Essentials of Digital Marketing (4341601)

Continuous Assessment Sheet

Name: Enrolment No: Term:

Marks
Sr no Practical Outcome/Title of experiment Page Date Sign
(25)

10

11

12

13

14

15

16
Essentials of Digital Marketing (4341601)

Date: ……………

Practical No.1: Prepare Report on P.O.E.M. framework and its benefits in digital marketing.
A. Objective: The objective of this practical is to make student understand about P.O.E.M.
framework, its benefits and its challenges in digital marketing.

B. Expected Program Outcomes (POs):

1. Basic and Discipline specific knowledge: Apply knowledge of basic mathematics,

science and engineering fundamentals and engineering specialization to solve the
engineering problems.
2. Problem analysis: Identify and analyse well-defined engineering problems using
codified standard methods.
7. Life-long learning: Ability to analyze individual needs and engage in updating in the
context of technological changes in field of engineering.

C. Expected Skills to be developed based on competency:

This practical is expected to develop the following skills for the
competency: Explain the role and importance of digital marketing
in a rapidly changing world.
a. Analyze and identify a suitable approach for the problem-solving.
b. Report Writing Skill

D. Expected Course Outcomes (Cos)

Explain the role of Digital Marketing in the rapidly changing digital landscape.

E. Practical Outcome (PRo)

Prepare Report on P.O.E.M. framework and its benefits in digital marketing.
F. Expected Affective domain Outcome (ADos)
Work as a leader/team member.
G. Prerequisite Theory:

The POEM framework is a business model that marketers use as a reference for
their digital marketing strategies. You can use the POEM framework for
various digital marketing practices, such as social media management, SEO,
SEM, etc.
Essentials of Digital Marketing (4341601)

H. Experimental set up/ Program Logic-Flow chart:

NA
I. Resources/Equipment Required
Sr. Instrument/Equipment Specification Quanti
No.
/Components/Trainer kit ty

1 Laptop/Desktop with Any processor above i3 and any 1

Internet Connection operating system

J. Safety and necessary Precautions followed

a. Keep all computers in the lab area clean and free from dust.
b. Ensure all computers are properly grounded and plugged into surge protectors.
c. Use antivirus software to protect computers from malicious software and viruses.
d. Provide clear instructions and demonstration on how to use the tool.
e. Establish a safe and comfortable environment for students to work in.
f. Refrain from using computers in the lab for activities that could be deemed as
inappropriate or illegal.
K. Procedure to be followed/Source code:

a. Explain what is POEM.

b. Draw the POEM framework.
c. Describe all the blocks of diagram.
d. Write benefits of all media in POEM framework.
e. Write challenges of all media in POEM framework.

L. Observations and Calculations/Input-Output:

NA
M. Interpretation of Results
NA
N. Conclusion:
NA

O. Practical related Quiz.

1. What is the full form of P.O.E.M.?
2. Which are different paid media?
Essentials of Digital Marketing (4341601)

3. What are the benefits of Earned media?

4. Which is the preferable media for organization?
P. References / Suggestions
a. https://www.oom.com.sg/poem-in-digital-marketing-what-is-it-why-must-you-
use-poem/
b. https://www.ontomatrix.com/introduction-to-poem-model
c. https://opentextbc.ca/foundationsdigitalmarketing/chapter/introduction-to-
digital-marketing/
d. https://www.youtube.com/watch?v=813mH3S5Ptw
e. https://www.youtube.com/watch?v=jLbVskE0ST0

Q. Graph
NA
R. Assessment-Rubrics

Criteria Weightage in % Rubrics Marks

Good (5-4 marks): Full
Identification of the problem
and suitable approach.
Satisfactory (3-2 marks):
C1:
Limited Identification of the
Analyze and identify a
20 % Problem and suitable
suitable approach for the
approach.
problem solving
Need Improvement (0-1
marks): Very Less
Identification of the Problem
and suitable approach.
Good (5-4 marks): Proper
use of appropriate
technology/software/tools
Satisfactory(3-2marks):
C2:
Partial use of appropriate
Use of appropriate 20 %
technology/software/tools
technology/software/tools
Need Improvement (0-1
marks): Very less use of
appropriate
technology/software/tools
Essentials of Digital Marketing (4341601)

Good (5-4 marks): Correct

Solution/Result/Output as
required.

