BBA (Hons.

) Curriculum
VISION STATEMENT OF VELLORE INSTITUTE OF TECHNOLOGY

Transforming life through excellence in education and research.

MISSION STATEMENT OF VELLORE INSTITUTE OF TECHNOLOGY

World class Education: Excellence in education, grounded in ethics and critical

thinking, for improvement of life.

Cutting edge Research: An innovation ecosystem to extend knowledge and solve

critical problems.

Impactful People: Happy, accountable, caring and effective workforce and

students.

Rewarding Co-creations: Active collaboration with national & international

industries & universities for productivity and economic development.

Service to Society: Service to the region and world through knowledge and
compassion.

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VISION STATEMENT OF THE BUSINESS SCHOOL

Transforming life through excellence in education and research

MISSION STATEMENT OF THE BUSINESS SCHOOL

VIT Business School's Mission is to develop innovative, globally competitive and socially
responsible leaders.

PLGs

1. Graduates will be original thinkers and creative problem solvers.

2. Graduates will compete in multi-cultural environments.

3. Graduates will make responsible decisions, considering

stakeholders' interests.

4. Graduates will analyse the managerial situations and communicate

effectively foster participative team work.

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 PLOs
1. Students will be able to co-create unique ideas, products and
solutions
2. Students will be able to make decisions under constraints
3. Students will be able to comprehend global trends influencing
the business environment.
4. Students will be able to formulate competitive strategies for the
digital market places
5. Students will be able to analyse decisions using ethical
frameworks for achieving stakeholder welfare.
6. Students will be able to identify business problems and formulate
alternative courses of action
7. Students will be able to systematically apply qualitative and
quantitative techniques to solve business problems
8. Students will be able to articulate (oral and written) ideas to aid
decision making
9. Students will be able to appreciate stakeholder and team
involvement in executing decisions

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 CREDIT INFORMATION
SI No CATEGORY CREDITS
1 University Core 43
2 University Electives 6
3 Program Core 59
4 Program Electives 33
Total Credits 141

University Core (43 credits)

Course Course
Title Type L T P J C Prerequisites
Code
ENG1016 Writing Seminar TH 3 0 0 0 3

STS1011 Introduction to Soft Skills SS 3 0 0 0 1

HUM1012 Introduction to Sociology TH 3 0 0 0 3

STS2012 Introduction to Etiquette SS 3 0 0 0 1

BMT3094 Summer Internship PJT 0 0 0 0 2

ETL
BIT1004 Cell Biology and Bio chemistry 3 0 2 0 4

HUM1022 Psychology in Everyday Life ETP 2 0 0 4 3

4
 University Core (43 credits)
Course
Course Type
Title L T P J C PREREQUISITES
Code

MAT1002 Mathematics for designers TH 3 0 0 0 3

BIT1026 Food, Nutrition and Health TH 3 0 0 0 3

HUM1043 Mass media and Society ETP 2 0 0 4 3

FSD1002 Fashion Arts and Design ETP 2 1 0 4 4

Preparedness for External SS

STS3011 3 0 0 0 1
opportunities

BMT3095 Summer Project PJT 6

Business Ethics and Corporate TH

BMT1039 3 0 0 0 3
Social Responsibility

PJT
BMT1040 0 0 0 0 1
Workshop on Design Thinking

PJT
BMT1041 0 0 0 0 1
Workshop on Case development

BMT1042 PJT 0 0 0 0 1
Workshop on Phenomenology

NON CREDIT COURSES

BMT1038 Wellness TH 3 0 0 0 3

EXC4097 Extra-curricular activities ECA

5
 University elective (6 credits)
Course title LT P J C Prerequisites
University Elective – I 3

University Elective – II 3

Note: Students have to select two University elective courses offered by any other school apart
from Business School

Programme Core (59 credits)

Course Course
Title Type L T P J C Prerequisites
Code
BMT1011 Business Law TH 3 0 0 0 3
BMT1006 Introduction to Information TH
3 0 0 0 3
Systems
BMT1003 Microeconomics TH 2 1 0 0 3
BMT1736 Financial Accounting TH 3 0 0 0 3
BMT1737 Management Accounting TH 3 0 0 0 3 BMT1736
BMT2001 Macroeconomics TH 2 1 0 0 3 BMT1003
BMT1017 International Business TH 3 0 0 0 3
BMT1037 Introduction to Statistics I ETL 2 0 2 0 3
BMT1024 Management & Organisational TH
3 0 0 0 3
Behaviour
BMT1007 Marketing Management ETP 2 0 0 4 3
BMT1008 Human Resources Management TH 3 0 0 0 3
BMT3001 Financial Management ETP 2 0 0 4 3 BMT1736

BMT1009 Production and Operations TH

3 0 0 0 3
management
BMT1010 Research Methods in ETP
2 0 0 4 3
Management
BMT3002 ETP 2 0 0 4 3
BMT3001 and
Entrepreneurship BMT1007
BMT1035 Strategic management TH 3 0 0 0 3
BMT2022 Introduction to Statistics II ETL 2 0 2 0 3
BMT2023 Real World Business Solutions TH 3 0 0 0 3
BMT2024 Negotiations and Decision TH 3 0 0 0 3

6
 Making
BMT2025 Computer Based Analysis LO 0 0 4 0 2

Programme Electives (33 credits)

Course
Title L T P J C Prerequisites
Code
BMT2020 ETP
Financial Reporting 2 0 0 4 3
BMT2021 ETP
Audit and Assurance 2 0 0 4 3
BMT3005 ETP
Advanced Audit and Assurance 2 0 0 4 3
BMT3006 ETP
Strategic Business Reporting 2 0 0 4 3
BMT3007 TH
Strategic Business Leader 3 0 0 0 3
BMT3008 TH
Advanced Financial Management 3 0 0 0 3
BMT3009 Advanced Performance TH
Management 3 0 0 0 3
BMT1014 ETP
Managing Personal Finance BMT3001
2 0 0 4 3
BMT1012 TH
Indian Financial System 3 0 0 0 3
BMT3003 Investment Analysis and Portfolio ETP
BMT3001
Management 2 0 0 4 3
BMT1013 TH
Banking and Insurance 3 0 0 0 3 BMT3001
BMT2007 ETP
Consumer Behaviour 2 0 0 4 3
BMT2008 Advertising management TH 3 0 0 0 3 BMT1007

