Module 2 - Decision Making
Module 2 - Decision Making
LEARNING
MODULE 02:
Decision Making
AE 322 -
ENGINEERING MANAGEMENT
Prepared by:
AERONAUTICAL ENGINEERING DEPARTMENT
TABLE OF CONTENTS
Title Ref. no Page
INTRODUCTION 1 5
1. DECISION MAKING 1,2 5
2. DECISION-MAKING AS A MANAGEMENT RESPONSIBILITY 1 6
3. DECISION-MAKING PROCESS 1,2 8
4. APPROACHES IN SOLVING PROBLEMS 1,3 15
5. QUANTITATIVE MODELS FOR DECISION MAKING 1,4 16
APPENDIX A: RUBRIC 23
LIST OF REFERENCES
References
No.
Roberto Medina, Engineering Management from
https://www.academia.edu/35813394/Engineering_Management_by_Roberto_Me 1
dina
University of Massachusetts, Decision-Making Process, retrieved from
https://www.umassd.edu/fycm/decision-
2
making/process/#:~:text=Decision%20making%20is%20the%20process,relevant
%20information%20and%20defining%20alternatives.
The Quantitative Approach to Decision Making: Methods, Purpose & Benefits.
(2017, July 27). Retrieved from https://study.com/academy/lesson/the- 3
quantitative-approach-to-decision-making-methods-purpose-benefits.html.
Toppr, Decision Making – Quantitative Techniques of Decision Making, Retrieved
from https://www.toppr.com/guides/fundamentals-of-economics-and- 4
management/decision-making/quantitative-techniques-of-decision-making/
LIST OF FIGURES
FIGURES References
LEARNING OUTCOMES
OVERVIEW
As an introductory activity, you are encouraged to watch a short video entitled “How
To Improve Decision Making Skills | Decision Making Process”, using the following link:
https://www.youtube.com/watch?v=2tCYy66CyuQ shows a discussion about the basic
principles of decision making. The speaker also discusses the factors affecting why we make
poor decisions and as well as the tips on making good decisions. Now, to get you acquainted
with the terms as well as concepts presented in the video, let us start our discussion with the
important terminologies in Decision Making.
INTRODUCTION
Managers of all kinds, including the engineer manager, are mainly responsible for providing
leadership in the effort to achieve the goals of an organization. He must learn the
complexities of decision-making if he is to become effective.
Many times, he will encounter circumstances in which he will have to choose between
multiple options. Whatever his choice, it will have effects, immediate or otherwise, in the
operations of this organization.
The decision-making skills of the engineering manager would be very important to his
success as a professional. A major blunder in decision-making may be sufficient to cause the
destruction of any organization. On the other hand, successful decisions would create the
right atmosphere for consistent development and progress.
1. DECISION MAKING
- Decision-making may be defined as “the process of identifying and choosing
alternative courses of action in a manner appropriate to the demands of the
situation.”
- Decision-making, according to Nickels and others, “is the heart of all the
management functions.”
- Decision making is the way of making choices by establishing a decision,
collecting data, and analyzing alternative resolutions. By arranging relevant
information and identifying options, using a step-by - step decision-making
approach will help you make more deliberate, reflective decisions. This technique
increases the chances of selecting the most rewarding option possible.
Management must try to choose a choice as reliably as possible. As they have the authority,
they are accountable for whatever result their choices carry. The higher the level of
management, the greater and more complex the decision-making becomes.
Example:
The production manager of a certain organization has received a written order from a
section head about the procurement of an air conditioning unit. Almost simultaneously,
another request from another segment was forwarded to him requiring the purchase of a
forklift. His superior told the manufacturing manager that he could only purchase one of the
two requested products due to budgetary constraints.
The production manager must now make a decision. His choice, however, must be based on
sound arguments for he will be held responsible later on, if he had made the wrong choice.
Decisions are made at various management levels (i.e., top, middle, and lower levels) and at
various management functions (i.e., planning, organizing, directing, and controlling).
LEARNING ACTIVITY 1
Accomplish the following activities in an “8.5 x 11” word document.
HONESTY CLAUSE
The students are expected to accept and maintain principles of intellectual and academic integrity
as members of the academic community. The state college expects the students to be honest as
a basic and minimum standard of conduct in academic matters and that they only submit
the outputs of their own efforts for credit.