Satisfactory (3-2 marks):

C3: Partially Correct Solution/
Relevance and quality of 20 % Result/Output for the
output Problem.

Need Improvement (0-1

marks): Very less Correct
Solution/ Result/ Output for
the problem.

Good (5-4 marks):Properly

explained solution/ Result/
Output

C4: Satisfactory (3-2 marks):

Interpret the result and 20 % Partially explained solution/
conclusion Result/ Output

Need Improvement (0-1

marks): Very less explained
solution/ Result/ Output

Good (5-4 marks):Properly

prepared report/presentation
for given problem

Satisfactory (3-2 marks):

C5: Partially prepared
Prepare a report/presentation for given
20 %
report/presentation for problem
the given problem
Need Improvement (0-1
marks): Very less prepared
report/presentation for given
problem

Total Marks:

Signature with Date:

Essentials of Digital Marketing (4341601)

Date: ……………
Practical No. 2: Analyze Amazon, Flipkart, Snapdeal, or any three e-commerce sites for
the following: (i) Do a comparative analysis of their product offerings (ii) Do a
comparative analysis of their landing pages (iii) Do a comparative analysis of their call to
action (CTA) (iv) Do a comparative analysis of website loading and website navigation (v)
Find the rankings of Amazon, Flipkart, Snapdeal using Alexa.com
A. Objective:

The goal of this lab practical is to give students the opportunity to analyze and
compare different parameters of different e-commerce websites.
B. Expected Program Outcomes (POs)

1. Basic and Discipline specific knowledge: Apply knowledge of basic

mathematics, science and engineering fundamentals and engineering
specialization to solve the engineering problems.

2. Problem analysis: Identify and analyse well-defined engineering problems

using codified standard methods.

4. Engineering Tools, Experimentation and Testing: Apply modern engineering

tools and appropriate technique to conduct standard tests and measurements.

7. Life-long learning: Ability to analyze individual needs and engage in updating

in the context of technological changes in field of engineering.

C. Expected Skills to be developed based on competency:

This practical is expected to develop the following skills for the competency:
Explain the role and importance of digital marketing in a rapidly changing
world.
a. Understanding of how each e –commerce site uses different parameters to
grow their popularity.
b. Ability to effectively analyze different parameters.

D. Expected Course Outcomes (Cos)

CO b): Apply Search Engine Optimization techniques in digital marketing.
Essentials of Digital Marketing (4341601)

E. Practical Outcome (PRo)

Analyze Amazon, Flipkart, Snapdeal, or any three e-commerce sites for the
following: (i) Do a comparative analysis of their product offerings (ii) Do a
comparative analysis of their landing pages (iii) Do a comparative analysis of their
call to action (CTA) (iv) Do a comparative analysis of website loading and website
navigation (v) Find the rankings of Amazon, Flipkart, Snapdeal using Alexa.com
F. Expected Affective domain Outcome (ADos)
Can work as a leader/team member
Can observe different parameters by comparative analysis

G. Prerequisite Theory:
E-commerce, Basic terminology of SEO
H. Experimental set up/ Program Logic-Flow chart:
NA
I. Resources/Equipment Required
Sr. Instrument/Equipment Specification Quanti
No.
/Components/Trainer kit ty

1 Computer Any computer with latest 1

configuration with internet access

J. Safety and necessary Precautions followed:

a. Keep all computers in the lab area clean and free from dust.
b. Ensure all computers are properly grounded and plugged into surge
protectors.
c. Use antivirus software to protect computers from malicious software and
viruses.
d. Establish a safe and comfortable environment for students to work in.
e. Refrain from using computers in the lab for activities that could be deemed as
inappropriate or illegal.