BMT2009 Retail Management ETP 2 0 0 4 3

BMT2011 Training and Development ETP 2 0 0 4 3
Industrial Relations and Labour TH BMT1008
BMT2012 3 0 0 0 3
Law

Organizational Change and TH BMT1024

BMT2003 3 0 0 0 3
Development

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BMT2010 Recruitment and Selection TH 3 0 0 0 3 BMT1008

BMT2019 Performance Management TH 3 0 0 0 3

Advanced Performance TH
BMT3009
Management
3 0 0 0 3
BMT2004 Information Systems Control and TH BMT1006
Audit 3 0 0 0 3
BMT2005 Sales Management ETP 2 0 0 4 3 BMT1007
BMT2006 Services Marketing TH 3 0 0 0 3
BMT1023 Project Management TH 3 0 0 0 3
BMT1022 Total Quality management ETP 2 0 0 4 3
BMT3004 Managing the family business ETP 2 0 0 4 3
BMT1036 Introduction to Business Analytics ETL 2 0 2 0 3
BMT1015 TH
Principles of Taxation 3 0 0 0 3

Course code Writing Seminar L T P J C

ENG1016 3 0 0 0 3

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Pre-requisite Nil Syllabus version
1.0
Objectives:
1.To enhance the verbal / non- verbal, written skills.

2.To enable discussion and writing about complex, non-fiction readings centered on Writing about
literacy, language and writing practices

Outcome:
The Students will be able to

1. Express themselves effectively in common college-level written forms using standard

English.
2. To adopt and prepare scientific/ Research/ Management reports, Scientific articles, Text
book preparation etc.
3. Revise and improve written projects.
4. Analyze arguments, in relation to their premises, assumptions, contexts, and conclusions
5. Use relevant evidence gathered through accepted scholarly methods and properly
acknowledge sources of information.

Module:1 Introduction to business 6 hours

communication
Written Communication – Models – Types of reports & purpose – Reaching the company, writing
business project proposals, writing executive summaries.

Module:2 Writing basics 8 hours

Research Report Preparation- Article summaries, Researching a company, Analysis of case study,
Business Memo analysis, Resume and Professional Online Profile.

Module:3 Writing Format 6 hours

Create a summative and evaluative annotated bibliography which properly cite sources; two of the
three major writing projects require the use of an accepted academic citation styles to properly cite
sources in-text and in the end bibliography.

Three major scaffold writing projects with multiple drafts; portfolio with critical reflective writing
about research, writing and revision

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Module:4 Writing reports 6 hours
Business Communication – Types – Contents – Organising Reports- Conducting the board
meetings and Presenting the reports.

Module:5 Focused writing 5 hours

Focused Writing:

Discussion and writing about complex, non-fiction readings centered on Writing about Writings—
literacy, language and writing practices

Module:6 Low -stake writing 6 hours

“Low-stakes” writing spread out across the course, i.e., journals, blogs, discussion posts, wiki
entries

Module:7 Rhetorical writing 6 hours

Rhetorical analysis writing project that uses rhetorical vocabulary, identifies rhetorical moves

Module:8 Contemporary issues 2 hours

Guest Lecture by industry Experts

Total Lecture hours: 45 hours

Text Book(s)
1. Srinivasa Rao (20150, Communication & Journalism , Prentice Hall of India
2. Joseph Harris (2014), Rewriting: How to Do Things With Texts
3. by Gerald Graff and Cathy Birkenstein(2013), They Say, I Say: The Moves that Matter in
Academic Writing

Reference Books
1. Kolin, P. C. (2009) Successful Writing at Work, Concise (4th Ed.). Stamford, CT: Cengage
. Learning.

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Mode of Evaluation: CAT / Assignment / Quiz / Seminar/ FAT

Recommended by Board of Studies 29.01.2020

Approved by Academic Council 58 Date 26.02.2020

Course Code Introduction to Soft Skills L T P C

STS1011 3 0 0 1

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 Pre-requisite NIL Syllabus
version
v.2.0
Objectives:
1. To Identify and develop personal skills to become a more effective team
member/leader.
2. To Examine, clarify and apply positive values and ethical principles.
3. To Develop habits which promote good physical and mental health.

Outcome:
1. Enabling students to know themselves and interact better with self and environment

Module:1 Lessons on excellence 10 hours

Ethics and integrity
Importance of ethics in life, Intuitionism vs Consequentialism, Non-consequentialism,
Virtue ethics vs situation ethics, Integrity - listen to conscience, Stand up for what is right
Change management
Who moved my cheese?, Tolerance of change and uncertainty, Joining the bandwagon,
Adapting change for growth - overcoming inhibition
How to pick up skills faster?
Knowledge vs skill, Skill introspection, Skill acquisition, "10,000 hours rule" and the converse
Habit formation
Know your habits, How habits work? - The scientific approach, How habits work? - The
psychological approach, Habits and professional success, "The Habit Loop", Domino effect,
Unlearning a bad habit
Analytic and research skills.
Focused and targeted information seeking, How to make Google work for you, Data
assimilation

Module:2 Team skills 11 hours

Goal setting
SMART goals, Action plans, Obstacles -Failure management
Motivation
Rewards and other motivational factors, Maslow's hierarchy of needs, Internal and external
motivation
Facilitation
Planning and sequencing, Challenge by choice, Full Value Contract (FVC), Experiential learning
cycle, Facilitating the Debrief
Introspection
Identify your USP, Recognize your strengths and weakness, Nurture strengths, Fixing weakness,
Overcoming your complex, Confidence building
Trust and collaboration
Virtual Team building, Flexibility, Delegating, Shouldering responsibilities

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Module:3 Emotional Intelligence 12 hours
Transactional Analysis
Introduction, Contracting, Ego states, Life positions
Brain storming
Individual Brainstorming, Group Brainstorming, Stepladder Technique, Brain writing, Crawford's
Slip writing approach, Reverse brainstorming, Star bursting, Charlette procedure, Round robin
brainstorming
Psychometric Analysis
Skill Test, Personality Test
Rebus Puzzles/Problem Solving
More than one answer, Unique ways

Module:4 Adaptability 12 hours

Theatrix
Motion Picture, Drama, Role Play, Different kinds of expressions
Creative expression
Writing, Graphic Arts, Music, Art and Dance
Flexibility of thought
The 5'P' framework (Profiling, prioritizing, problem analysis, problem solving, planning)
Adapt to changes(tolerance of change and uncertainty)
Adaptability Curve , Survivor syndrome

Total Lecture Hours 45 hours

Text Book(s)
1. Chip Heath, How to Change Things When Change Is Hard
(Hardcover), 2010, First
Edition,Crown Business.