For Submission: Kindly attach the file on our Google Classroom with a file name
“Module 2 – Learning Activity 1 – (Surname)”.
3. DECISION-MAKING PROCESS
Rational decision-making, according to David H. Holt, is a process involving the following
steps:
1. Diagnose problem
2. Analyze environment
3. Develop viable alternatives
4. Evaluate alternatives
5. Make a choice
6. Implement decision
7. Evaluate and adapt decision results
1. DIAGNOSE PROBLEM
If a manager wishes to make an intelligent decision, finding the issue must be his first
move. It is almost impossible to succeed in the subsequent steps if the manager fails
in this aspect. An expert once said “identification of the problem is tantamount to
having a problem half-solved.”
What is Problem?
A problem exist when there is a difference between an actual situation and a desired
situation. For instance, the management of a construction company entered into a
contract with another party for the construction of a 25-storey building on a certain
site.
The actual situation of the firm is that it has not yet constructed the building. The
desired situation is the finished 25-story. In this case, the actual situation is different
from the desired situation. The company, therefore, has a problem and that is, the
construction of 25-storey building.
When decisions are to be made, the internal and external limitations must be
considered. It may be costly, later on, to alter a decision because of a constraint that
has not been previously identified.
The president decided to relocate the factory but not after much time and money has
been lost. This is clear example of the cost associated with management disregarding
the environment when the decisions are made. In this case, the president did not
consider what the residents could do.
1. Internal and
2. External
The internal environment refers to organizational activities within a firm that surrounds
decision-making. Shown in Figure 3.1 are the important aspects of the internal
environment.
The external environment refers to factors that are outside of the organization and not
usually under top management's short-run supervision. Figure 3.2 shows the forces
comprising the external environment of the firm.
Sometimes, any of the solutions offered could solve problems. You will possibly find
many potential courses of action, or alternatives, as you gather information.
Management must consider the best one among the alternative solutions. You can
also use your imagination and additional information to construct new alternatives.
Organizational Aspects
Financial Aspects
Figure 3.1 The Engineering Firm and the Internal Environment in Decision-
Making.
Government
Engineers Labor Unions
Competitors Banks
Public
Figure 3.2 The Engineering Firm and its External Environment.
Sample:
An engineering firm has a problem of increasing its output by 30%. This is the result
of a new agreement between the firm and one of its clients.
The list of solutions prepared by the engineering manager shows the following
alternative courses of action:
1. Improve the capacity of the firm by hiring more workers and building
additional facilities;
2. Secure the services of subcontractors;
3. Buy the needed additional output from another firm;
4. Stop serving some of the company’s customers;
5. Delay servicing some clients.
The list was revised and only the first three were deemed to be viable. The last two
were deleted because of adverse effects in the long-run profitability of the firm.
4. EVALUATE ALTERNATIVES
How the alternatives would be assessed depends on the nature of the problem, the
company's objectives, and the nature of the provided alternatives. Souder suggests
that “each alternative must be analysed and evaluated in terms of its value, cost, and
risk characteristics.
The value of the alternatives refers to benefits that can be expected. An example may
be described as follows: a net profit of ₱10 million per year if the alternative is chosen.
The cost of the alternative refers to out-of-pocket costs (like ₱100 million for
construction of facilities), opportunity costs (like the opportunity to earn interest of ₱2
million per year if money is invested elsewhere), and follow-on costs (like ₱3 million
per year for maintenance of facilities constructed).
The risk characteristics refer to the likelihood of achieving the goals of the alternatives.
If the probability of a net profit of ₱10 million is only 10 percent, then the decision-
maker may opt to consider an alternative with a ₱5 million profit but with an 80
percent probability of success.
EVALUATION SHEET
Title of Vacant Position: JUNIOR ENGINEER
Date of Evaluation: December 28, 1996
Applicant Education Training Experience Age Total Points
Evaluator:
Edgardo J. Viloria
Manager
Engineering Division III
5. MAKE A CHOICE
The decision-maker must now be able to make a choice after the alternatives have
been assessed. This is the point at which he needs to be persuaded that all the prior
steps have been properly taken.
To make the selection process easier, the alternatives can be ranked from best to
worst on the basis of some factors like benefit, cost, or risk.
