Chapter -1

Introduction

1.1 Background of The Study:

We Know Bangladesh Bank play an important role of our country. The banking
system of Bangladesh is composed variety of banks working as National
Commercial Banks, Foreign bank, Specialization, banks and Development Banks.
However there are many Banks in Bangladesh at Present. Under internship
program each student has to prepareda report on a particular topics related with the
organization. According to this requirement, I have already completed my
Internship at DBBL Jessore Branch. On the basis of my practical experience as
well as theoretical knowledge, I have completed the report regarding, “Dutch-
Bangla Bank Mobile Banking”, Jessore Branch. The main focuses of my study
is to analysis about Mobile Banking which is new banking system in Bangladesh
and its strength and weakness.

1
1.2  Scope of the Study:

The Report mainly focuses on the following areas:

Mobile Banking and Internet Banking extended by Dutch-Bangla Bank
Limited.What kinds of standard documents are required for different types of
account opening like: Mobile account, saving account, Current Account, STD,
Excel, Power, Power Plus.

How different kinds of projects are appraised and financed at Dutch-Bangla Bank
Limited, present scenario and prospective of Dutch-Bangla Bank Ltd.

1.3  Objectives of Study:

The main objective of the study is to write a report on Mobile Banking System of
Dutch-Bangla Bank Ltd.

2
1.4 Rational for selecting the Report:

As a student of the Business Administration Discipline in “National University,

Bangladesh” it is compulsory to do internship in an organization and I have to
meet that obligation with the support of Dutch Bangla Bank Ltd. I am carrying out
my internship at the Mobile Banking focus on DBBL. This study will enable to
know Mobile Banking. The report will provide information about Mobile Banking,
its operation, its benefit and its influence in Bangladesh economy. I am working in
Dutch-Bangla Bank at Jessore Branch, which had a great opportunity to have in
depth knowledge of all the banking activities. So, as the part of the study this
internship program helps me to gaining knowledge and understands about Mobile
Bankingsystem.

3
 Chapter -2
Defination

A definition is a statement of the meaning of a term Definitions can be classified

into two large categories, intensional definitions and extensional definitions (which
proceed by listing the objects that a term describes). Another important category of
definitions is the class of ostensive definitions, which convey the meaning of a
term by pointing out examples. A term may have many different senses and
multiple meanings, and thus require multiple definitions.

2.1.1 Dutch Bangla Bank Limited

Dutch-Bangla Bank Limited (DBBL) is a bank in Bangladesh. DBBL is a
scheduled joint venture commercial bank between local Bangladeshi parties by M
Sahabuddin Ahmed (Founder & Chairman) and a Dutch company FMO. DBBL
was established under the Bank Companies Act 1991 and incorporated as a public
limited company under the Companies Act 1994 in Bangladesh with the primary
objective to carry on all kinds of banking business in Bangladesh. DBBL
commenced formal operation from June 3, 1996. The Bank is listed with the Dhaka
Stock Exchange Limited and Chittagong Stock Exchange Limited.

4
2.1.2 Mobile Banking
Mobile banking is a service provided by a bank or other financial institution that
allows its customers to conduct financial transactions remotely using a mobile
device such as a smartphone or tablet. It uses software, usually called an app,
provided by the financial institution for the purpose. Mobile banking is usually
available on a 24-hour basis. Some financial institutions have restrictions on which
accounts may be accessed through mobile banking, as well as a limit on the
amount that can be transacted.

5
 Chapter -3
Methdology

3.1 Methodology

Both primary and secondary data is used to accomplish the objectives of the study.
A good number of literatures have been reviewed to sharpen the thought on Mobile
Banking and its different facets in the context of Bangladeshi banks. Data on
various indicators relating to readiness of the banks have been collected from
different sources such as Bangladesh Bank (BB) publications and reports, websites
of different banks, Bangladesh Institution of Bank Management, World Bank
policy paper and Bangladesh Bank mobile banking policy paper about Mobile
Financial Services in Bangladesh, Internet, BTRC (Bangladesh
Telecommunication Regulatory Commission) and different mobile phone
companies websites. It must be emphasized that information is also collected from
several dailies, Wikipedia etc. through Internet. Various policies and circulars of
BB issued by the Banking Regulation and Policy Department and other
departments have also been consulted for preparing this paper.