2. Karen Kindrachuk, Introspection, 2010, 1st Edition.

3 Karen Hough, The Improvisation Edge: Secrets to Building

Trust and Radical Collaboration at Work, 2011, Berrett-
Koehler Publishers.

Reference Books
1. Gideon Mellenbergh, A Conceptual Introduction to
Psychometrics: Development, Analysis and Application of
Psychological and Educational Tests,2011, Boom Eleven
International.

2. Phil Lapworth, An Introduction to Transactional Analysis,

2011, Sage Publications (CA)

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Mode of Evaluation: FAT, Assignments, Projects, Case studies, Role plays,3 Assessments with
Term End FAT (Computer Based Test)
Recommended by Board of 09-06-2017
Studies
Approved by Academic Council No. 45 Date 15-06-2017

HUM1012 Introduction to Sociology L T P J C

3 0 0 0 3
Pre-requisite Nil Syllabus version
v. 1.0
Objectives:
1. To develop awareness amongst students on sociological perspective and sociological concept.
2. To introduce students to the basic social processes of society, social institutions and patterns of social
behavior.
3. To acquaint students to explore and understand sociology not merely as a social science discipline but
more than a distinctive branch of knowledge.

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Outcome:
1. Define sociology as a discipline and explain how it is distinct from and related to other disciplines.
2. Demonstrate an understanding of the subject matter of the field of sociology, including the major
concepts and vocabulary.
3. Explain the relevance of socialization, social structures, groups, and institution’s influence and
constrain on individual agency.
4. Understand and apply sociological concepts to personal, social, and organizational issues.
5. Analyze various social phenomena through the lens of sociological perspectives.
Module:1 Sociology 6 hours
Definition – Nature-Field-Scope- Importance –Relationship with other social sciences.
Module:2 Basic Concepts 6 hours
Society – Community –Association -Institution - Social Structure -Social System - Social Action – Role
and Status.
Module:3 Culture 5 hours
Meaning- Characteristics –Functions–Elements- Cultural Lag - Culture and Civilization.
Module:4 Socialization 6 hours
Meaning- Socialization as a Process- Importance - Agents of Socialization–Adult Socialization.
Module:5 Social Groups 6 hours
Meaning–Importance- Types: Primary group and Secondary group-In-group and Out-group-Reference
group.
Module:6 Social Processes 6 hours
Associative processes (Cooperation, Accommodation, and Assimilation)- Dissociative processes
(Competition and Conflict).
Module:7 Social Stratification 6 hours
Caste and Class-Changing Trends.
Module:8 Invited Talk: Contemporary 4 hours
Issues
Total Lecture hours: 45 hours
Text Book(s)
1. Bottomore, T B. (2010). Sociology: A Guide to Problems and
Literature, Bombay, India: Routledge.
Reference Books
1. Giddens, Anthony. (2013). Sociology, Delhi, India: Wiley.
2. Haralmbos, M. & Herald, R M. (2015). Sociology: Themes And
Perspectives, New York, USA: Oxford University Pres.
Mode of Evaluation: CAT / Assignment / Quiz / FAT / Seminar
Recommended by Board of 12-08-2017
Studies
Approved by Academic No. 47 Date 05-10-2017
Council

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 STS2012 Introduction to Etiquette LTPJC 3 0 0 0 1

Course Pre- None

requisites
• To develop skills on etiquette, thought process, quantitative, verbal
Objectives and reasoning.
Outcome • Creating in the students an understanding of decision making models
and generating alternatives using appropriate expressions

Unit No. Topics Hours

Impression Management 8
Types and techniques
1. Importance of impression management
2. Types of impression management

16
 3. Techniques and case studies
4.Making a good first impression in an interview (TEDOS
technique)
1 5. How to recover from a bad impressions/experience
6. Making a good first impression online
Non-verbal communication and body language
1. Dressing, Appearance and Grooming
2. Facial expression and Gestures
3. Body language (Kinesics)
4. Keywords to be used
5.Voice elements (tone, pitch and pace)

Thinking Skills 4
Introduction to problem solving process
1.Steps to solve the
2 problem 2.Simplex process
Introduction to decision making and decision making
process
1.Steps involved from identification to
implementation 2.Decision making model
Beyond Structure 4
Art of questioning
1.How to frame questions
2.Blooms questioning pyramid
3.Purpose of questions
Etiquette
3
1.Business
2.Telephone etiquette
3.Cafeteria etiquette
4.Elevator etiquette
5.Email etiquette
6.Social media etiquette

Course code Course Title L T P J C

BMT3094 Summer Internship 0 0 0 0 2
Pre-requisite As per the academic regulations Syllabus version
1.0
Objectives:
Apply their knowledge in real-life environments through an industry study for four weeks

Outcome:

1. Learn current methods from expert practitioners;

2.. Apply learned theoretical content in a practical business setting;
3.. Measure and evaluate skill set and knowledge base relative to the needs of business

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Contents
1. Introduction
2. Organisational analysis
3. Internship analysis
4. Application of a management theory
5. Internship experience reflections on learning &growth
6. Reference
Mode of Evaluation: Periodic reviews, Presentation, Final oral viva

Recommended by Board of Studies 18.01.2021

Approved by Academic Council No:61 Date 18.02.2021

Course code Course title L T P J C

BIT1004 Cell biology and Biochemistry 3 0 2 0 4
Pre-requisite NIL Syllabus version
v. 1.0
Objectives:.
1. Analyze cell structure and its functions
2. Illustrate the structure and functions of biomolecules
3. Distinguish the concept of central dogma, cell cycle and cell signalling

Outcome:
1. Define and recall the cell structure and functions
2. Classify the cell constituents and biomolecules
3. Demonstrate the characteristic features, properties and types of macromolecules
4. Formulate the basic concepts of enzymes and its regulations
5. Elaborate the principles and regulations of replication, transcription and translation mechanism

18
6. Appraise the skills of cell cycle events and signal transduction process in cell, tissue and organ
level

Module:1 Cell structure and Functions 6 hours

Prokaryotic and eukaryotic cell structure; biomembrane, Transport across cell membranes –
passive diffusion, facilitated diffusion, co-transport and active transport. Cell organelles,
cytoskeleton structure and functions.