K. Procedure to be followed/Source code:

a. Go to any 3 e-commerce websites.
Essentials of Digital Marketing (4341601)

b. Compare their product offerings and list down domains in which they have
products. (For e.g., electronics, clothing, books, etc.)
c. Compare their landing page. (For e.g., Notice how user-friendly navigation they
provide? how much ads are displayed in their web-page, etc.)
d. Compare their call to action (For e.g., how prominent and clear call-to-action
buttons all three websites have? such as "Buy Now," "Add to Cart," and "Check
Out.")
e. Compare website loading and website navigation (For e.g., compare their
filters, layout of website, navigation time & loading time, etc.)
f. To find rankings of website, go to any Alexa rank checker website or go to
https://www.rankwatch.com/free-tools/alexa-rank-checker.
g. Type URL of website to find their global rank.
h. Prepare a report of above comparative analysis.
L. Observations and Calculations/Input-Output:
Input: Any 3 e-commerce websites
Observations/Output: Product Offerings, landing page, call to actions, website
loading and navigation, ranking
M. Interpretation of Results
NA
N. Conclusion
NA
O. Practical related Quiz.
a. Which are popular e-commerce websites?
b. What is landing page?
c. What is global rank?
d. Define reach for any website.
P. References / Suggestions
a. https://www.rankwatch.com/free-tools/alexa-rank-checker
b. https://www.diva-portal.org/smash/get/diva2:1639060/FULLTEXT02
c. https://publications.anveshanaindia.com/wp-content/uploads/2016/09/A-
COMPARATIVE-STUDY-BETWEEN-FLIPKART-AND-AMAZON-INDIA.pdf
d. https://www.youtube.com/watch?v=DU6V43iBFlE
e. https://www.indiaretailing.com/2016/11/07/amazon-vs-flipkart-vs-snapdeal-
won-festive-sales-war/
Essentials of Digital Marketing (4341601)

Q. Graph
NA

R. Assessment-Rubrics

Criteria Weightage in % Rubrics Marks

Good (5-4 marks): Full
Identification of the problem
and suitable approach.
Satisfactory (3-2 marks):
C1:
Limited Identification of the
Analyze and identify a
20 % Problem and suitable
suitable approach for the
approach.
problem solving
Need Improvement (0-1
marks): Very Less
Identification of the Problem
and suitable approach.
Good (5-4 marks): Proper
use of appropriate
technology/software/tools
Satisfactory(3-2marks):
C2:
Partial use of appropriate
Use of appropriate 20 %
technology/software/tools
technology/software/tools
Need Improvement (0-1
marks): Very less use of
appropriate
technology/software/tools
Good (5-4 marks): Correct
Solution/Result/Output as
required.

Satisfactory (3-2 marks):

C3: Partially Correct Solution/
Relevance and quality of 20 % Result/Output for the
output Problem.

Need Improvement (0-1

marks): Very less Correct
Solution/ Result/ Output for
the problem.
Essentials of Digital Marketing (4341601)

Good (5-4 marks): Properly

explained solution/ Result/
Output

C4: Satisfactory (3-2 marks):

Interpret the result and 20 % Partially explained solution/
conclusion Result/ Output

Need Improvement (0-1

marks): Very less explained
solution/ Result/ Output

Good (5-4 marks): Properly

prepared report/presentation
for given problem

Satisfactory (3-2 marks):

C5: Partially prepared
Prepare a report/presentation for given
20 %
report/presentation for problem
the given problem
Need Improvement (0-1
marks): Very less prepared
report/presentation for given
problem

Total Marks:

Signature with Date:

Essentials of Digital Marketing (4341601)

Date: ……………
Practical No. 3: Use any SERP simulator tool to check SERP snippet preview of any website for
title tag and meta tag descriptions.