6
3.2 Limitation
I faced some limitation to prepare my report. Such as-
i) Up to date data about Mobile Banking are not available. Because mobile banking
is not attaining maturity. It is very much new in Bangladesh.
ii) Literature review and methods of research is not sufficient.
iii) There was a time constraint to prepare this paper.
iiii) I have little knowledge about Mobile Banking technology.

7
 Chapter -4
4.1 DBBL in Bangladesh:

Banking system occupies an important place in a nation’s economy. Banking

institution is indispensable in a modern society and it plays a vital role in the
economic development of a country. Against the background of Liberation of
economic policies in Bangladesh. Dutch-Bangla Bank Ltd. Emerged as a new
commercial bank to provide efficient banking services with a view to improving
the socio-economic development of the country. The Bank provides a broad range
of financial services to its customers and corporate clients. The Board of Directors
consists of eminent personalities from the realm of commerce and industries of the
country.

8
4.2 Background of Dutch Bangla Bank Limited:

Dutch-Bangla Bank Limited is a second generation bank that was established in

1995 with a dream and a vision to become a pioneer banking institution of the
country and contributes significantly to the national economy and society also. The
banks journey began when it was incorporated as public limited company on July
04, 1995. The registrar of Joint Stock Companies and firms issued the Certificate
of Commencement of business of the bank on the same date. The banks first
branch was inaugurated at the busiest commercial hub of the country at 1, Dilkusha
Commercial Area, Dhaka on June 03, 1996.1n its arduous journey since, Dutch-
Bangla Bank Limited has succeeded in realizing the dreams of those who
established it. Today is one of the leading banks in the private sector, contributing
significantly to the national economy and society also. The authorized capital of
the Bank is today Tk. 4000.00 million. Its Paid-Up-Capital Tk. 2000.00 million
and Reserve reached to Tk. 2524.72 million as on Septembers 1, 2010. The Dutch-
Bangla Bank Limited was established by the leading business personalities and
eminent industrialists of the country and abroad with stakes in various segments of
the national economy. They established the Bank with a vision to bring efficient
and professional banking service to the people and the business community of
Bangladesh to help the national economy to grow. The incumbent chairman of the
bank is Mr. Abedur Rashid Khan. The Bank’s operations are built upon
unequivocal emphasis on effective corporate governance. The objective here is to
create, promote and build long-term company value. The Banks first and highest
priority is to provide effective services and maximum satisfaction to the customer.
The ethos of harmony and cooperation is widely practiced in the bank. It believes
that transparency in decision-making, monitoring mechanism and full disclosure to
shareholders and regulatory authorities are essential aspects of bank’s corporate
9
governance and that they create an intense pressure to rationalize bank’s services
and search for new competitive advantages. It works ceaselessly within these
parameters. A team of efficient professionals manages the bank. They create and
generate an environment of trust and discipline that affects everybody in the bank
to work together for achieving the objectives of the bank. A commitment to quality
and excellence in service is the hallmark of their identity. Now, the Dutch-Bangla
Bank Limited has become a synonym of quality banking products and services. It
has an array of such products services tailored carefully to cater to the needs of all
segments of customer. It has been achieved much of its goals but it has been
performing its activities to satisfy the country people as it did before well.

10
4.3 Objectives of Dutch Bangia Bank Limited:

Objective:
To achieve positive Economic Value Added (EVA) each year.
To be market leader in product innovation.
To be one of the top three Financial Institution in Bangladesh in terms of cost
efficiency.
To be one of the top five Financial Institutions in Bangladesh in terms of market
share in all significant market segments we serve.