Module:2 Biomolecules 6 hours

Types of macro molecules, metabolites and products. Properties of water. Cellular carbohydrates,
lipids and their classification.

Module:3 Proteins 6 hours

Classification and properties of amino acids. Peptides and structure of proteins.

Module:4 Enzymes 7 hours

Classification, catalysis, properties, cofactors, coenzymes and inhibitors. Thermodynamics and
kinetics - Michaelis-Menten equation. Regulatory enzymes.

Module:5 Nucleic acids 4 hours

DNA and RNAs. Nucleoside and nucleotides. Structure, function and properties of nucleic acids.

Module:6 Central dogma 7 hours 7 hours

Exploratory Factor analysis – designing a factor analysis – assessing overall fit – validation of
factor analysis
Confirmatory factor analysis – developing the overall measurement model – assessing
measurement model validity – modifying the measurement model
Module:7 Cell cycle and signal transduction 7 hours 7 hours

Mitosis and meiosis. Cell cycle control system, regulation of check points by mitogens, cyclins
and cdks. Cell signaling and transport: Autocrine, paracrine and endocrine signaling molecules,
secondary signaling molecules and signal transduction.

Module:8 Contemporary issues: 2 hours

Industrial expert lecture

Total Lecture hours: 45 hours

Text Book(s)
1. Harvey Lodish , Arnold Berk , Chris A. Kaiser , Monty Krieger, Anthony Bretscher ,
Hidde Ploegh, Angelika Amon ,Matthew P. Scott. 2012. Molecular Cell Biology 7th
edition. W.H. Freeman. USA.

19
Reference Books
1. Victor Rodwell, David Bender, Kathleen M. Botham, Peter J. Kennelly, P. Anthony Weil.

2015.

2. Harpers Illustrated Biochemistry 30th Edition. McGraw-Hill education, USA.

3. Geoffrey M. Cooper and Robert E. Hausman. 2013. The Cell: A Molecular Approach. 6th

edition. Sinauer Associates, Inc. USA.

Bruce Alberts, Alexander Johnson, Julian Lewis, David Morgan, Martin Raff, Keith Roberts
4.
and Peter Walter. 2014. Molecular Biology of the Cell. 6th edition. Garland Science, USA.

Mode of Evaluation: CAT / Assignment / Quiz / FAT / Seminar

List of Challenging Experiments (Indicative)

1 Preparation of reagents, buffers and basic calculations. 2 hours
2 Quantitative estimation of reducing sugars in samples. 2 hours
3. Quantitative estimation of non-reducing sugars. 2 hours
4. Quantitative estimation of proteins. 2 hours
5. Functioning of microscopes; studying the diversity of cells using 2 hours
permanent slides.
6. Subjecting cells to different pH, concentrations and analyzing the structural 2 hours
changes occurring due to osmosis.
7 Growing root tips of different plants and comparing the chromosome 2 hours
number by fixing at metaphase stage.
8 Comparison of various stages of Meiosis I and Meiosis II during 2 hours
microsporogenesis of Rheo discolor.
9 Extraction of genomic DNA from a microbe/plant/animal cell. 2 hours
10 Quantification of DNA/RNA 2 hours
Total Laboratory Hours 20 hours
Mode of assessment : Written examinations, assignments and quizzes
Recommended by Board of Studies 03.08.2017
Approved by Academic Council No. 46 Date 23-8-2017

20
Course code Course title L T P J C
HUM1022 PSYCHOLOGY IN EVERYDAY LIFE 2 0 0 4 3
Pre-requisite Nil

Objectives:

1. To enhance the mental health and well-being of the individual.

2. To prepare themselves for success in their life.
3. To enhance self-esteem, self- confidence, problem solving skill, and Interpersonal
communication skill.
4. To understand one’s strengths and weakness so as to reach self-actualization.

Outcome:

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 1. Improved adaptive thinking and adaptability of the students through scientific study.
2. Understand the nature of self-concept and its importance for personal and social
adjustment.
3. Comprehend the fundamental processes of social perception and social cognition.
4. Effective way of communication and reduced interpersonal conflict.
5. Improved individual and group problem solving skill.

Module:1 Adjustment: 2 hours

Meaning, factors of adjustment and causes of adjustment problems.

Module:2 Concept of Self : 5 hours

Nature of self-concept, self-discrepancies, coping with self-discrepancies, factors shaping the self-
concept- importance of self-esteem, development of self-esteem, building self-esteem. self-
regulation: self- efficacy, developing self- efficacy, self- defeating behavior.

Module:3 Social Perception and Social Cognition: 3 hours

Meaning – process – errors

Module:4 Communication and conflict: 5 hours

Positive interpersonal climate, conversational skill, self-disclosure, effective listening, developing

an assertive communication style - interpersonal conflict: types of conflict, styles of managing
conflict, dealing constructively with conflict.

Module:5 Group Dynamics 4 hours

Meaning of group –nature –types of groups – group problem solving.

Module:6 Stress and coping: 5 hours

Nature of stress, Responding to stress, Potential effects of stress – Coping with stress: Appraisal-
focused strategies, Problem-focused strategies, and Emotion-focused strategies.

Module:7 Counselling and Psychotherapy 4 hours

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Meaning, Nature, Process and Skills.

Module:8 Contemporary issues: 2 hours

Guest Lectures by Industry Experts

Total Lecture hours: 30 hours

Text Book(s)

1.
Weiten,W., & Lloyed,M.A.(2007), “Psychology Applied to Modern Life:
Adjustment in the 21 s t Century”, 8 t h edition, Canada,Words worth .
Reference Books
1.
1 Rathus,S.A.(1998), “Psychology Principles in Practice”, Holt, Rinehart and
Winston.

Myers, D.G.(2010), “Social Psychology”, 10 t h edition, New York. NY:

2.
McGraw Hill Education.
3. Coon,D & Mitterer,J.O.(2007), “Introduction to Psychology: Gate ways to
Mind and Behaviour”, 11 t h edition, United States, Thomson Wordsworth.