A. Objective:

The goal of this lab practical is to make students aware about title tag and meta tag
descriptions. Also, this practical aim to make student to use the SERP tool to check
the snippet preview.
B. Expected Program Outcomes (POs)

1. Basic and Discipline specific knowledge: Apply knowledge of basic mathematics,

science and engineering fundamentals and engineering specialization to solve the
engineering problems.

3. Design/ development of solutions: Design solutions for engineering well-defined

technical problems and assist with the design of systems components or processes to
meet specified needs.

4. Engineering Tools, Experimentation and Testing: Apply modern engineering tools

and appropriate technique to conduct standard tests and measurements.

6. Project Management: Use engineering management principles individually, as a

team member or a leader to manage projects and effectively communicate about well-
defined engineering activities.

C. Expected Skills to be developed based on competency:

This practical is expected to develop the following skills for the competency:
‘Demonstrate advanced practical skills in common digital marketing tools and
online platforms.’
i. Understanding of how to use the SERP simulator tool to check preview of
SERP snippet.
ii. Ability to develop skills in working with SERP simulator tools.
iii. Observation of different website’s SERP snippet preview.

D. Expected Course Outcomes (Cos)

CO 2): Apply Search Engine Optimization techniques in digital marketing.
Essentials of Digital Marketing (4341601)

E. Practical Outcome (PRo)

Use any SERP simulator tool to check SERP snippet preview of any website for title
tag and meta tag descriptions.

F. Expected Affective domain Outcome (ADos)

Work as a leader/team member.

G. Prerequisite Theory:

SEO Page title, SEO Meta description, SEO meta keywords

H. Experimental set up/ Program Logic-Flow chart:

NA
I. Resources/Equipment Required
Sr. Instrument/Equipment
Specification Quanti
No.
/Components/Trainer kit ty

1 Computer Any computer with latest 1

configuration with internet access

2 Any SERP Simulator tool For e.g.

https://popupsmart.com/tools/serp-
preview-tool/

J. Safety and necessary Precautions followed:

a. Keep all computers in the lab area clean and free from dust.
b. Ensure all computers are properly grounded and plugged into surge protectors.
c. Use antivirus software to protect computers from malicious software and viruses.
d. Provide clear instructions and demonstration on how to use the tool.
e. Establish a safe and comfortable environment for students to work in.
f. Refrain from using computers in the lab for activities that could be deemed as
inappropriate or illegal.

K. Procedure to be followed/Source code:

To use the SERP Preview Tool of Popupsmart, follow the instructions below;
Essentials of Digital Marketing (4341601)

a. Enter your meta title,

b. Enter your meta description,
c. Paste the URL of the relative webpage,
d. Select a word that you wish to make bold.
Then the tool generates a pre virtual search result based on the input you have
provided.

L. Observations and Calculations/Input-Output:

Input: Title tag, Meta tag description Observations
Output/Observations: Take the 2-3 input and observe the SERP snippet preview of
each input.
M. Interpretation of Results
NA
N. Conclusion
NA
O. Practical related Quiz.
a. How many characters a search engine shows for meta title?
b. What is the usual optimal meta description length?
c. Why is the title tag important?
d. List any 3-4 instructions to write optimized meta descriptions.

P. References / Suggestions
a. https://popupsmart.com/tools/serp-preview-tool/
b. https://www.portent.com/serp-preview-tool/
c. https://mangools.com/serpchecker/features/serp-analysis-tool/
Q. Graph: NA
Essentials of Digital Marketing (4341601)

R. Assessment-Rubrics

Criteria Weightage in % Rubrics Marks

Good (5-4 marks): Full
Identification of the problem
and suitable approach.
Satisfactory (3-2 marks):
C1:
Limited Identification of the
Analyze and identify a
20 % Problem and suitable
suitable approach for the
approach.
problem solving
Need Improvement (0-1
marks): Very Less
Identification of the Problem
and suitable approach.
Good (5-4 marks): Proper
use of appropriate
technology/software/tools
Satisfactory(3-2marks):
C2:
Partial use of appropriate
Use of appropriate 20 %
technology/software/tools
technology/software/tools
Need Improvement (0-1
marks): Very less use of
appropriate
technology/software/tools
Good (5-4 marks): Correct
Solution/Result/Output as
required.
Satisfactory (3-2 marks):
C3: Partially Correct Solution/
Relevance and quality of 20 % Result/Output for the
output Problem.

