SAMAR STATE UNIVERSITY 2020 Level 2

Arteche Blvd., Catbalogan City, Philippines 6700 Recognition for

Proficiency In
College of Education Quality Management

Lesson Plan in TLE – Entrepreneurship

Name of Teacher: Christian Rey P. Nuevo Grade Level: 11
Learning Area: TLE Quarter: 1st Quarter
Teaching Date: February 17, 2023

I. OBJECTIVES
A. Content Standard • The learner demonstrates understanding of
environment and market in one’s locality/town.

B. Performance Standard • The learner independently creates a business vicinity

map reflective of potential market in one’s
locality/town.

C. Most Essential Learning Competencies

(MELCs) By the end of this lesson, the students will be able to:

• Develop a brand name. TLE_ICTAN11/12EM-

Ia-1

Specifically, / targeting:
• Describe the concept of branding;
• Appreciate the importance of having brand
name; and
• Develop a brand identity, including logo and
tagline.

II. CONTENT
Subject Matter Developing Brand Name (Branding)
LEARNING RESOURCES
References Entrepreneurship Learner’s Activity Sheet Quarter 1 –
Module 5
Materials PowerPoint Presentation, Projector, Laptop, marker,
pictures, and bond paper
Other learning https://www.oliveandcompany.com/blog/characteristics-of-
resources strong-brand-names/
III. PROCEDURES
A. Preliminaries Activities
Teacher’s Activity Student/s Activity
Prayer
Before we begin our lesson this afternoon, let us all Students will stand and pray.
stand for a prayer. May I call on _______ to please
lead the prayer?
Greetings
Good afternoon class! Good afternoon sir!

Before anything else kindly pick up some pieces of Students will arrange their
trash on the floor and kindly arrange your chairs chairs and pick up some
properly. Afterwards, settle yourself comfortably. trashes.

Thank you! You may now take your seats. Thank you, sir!
 SAMAR STATE UNIVERSITY 2020 Level 2
Arteche Blvd., Catbalogan City, Philippines 6700 Recognition for
Proficiency In
College of Education Quality Management

We’re all fine Sir! Thank you

How are you today? for asking.
Very good! That is good to know that you’re all
doing fine.
Checking of attendance
Let me check first your attendance. May I ask if No one is absent Sir!
who are absent today?

Very good! Perfect attendance.

Before we start with our lesson. May I request the

learners that have blurred vision to seat here in front
also those who have hearing difficulty.
Checking of assignment
Now class, did I give you an assignment, Yes sir
yesterday?

Okay class, kindly pass your assignment to the Students will submit their assignment.
front without standing up.
Review
Before we proceed with our lesson this afternoon,
let’s have first a short recap what we have discussed last
meeting.
Last meeting, we discussed about the 7Ps of
Class, what was the last topic that we discussed all
marketing mix.
about? Yes, _______?

What are again the 7 elements of marketing mix or The 7Ps are place, product, price, promotion, people,
the 7Ps? process, and packaging.

So now, I will be calling some students and each will

pick a folder. Each folder corresponds a question,
description, or a picture about the 7ps of marketing.
Student will guess what is being describe in each folder.

Possible answers:

1. Promotion

2. A business whose customers experience Process

unacceptable waiting times would be advised to
improve which P of the marketing mix?
 SAMAR STATE UNIVERSITY 2020 Level 2
Arteche Blvd., Catbalogan City, Philippines 6700 Recognition for
Proficiency In
College of Education Quality Management

3. The employees who interact with customers, People

require training, motivation and communication
are:
4. It can be intangible or tangible as it can be in the Product
form of services or goods.
5. The amount of money that a customer pays for Price
to enjoy a product or service.
6.
Packaging

7. This is where your product or service is actually Place

sold.

Excellent! It seems that you have learned a lot from

our previous topic.

Motivation

Okay class, before we start, I have one question

for you

Which of the same two products do you

prefer or will you choose? Why?

(The teacher will call some students to answer the

question.)

Coffee

Students’ answer may vary.

 SAMAR STATE UNIVERSITY 2020 Level 2
Arteche Blvd., Catbalogan City, Philippines 6700 Recognition for
Proficiency In
College of Education Quality Management

Detergent Powder

Students’ answer may vary.

Why do you think I ask you this question? Sir, to conclude that people prefer or trusted the
products that has a brand name or branded.

Yes, very good! People prefer products with Branded products are easily identifiable because they
recognizable brand name. Why do you think? have already established a recognizable identity among
consumers

Do you class think that brand name is crucial for a Yes sir, because brand name is one of the elements
product or service? that distinguishes a seller's goods or services in the
marketplace.

Sir, our lesson this morning is all about “Developing

So, class, who can guess our lesson this
Brand Name”
afternoon?

Very good!

B. Presentation of the lesson

After studying and understanding the framework

of the Marketing Mix which is the 7 Ps of Marketing,
you are now ready to learn how to develop your Brand
Name.

(The teacher presents the objectives of today’s lesson.)

This is our objective for today. Can you please read our
lesson’s objectives in unison? By the end of this lesson, the students will be able to:
• Describe the concept of branding;
• Appreciate the importance of having brand names;
and
• Develop a brand identity, including logo and
tagline.

1. ACTIVITY (GROUP WORK)

 SAMAR STATE UNIVERSITY 2020 Level 2
Arteche Blvd., Catbalogan City, Philippines 6700 Recognition for
Proficiency In
College of Education Quality Management

Let’s have first an activity.

Group activity
Students will be grouped into 3.