Mode of Evaluation: CAT / Assignment / Quiz / FAT / Project / Seminar

Recommended by Board of Studies DD-MM-YYYY

Approved by Academic Council No. 41 Date 17-06-2016

23
Course Code Course title L T P J C

MAT1002 MATHEMATICS FOR DESIGNERS 3 0 0 0 3

Pre-requisite None Syllabus version

Anti-requisite Nil 1.1

Objectives

The aim of this course is to provide a solid foundation of mathematics in Industrial Design

Outcomes

At the end of the course the student should be able to

[1] understand matrices, its properties and applications

24
[2] understand basic trigonometric expansions and its applications
[3] apply differential calculus for finding extrema and curve-tracing, and solve differential equations
[4] apply integration methods for measuring areas and volumes
[5] learn how to use analytical geometry in design
[6] understand fractals, Fibonacci series, Golden ratio and their applications in pattern making

Module:1 Matrices in Design 7 hours

Introduction to Matrices from Designer’s perspective –Symmetric matrices and determinants –

Elementary transformations - Solution of a system of linear equations by inversion method– Rank of a
matrix – Eigen values and eigen vectors of matrices – Basics of MATLAB

Module:2 Trigonometry 6 hours

Trigonometric ratios - de Moivre’s theorem- Expansion of sin nθ, cos nθ and tan nθ - Hyperbolic and
inverse hyperbolic functions - Applications to heights and distances

Module:3 Differential Calculus 7 hours

Derivative and its physical interpretation – Rules of differentiation - Higher order derivatives –
Local maxima and minima – Concavity and points of inflection – Elementary concepts of curve
tracing - Elementary applications to rate flow problems - MATLAB Tutorial

Module:4 Differential Equations 6 hours

Formation and solution of differential equations: variable separable, exact and linear equations -
Solution of second order homogenous differential equations with constant coefficients – Applications
to electrical and mechanical circuits

Module:5 Integral Calculus 6 hours

Definite integral and its properties – Applications to averages, areas between plane curves, volumes of
solids and solids of revolution - MATLAB Tutorial
Module:6 Analytic Geometry 7 hours

Direction cosines and direction ratios - Plane, straight line and sphere and their vector representation
- Shortest distance between two skew lines – Surfaces by spherical and cylindrical polar coordinates
– Basic shapes of solids
Module:7 Proportions and Fractals 4
hours

Golden proportions and construction of Golden spiral – Basic concepts of Fractals

Module:8 Expert Lecture on Mathematics for Designers 2

hours

25
 Total Number of Lecture hours: 45
hours

Text Book(s)

1. Advanced Engineering Mathematics, Dennis G Zill, Warren S Wright, 6th Edition, Jones &
Bartlett Learning, (2017)

2. Single Variable Calculus: Concepts and Contexts, James Stewart, 4th Edition, Brooks/Cole,
Cengage Learning, (2009)

3. Plane Trigonometry, Loney S. L., 14th Edition, Arihant Publications, (2016)

4. Fractals and Chaos - An Illustrated Course, Paul S Addison, CRC Press, (1997)

Reference Books

1. Calculus and Analytic Geometry, George B Thomas, Jr., Ross L. Finney, 9th Edition, Pearson,
(2002)

2. Geometry of Design – Studies in proportion and Composition, Kimberly Elam, 2nd Revised
Updated Edition, Princeton Architectural Press, (2011)

3. Higher Engineering Mathematics, B.S. Grewal, 44th Edition, Khanna Publishers, (2018)

4. MATLAB Primer, Timothy A. Davis Kermit Sigmon, 7th Edition, CRC Press, (2005)

Mode of Evaluation: CAT / Assignment / Quiz / FAT / Project / Seminar

Recommended by Board of Studies 09-11-2018

Approved by Academic Council No. 53 Date 13-12-2018
Course code Course title LT P J C
3 0 0 0 3
BIT Food, Nutrition And Health
1026
Pre-requisite Nil Syllabus version
v. 1.2
Objectives:

To give an overview on general aspects of nutrition and

health

Outcome:

26
 Students will be able to take independent decision on the choice of food to prevent life style
diseases.

Module:1 6 hours
Nutrients In Food

Macro nutrients- carbohydrates, proteins and lipids. Micronutrients-Minerals: Calcium,

Magnesium, Iron, Zinc, Copper and Selenium; Vitamins.

Module:2 6 hours
Nutritional Physiology

Digestion, absorption, and utilization of major and minor

nutrients.

Module:3 Energy Calculation 6 hours

Energy balance and methods to calculate individual nutrient and energy needs. Planning a healthy
diet.

Module:4 6 hours
Food related Nutritional Disorders I

Causes of life style and stress related diseases. Cardio-vascular diseases, hypertension, obesity

Module:5 6 hours
Food related Nutritional Disorders II
Cancer, diabetics, ulcers, electrolyte and water imbalance. Health indices. Preventive and remedial
measures.

Module:6 Food and Health 5 hours CO4

Functional and “Super” Foods - role in optimal nutrition. Sugar, protein and fat substitutes. Food and
behavior- physiological disturbances in alcoholism, drug abuse and smoking.

Module:7 Food Related Laws 5 hours CO5

Inspection – Microbial Indicators of product quality – Indicators of food safety – Microbiological

safety of foods - control strategies – Hazard Analysis Critical Point System (HACCP concept)-
Microbiological criteria

Module:8 Contemporary issues: 5 hours

Lecture by industrial expert

27
 Total Lecture hours: 45 hours

Text Book(s)
1.
Nutrition- Concepts and Controversies. 2014. Frances Sienkiewicz Sizer and Ellie Whitney,
13e. Thompson Wadsworth.

Reference Books
1. Understanding Nutrition. 2010. Ellie Whitney, Sharon Rady Rolfes, 11e. Thompson
Wadsworth.
2.
Nutritional Sciences- From Fundamentals to Food.2013. Michelle McGuire, Kathy A.
3. Beerman,2nd e. Thompson Wadsworth.