Need Improvement (0-1

marks): Very less Correct
Solution/ Result/ Output for
the problem.
Essentials of Digital Marketing (4341601)

Good (5-4 marks): Properly

explained solution/ Result/
Output

C4: Satisfactory (3-2 marks):

Interpret the result and 20 % Partially explained solution/
conclusion Result/ Output

Need Improvement (0-1

marks): Very less explained
solution/ Result/ Output

Good (5-4 marks): Properly

prepared report/presentation
for given problem

Satisfactory (3-2 marks):

C5: Partially prepared
Prepare a report/presentation for given
20 %
report/presentation for problem
the given problem
Need Improvement (0-1
marks): Very less prepared
report/presentation for given
problem

Total Marks:

Signature with Date:

Essentials of Digital Marketing (4341601)

Date: ……………
Practical No. 4: Design Pick up the website name of any two top TV brands you like and
conduct an SEO audit (with any of the free available audit sites) on key On-Page and Off-
Page impact parameters. Prepare a report on your key observations.
A. Objective:

The goal of this lab practical is to give students the opportunity to analyze different
parameters of SEO audit by any SEO audit tool.
B. Expected Program Outcomes (POs)

1. Basic and Discipline specific knowledge: Apply knowledge of basic mathematics,

science and engineering fundamentals and engineering specialization to solve the
engineering problems.

2. Problem analysis: Identify and analyse well-defined engineering problems using

codified standard methods.

4. Engineering Tools, Experimentation and Testing: Apply modern engineering tools

and appropriate technique to conduct standard tests and measurements.

7. Life-long learning: Ability to analyze individual needs and engage in updating in the
context of technological changes in field of engineering.

C. Expected Skills to be developed based on competency:

This practical is expected to develop the following skills for the competency:
‘Demonstrate advanced practical skills in common digital marketing tools and online
platforms.’
a. Understanding of how to use the Semrush platform for SEO audit.
b. Ability to effectively analyze different parameters.

D. Expected Course Outcomes (Cos)

CO b): Apply Search Engine Optimization techniques in digital marketing.

E. Practical Outcome (PRo)

Pick up the website name of any two top TV brands you like and conduct an SEO
audit (with any of the free available audit sites) on key On-Page and Off-Page
impact parameters. Prepare a report on your key observations.
Essentials of Digital Marketing (4341601)

F. Expected Affective domain Outcome (ADos)

 Can work as a leader/team member

 Can observe different parameters by comparative analysis

G. Prerequisite Theory:
On-page SEO, Off-page SEO
H. Experimental set up/ Program Logic-Flow chart:
NA
I. Resources/Equipment Required
Sr. Instrument/Equipment Specification Quanti
No.
/Components/Trainer kit ty

1 Computer Any computer with latest 1

configuration with internet access

2 Semrush account

J. Safety and necessary Precautions followed:

a. Keep all computers in the lab area clean and free from dust.
b. Ensure all computers are properly grounded and plugged into surge protectors.
c. Use antivirus software to protect computers from malicious software and
viruses.
d. Establish a safe and comfortable environment for students to work in.
e. Refrain from using computers in the lab for activities that could be deemed as
inappropriate or illegal.