6. IMPLEMENT DECISION
Implementation follows after a decision has been made. This is important, otherwise
the decision-making will be an empty gesture.
Implementation refers to carrying out the decision so that the objectives sought will be
achieved. To make implementation effective, a plan must be devised.
The resources must be made available at this stage, so that the decision can be
properly enforced. According to Aldag and Stearns, those who will be involved in
implementation must understand the solution and support it.
The outcomes predicted may or may not occur in enforcing the decision. Consider the
outcomes of your decision in this final phase and decide whether or not the need you
have defined in Step 1 has been resolved. You would want to repeat those steps of
the process to make a new decision if the decision has not fulfilled the specified need.
In order to ensure performance and to provide information for future decisions, it is
therefore necessary for the manager to use control and feedback mechanisms.
Feedback refers to the process which requires checking at each stage of the process
to assure that the alternatives generated, the criteria used in evaluation, and the
solution selected for implementation are in keeping with the goals and objectives
originally specified.
Control refers to steps taken to ensure that the tasks conducted adhere to the
intended activities or set goals.
In this last stage of decision-making process, the engineer manager will find out
whether or not the desired outcome was accomplished. If the desired outcome is
obtained, it is safe to conclude that the decision taken was successful. Ferrell and
Hirt say that further research is required if it has not been achieved.
LEARNING ACTIVITY 2
Accomplish the following activities in an “8.5 x 11” word document.
Desired results
? not achieved In what step did
the error occur?
Desired results
achieved ?
HONESTY CLAUSE
The students are expected to accept and maintain principles of intellectual and academic integrity
as members of the academic community. The state college expects the students to be honest as
a basic and minimum standard of conduct in academic matters and that they only submit
the outputs of their own efforts for credit.
For Submission: Kindly attach the file on our Google Classroom with a file name
“Module 2 – Learning Activity 2 – (Surname)”.
Qualitative Evaluation
This term refers to the assessment using intuition and subjective judgement for
alternatives. Stevenson states that managers tend to use the qualitative approach
when:
Each shift consist of 200 workers manning 200 machines. On September 16, 1996, the
operations went smoothly until the factory manager, an industrial engineer, was notified
at 1:00 P.M. that five of the workers assigned to the second shift could not report for
work because of injuries sustained in a traffic accident while they were on their way to
the factory.
Because of time constraints, the manager made an instant decision on who among the
first shift workers would work overtime to man the five machines.
Quantitative Evaluation
This term refers to the evaluation of alternatives using any technique in a group
classified as rational and analytical.
When the problem is well defined, several solutions exist, and decision outcomes are
easily observable, the quantitative approach to decision-making provides the best
outcomes. In the event, however, that many external variables are beyond the
influence of the decision-maker and their probability is uncertain, the quantitative
methods can become unreliable.
Quantitative approach techniques, especially the ones relying on statistical software,
have the advantage of suggesting the best solution to the problem without even
identifying all possible alternatives. This feature is quite useful in problems where the
number of possible alternatives is very large though only a few are worth considering
for selection. Once the problem and conditions are defined, the decision-making process
becomes quick.
1. Inventory models
2. Queuing theory
3. Network models
4. Forecasting
5. Regression analysis
6. Simulation
7. Linear programming
8. Sampling theory
9. Statistical decision theory
A. INVENTORY MODELS
Inventory models consist of several types all designed to help the engineer manager
are decisions regarding inventory. They are as follows:
B. QUEUING THEORY
Every business often suffers waiting for periods or queues pertaining to personnel,
equipment, resources or services.
The queuing theory is one that describes how to determine the number of service
units that will minimize both customer waiting time and cost service.
The queuing theory is applicable to companies where waiting lines are common
situation. Examples are cars waiting for service at a car center, ships and barges
waiting at the harbour for loading and unloading buy dockworkers, programs to be
run in a computer system that processes jobs, etc.
The aim of this theory is to minimize such waiting periods and also reduce
investments on such expenses.
C. NETWORK MODELS
These are models in which large, complex tasks are divided into smaller segments
that can be independently managed in order to avoid wasting time, energy and
money. This technique aims to solve this by creating strong network structures for
work.