Yasmine Motarjemi, Huub Lelieveld, Food Safety Management - A Practical Guide for the
Food Industry (2014), 1st Edition, Academic Press, London, UK

Mode of Evaluation:

Recommended by Board of Studies 03-08-2017

Approved by Academic Council No. 46 Date 24-08-2017

HUM1043 Mass Media and Society L T P J C

2 0 0 4 3
Pre-requisite Nil Syllabus version
1.0
Course Objectives:
1. To make the students get exposed to the basics of mass media particularly their types,
models, theories etc.
2. To enable them to understand the role of mass media in different areas and changes brought
about by them in those areas.
3. To sensitize the students to know about various social problems caused by mass media.
Expected Course Outcome:
1. Gain insights on basic conceptual knowledge about communication and media.
2. Comprehend the impact of mass media in knowledge dissemination and social awakening.
3. Cognize the contribution of mass media towards social and economic development.
4. Understand the global culture and its influence through mass media.

28
5. Develop awareness on social problems and the intervention of mass media in addressing the
social problems.
Module:1 4 hours CO: 1
Communication: Meaning–Need–Types–Models-Theories of communication.
Module:2 4 hours CO: 2
Role of Mass Media: Role of Press, Radio, Cinema, and Television in knowledge dissemination
and social awakening.
Module:3 5 hours CO: 2
Impact of Mass Media on Society: Impact on Family, Marriage, Religion, Economy, Education,
and Polity.
Module:4 3 hours CO: 3
Mass Media and Economic Development: Impact on Economic Development with reference to
Agricultural and Industrial Development.
Module:5 4 hours CO: 3
Mass Media and Social Development: Impact on Literacy and Educational Development,
Health and Family Welfare, and Women Empowerment.
Module:6 4 hours CO: 4
Mass Media and Globalization: Relationship between Mass Media and Globalization - Role of
Mass Media in diffusing global culture and global consumerism in India.
Module:7 4 hours CO: 5
Mass Media and Social Problems: Violence - Sexual Harassment Pornography – Crime -
Juvenile Delinquency.
Module:8 Interaction with Media 2 hours CO: 3
Persons

Total Lecture hours: 30 hours

Text Book(s)
1. Kumar, K.J. (1995). Mass Communications in India,
Mumbai, India: Jaico Publishing House.
Reference Books
1. Vil’anilam, J.V. (2004). Communication and Mass
Communication in India, Delhi: India: B.R. Publishing
Corporation.
2. DeFleur, M.L. and Dennis, E.E. (1991), Understanding Mass
Communication, New Delhi: India: Goyal Saab.
Project
1. Research projects on role of mass media in knowledge
dissemination and social awakening
2. Research Projects on impact of mass media on family life.

29
3. Research Projects on role of mass media in socio-economic
development
4. Case studies on media and social problems in India.

5. Short films on relationship between mass media and

globalization.
Mode of Evaluation: CAT / Assignment / Quiz / FAT / Project / Seminar
Recommended by Board of DD-MM-YYYY
Studies
Approved by Academic No. 41 Date 17-06-2016
Council

Course Code Fashion Arts and Design L T P J C

FSD1002 2 1 0 4 4
Pre-requisite Nil Syllabus version
1.0
Objectives:
1. To enable the students to understand the fundamental concepts of designing
2. To impart knowledge on the classification and characteristics of elements and principles
3. To train the students in art and designing

Outcomes:
1. Interpret the visual content, mood and expression of art and design
2. Develop designs and fashion figures using the various elements and principles
3. Create various shapes, motifs and patterns in silhouette, printing and embroidery

30
Module:1 Introduction to Design 4 hours
Introduction to Design, motif, pattern; Design - Structural and Decorative; Types of motifs -
geometric, stylized, natural, abstract; patterns from lines, shape and color, types of pattern
repeats - full drop, half drop, diamond, random, block, brick, ogee; Perspective in designing;
Introduction to elements and principles of designing
Module:2 Elements - Dot, line, 4 hours
Shape, Form
Dot to Line, eye movement, types of line - horizontal, vertical, diagonal, zigzag, curve;
characteristics of line; Moods ideas, illusion with respect to lines; importance of lines in
designing, silhouette, garments; Shape - definition , from nature, geometric shapes; Shape - 2D;
form of line, color; Body shapes of men and women; Form - 3D; shape and dimensions;
importance of shape and form in designing and clothing
Module:3 Elements - Space, Texture 4 hours
Space - definition and importance in designing; positive space and negative space; visual
perception; figure ground relationship - Gestalt theory of perception and principles; Texture -
definition and importance in designing; textures from artificial objects and natural objects;
different textures of fabric and finish; types of texture - actual and implied
Module:4 Visual Elements - Color 4 hours
and Value
Color - definition; basics of color - hue, value, intensity; Color theory - light and pigment;
Munsell color system; Color schemes - monochromatic, analogous, complementary, split
complementary, triad; warm and cool colors; psychological effects of color; color selection of
clothing based on person and season
Module:5 Principles - Balance, 4 hours
Rhythm, Emphasis
Balance - introduction and importance in design, types - symmetrical, asymmetrical, radial;
Rhythm - introduction and importance in design, types - rhythm by repetition, radiation,
gradation, transition, opposition; Emphasis and subordination - Introduction and importance;
various elements to create the center of attraction

Module:6 Principles - Contrast, 4 hours

Proportion, Harmony
Contrast - elements used; contrast to add interest and excitement; Introduction to harmony, unity
and variety; principles of achieving harmony in apparel designing; Proportion - introduction,
relationship with size, scale, amount or number; proportion and body size

Module:7 Art styles 4 hours

Renaissance, Gothic. Modern art, Postmodern Art, Neo classicism, Romanticism, Realism,
Impressionism, Expressionism, Cubism, Futurism, Fantasy, Dada , Pop art, Feminist Art,
Surrealism
Module:8 Contemporary issues 2 hours
31
 Total Lecture hours: 30 hours
Text Book(s)
1. Laura Volpintesta, The Language of Fashion Design: 26 Principles Every
Fashion Designer Should Know, 2014, 1st Edition, Rockport
Publishers, USA
2. Janice G. Ellinwood , Fashion by Design, 2011, 1st Edition, Fairchild
Books, London
3. Lois Fichner-Rathus, Understanding Art, 2016, 11th Edition, Cengage
Learning Inc, USA
Reference Books
1. Francis D. K. Ching, Steven P. Juroszek, Design Drawing, 2010, 2nd
edition, Wiley, USA
2. Vaibhav Dhange, Elements and principles of fashion design: For beginners,
2012, 1st Edition, LAP LAMBERT Academic Publishing, Germany