 Financial Objectives:
To achieve a return on shareholders’ equity of 20% or more, on average.
 
Vision:
Dutch-Bangla bank, as a first class pioneer banking financial institution, dreams of
a better Bangladesh, where arts and letters, sports and athletics, music and
entertainment, science and education, health and hygiene, clean and pollution free
environment and above all a society based on morality and ethics make all our
lives worth living. DBBL’s essence and ethos rest on a cosmos of creativity and
the marvel -magic of a charmed life that abounds with spirit of life and adventures
that contributes towards human development.

 Mission:
The Dutch-Bangla Bank engineers enterprises and creativity in the business and
industry with a commitment to social responsibility. “Profits alone” does not hold a
central focus in the banks operation; because “man does not live by bread & butter
alone.”
11
 Core values:
The Dutch-Bangla Bank believes in its uncompromising commitment to fulfill its
customer’s needs and satisfaction and to become their first choice in banking.
Taking cue from its pool of esteemed clientele, the bank intends to pave the way
for a new era for a banking that upholds and epitomizes its vaunted marques
“Fo«rtrusted partner.”
For the community strengthening the corporate values and taking environment and
social risks and reward into account.

12
4.4 Function and goals of Dutch Bangla Bank Limited

Functions of DBBL:
Dutch-Bangla Bank is one of the well known second generation private bank in
Bangladesh. It has much better reputation, position in, and contribution to the
economic sector of Bangladesh only for its better quality services and efficient
team of performers. But it has. not reached here over night. It has some distinction
features so that it is now very close of the peak of success. Those distinctive
features are as stated:
  The Dutch-Bangla bank provides service with high degree of experienced &
expert & use of modern technology.
 The bank has the biggest IT investment as a bank in the country.
 The institution creates long term relationship based on mutual trust.
 It responses to customers needs with speed & accuracy.
 It shares its values & beliefs with the clients.
 It provides products & services at competitive pricing.
 It ensures safely &. security of customers valuables in trust with us.
 It introduces diversified & dynamic banking system.
 It targets every income level person for its banking service.
 The financial institution ensures higher level of transparency and
accountability at all level of doing business for having efficient and effective
business operation.
 It is the pioneer in maintaining Corporate Social Responsibility (CSR) as a
banking financial institution all over the country.
 It holds the biggest ATM (Automated Teller Machine) network.

13
 Organizational Goals:
 To employ funds for profitable   purposes in various fields with special
emphasis on small scale industries.
 To undertake project promotion on identify profitable areas of investment.
 To search for newer avenues for investment and develop new products to
suit such needs.
 To establish linkage with other institutions which are engaged in financing
micro enterprises.
 To cooperate and collaborate with institutions entrusted with the
responsibility of promoting

14
4.5 Mobile Banking
Mobile banking is a service provided by a bank or other financial institution that
allows its customers to conduct financial transactions remotely using a mobile
device such as a smartphone or tablet. It uses software, usually called an app,
provided by the financial institution for the purpose. Mobile banking is usually
available on a 24-hour basis. Some financial institutions have restrictions on which
accounts may be accessed through mobile banking, as well as a limit on the
amount that can be transacted.

4.6 Dutch Bangla Bank Mobile Banking

Mobile Banking is a Banking process without bank branch which provides

financial services to un-banked communities efficiently and at affordable cost. To
provide banking and financial services, such as cash-in, cash out, merchant
payment, utility payment, salary disbursement, foreign remittance, government
allowance disbursement, ATM money withdrawal through mobile technology
devices, i.e. Mobile Phone, is called Mobile Banking. Mobile banking (m-banking)
involves the use of a mobile phone or another mobile device to undertake financial
transactions linked to a client’s account. M-banking is one of the newest
approaches to the provision of financial services, made possible by the widespread
adoption of mobile phones even in low income people. The roll out of mobile
telephony has been rapid, and has extended access well beyond already connected
customers in rural area. There is mounting evidence of positive social impact on
poorer people and communities as a result There are sound reasons for the hope
that m-banking could have similar impact A mobile network offers a high

