Product Management
Product Management
Product Management
Module 2
Initiating Project
Syllabus
How to get a project started, Selecting project strategically, Project
selection models (Numeric /Scoring Models and Non-numeric models),
Project portfolio process, Project sponsor and creating charter; Project
proposal. Effective project team, Stages of team development & growth
(forming, storming, norming &performing), team dynamics
Project Initiation
Within the Initiating processes, the initial scope is defined and initial
financial resources are committed. Stakeholders who will interact and
influence the overall outcome of the project are identified.
If not already assigned, the project manager is appointed. This information
is captured in the project charter and stakeholder register. When the
project charter is approved, the project is officially authorized, and the
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Project Management
Benefit/Cost Ratio
Cost/Benefit Ratio, as the name suggests, is the ratio between the Present
Value of Inflow or the cost invested in a project to the Present Value of
Outflow, which is the value of return from the project.
Projects that have a higher Benefit-Cost Ratio or lower Cost-Benefit Ratio
are generally chosen over others.
Economic Model
EVA, or Economic Value Added, is the performance metric that calculates
the worth-creation of the organization while defining the return on capital.
It is also defined as the net profit after the deduction of taxes and capital
expenditure
If there are several projects assigned to a project manager, the project that
has the highest Economic Value Added is picked. The EVA is always
expressed in numerical terms and not as a percentage.
Scoring Model in Project Management
ii. Assign a weight to each criterion based on its relative importance in the
decision (ideally, so they all add up to 100%)
iii. Assign numerical scores to each criterion for all of the options being
considered.
iv. Calculate the weighted scores by multiplying the weight for each
criterion by its score and adding the resulting values.
Payback Period
Payback Period is the ratio of the total cash to the average per period cash.
It is the time necessary to recover the cost invested in the project. The
Payback Period is a basic project selection method. As the name suggests,
the payback period takes into consideration the payback period of an
investment. It is the time frame that is required for the return on an
investment to repay the original cost that was invested. The calculation for
payback is fairly simple:
When the Payback period is used as the Project Selection Method, the
project that has the shortest Payback period is preferred since the
organization can regain the original investment faster. There are, however,
a few limitations to this method:
It does not consider the time value of money.
Benefits accrued after the payback period are not considered; it
focuses more on the liquidity while profitability is neglected.
Risks involved in individual projects are neglected.
Net Present Value
Net Present Value is the difference between the project’s current value of
cash inflow and the current value of cash outflow. The NPV must always
be positive. When picking a project, one with a higher NPV is preferred.
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Project Management
The advantage of considering the NPV over the Payback Period is that it
takes into consideration the future value of money.
The net present values of all cash inflows and an outflow occurring during
the entire life of the project is determined separately for each year by
discounting these flows by a pre-determined rate.
NPV ═ Total present value of cash Inflows – Present value of initial investment
However, there are limitations of the NPV, too:
There isn’t any generally accepted method of deriving the discount value
used for the present value calculation.
The NPV does not provide any picture of profit or loss that the
organization can make by embarking on a certain project.
Sample e.g.:
A project costs 100,000 to implement and has annual cash inflow of 25,000.
Calculate the payback period for this. Also calculate NPV for the same for four
years and a required rate of return of 8 percent. Net cash flow is 65000,
75000,10000 and 10000 for year1, year2, year3 & year4 respectively.
Internal Rate of Return
The Internal Rate of Return is the interest rate at which the Net Present
Value is zero—attained when the present value of outflow is equal to the
present value of inflow.
Internal Rate of Return is defined as the “annualized effective compounded
return rate” or the “discount rate that makes the net present value of all
cash flows (both positive and negative) from a particular investment equal
to zero.”
The IRR is used to select the project with the best profitability; when
picking a project, the one with the higher IRR is chosen.
When using the IRR as the project selection criteria, organizations should
remember not to use this exclusively to judge the worth of a project; a
project with a lower IRR might have a higher NPV and, assuming there is
no capital constraint, the project with the higher NPV should be chosen as
this increases the shareholders’ profits.
Non-Numeric Project Selection Models
Non – Numeric project selection models have further 6 types, which we need to
discuss in detail.