Mode of Evaluation: CAT / Assignment / Quiz / FAT / Project / Seminar

Tutorial
1. Practicing with lines for Line 2 hours
movement and illusion
2. Practicing on perspective drawing 2 hours

3. Practicing with Shape, form, 2 hours

positive and negative
4. Creating various textures using art 2 hours
media, various objects (natural and
manmade)
5. Drawing the color wheel and 2 hours
practicing tint, tones and shades of
hue
6. Creating patterns from elements 1 hour

7. Creating motifs - geometric, 1 hour

stylized, natural, abstract
8. Create 3D illustrations using 1 hour
objects
9. Create garment designs with color, 1 hour
contrast and textural effects
10. Create garment designs from 1 hour
principles - balance, proportion,
rhythm, emphasis, harmony
Total Tutorial Hours 15 hours
Mode of assessment:

32
Recommended by Board 29.05.2019
of Studies
Approved by Academic No. 55th Date 14.06.2019
Council

Course Code Preparedness for External Opportunities L T P C

STS3011 3 0 0 1
Pre-requisite NIL Syllabus version
v.1.1
Objectives:
• To develop essential skills for post-academic scenarios

Outcome:
1. Enabling students acquire skills for preparing for interviews, presentations and higher
education

Module:1 Interview skills 3 hours

33
Types of interview

1. Structured and unstructured interview orientation 2. Closed questions and

hypothetical questions

3. Interviewers' perspective

4. Questions to ask/not ask during an interview

Techniques to face remote interviews

1. Video interview

2.Recorded feedback

3. Phone interview preparation

Mock Interview

1.Tips to customize preparation for personal interview 2. Practice rounds

Module:2 Resume skills 2 hours

Resume Template

1. Structure of a standard resume

2. Content, color, font

Use of power verbs

1. Introduction to Power verbs and Write up

Types of resume

1. Quiz on types of resume

Customizing resume

1. Frequent mistakes in customizing resume

2. Layout - Understanding different company's requirement

3. Digitizing career portfolio

Module:3 Presentation skills 6 hours

34
Preparing presentation

1. 10 Tips to prepare PowerPoint presentation

2. Outlining the content

3. Passing the Elevator Test

Organizing materials

1. Blue sky thinking

2. Introduction , body and conclusion

3. Use of Font, Use of Color

4. Strategic presentation

Maintaining and preparing visual aids

1.Importance and types of visual aids

2.Animation to captivate your audience

3.Design of posters

Dealing with questions

1. Setting out the ground rules

2. Dealing with interruptions

Course Code: BMT3095 Course Title L T P J C

Summer Project 0 0 0 0 6
Pre-requisite As per the academic Syllabus version
regulations

Objectives:
Apply business principles to solve structured and unstructured problems through an Eight week
project
Outcome:
1: Distinguish business problem and establish research hypotheses.
2: Examine and set up a framework for investigating and analyzing research problem in an
academic perspective.
3: Relate their acquired knowledge to analysis, synthesis and evaluation activities encountered in
their workplace.

35
Contents
Stage 1: Select a Topic: select a topic in the functional area of your interest-as agreed by the
company - should be time-relevant and help you in higher studies / placement
Stage 2: Define the Problem
Ask yourself-why this research? How does the company benefit? Does the problem help me gain
insight on the concept studies or the way company functions?
Stage 3: Review of Literature
Relevant literature - record the reviews systematically (ref. appendix 1) - Literature review
should help in identifying the need /gap + should help in providing more insight into the subject
Stage 4: Formulate Hypothesis
Stage 5: Choose a research Method
Decide on the sampling method, technique, number and sample units
Design and test data collection instrument (ex: Questionnaire, scheduler etc)
Stage 6: Pre-test and Collect Data
Stage 7: Analyse Data
Stage 8: Report in APA format
Mode of Evaluation: Periodic reviews, Presentation, Final oral viva,

Recommended by Board of 18.01.2021

Studies
Approved by Academic Council No:41 Date 18.02.2021

Course code Business Ethics and Corporate Social Responsibility L T P J C

BMT1039 3 0 0 0 3
Pre-requisite Nil Syllabus version
1.0
Objectives:
1. To Import Knowledge of Business Ethics to the Student.
2. To Impart Knowledge of various Business Ethics practices.
3. To promote the concept of business ethics blended with corporate social responsibility in the
minds of the students towards their corporate vision.

Outcome:
1. Identify reasons why businesses and business people should be ethical and socially
responsible and provide examples of businesses and people that are doing so.
2. Identify and address common ethical issues that arise for individuals, managers, and

36
 businesses. Apply the various approaches for resolving ethical dilemmas.
3. Identify the key management tools that apply to "managing for ethical conduct."
4. Analyze the ethics and social responsibility issues of an industry and companies within that
industry.
5. Use information resources to analyze ethics and social responsibility issues in a debate
format.

Module:1 Introduction to Business Ethics 6 hours

Values – Importance, Sources of Value Systems, Types, Loyalty and Ethical Behaviour, Values
across Cultures; Business Ethics – Nature, Characteristics and Needs, Ethical Practices in
Management.

Module:2 Business ethics – Conceptual background 8 hours

Roots of business ethics-Religious ethics as business ethics basis-Protestant ethics, ethics of
Orthodoxy-modern concepts in business ethics-Ethics of advantage (Utilitarizm by I. Bentham)-
Ethics of duty (Deontic Ethics, a categorical imperative of I. Kant)- Ethics of justice
(egalitarianism, "capitalist" justice, "communistic" justice, theory of justice by D. Rolls).

Module:3 Ethics and Morality, Ethical Dilemma 6 hours CO 2&3

Resolving ethical dilemma, Ethical decision making, Ethical competency, Conflict of interest.

Module:4 Application of Ethics in Functional areas of 6 hours CO 2&3

business
Marketing, Finance, HR, Information Technology.

Module:5 Ethical issues in Management 5 hours CO 3

Cultural differences -examples of cultural differences- Various global ethical issues - sexual and
racial discrimination, human rights, price discrimination, bribery, harmful products, pollution,
and privacy - role of ethics in the economic performance of a nation and its society.