15
technology platform onto which other services can be often provided at very low
cost to deliver an effective result. Mobile data channels are often under-used and
therefore may be offered at low cost by the network operator. M-banking services
which use channels such as text messaging/ SMS can be carried at a cost of less.
The low cost of using existing infrastructure makes such channels more amenable
to use by low income customers.M-banking is new in our country, and there has
been limited donor support in this sector to date. This report considers the case for
donors to support m-banking as a sector. Bangladesh Bank permitted 10
commercial bank to do such kind of mobile banking business that the rural people
who have mobile but haven’t banking facilities, Service holders can get there
salary by the mobile banking.
Customer Registration:
Mobile Account opening procedure in a flow chart
After registration of DBBL Mobile Banking DBBL cell center call customer for
choosing the password. Customer chose four digit number what they like. The
mobile banking number will be like mobile number with one cheque digit. It will
be active within 1-2 working day.
Necessity
A person who wants to open an account he/she should have some documents to
open an account, these are-
1.   2 copies PP size photo of Applicant
2.   Photocopy of National ID Card
3.    100 take as account opening charge.
How does it work:
       Customer fills up the Application Form and submit to agent along with his
photograph & National ID (NID).
       Agent checks the Application Form, photograph & NID.
16
       Agent goes to Customer Registration Menu in his/her mobile and insert
customer’s mobile number.
       Customer receives a call and in reply, s/he gives a 4-digit PIN number of
his/her choice (please remember your PIN).
       A Mobile Account is created in the DBBL system which is his/her mobile
number + one check digit.
       Customer receives an SMS which contains his/her Mobile Account number
(please remember your check digit).
According to the Law and Practice the Banker – Customer relation arises only
from contract between the two. And opening of Mobile Account is the contract that
establishes the relationship between a banker and a customer. So this section pays
very important role in attracting customer and therefore be handled with extra care
 Cash-in (cash deposit):
Customer can cash-in (deposit) at any authorized agent of DBBL (at present
Citycell&Banglalink agents) or DBBL Branch.
 How does it work:
        Customer hands over cash to the Agent
        Agent initiates the transaction from his/her mobile
        Agent gets prompt menu and in reply agent enters customer’s mobile
account number (including check digit) and amount
        Agent enters his/her PEST
        System credits customer’s account for the same amount
        Agent issues a receipt to the customer
        System sends an SMS to the customer’s mobile
        For security reason, customer needs to check the sending number of
SMS and the amount.
        SMS will be sent from 16216.
17
Cash-out (cash withdrawal):
Customer can cash-out (withdraw) at any authorized agent of DBBL (at present
Citycell&Banglalmk agents), DBBL ATMs and DBBL Branch.
How does it work:
Customer asks the Agent for withdrawal of an amount from his/her mobile account
 Agent initiates the transaction from his/her mobile
Agent gets prompt menu and in reply agent enters customer’s mobile account
number (including check digit) and amount to withdraw
DBBL system sends prompt menu to the customer’s mobile (or IVR Call): “You
are going to withdraw Tk. XXXX from your mobile account with DBBL. If you
want to continue, please enter your 4-digit PEST
Customer enters his/her PIN
 System debits customer’s account and send an SMS to the customer’s mobile
 Agent hands over money to the customer
Salary/AIIowance Disbursement
It is a process by which Corporate Office can disburse the salary of their
employees and Government can disburse different allowances like elderly
allowance, freedom fighter allowance to the people within a few moment in a
hassle free way.
 How it works:
 Corporate Office/ Government will send the list of mobile account numbers
(including check digit) and monthly salary/allowance to DBBL
 DBBL will credit all the individual accounts by debiting corporate account
centrally by a batch process system
 The employee/beneficiary will get an SMS regarding the transaction
 The employee/beneficiary can go to any agent or DBBL ATM or DBBL
Branch for withdrawal of money
18
Foreign remittance:
It can be sent to Mobile Aeeount-
 Exchange houses at abroad receive remittance against beneficiary’s mobile
account number
 Exchange houses send the mobile account number and the amount to DBBL
 DBBL will centrally credit the amount against respective mobile account
 The beneficiary will get an SMS regarding such transaction.
 The beneficiary can go to any agent or DBBL ATM or DBBL Branch for
withdrawal of money
 Others:
 Merchant Payment
 Utility Payment
 Air-time Top-up
 Fund Transfer

