COMPETITORS
In creating a business, it’s not new that there will a competition in making great products. Especially,
when the business is all about food or pastries. There will be some competitors that has the same products that the
company make, or some are in the line of the company’s product.
Competitor’s analysis can make us analyze and create some ideas that can make the company’s product
different from other competitors. With this analysis, creating a strategic plan come up with a marketing plan to have
more competitive advantages than the others.
A. RED RIBBON
With every occasion, Red Ribbon is of the most in-demand pastry shop in the Philippines. With the delicious
creams and sponge cakes, Filipinos love buying cakes from the shop.
In comparison to brow Bites, Red Ribbon is more known because of its reputation. Red ribbon holds different
kinds of flavors and types of pastries that can be an on-the-go snacks of Filipinos. Red Ribbon distributes their product
nationwide and they also deliver their products directly to their customers.
B. DUNKIN DONUTS
As famous as Red Ribbon, Dunkin Donuts is one of the most in-demand pastry shop, not just in the Philippines,
but also in the whole world. Specifically, Dunkin Donuts is known for the tasty donuts with different flavors and a side
coffee.
In comparison to Brow Bites, Dunkin Donuts has different stores nationwide and sometimes, some cities have a
double franchise of the store. Dunkin Donuts mostly makes promos in different occasions.
Red Ribbon Dunkin Donuts Brow Bites
The company produces The company produces The company produces
different kinds of different flavors of brownies in a jar that
Key Competitive
pastries that are donuts that are are available for dine-in,
Company Advantage
available for on-the-go available for dine-in, on- on-the-go, or any
Highlights
or any occasions the-go, or any occasions occasions
Parents, Students, Parents, Students, Parents, Students,
Target Market
Workers, anyone Workers, anyone Workers, anyone
Social Media Social Media Social Media
advertising, Direct advertising, Direct advertising, Direct
Market Marketing
selling, Sales selling, Sales selling, Sales
Information Strategy
promotions, Celebrity promotions, Celebrity promotions, word of
Advertisement Advertisement mouth
Product Round Cakes
Information (Chocolate, Mocha,
Caramel, Mango, Ube,
Yema), Roll Cakes
Bagel Egg Sandwich,
(Chocloate, Mocha,
Croissant Donut,
Ube, Mango, Leche
Halloween Donut,
Flan, Brazo de
Product and Pumpkin Donut &
Mercedes), Square Brownies in a jar
Service Muffin, Flower Donuts,
Cakes (Caramel,
Heart Donuts, Breakfast
Rainbow, Chocolate,
Sandwich,Bavarian
Mocha, Cookies &
Donuts, Iced Coffees
Cream), Bread Rolls
(Raisin, Chocolates,
Classic), Ensaymada
(Cheese, Ube)
Pricing Pastries: Price ranges Donut Bundles: Price
from P22.00 to P220.00 ranges from P210.00 to
Cakes: Price ranges P420.00 Combo Meals:
Price ranges from
P297.00 to P570.00
from P352.00 to Drinks: Price ranges
P869.00 from P70.00 to P360.00,
Per piece: price ranges
from P23.00 to P30.00
Direct selling, Direct selling,
Distribution Distributor, Online Distributor, Online
Direct selling
Channel Selling, Delivery, Selling, Delivery,
Franchise Selling Franchise Selling
LOCATION
A great-view location is one of the important factors for a business to attract more customers. Brow Bites
decided to build the business in front of Jesus Is Lord Colleges Foundation, Inc. located in Bunlo, Bocaue, Bulacan, and in
front of the drop point of the transportations. This place is suitable for the business because the location, mostly, is
packed of people waiting for transportations. It is one of the great opportunities to sell the products.