K. Procedure to be followed/Source code:

a. Go to https://www.semrush.com/features/
b. Click on “Get started for free”.
c. Create your account and login.
d. Enter any TV brand domain name in search bar (you have to perform it for 2
different TV brands site.)
e. Observe and compare the following for both the sites:
Essentials of Digital Marketing (4341601)

(a) Domain overview (b) traffic analytics (c) Keyword Gap (d) Backlink Gap (e)
Keyword overview (f) Position tracking (g) site audit
f. Observe the results and prepare a report

L. Observations and Calculations/Input-Output:

Input: Any 2 website URL
Observations/Output: Domain overview (b) traffic analytics (c) Keyword Gap (d)
Backlink Gap (e) Keyword overview (f) Position tracking (g) site audit
M. Interpretation of Results
NA
N. Conclusion
NA
O. Practical related Quiz.
a. What is page rank?
b. What is link popularity?
c. What is SEO directory submission?

P. References / Suggestions
a. https://www.semrush.com/projects/
b. https://search.google.com/search-console/welcome
c. https://www.javatpoint.com/seo-tutorial
d. https://www.youtube.com/watch?v=SIR4Kn62bLQ
e. https://www.youtube.com/watch?v=vdFm0J-tizI

Q. Graph: NA

R. Assessment-Rubrics

Criteria Weightage in % Rubrics Marks

Good (5-4 marks): Full
C1: Identification of the problem
Analyze and identify a and suitable approach.
20 %
suitable approach for the
Satisfactory (3-2 marks):
problem solving
Limited Identification of the
Essentials of Digital Marketing (4341601)

Problem and suitable

approach.
Need Improvement (0-1
marks): Very Less
Identification of the Problem
and suitable approach.
Good (5-4 marks): Proper
use of appropriate
technology/software/tools
Satisfactory(3-2marks):
C2:
Partial use of appropriate
Use of appropriate 20 %
technology/software/tools
technology/software/tools
Need Improvement (0-1
marks): Very less use of
appropriate
technology/software/tools
Good (5-4 marks): Correct
Solution/Result/Output as
required.

Satisfactory (3-2 marks):

C3: Partially Correct Solution/
Relevance and quality of 20 % Result/Output for the
output Problem.

Need Improvement (0-1

marks): Very less Correct
Solution/ Result/ Output for
the problem.

Good (5-4 marks): Properly

explained solution/ Result/
Output

C4: Satisfactory (3-2 marks):

Interpret the result and 20 % Partially explained solution/
conclusion Result/ Output

Need Improvement (0-1

marks): Very less explained
solution/ Result/ Output
Essentials of Digital Marketing (4341601)

Good (5-4 marks): Properly

prepared report/presentation
for given problem

Satisfactory (3-2 marks):

C5: Partially prepared
Prepare a report/presentation for given
20 %
report/presentation for problem
the given problem
Need Improvement (0-1
marks): Very less prepared
report/presentation for given
problem

Total Marks:

Signature with Date:

Essentials of Digital Marketing (4341601)

Date: ……………
Practical No. 5: Conduct an audit of any website for performance, accessibility,
progressive web apps, and SEO using Lighthouse Tool or other similar tools
A. Objective:

The goal of this lab practical is to give students the opportunity to analyze different
parameters of SEO audit by any SEO audit tool.
B. Expected Program Outcomes (POs)

1. Basic and Discipline specific knowledge: Apply knowledge of basic mathematics,

science and engineering fundamentals and engineering specialization to solve the
engineering problems.

2. Problem analysis: Identify and analyse well-defined engineering problems using

codified standard methods.

4. Engineering Tools, Experimentation and Testing: Apply modern engineering tools

and appropriate technique to conduct standard tests and measurements.

7. Life-long learning: Ability to analyze individual needs and engage in updating in the
context of technological changes in field of engineering.

C. Expected Skills to be developed based on competency:

This practical is expected to develop the following skills for the competency:
‘Demonstrate advanced practical skills in common digital marketing tools and
online platforms.’
a. Understanding of how to use the Lighthouse or any other platform for SEO
audit.
b. Ability to effectively analyze different parameters.