19
4.7 Advantages of DBBL Mobile Banking :

The biggest advantage that mobile banking offers to banks is that it drastically cuts
down the costs of providing service to the customers.
 You can make transactions or pay bills anytime. It saves a lot of time.
 Mobile banking thorough cell phone is user friendly. The interface is also
very simple. You just need to follow the instructions to make the transaction.
It also saves the record of any transactions made.
 Cell phone banking is cost effective. DBBL provide this facility at a lower
cost as compared to banking by self.
 Banking through mobile reduces the risk of fraud. You will get an SMS
whenever there is an activity in your account. This includes deposits, cash
withdrawals, funds transfer etc. You will get a notice as soon as any amount
is deducted or deposited in your account.
 Banking through cell phone benefits the banks too. It cuts down on the cost
of tele- banking and is more economical.
 Mobile banking through cell phone is very advantageous to the banks as it
serves as a guide in order to help the banks improve their customer care
services.
 Banks can be in touch with their clients with mobile banking.
 Banks can also promote and sell their products and services like credit cards,
loans etc. to a specific group of customers.
 Various banking services like Account Balance Enquiry , Credit/Debit
Alerts, Bill Payment Alerts, Transaction History, Fund Transfer Facilities,
Minimum Balance Alerts etc. can be accessed from your mobile.
 You can transfer money instantly to another account in the same bank using
mobile banking.
20
 Mobile banking has an edge over internet banking. In case of online
banking, you must have an internet connection and a computer. This is a
problem in developing countries. However, with mobile banking,
connectivity is not a problem. You can find mobile connectivity in the
remotest of places also where having an internet connection is a problem.
 Mobile banking is helping service providers increase revenues from the now
static subscriber base.
 Service providers are increasingly using the complexity of their supported
mobile banking services to attract new customers and retain old ones.
 A very effective way of improving customer service could be to inform
customers better.

21
4.8 Disadvantages of DBBL Mobile Banking:

Uncertainties over the speed and nature of customer adoption: This is to be

expected with any new offering, although the uncertainty is compounded by the
relative lack of knowledge of the needs of un-banked people in many places, and
the market potential. Consumer education may speed adoption; but more likely,
adoption on scale will happen as it has happened with mobile phones: by forced to
adapt their offerings as they encounter feedback in The market place. Therefore, it
is necessary to have sufficient providers in the market who Can remain in the
market long enough to ensure that to identify the elements of a successful model.
Hence, support to providers may assist in overcoming this barrier. Generally
available research into the patterns and needs of the un-banked target market may
also help.
Lack of interoperability with  existingsystems/Interoperability of different
payment systems is primarily a question of market structure and regulation. It
arises initially only in markets where there is an existing payment infrastructure
with which new providers can inter-operate (and later on, once new infrastructure
becomes the standard). Without inter-operability, the fixed costs of deploying
financial infrastructure may be much harder to recover, since usage per item of
proprietary infrastructure will fall. Clearly, one solution may be to give regulators
the power to require interoperability; however, it may be sufficient to encourage
the identification of appropriate standard upfront. This could take place via support
to regulators or industry bodies, where these exist.
Regulatory barriers .”Specific regulatory impediments vary by market; but in
general, a lack of openness to new models of provision and a lack of policy
certainty limit the potential of new models. Increasing openness and certainty may

22
require support to regulators to outline high level policy, as well as to amend
existing regulations or draft new ones where and when required.
The case for donor support therefore rests on removing barriers such as these,
thereby making it more likely that transformational models of m-banking will
emerge at all, or at least, sooner; and that they will develop more rapidly than
otherwise would be the case.