Branding Presentation
• Using a graphic organizer, create a presentation
of a brand or a company of your choice. Identify the
different elements that gives the brand a distinct
identity. Explain how each elements gives identity to the Students will perform the activity.
brand.

Do you understand the instructions class?

Is there any question?

Okay class, time’s up!

Later in our discussion we will find out what are the

different elements that makes a unique identity to
every brand.
2. ANALYSIS
1. How did you find the activity? Enjoyable but challenging at the same time!

2. Was it hard for you to identify what gives a

Just a bit sir.
brand identity. How did you formulate your ideas in
explaining its uses?

3. For the fastest group what strategies did you We think of what the brand is known for or what
use in determining the elements that makes the makes them unique from the other brand because we
brand successful? believe that it helps them in building their brand
identity.
Excellent!

All of you did a great job!

Everyone deserves a round of applause!

3. ABSTRACTION

When you are asked to name a “toothpaste” or a Sir, colgate.

“soft drinks, what will you think and
say first?

Very good, we instantly think of famous brand

names of toothpaste such Colgate and close up.
 SAMAR STATE UNIVERSITY 2020 Level 2
Arteche Blvd., Catbalogan City, Philippines 6700 Recognition for
Proficiency In
College of Education Quality Management

So now, what do you mean by branding? Anyone Branding is the process of creating a name, symbol, or
who has an idea about branding? Yes, ______? design that identifies and differentiate a product from
other product

Part of branding is the development of brand Brand Name is a name, symbol, or other feature that
name. What is a brand name? distinguishes a seller's goods or services in the
marketplace.
Okay yes, very good!

Now we will tackle how to develop a brand

1. Decide what is going to be brand - Is it branding a product, a service, a company, or an

individual?

2. Purpose - The whole reason for the brand existence.

3. Do the research. - First, find out everything there is to know about the
market. Then, find out everything there is to know
about the product or service.

4. Position the product or service. - Find and win a place for the offering in the
marketplace and in consumers’ minds by providing
unique solutions to problems or needs that aren’t
already being addressed by competing products.
5. Write the brand definition.
- The brand definition describes what is to be offered,
why it is offered, how the offering is different and
better, what unique benefits the customers can
count on, and what promise or set of promises will
make all who work with and buy from the business.

6. Develop the 3 basic elements of

branding.

• Brand Name - Trading name given by the manufacturer or

organization to a particular product or service.
• Brand Logo - Visual trademark that identifies the brand with its
design.
- Short phrase that is used to communicate descriptive
• Brand Slogan or persuasive information about the brand.

Did you understand what is branding and the Yes Sir!

different branding strategies?

Do you have questions or clarifications? None so far

 SAMAR STATE UNIVERSITY 2020 Level 2
Arteche Blvd., Catbalogan City, Philippines 6700 Recognition for
Proficiency In
College of Education Quality Management

Characteristics to Consider When Choosing a

Brand Name

1. Distinctive
2. Authentic
3. Memorable
4. Enduring
5. Defensible

4. APPLICATION
Group activity
Students will be grouped into 3. They’re given 15
min to finish the task.

Think of a new product and make the following;

1. Develop a brand name,
2. Create and sketch a logo, and Students will perform the activity.
3. Make a slogan or tagline for your product.

After doing the activity, students will present their

output and explain the concept of their brand.

I have prepared the criteria for rating your outputs but

I will let you decided the percentage to be allotted in
each category. The total must be 100 percent.

Criteria: Students will finalize the criteria.

Concept -
Originality -
Creativity -
Clarity -
Team work -

A. Generalization

1. What have you learned from our Sir I learned that branding is a powerful and
discussion? sustainable high-level marketing strategy used to
create or influence a brand.

Excellent! You really understand our lesson this

day. Keep it up!
Branding a product is necessary to create a space in
2. What is the importance of branding product
consumers’ mind for them to be able to recall in times
or services?
that they will purchase it.
 SAMAR STATE UNIVERSITY 2020 Level 2
Arteche Blvd., Catbalogan City, Philippines 6700 Recognition for
Proficiency In
College of Education Quality Management

Very good! So, branding is a powerful tool for any

business, as it helps create a strong, recognizable
image that can help define a company’s identity
and attract customers.

IV. ASSESSMENT
Test I. Product Branding

1. Think of an existing product in your locality that has

no brand name. Suggest a potential brand name for that
product and provide brief description of the product and
the brand name you suggested.

2. Using the description below come up with a brand

name and slogan for a new energy drink.
This drink is colored blue, has a lightning motif, and Students will perform the activity.
promises to boost energy and sharpen one’s eyesight.
BRAND NAME:
_________________________________
SLOGAN: _____________________________________

Test II. Essay (5 points each)

Direction: Answer briefly the following questions:
1. What do you think are the key principles of good
branding?
3. Explain how branding is used in marketing.
2. What advantages do you believe having a
recognizable brand name provides to a business?

Outputs will be rated using the same rubric used in the

previous activity.

Is everything clear?

Do you have questions?

V. ASSIGNMENT
Evaluate the effectiveness of a local brand of your choice
in terms of their brand identity, and suggest changes
that could be made to improve it.
VI. REMARKS
 SAMAR STATE UNIVERSITY 2020 Level 2
Arteche Blvd., Catbalogan City, Philippines 6700 Recognition for
Proficiency In
College of Education Quality Management

VII. REFLECTIONS

Prepared by:

CHRISTIAN REY P. NUEVO

Teacher Intern

Approved by:

JAKE BOY D. CARBONQUILLO

Cooperating Teacher