D. FORECASTING
There are times where engineering executives make choices that will have
repercussions in the future. For example, a manufacturing firm must put up a
capacity that is sufficient over the next 12 months to generate the demand
requirements of customers. As such, before the start of operations, manpower and
equipment must be procured. In order to make capacity decisions more accurate,
data on the demand requirements for the next 12 months must be given to the
engineering manager. It is possible to derive this type of information by forecasting.
E. REGRESSION ANALYSIS
F. SIMULATION
Simulation does not guarantee an optimal solution, but the alternatives introduced
into the model, by the decision-maker, can be evaluated. They therefore finalize the
decision that is likely to be the most useful to them. Understanding outcomes under
such simulated environments instead of natural settings reduces risks drastically.
G. LINEAR PROGRAMMING
H. SAMPLING THEORY
I. STATISTICAL DECISION-THEORY
Decision theory refers to the 'logical way of conceptualizing, evaluating and solving
problems in situations involving minimal or partial decision-environment knowledge.
The decision making process presented at the beginning of this module is a more
detailed description of decision theory. What was not, but is rather relevant, included
in the discussion on the assessment of alternatives is the topic of alternatives to
Bayesian analysis.
The objective of the Bayesian analysis is to revise and update the initial evaluations
of the probabilities of the event generated by the alternative solutions. This is
achieved by the use of additional information.
SUMMARY
Decision-making is a very important function of the engineer manager. His organization will
rise or fall depending on the outcomes of his decisions. It is, therefore, necessary for the
engineer manager to develop some skills in decision-making.
The decision-making process consist of various steps, namely: diagnose problem, analyse
environment, articulate problem or opportunity, develop viable alternatives, evaluate
alternatives, make a choice, implement decision, and evaluate and adapt decision results.
There are two approaches in solving problems, namely: qualitative evaluation and
quantitative evaluation. Qualitative evaluation is used for solving fairly simple problems
while quantitative evaluation is applied to complex ones.
LEARNING ACTIVITY 3
Accomplish the following activities in an “8.5 x 11” word document.
IDENTIFICATION: Identify the following personalities described below.
_________1. This quantitative model is applicable to companies where waiting lines are
common situation. This describes how to determine the number of service
units that will minimize both customer waiting time and cost service.
__________2. A quantitative technique where samples of populations are statistically
determined to be used for a number of processed, such as quality control
and marketing research.
__________3. Models where large complex tasks are broken into smaller segments that
can be managed independently.
__________4. A model constructed to represent reality, on which conclusions about real-
life problems can be used.
__________5. Is a quantitative technique that is used to produce an optimum solution
within the bounds imposed by constraints upon the decision.
__________6. Its purpose is to revise and update the initial assessments of the event
probabilities generated by the alternative solutions. This is achieved by the
use of additional information.
ENUMERATION:
1. Enumerate and differentiate the two approaches in solving problems.
2. Enumerate the two (2) most prominent of Network Models.
3. Enumerate the four (4) types of Inventory Models.
HONESTY CLAUSE
The students are expected to accept and maintain principles of intellectual and academic integrity
as members of the academic community. The state college expects the students to be honest as
a basic and minimum standard of conduct in academic matters and that they only submit
the outputs of their own efforts for credit.
For Submission: Kindly attach the file on our Google Classroom with a file name
“Module 2 – Learning Activity 3 – (Surname)”.
MASTERY CHECK
Accomplish the following activities in an “8.5 x 11” word document.
IDENTIFICATION
1. Refers to the process of selecting among alternatives representing potential
solutions to a problem.
2. It is “the process of identifying and choosing alternative courses of action in a
manner appropriate to the demands of the situation.”
3. Refers to carrying out the decision so that the objectives sought will be achieved.
ENUMERATION
1. Decision-Making process (in chronological order).
2. Enumerate the two (2) types of evaluation in solving problems.
3. List down the nine (9) qualitative models used in engineering management.
HONESTY CLAUSE
The students are expected to accept and maintain principles of intellectual and academic integrity
as members of the academic community. The state college expects the students to be honest as
a basic and minimum standard of conduct in academic matters and that they only submit
the outputs of their own efforts for credit.
For Submission: Kindly attach the file on our Google Classroom with a file name
“Module 2 – Mastery Check – (Surname)”.
For Submission: Kindly attach the file on our Google Classroom with a file name “Module 2
– Module Review Questions – (Surname)”.
APPENDIX A: RUBRIC