23
4.9  Object and Purpose of DBBL Mobile Banking

Objective of Mobile Banking:

Around 87% of the total population of Bangladesh is un-banked. To bring such a
huge population into the banking channel, DBBL is implementing a system to
launch mobile banking soon. The project is in its final stage now. With this facility
any person having a mobile number will be able to use his number as a bank
account. In this mobile account they will be able to do the following:
 Cash deposit to any Agent of DBBL
 Cash withdrawal from any Agent of DBBL
 Cash withdrawal from DBBL ATMs
 Funds transfer to another mobile account
 Utility bill payment, Tuition fee payment, Air time top-up.
 Receive remittance from home and abroad
 Salary disbursement
 Disbursement of Govt. allowances
 Merchant Payment
 Balance Inquiry

purpose of DBBL Mobile Banking:

While poor people have little money, they are active managers of what they have.
Holding cash comes at high price to poor people because of the risk of crime in
many poor People, but they often have few alternatives to cash based services.
In particular, appropriate financial services help poor people to access usefully
large lump sums of money, which may either enable a pathway out of poverty
through investment in income generating activities (such as micro enterprises) or

24
asset creation (such as housing); or may reduce vulnerability to sudden shocks to
cash flow, as a result for example of illness or climate conditions.
In our country, poor people are forced to rely on informal financial services, which
may be unsafe, or fringe formal financial products which may be expensive as well
as unsafe. In other words, their exclusion from formal financial services has
economic and social impacts which may exacerbate their poverty.
The cost efficient provision of formal financial services (payments/ remittances,
savings, credit or insurance) is predicated on customers having access at least to a
basic transactional account, from which electronic transfers can be made as like
purchase product and pay one another by M-banking and cash withdrawn as
necessary.
M-banking holds the prospect of offering a low cost, accessible transaction
banking platform for currently unbaked and poorer customers. In addition, as
mobile networks expand their coverage, they offer the opportunity of bringing
payment and remittance services into that areas where banking services is unable
able.
However, not all m-banking products will be transformational in the sense of
broadening access to financial services substantially at first or even at all.
However, it is likely that even m-banking services which start targeted at existing
banked customers may over time extend to un-banked groups.

25
4.10   Strengths and Weaknesses of DBBL Mobile Banking

I get the following Strengths, weaknesses, opportunities, and threats from my

practical observation in three months Internship Program, of DBBL as follows:
 Strengths:
1.   Potential customer in rural and urban area where branch banking is not
possible.
2.   Partner is available.
3.   New investment like Mobile Banking where no bank in Bangladesh is not start
such kind of business
4.   Low cost for opening Mobile Bank Account.
5.   Possible to give hand to the remote area customer of there remittance earn from
abroad.
6.   Mobile bill pay or recherche through Mobile Banking is possible.
7.   Out let is available.
8.   Transection process is easy
9.   Save money in rural area.
10. Salary/Allowance Disbursement
11. Strong network of telecom company
12. Efficient Employee of DBBL as well as Telecom Partner.
13. Cost effective

Weaknesses
1.   Out Let is not available as per requirement.
2.   Mobile ATM booth is not available.
3.   Amount of transaction is very little.

26
4.  Advertisement is not adequate that most of the people don’t know about Mobile
Banking.
5.   Employee are not efficient that M-Banking is new in Bangladesh.
6.  Insecure out let that rubbery the money in remote area where security is not
available.
7.   New concept in Bangladesh is the beast weakness
8.   Cash in and out cost is more than interest rate
9.   Lack of Knowledge of operating Mobile transaction within customer.

