer. But with the mobile
revolution now we can find almost every consumer with mobile phone.
❖ Most of the consumer prefers NOKIA then SAMSUNG and least prefer other.
❖ Mostly the consumers are satisfied with the service provided by the different mobile
companies.
❖ Maximum numbers of respondents were attracted towards the price & battery and the least
like the style and memory.
❖ Maximum number of consumers is loyal to their particular service providers and they were
using their mobile since 1 to2 years.

CONCLUSION

Working on Nokia & Samsung project gave me an opportunity to apply my skills and
knowledge, which we had gained previously.

It gave us an opportunity to see working an organization.

It was an amazing experience with learning all the way, which help us to brush up our
knowledge.

40
 REFERENCE

The above data is collected from the following sources:

Internet
• www.nokia.com
• www.samsung.com/in
• www.gsmarena.com
• www.wikipedia.com

QUESTIONNAIRE
PERSONAL INFORMATION:
1. Name ______________________
2. Gender
○ Male ○ Female
3. Age
□ 10-20 □ 30-50
□ 20-30 □ 50 & Above
4. Marital Status
◊ Single ◊ Married
5. Educational Status
□ Matric □10+2
□ Graduation □Post-Graduation
6. Occupation
◊ Self Employee ◊ Professional
◊ Student ◊ Others
7. Income Level
◌ < 10000 ◌ < 20000
◌ < 40000 ◌ > 40000
8. Contact No: ________________
9.E-Mail ID : ___________________

41
 ABOUT MOBILE:
1. Which model is best ?
□ Nokia
□ Samsung
2. Why do you prefer Nokia or Samsung?
∆ Best features ∆ Best look
∆ Best Quality ∆ Price
3. Which provide you better touch?
‫ ﬦ‬Nokia
‫ ﬦ‬Samsung
4. Which among has more features?
Ὸ Nokia
Ὸ Samsung
5. Are you satisfied with price of Nokia or Samsung?
⌂ Yes
⌂ No
6. Which among these provide you better after sale service?
∆ Nokia
∆ Samsung
7. What will be more preferred in Nokia LUMIA 800 than Samsung NOTE?
⌂ Lumia price less then Samsung Note
⌂ Look ⌂ Weight
8. Which provide good battery back-up?
⌂ Nokia
⌂ Samsung
9. Which provide more accessories with it?
○ Nokia
○ Samsung
10. Which would you prefer for business point of view?
◊ Nokia

42
 ◊ Samsung
11. Which among these have more models & designs?
□ Nokia
□ Samsung
12. Which gives better camera clarity?
‫ ﬦ‬Nokia
‫ ﬦ‬Samsung
13 Which gives more GPRS speed?
∆ Nokia
∆ Samsung
14 Which cell companies have better sound quality?
⌂ Nokia
⌂ Samsung
15 Which company provides best Dual sim cell phones?
⌂ Nokia ⌂ Samsung
16 Which companies provide better 4G/Wi-Fi services?
◊ Nokia
◊ Samsung

17 Which mobile is comfort carrying?

◊ Nokia
◊ Samsung
18 Which company provides a more models with touch screen & keypad?
⌂ Nokia
⌂ Samsung
19 Which company provides better flap cell phones?
⌂ Nokia
⌂ Samsung
20 Which company provides more Service sale counter nearby?
○ Nokia
○ Samsung

43
21 Which companies have a more cell memory storage?
○ Nokia
○ Samsung

22 Which companies have technical maintenance & additional (like long life)?
□ Nokia
□ Samsung

23 Which are the reasons for using the NOKIA LUMIA 800 or SAMSUNG NOTE?
◊ WAP ◊ GPRS functions
◊ Just to talk on it ◊ Receive email & Mms
◊ Download files ◊ others

24 Why you like brand you choose above?

∆ Advertisement ∆ Appearance
∆ Functions ∆ Price
∆ Brand Name ∆ Quality

44