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TAGOLOAN Community College

B aluarte, Tagoloan, Misamis Oriental
Tel.No. (08822)740-835/(088)5671-215

College of Information Technology

IT Elective 5: Multimedia System
Summer of A.Y. 2021-2022

Introduction

Multimedia is nothing new. The nature of human communication has always involved

“multimedia”. We hear, speak, write, draw, make gestures, play music, and act out our

thoughts and feelings to one another. We have enjoyed multimedia presentations since our

childhood through film, televisions, videotape and videodisc. These have all involved analog media. What makes
recent developments in multimedia new and exciting is what we can now deal with these various media in a digital
format.

The digital format allow manipulation, sharing, and merging of data in ways that analog

cannot. For example, writers can incorporate digital images into a word processing document.
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They can record and edit sounds to link with images or text, permitting the data types to serve multiple purposes
with a minimum of reworking. Users can program the computer to seek files randomly, to store these different files

digitally, just as any computer file. They can edit this information, eliminating unnecessary parts, transforming

them, or adding alternative data or special effects – all without expensive post-production.

Rationale

• Understand what is multimedia and its importance.

• Significance of the different elements in multimedia.
• Categorizing Hypermedia, Linear and Non-linear multimedia applications.
• Recognizing different editing software tools for multimedia application.

Intended Learning Outcomes

A. Describe what is multimedia and its importance.

B. Understand the functions of the five elements of multimedia.

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C. Classify the major types of multimedia and its various software tools.
Activity

Students are given lectures about an overview of multimedia and its elements. Laboratory exercises will be
given after every topic. Virtual lectures, additional resources and quizzes will be uploaded and updated in
Edmodo.

Discussion

1.0 Introduction to Multimedia

1.1 What is Multimedia?

The term multimedia has been coined from two terms:
▪ multiple (many) and
▪ media (Distribution tool & information presentation – text, graphic, voice,
images, music and etc.)
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Hence, multimedia means a usage of multiple media to communicate. In other words, multimedia is
a combination of text, graphic art, sound, animation, and video elements delivered to you by
computer or other electronic means.

Why Use Multimedia?

o Multimedia offers powerful means of communication.
o Multimedia is good for:
▪ Showing what things look like, how they move and how they change
▪ Keeping an audience’s interest
▪ Establishing personal contact
▪ Establishing the identity and academic credibility of a speaker ▪
Communicating the speaker’s enthusiasm for the subject.

1.2 Five Elements of Multimedia

• Text o It may be an easy type to forget when considering multimedia systems, but
text content is by far the most common media type in computing applications.
Most multimedia systems use a combination of text and other media to deliver
functionality. Text in multimedia systems can express specific information, or it
can act as reinforcement for information contained in other media items.

o Text is the most basic element of multimedia. A broad term for something that contains
words to express something.

o For example, when web pages include image elements, they can also include a short
amount of text for the user’s browser to include as an alternative, in case the digital
image is not available.

• Image/Graphic
o Image or Graphic is a two-dimensional figure or illustration.

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o Digital image files appear in many multimedia applications. Digital photographs can
display application content or can alternatively form part of a user interface.
Information communicated through images is easier to remember and understand.

o Interactive elements, such as buttons, often use custom images created by the designers
and developers involved in an application.
o Digital image files use a variety of formats and file extensions.

• Audio
o Audio is produced by vibration, as perceived by the sense of hearing.

o In multimedia, audio could come in the form of speech, sound effects and also music
score.

o Audio files and streams play a major role in some multimedia systems. Audio enhances
multimedia applications with music, sound effects, and speech.

• Video o Video has the ability to convey more information, more accurately than
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text, graphics, or still pictures online. It is also a more engaging and exciting way
to communicate. Video in digital format becomes even more powerful because we
can capture, edit, and play it back on existing computer systems and integrate it
into a wide variety of applications.

o Video is the technology of capturing, recording, processing, transmitting, and

reconstructing moving pictures.

• Animation o Animation is the illusion of motion created by the consecutive

display of images of static elements.

o Any static presentation becomes lively by adding a video or animation. Let us first
differentiate animation and video.

o Video refers to the sequence of natural scenes captured using analog or digital video
capturing device. Animation is a visual change over time. The digital images are played
one after the other to create a moving effect. We can say that animation is created from
drawn pictures and video is created using real time visuals.

1.3 Three Major Types of Multimedia

• Hypermedia
o A combination of hypertext, graphics, audio, video, (linked elements) and interactivity
culminating in a complete, non-linear computer-based experience.

o Hypermedia provides a structure of linked elements through which the user can
navigate.

• Linear Multimedia o A Multimedia Project is identified as Linear when:

▪ It is NOT INTERACTIVE

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▪ User have no control over the content that is being showed to them.
o In Linear Multimedia, users can sit back and watch it just as they do a movie or
television, starting at a beginning and running through to an end. o Example:
▪ A movie
▪ A non-interactive lecture / demo show

• Non-Linear Multimedia or Interactive Multimedia o A Multimedia Project is

identified as Non-Linear when:
▪ It is INTERACTIVE
▪ Users have control over the content that is being showed to them.
▪ Users are given navigational control o Example:
▪ Games
▪ Courseware
▪ Interactive CD

1.4 Overview of Multimedia Software Tools •

Music Sequencing and Notation o
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Cakewalk, Cubase, Soundedit

• Digital Audio o Cool Edit, Sound Forge, Pro Tools, Audacity
• Graphics and Image Editing o Adobe Illustrator, Adobe Photoshop, Adobe
Fireworks, Adobe Freehand
• Video Editing o Adobe Premiere, Adobe After Effects, Cyberlink PowerDirector
• Animation o Java 4D, DirectX, OpenGL, 3D Studio Max, SoftImage XSI, Maya
• Multimedia Authoring o Adobe Flash, Adobe Director, Authorware, Quest
Authoring Tools
• Use to merge multimedia elements (text, audio, graphic, animation, video) into a
project.
• Designed to manage individual multimedia elements and provide user interaction
(if required).

Assignment 1 (Date of Submission: June 17, 2022 at Computer Laboratory 1)

Enumerate the tools in Photoshop 2020. Give its icon/symbol, equivalent keyboard shortcut and its functions.

Print your output in a letter size (8.5 x 11 in.) bond paper. On the top portion of your paper, indicate your full
name, course/year/section, subject and date.

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Assessment

Actual Laboratory activity in computer laboratory 1.

Reflection

• How multimedia affects the business world?

• Why audio is considered as one of the most critical element in multimedia application?

Resources and Additional Resources

Additional Resources:

• Tay Vaughan, 2011. Multimedia: Making it Work, 8th Edition: The McGraw-Hill Companies
• Norman Desmarals, 1994. Multimedia on the PC A guide for Information Professionals, new
York: McGraw-Hill inc.
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