The Sacred Cow
The Operating Necessity
The Competitive Necessity
The Product Line Extension
PPM also aims to create a portal of information that covers all project-oriented
objectives and initiatives. This helps team members and key stakeholders to
easily view all key project, organizational, and performance data so they can
assess which projects help or hinder the business.
Phases of Project Portfolio Management
1. Identification: Document all ongoing and new processes and projects that
should be managed using PPM.
2. Categorization: Sort these processes and projects into appropriate
business groups or units.
3. Evaluation: Assess each process or project to determine its business value.
This evaluation should be data-driven, but you can use it on both
qualitative and quantitative variables.
4. Selection: Choose the most valuable and effective processes or projects
from the evaluation phase and create a comprehensive list.
5. Prioritization: Rank each process or project based on specific strategic
categories, such as risk vs. return, cost savings, innovation, competitive
advantage, etc. Most often, organizations determine rank using a scoring
model, which is a form of analysis in which decision-makers rate the
project on a number of questions that distinguish superior projects
(typically on a 1–5 or 0–10 scale). This score serves as a stand-in for the
value of the project to the company but also includes strategy, leverage,
and factors apart from financial measures.
6. Portfolio Balancing: Organize projects by value and create a sensible
business plan based on their prioritization.
7. Authorization: Communicate the prioritization and strategy that you
identified in the previous steps, gain approval on budget and timelines,
and allocate resources appropriately.
Project Charter
Developing Project Charter is the process of developing a document that
formally authorizes the existence of a project and provides the project
manager with the authority to apply organizational resources to project
activities.
The key benefits of this process are that it provides a direct link between
the project and the strategic objectives of the organization, creates a formal
record of the project, and shows the organizational commitment to the
project.
This process is performed once or at predefined points in the project. The
inputs, tools and techniques, and outputs of the process are depicted in
Figure below
xiii) Name and authority of the sponsor or other person(s) authorizing the
project charter.
At a high level, the project charter ensures a common understanding by the
stakeholders of the key deliverables, milestones, and the roles and
responsibilities of everyone involved in the project.
Question: Prepare a sample project charter for any of the project related to your
domain
Stages of team development
There’s a process for a team to evolve from a group of strangers to a group that
creates something good together, and that’s what the stages of team development
are all about
One of the models used to describe team development is the Tuckman ladder,
which includes five stages of development that teams may go through
Five stages are
1.Forming 2.Storming 3.Norming
4.Performing 5.Adjourning
Forming
This phase is where the team members meet and learn about the project
and their formal roles and responsibilities. Team members tend to be
independent and not as open in this phase.
People are still trying to figure out their roles in the group; they tend to
work independently, but are trying to get along.
Storming
• The team begins to address the project work, technical decisions, and the
project management approach. If team members are not collaborative or
open to differing ideas and perspectives, the environment can become
counterproductive.
• As the team learns more about the project, members form opinions about
how the work should be done. This can lead to temper flare-ups in the
beginning, when people disagree about how to approach the project
Norming
• team members begin to work together and adjust their work habits and
behaviors to support the team. The team members learn to trust each
other
• As the team learns more about the other members, they begin to adjust
their own work habits to help out one another and the team as a whole.
Here’s where the individuals on the team start learning to trust one
another
Performing
• Teams that reach the performing stage function as a well-organized unit.
They are interdependent and work through issues smoothly and effectively
• Once everyone understands the problem and what the others are capable
of doing, they start acting as a cohesive unit and being efficient. Now the
team is working like a well-oiled machine.
Adjourning
• the team completes the work and moves on from the project. This typically
occurs when staff is released from the project as deliverables are completed
or as part of the Close Project or Phase process.
• When the work is close to completion, the team starts dealing with the fact
that the project is going to be closing soon.
Although this is the normal progression, it’s possible that the team can get
stuck in any one of the stages.
One big contribution you can make, as the project manager, is to help the
team get through the initial Storming phase, and into Norming and
Performing.
It’s important to keep in mind that people have a tough time creating team
bonds initially, and to try to use your soft skills to help the team to progress
through the stages quickly
Although it is common for these stages to occur in order, it is not uncommon
for a team to get stuck in a particular stage or regress to an earlier stage.
Projects with team members who worked together in the past might skip a
stage.