27
4.11 Opportunities and Threats

Opportunities
1.  Lot of potential customer in Bangladesh that around 7 corer people use Mobile
phone.
2.   It may that the shopkeeper receive there payment through Mobile transaction.
3.   Salary and allowance may distribute through Mobile Banking
4. Government and other International agencies positive attitude toward low
classification rate.
5.  Opportunity to expand banking business.
6.   Large market for bank.
7.   Gain more profit through Mobile Banking.
8.  To reach the modern banking facilities to the rural area where banking facilities
does not reach till now.

Threats:
1)   Customer may not use properly the process of M-Banking.
2)    Reaching deeper into rural areas without costly investment in infrastructure.
3)   Reducing the costs of servicing.
4)   Interoperability
5)   Security risks from robbery & holdup.
6)   Scalability & reliability
7)   Personalization
8)   Customer education
9)   Reduce cost of clients
10) Lack of out late
11) Cost of cash in and out is high compare to interest rate on bank deposit.
28
 Chapter 5

5.1 Recommendation:

Continue Mobile Banking in the rural areas to increase the use of E-Money
especially in commercial applications. Continuous pilot testing of the other M-
Banking services to model cost effective ways of reaching more and more people
in areas farther away from bank.
Develop a mobile banking website as information portal particularly for M-
Banking. Continuous support and training workshop on Mobile Banking
Procedures develops on going Developed M-banking system to automated
transecting.
 Ø Major problems in a business arises when it’s new. The officer should
observe that whether there is loss of the top executive, demand, or any other
most important new one has entered and often the change may be worse.
 DBBL and concern partner should advertise more for attracting all level of
customers.
 DBBL should encourage students for Mobile account opening because
students are a potential source for a bank.
 DBBL should increase facility to fulfillment customers need.
 DBBL should increase its outlet.
 Bank should also be aware of significant changes in the training of M-
Banking officer and concern Partners employee.
 Changes in industry trends may directly affect business so that it can no
longer completely   profitable.   Therefore,   the   Bank   should   keep  

29
 information   about   the environment of each industry in which its
customers operate
 Real value of business can come from making regular visits to the
customer’s place of business rather than holding all meetings in the Bank.
 Against big willful defaulters legal action should be taken promptly for
customer M-Money Security.
 Should arrange more and more campaign in public place to increase M-
Banking customer.
 The cost of cash in and out should decrease.
 Try to involve small business to raise customers.
 Advertisement should increase through Radio, Newspaper, Poster, Banner.

30
5.2 Conclusions :

For service providers, Mobile banking offers the next surest way to achieve
growth. Countries like Bangladesh where mobile penetration is nearing saturation,
mobile banking is helping service providers increase revenues from the now static
subscriber base. Also service providers are increasingly using the complexity of
their supported mobile banking services to attract new customers and retain old
ones. For the fact is that one day, in most of the world emerging markets, more
people will use mobile telephones than use fixed telephone lines. Businesses that
are based on mobile financial serviced will thus be a natural fit for these
economies. What is more, there is no need to wait for the next generation mobile
networks; these businesses can be built using today’s technology. But to capture
this significant opportunity, financial firms and telecommunications companies
will have to partnerships with one another and, possibly, with merchants and retail
chains as well. Dutch-Bangla Bank is pioneer of Mobile Banking in Bangladesh
and it has a lot of possibility to reach customers door as well as banking in the
hand of customers.

31
5.3 Reference

1. https://dutchbanglabank.com/

2. https://en.wikipedia.org/wiki/Dutch_Bangla_Bank

3. https://en.wikipedia.org/wiki/Mobile_banking

4. https://www.quora.com/What-is-mobile-banking-What-are-advantages-and-
disadvantages-of-the-mobile-banking

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