:

TERM REPORT ON ATLAS HONDA

BY:
MUHAMMAD FAWAD (20211-31184)
ASHNA SHAHADAT (20211-30015)
AISHA (20211-30807)
HASEEB EFFENDI (20211-31073)

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 EXECUTIVE SUMMARY

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 TABLE OF CONTENTS

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 ACKNOWLEDGEMENT

INDUSTRY PROFILE- Automobile Industry Of Pakistan

Pakistan's automobile industry is a dynamic sector of the economy of the nation and is
expanding. One of Pakistan's smallest but fastest-growing industries is the automobile sector,
which increased by 171% between 2014 and 2018. As of 2018, it contributed 3% to Pakistan's
GDP and employed about 3.5 million people. The 35th-largest auto producer is Pakistan. It
contributes roughly Rs.50 billion ($220 million) to the national treasury. One of Asia's smallest
yet fastest expanding auto markets is Pakistan. Despite the presence of certain multinational
corporations, local manufacturers and assemblers dominate the industry.
The creation of a few modest-sized assembly factories marked the beginning of the business in
the early 1950s. The business did not start to take off, nevertheless, until the 1980s, when a
number of significant assembly plants were built. Today, a variety of vehicles, including cars,
lorries, buses, and motorcycles, are produced in Pakistan. Many of the biggest producers and
assemblers are headquartered in Karachi, Lahore, and Islamabad, where the industry is
concentrated. The main organization in Pakistan that represents the automobile industry is
called the Pakistan Automotive Manufacturers Association (PAMA). It has 16 members,
including significant producers, assemblers, suppliers, and vendors.
Adam Revo, Pakistan's first locally produced vehicle, was released. However, the dollar
continued to decline following the 2008 elections, and as a result of poor leadership, many
automakers decided to halt manufacturing, with some leaving Pakistan. Toyota, Suzuki and

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Honda currently hold a monopoly on the automotive industry. The second "Auto Policy 2016-
2021," which provides tax advantages to new automakers to set up production facilities in the
nation, was passed by Pakistan on March 19, 2016. In response, Nissan, SsangYong,
Volkswagen, Hyundai, Proton Holdings, and Kia have all shown an interest in penetrating the
Pakistani market. MG to bring electric vehicles to Pakistan, SAIC Motor's Morris Garages (MG)
Motor UK Limited and JW Automobile Pakistan have signed a memorandum of understanding
(MoU). Mercedes Benz and NLC inked a contract for the production of Benz Actros trucks in
Pakistan. No model update or auto safety requirements have been implemented in Pakistan.
Suzuki still offers the Bolan and Ravi, two vintage car models, for sale. Jolta Electric began
making electric motorcycles on July 8, 2021.
The sector has recently encountered a number of difficulties, including escalating import rivalry,
a lack of investment and knowledge in research and development, and a lack of competent
labor. However, the government has taken action to assist the sector, including building a
regulatory framework to support international investment and providing tax incentives for new
investment. In Pakistan, there is a lot of room for the automobile industry to expand, especially
when it comes to exports and spending on R&D.

COMPANY PROFILE- Atlas Honda

A partnership between Pakistan's Atlas Group and Japan's Honda Motor Company Limited
results in Atlas Honda Limited. Since its founding in 1986, the business has grown to rank
among Pakistan's biggest producers of motorcycles.
With its corporate office in Karachi, Pakistan, Atlas Honda also has two production facilities
there—in Sheikhupura and Lahore. A variety of motorcycles are produced by the business,
including the CD 70, CG 125, CB 150F and Pridor. With more than 500 authorized service
centers spread out across Pakistan, the company has a robust distribution network.
Additionally, other nations, including Afghanistan, Bangladesh, and Sri Lanka, are recipients of
motorbike exports from Atlas Honda.
Atlas Honda is devoted to implementing CSR programs in addition to producing and marketing
motorcycles. The business has started a number of initiatives, such as the Honda Safety Riding
Education (HSRE) programs, which seeks to improve road safety in Pakistan. The business also
contributes to the nation's different health and education programs. The Karachi Stock
Exchange's Best Corporate Report Award, Best Practices Award, and Top Companies Award are
just a few of the accolades and distinctions that Atlas Honda has received for its success. The
United Nations Framework Convention on Climate Change awarded the corporation with the

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Clean Development Mechanism (CDM) Award in recognition of its environmental
achievements.
With the highest-quality goods, cutting-edge manufacturing facilities, the broadest dealer
network, and flawless after-sales support, Atlas Honda Limited is now regarded as the industry
standard for the production of two wheelers. It has proudly and effectively carried out its
responsibilities as the motorbike industry's standard bearer in Pakistan. Atlas Honda Limited is
a shining example for Pakistan's business, social, and intellectual communities as one of the
greatest tax payers in the private sector and as one of the finest employers in the nation.
Overall, Atlas Honda has made a name for itself as a top motorbike producer in Pakistan,
renowned for its premium goods, robust distribution system, and dedication to Corporate
Social Responsibility.

PRODUCT AND SERVICES

A variety of motorcycle-related goods and services are provided by Atlas Honda Limited. The
following are a few of the key goods and services that Atlas Honda provides:
1. Motorcycles: A variety of motorcycles, including the CD 70 Dream, CD 70, CG 125 Self,
CG 125, CB 150F and Pridor are produced by Atlas Honda. These motorcycles have a
variety of features and characteristics and are made for distinct market niches.
2. Spare Parts: For its motorcycles, Atlas Honda also provides a large selection of original
replacement components. All around Pakistan, authorized dealerships and service
facilities offer these spare parts.
3. Accessories: Helmets, gloves, coats, and other safety gear are just a few of the
accessories the company sells for its motorcycles.
4. Financing: In order to provide financing alternatives for its motorcycles, Atlas Honda has
teamed with a number of banks and financial organizations. The purpose of these
financing solutions is to make it simpler for clients to buy motorcycles.
5. After-Sales Services: With more than 500 authorized repair centers, Atlas Honda has a
robust after-sales service network throughout Pakistan. For Atlas Honda motorcycles,
these service facilities provide maintenance, repairs, and warranty services.
6. Road Safety Education: Atlas of Road Safety Education Honda is dedicated to fostering
road safety in Pakistan and has launched a number of initiatives to inform people about
safe riding habits. One such program with the goal of educating motorcycle riders on
safe riding techniques is the Honda Safety Riding Education (HSRE) program.

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 Overall, Atlas Honda provides a selection of goods and services to meet the requirements of
Pakistani motorbike riders. The business has become a major motorbike manufacturer in
the nation thanks to its emphasis on quality, safety, and customer happiness.

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