SUMMER PROJECT REPORT

"SALES PROMOTION ACITIVITY ADOPTED BY IFORTIS

WORLDWIDE”

Submitted To

Department of Business Administration

DR. PUNJABRAO DESHMUKH INSTITUTE OF MANAGEMENT
TECHNOLOGY & RESEARCH

Submitted By

Ms. Prachi Anil Chilke

Company Guide

Ms. Vidya Gondane

Faculty Guide

Dr. Hemant Babhulkar

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 DR. PUNJABRAO DESHMUKH INSTITUTE OF
MANAGEMENT TECHNOLOGY & RESEARCH, NAGPUR
DEPARTMENT OF BUSINESS ADMINISTRATION

CERTIFICATE

This is to certify that the investigation in this report titled "SALES PROMOTION
ACITIVITY ADOPTED BY IFORTIS WORLWIDE” has been carried out by Ms.
Prachi Chilke during the summer internship project. The study was done in the
organisation, IFORTIS WORLWIDE in partial fulfilment of the requirement for the
degree of Master of Business Administration of R. T. M. Nagpur university,
Nagpur.
The work is the own work of the candidate, complete in all respect and is of
sufficiently high standard to warrant it's submission to the said degree.

The assistance and resources used for this worker duly acknowledged.

Dr. Hemant Babhulkar Dr.Rajesh Timane

Guide Head of Department

Dr. SurendraJichkar
Director
PDIMTR, Nagpur

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 ACKNOWLEDGEMENT

It is a matter of pride and privilege for me to have done a summer internship project
in IFORTIS WORLWIDE and I am sincerely thankful to them for providing this
opportunity to me.

I am thankful to “Mr. Vidya Gondane” ma’am for guiding me through this project
and continuously encouraging me. It would not have been possible to complete this
project without his/her support.

I am also thankful to all the faculty members of Dr. PunjabraoDeshmukh institute of

management Technology & Research and particularly my mentor
“Dr. Hemant Babhulkar ” sir for helping me during the project.

Finally, I am grateful to my family and friends for their unending support.

Ms. Prachi Anil Chilke

(Name and Signature of the student)

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Index (Table of Contents)

PART 1

A) COMPANYPROFILE
 Brief history.
 Management structure.
 Achievements, awards and
latestdevelopments.
 Products & Servicesoffered.
 SWOTanalysis.

B) SECTOROVERVIEW
 Sector size and majorplayers.
 Problems faced by the sector in
general and thecompany inparticular.
 Future potential of thesector.

PART 2

A) ACTUAL WORKDONE
 Week wise details of the workdone.

 Keylearning

B) FINDINGS AND SUGGESTIONS

C) CONCLUSION

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INTRODUCTION OF THE TOPIC

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 INTRODUCTION

INTRODUCTION:

Marketing is the study and management of exchange relationships. Marketing is

used to create, keep and satisfy the customer. With the customer as the focus of its
activities, it can be concluded that Marketing is one of the premier components of
Business Management – the other being Innovation.

CONCEPT :

The ‘marketing concept’ proposes that in order to satisfy the organizational

objectives, an organization should anticipate the needs and wants of consumers and
satisfy these more effectively than competitors. This concept oriented from Adam
Smith’s book The Wealth of Nations, but would not become widely used until nearly
200 years later. Marketing and Marketing Concepts are directly related.
Given the centrality of customer needs and wants in marketing, a rich understanding
of these concepts is essential:

Needs: Something necessary for people to live a healthy, stable and safe life. When
needs for food, water and shelter; or subjective and psychological, such as the need
to belong to family or social group and the needs for self-esteem.
Wants: Something that is desired, wished for or aspired to. Wants are not essential
for basic survival and not essential for basic survival and often shaped by culture or
peer- groups.
Demands: When needs and wants are backed by the ability to pay, they have the
potential to became economic demands.

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 Part 1 (A)

COMPANY PROFILE

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 COMPANY PROFILE

IFORTIS WORLDWIDE is a subsidiary of American Ruler Private Limited. Since its

infancy, IFORTIS WORLDWIDE has believed in a continual evolution. It has not
only expanded its horizon from providing technical to managerial services, but also
has taken this platform worldwide in order to better satisfy the needs of its customers
with an aim to become one of the most leading companies of the world. With
IFORTIS WORLDWIDE, strategise and build nifty technology and develop a market
that supports modernized processes for businesses as well as produce new mediums
that help in generating fast revenues for start-ups or established businesses alike. A
steadfast and proven software process coupled with a certain methodology can be
your company’s key to success. With a head-strong team of self-reliant women,
IFORTIS WORLDWIDE delivers IT projects to businesses and technical solutions
along with intuitive services in HR consultancy that improve business efficiency.
IFORTIS WORLDWIDE believes that ethical management is not only a tool for
responding to the rapid changes in the global business environment, but also a vehicle
for building trust with its various stakeholders including customers, employees,
business partners and local communities. With an aim to become one of the most
leading companies In the world, IFORTIS WORLDWIDE continues to train its
employees and operate monitoring systems, while practicing fair and transparent
corporate management. As a result, IFORTIS WORLDWIDE is now one of India’s
leading corporations.

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Our Principles:

- We respect the dignity and diversity of individuals. - We compete fairly in

accordance with law and business ethics.

- We make customer satisfaction our top priority. - We make efforts for the
improvement of the ‘quality of life’ of our employees.

- We pursue eco-friendly management. - We build relationships of co-existence and

co-prosperity with business partners.

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 Key Responsibility Area

i. Demonstrate the highest level of professionalism, which includes arriving on

time for designated work, notifying the supervisor of any deviations from the
established schedule, and dressing to the standards of the organization and the
work being performed. Respect the organization’s reporting structure and
follow the policies and procedures of the organization.

ii. Communicate effectively with the supervisor, immediate supervisor (if

different from site supervisor), and other staff within the organization; accept
and apply critiques and suggestions to daily work in an effort to become more
productive and/or efficient.

iii. Complete and submit to the faculty supervisor Weekly Time Logs. Complete
and discuss with the site supervisor the midterm and final evaluations. Submit
the evaluations to Career and Internship Services in a timely manner.

iv. Communicate with the site supervisor and/or faculty supervisor any issues that
may affect the performance of assigned responsibilities or the overall success
of the experience.

v. Appreciate diversity in all of its forms and respect various social and political
viewpoints; do not discriminate on the basis of race, creed, colour, sex,
religion, age, nation/ethnic origin, disability, or sexual orientation.

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 SWOT Analysis

SWOT Analysis  is a strategic planning technique used to help a person or

organization identify strengths, weaknesses, opportunities, and threats related
to business competition or project planning. It is intended to specify the objectives of
the business venture or project and identify the internal and external factors that are
favorable and unfavorable to achieving those objectives. Users of a SWOT analysis
often ask and answer questions to generate meaningful information for each category
to make the tool useful and identify their competitive advantage. SWOT has been
described as the tried-and-true tool of strategic analysis, but has also been criticized
for its limitations.

Strengths and weakness are frequently internally-related, while opportunities and

threats commonly focus on the external environment. The name is an acronym for the
four parameters the technique examines:

 Strengths: characteristics of the business or project that give it an advantage over

others.
 Weaknesses: characteristics of the business that place the business or project at a
disadvantage relative to others.
 Opportunities: elements in the environment that the business or project could
exploit to its advantage.
 Threats: elements in the environment that could cause trouble for the business or
project.

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 PART 1 (B)

SECTOR OVERVIEW

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 SECTOR OVERVIEW

Rohit Naidu, the CEO of IFortis Worldwide, the largest women-led organization
in India, has been vividly promoting the idea of self-reliance among women
through his bold yet thoughtful women program initiative.
The self-made young entrepreneur is an optimistic soul and a zealous
confidence cultivator for all students and women worldwide. With 98% women
joining his grand expedition and 124+ global clients, his company, as well as
his intellectual initiatives, are set to leave their mark globally.
Rohit Naidu is an immensely dedicated individual and an eminent global
corporate citizen. He is always up for a challenge and is never belittled by
one. Instead of breaking his will, the coronavirus pandemic has only
encouraged him to overcome societal and environmental issues such as poverty,
hunger, unemployment , and growing in equality in workspaces for women. The
pandemic gave him a lot of time to reflect on his life and goals, and ultimately,
motivated him to become a capable entrepreneur.

The young and successful entrepreneur has always been eager to learn from
people, experiences, and vigorous market research. He believes eagerness to
learn from practical life situations paves way for some incredibly innovative
and highly effective management ideas. “I am very goal-driven”, says the
venturesome entrepreneur and CEO of IFortis Worldwide.
CEO of IFortis Worldwide , Naidu, has always been consistent about
cultivating the right skill-set of qualities and values in people who join him. From
employees to students, he ensures they all work to wards a sustainable future that
is ready to face stressful situations such as the coronavirus pandemic more
confidently. He plans on cultivating eco-friendly management and youthful
ventures to fulfil his responsibility towards society. IFortis Worldwide, a
subsidiary of American Ruler Private Limited, is a well-established, Tirunelveli-
based company which provides top-notch HR Consultancy, Information
Technology, and Marketing services to clients across the globe.

Naidu shares that his team of women leaders and his family have been the
most encouraging factors during the company’s expansion phase. He looks up to
his inspiration, the chairman of Augustan Group, Mr Aathimoolam Naidu’s life
and work whenever he is low on motivation.
Under Rohit Naidu’s leadership, IFortis continuously launches exclusive
evidence-based programs for young entrepreneurs, especially for women across
the globe. These revolutionary entrepreneurship programs are for women, youth,
and men a like. Mainly because Naidu believes practiced learning and well-
structured experiments are the best way to train and develop today’s
generation.

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One such brilliant initiative by him is the IFortis Worldwide HR Traineeship
program. The exclusive women’s program targets ambitious and career-driven
women across the globe. The program helps self-reliant women get hands-on
experience in recruiting cycle, man-management, and employee relations. It gives
them a golden opportunit to represent themselves as the women ambassadors
of IFortis Worldwide.

Josna K. Joseph, a female trainee at the IFortis HR Traineeship program, says,

“At IFortis, I was provided with a wonderful platform to learn many new
things and earn a handful of experience on end-to-end recruitment cycle,
employee relation, training, and many more.” She further adds, “The experience
I have earned from IFortis and my mentor, Mr . Rohit Naidu, is beyond my
expectations.” The stay-at-home mother has certainly learned and polished her
personal and professional skills through the programs and highly recommends
them.

Ameera Hasan, working as an HR-Officer at IFortis Worldwide, says, “The HR

traineeship programme at IFortis Worldwide gave me a golden opportunity to
work in one of India's leading firms and polished my communication and
administrative skills. I feel honoured to have been working in IFortis
Worldwide under the guidance of Rohit sir. His exemplary and visionary
mentorship made everything easier to grasp and inspired me to do better
every day. From learning new skills, polishing existing ones, and gaining new
experiences, my time at IFortis Worldwide has provided me with a strong
foundation for my future endeavours.”

Deepti Mehta, another trainee at IFortis, says, “IFortis has helped me become
the best version of myself . At IFortis , one can learn about the various skills
that are important in our career growth. The company has made me shed all
inhibitions and made me a strong, independent, and confident woman.
I t provided me with a platform to have one-to-one as well as group
conversations where I could open up easily. In short, joining IFortis was the
best decision of my life, and I’m sure this is going to help me in the long
run.”

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 PART 2 (A)

ACTUAL WORK DONE

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 WEEKLY LEARNING

Week 1:-

 I had learned what Sales Promotion Activity is.

Week 2:-

 I had learned the Sales Promotion Media such as Tv, Newspaper, Magazine
etc.

Week 3:-

 I had learned Sales Promotion is an all-inclusive term for marketing products

and/or services online – and like many all-inclusive terms, Internet marketing
means different things to different people.

Week 4:-

 I had studied the art of online marketing involves finding the right online
marketing mix of strategies that appeals to your target market and will
actually translate into sales.

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Week 5:-

 I had studied about Internet marketing refers to the strategies that are used to
market a product or service online, marketing strategies that include search
engine optimization and search engine submission, copywriting that
encourages site visitors to take action, web site design strategies, online
promotions, reciprocal linking, and email marketing – and that’s just hitting
thehighlights.

Week 6:-

 I had learned about Online marketers are constantly devising new Internet
marketing strategies in the hopes of driving more traffic to their Web sites and
making more sales; witness the increasing use of blogs as marketing tools for
business, for instance.

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 Over All Learning And Observation

This experience has cleared many of my doubts and gave me practical knowledge.
I learn document management, how to maintain Conssumer data by analyzing,
verifying and updating. (i.e. personnel file management)
Also I have learned Sales Promotion Process and personnel file management.

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 PART 2 (B)

FINDINGS AND SUGGESTIONS

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 FINDINGS

 The project revealed that 90% of respondents have visited Shree Services
Showroom, and only 10% fall under who have not visited Shree
ServicesShowroom ever.

 The project revealed that 25% of the respondents come to know about the
products of Shree Services through Advertisements and Television, 19% of
the respondents come to know about the products of Shree Services through
Newspaper and Word of Mouth, 9% come to know about the products of
Shree Services Industries through Hoardings, and 3% come to know about the
products of Shree Services through Leaflets.

 The project revealed that 88% of the respondents will prefer to recommend
about the products of Shree Servicesto others and 12% of the respondents will
not prefer to recommend about the products of Shree Services to others.

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 PART 2 (C)

CONCLUSIONS

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 CONCLUSIONS

 Give to sales promotion activities adopted by Shree Services are so effective

that customer are satisfied. Shree Services has the capability of meeting these
demands and only requires a certain revision in its strategies to be able to do
so successfully, which it already has begun to consider.

 Increased media exposure, ever increasing purchasing power of the target

audience coupled with their desire to spend more space in the market will be
able to survive. Shree Services has the capability of meeting these demands
and only requires a certain revision in its strategies to be able to do so
successfully, which it already has begun to consider.

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BIBLIOGRAPHY

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 BIBLIOGRAPHY

REFFERED BOOKS

BOOKS:-

 Research Methodology : Suja Nair

 Marketing Management : Philip kotler

 Research Methodology : CR. Kothari

 Marketing Management : Bilab S. Bose
 Marketing Management : (6th Edition) Kotler

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