D. Expected Course Outcomes (Cos)

CO b): Apply Search Engine Optimization techniques in digital marketing.
E. Practical Outcome (PRo)
Conduct an audit of any website for performance, accessibility, progressive web
apps, and SEO using Lighthouse Tool or other similar tools
F. Expected Affective domain Outcome (ADos)
Can work as a leader/team member
Essentials of Digital Marketing (434001)

Can observe different parameters by comparative analysis

G. Prerequisite Theory:
On-page SEO, Off-page SEO

H. Experimental set up/ Program Logic-Flow chart

NA

I. Resources/Equipment Required
Sr. Instrument/Equipment Specification Quanti
No.
/Components/Trainer kit ty

1 Computer Any computer with latest 1

configuration with internet access
2 Lighthouse tool/ any other
SEO tool

J. Safety and necessary Precautions followed:

a. Keep all computers in the lab area clean and free from dust.
b. Ensure all computers are properly grounded and plugged into surge
protectors.
c. Use antivirus software to protect computers from malicious software and
viruses.
d. Establish a safe and comfortable environment for students to work in.
e. Refrain from using computers in the lab for activities that could be deemed as
inappropriate or illegal.

K. Procedure to be followed/Source code:

a. Download Google Chrome for Desktop.
b. In Google Chrome, go to the URL you want to audit. You can audit any URL on
the web.
c. Open Chrome DevTools. (https://developer.chrome.com/docs/ devtools/
open/)
d. Click the Lighthouse tab.
To the left is the viewport of the page that will be audited. To the right is
the Lighthouse panel of Chrome DevTools, which is powered by Lighthouse
Essentials of Digital Marketing (434001)

e. Click Analyze page load. DevTools shows you a list of audit categories. Leave
them all enabled.
f. Click Run audit. After 30 to 60 seconds, Lighthouse gives you a report on the
page.

L. Observations and Calculations/Input-Output:

Input: Website URL
Output/Observations: Audit Report
M. Interpretation of Results
NA
N. Conclusion
NA
O. Practical related Quiz.
a. What SEO audit?
b. Why SEO audit is required?
c. What are SEO rankings?
P. References / Suggestions
a. https://flexiple.com/developers/using-google-lighthouse-to-audit-your-web-
application/
b. https://developer.chrome.com/docs/lighthouse/
c. https://www.youtube.com/watch?v=Q-X_ED4LHrQ
d. https://www.elegantthemes.com/blog/wordpress/what-is-google-lighthouse-
and-how-to-use-it
Q. Graph: NA

R. Assessment-Rubrics

Criteria Weightage in % Rubrics Marks

Good (5-4 marks): Full
Identification of the problem
C1:
and suitable approach.
Analyze and identify a
20 % Satisfactory (3-2 marks):
suitable approach for the
Limited Identification of the
problem solving
Problem and suitable
approach.
Essentials of Digital Marketing (434001)

Need Improvement (0-1

marks): Very Less
Identification of the Problem
and suitable approach.
Good (5-4 marks): Proper
use of appropriate
technology/software/tools
Satisfactory(3-2marks):
C2:
Partial use of appropriate
Use of appropriate 20 %
technology/software/tools
technology/software/tools
Need Improvement (0-1
marks): Very less use of
appropriate
technology/software/tools
Good (5-4 marks): Correct
Solution/Result/Output as
required.

Satisfactory (3-2 marks):

C3: Partially Correct Solution/
Relevance and quality of 20 % Result/Output for the
output Problem.

Need Improvement (0-1

marks): Very less Correct
Solution/ Result/ Output for
the problem.

Good (5-4 marks): Properly

explained solution/ Result/
Output

C4: Satisfactory (3-2 marks):

Interpret the result and 20 % Partially explained solution/
conclusion Result/ Output

Need Improvement (0-1

marks): Very less explained
solution/ Result/ Output

Good (5-4 marks): Properly

C5: 20 % prepared report/presentation
for given problem
Essentials of Digital Marketing (434001)

Prepare a Satisfactory (3-2 marks):

report/presentation for Partially prepared
the given problem report/presentation for given
problem

Need Improvement (0-1

marks): Very less prepared
report/presentation for given
problem

Total Marks:

Signature with Date: