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Local and Global Communication in Multicultural Setting

1. Culture is defined as learned patterns and attitudes shared by a group of people. According to social psychologist Geert Hofstede, culture is "the programming of the mind" where patterns of thinking and feeling are learned from an early age. 2. Intercultural communication refers to communication between people from different cultures, which can be challenging due to difficulties understanding factors like language, context and meaning between cultures. 3. Communicating across cultures is difficult because each culture has implicit rules and biases that are absorbed unconsciously from a young age. Understanding differences like high-context vs low-context communication styles and sequential vs synchronic time orientations is important for effective intercultural communication.

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Chris Deniel Baldoza
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89 views13 pages

Local and Global Communication in Multicultural Setting

1. Culture is defined as learned patterns and attitudes shared by a group of people. According to social psychologist Geert Hofstede, culture is "the programming of the mind" where patterns of thinking and feeling are learned from an early age. 2. Intercultural communication refers to communication between people from different cultures, which can be challenging due to difficulties understanding factors like language, context and meaning between cultures. 3. Communicating across cultures is difficult because each culture has implicit rules and biases that are absorbed unconsciously from a young age. Understanding differences like high-context vs low-context communication styles and sequential vs synchronic time orientations is important for effective intercultural communication.

Uploaded by

Chris Deniel Baldoza
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Local and Global

Communication
in Multicultural
Settings Presented by:
Leo Franco Baldoza
Elizabeth Bianan
Caecza Felix
Allionah Nicole Tible
Culture
Culture is often defined as the learned patterns and attitudes shared by a
group of people (Martin & Nakayama, 2010). According to Geert Hofstede
(1984), a noted social psychologist, culture is "the programming of the mind."
He said:
"Every person carries within him or herself patterns of thinking, feeling, and
potential acting which were learned throughout [his or her] lifetime. Much of
[these patterns are] acquired in early childhood, because at that time a
person is most susceptible to learning and assimilating."

INTERCULTURAL
COMMUNICATION

Refers to the communication between people


from two different cultures. Intercultural
communication is a symbolic, interpretive,
transactional, contextual process in which
people from different cultures create shared
meanings. People from different backgrounds
often encounter difficulties in processing
meanings and understanding messages due
to the difficulties in understanding certain
factors of communication such as
language, context, and meaning.
Communication problems often occur when
there is a lack of understanding about how
certain cultures "work."
According to science, each person is
genetically unique. Except for identical
twins, each person has a unique genetic
composition. This uniqueness becomes
even more heightened because of
individual experiences. Humans are
formed by forces other than genetics.
Family background, religious affiliations,
educational achievements, socio-cultural
forces, economic conditions, emotional
states, and other factors shape human
identities. Because of this, no two people
can ever be exactly the same.
Communicating
Across Cultures
Communicating across cultures is challenging. Each culture has set rules that its
members take for granted. Few of us are aware of our own cultural biases
because cultural imprinting is begun at a very early age. And while some of a
culture's knowledge, rules, beliefs, values, phobias, and anxieties are taught
explicitly, most of the information is absorbed subconciously.
LOW-CONTEXT CULTURES VS. HIGH-
CONTEXT CULTURES 1 All international communication is
influenced by cultural differences.
High-context cultures (Mediterranean, Slav, Central
Even the choice of communication
European, Latin American, African, Arab, Asian,
medium can have cultural
American-Indian). leave much of the message
overtones. The determining factor
unspecified, to be understood through context,
may not be the degree of
nonverbal cues, and between-the-lines interpretation
industrialization, but rather
of what is actually said. By contrast, low-context
whether the country falls into a
cultures (most Germanic and English speaking
high-context or low-context
countries) expect messages to be explicit and specific. 2
culture.

One framework for understanding intercultural communication is the concept of high and low
context cultures. This concept refers to the values cultures place upon direct and indirect
communication (Neese, 2016). High-context and low- context cultures rely on the verbal and non-
verbal cues present in the interaction to draw meaning from the message.
Cultural
Differences and
Communication
Cultural differences may also be determined by gender, age, religion,
education, position, political affiliations, and so on. For example, some
religions would strongly define the roles of men and women within the society
which would, in turn, dictate how they interact with people of the opposite sex.
SEQUENTIAL VS.
SYNCHRONIC

In sequential cultures (like North


American, English, German, Swedish, and
Dutch), businesspeople give full attention
to one agenda item after another.

In synchronic cultures (including South


America, southern Europe, and Asia) the
flow of time is viewed as a sort of circle,
with the past, present, and future all
interrelated.
Orientation to the past, present, and
future is another aspect of time in which
culture differ. Americans believe that
the individual can influence the future
by personal effort, but since there are
too many variables in the distant future,
we favor a short-term view.
Synchronistic cultures' context is to
understand the present and prepare for
the future.
AFFECTIVE VS.
NEUTRAL

In international business practices, reason


and emotion both play a role. Which of these
dominates depends upon whether we are
affective (readily showing emotions) or
emotionally neutral in our approach.
Members of neutral cultures do not telegraph
their feelings, but keep them carefully
controlled and subdued. In cultures with high
affect, people show their feelings plainly by
laughing, smiling, grimacing, scowling, and
sometimes crying, shouting, or walking out of
the room.
This does not mean that people in neutral
cultures are cold or unfeeling, but in the
course of normal business activities,
neutral cultures are more careful to
monitor the amount of emotion they
display. Emotional reactions were found to
be least acceptable in Japan, Indonesia,
the U.K., Norway, and the Netherlands and
most accepted in Italy, France, the U.S.,
and Singapore.
Potential Areas for
4 Using Silence
Misinterpretation in
Intercultural Communication
Using appropriate topics of
5
conversation
Opening and closing
1
conversations
6 Using humor
Taking turns during
2
conversation
7 Knowing how much to say

3 Interrupting
Sequencing elements
8
during a conversation
Thank You
for listening!!!

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