Module:6 Introduction to Corporate Social 6 hours CO 4&5

Responsibility
Corporate Social Responsibility: Concept, Scope & Relevance and Importance of CSR in
Contemporary Society -Corporate philanthropy, Models for Implementation of CSR, Drivers of
CSR, Prestigious awards for CSR in India -CSR and Indian Corporations- Legal Provisions and
Specification on CSR, A Score Card, Future of CSR in India - Role of NGO’s and International
Agencies in CSR, Integrating CSR into Business

Module:7 Areas of CSR and CSR Policy 6 hours CO 4&5

CSR towards Stakeholders-- Shareholders, Creditors and Financial Institutions, Government,
Consumers, Employees and Workers, Local Community and Society - Designing CSR Policy-
Factors influencing CSR Policy, Role of HR Professionals in CSR -Legislative Measures of CSR:
Corporate, Labour, Stakeholders, Environmental and Pollution - Global Reporting Initiative;
major codes on CSR - CSR and Sustainable Development - CSR through Triple Bottom Line in
Business

37
Module:8 Contemporary issues 2 hours
Guest Lecture by industry Experts

Total Lecture hours: 45 hours

Text Book(s)
1. Ethics in Business, Mandal S.K, Tata McGraw Hill.
2. Blowfield, Michael, and Alan Murray, Corporate Responsibility, Oxford University Press.
3. Perspectives In Business Ethics, Artman, Laura; Chatterjee, Abha 3/e TATA McGraw
Hill.
3. Corporate Social Responsibility, Philip Kotler, Nancy Lee, Wiley.
Reference Books
1. Larue Tone Hosmer,“The Ethics of Management”, Richard D. Irwin Inc., 2010.
2. Ariely, Dan. (2010). Predictably irrational. Harper Collins: New York, New York
3. Fredrich, J. & L. Ferrell (2011, 8th ed.). Business Ethics: Ethical decision making and cases.
4. Hartman, L., Desjardins, J., MacDonald, C., Business Ethics: Decision Making for Personal
5. Integrity and Social Responsibility (2013), Third edition, Mcgraw-Hill.
W.H. Shaw, “Business Ethics”, Cengage Learning, 2016.
6. Doasgupta & Sangupta," Government and Business in India Kaur Tripat, Values & Ethics in
7 Management", Galgotia Publications, 2015.
8. Blow field, Michael, and Alan Murray, Corporate Responsibility, Oxford University Press.
9. Francesco Perrini, Stefano, and Antonio Tencati, Developing Corporate Social
. Responsibility-A European Perspective, Edward Elgar. University of Delhi.

Mode of Evaluation: Lectures, Individual Exercises, Team Exercises, Assignments and

Continuous Assessment tests.

Recommended by Board of Studies 18.01.2021

Approved by Academic Council No:41 Date 18.2.2021

Course code Workshop on Design Thinking L T P J C

BMT1040 0 0 0 0 1
Pre-requisite NIL Syllabus version
1.0
Objectives:
1. To instill the capacity to appreciate managerial phenomena in a wider context
2. To provide opportunity for hands on learning using diverse approaches

Outcome:
Students will be able to
1. Apply novel solutions to managerial problems using a diverse perspective
2. Display a nuanced understanding of complex real world business situations

38
 Work shop on Design thinking (Conducted 15 Hours
over 2 or 3 days )
Human centered design
Interviewing and empathy building techniques
Making sense of observation and design
Ideation
Developing and testing prototypes
Business model innovations
Business cases

Reference Materials
Tom Kelly (2002) The Art of Innovation: Lessons in Creativity From IDEO, America’s Leading
Design Firm
Tim Brown (2009) Change by Design: How Design Thinking Transforms Organizations and
Inspires Innovation, HarperBusiness,
Jeanne Liedtka, Randy Salzman, and Daisy Azer (2017), Design Thinking for the Greater Good:
Innovation in the Social Sector ,Columbia Business School Publishing
Other Resources
Human-Centered Design Toolkit (IDEO); https://www.ideo.com/post/design-kit
Design Thinking Boot Camp Bootleg (Stanford D-School)
https://dschool.stanford.edu/resources/the-bootcamp-bootleg
Collective Action Toolkit (frogdesign);
https://www.frogdesign.com/wpcontent/uploads/2016/03/CAT_2.0_English.pdf
Design Thinking for Educators (IDEO); https://designthinkingforeducators.com/

Mode of Evaluation: Mini group /individual project submission based on workshop assessed out
of 100 Marks

Recommended by Board of Studies 18.01.2021

Approved by Academic Council No:41 Date 18.02.2021

Course code Workshop on Case development L T P J C

BMT1041 0 0 0 0 1
Pre-requisite Nil Syllabus version
1.0
Objectives:
1. To instill the capacity to critically analyses business situations
2. To develop a real world business case

Outcome:
Students will be able to
1. Apply case method in business problem solving

39
 2. Develop a case and apply management concepts and techniques to build solutions

Work shop on case development (Conducted 15 Hours

over 2 or 3 days )
Setting the problem
Defining objectives
Framing analysis using theories
Defining methodology
Unit of analysis
Collecting data
Analysing
Interpreting the findings
Evaluating the case
Reference Materials

Barnes, L. B., Christensen, C. R., & Hansen, A. J. (1994). Teaching and the case method (3rd ed.).
Boston: Harvard Business School Press.

Bruner, R. (2002). Socrates' muse: Reflections on effective case discussion leadership. New York:
McGraw-Hill.

Mode of Evaluation: Mini group /individual project submission based on workshop assessed out
of 100 Marks

Recommended by Board of Studies 18.01.2021

Approved by Academic Council No:41 Date 18.02.2021

Course code Workshop on Phenomenology L T P J C

BMT1042 0 0 0 0 1
Pre-requisite Nil Syllabus version
1.0
Objectives:
1. To instill the capacity to appreciate qualitative research using phenomenology approach
2. To comprehend phenomenology approach

Outcome:
Students will be able to
1. Apply phenomenology in problem solving
2. Display a nuanced understanding of complex real world problems

40
 Work shop on Phenomenology (Conducted 15 Hours
over 2 or 3 days )
Introduction to phenomenology
Understanding personal perspectives
Qualitative research
Observation
Good practices and criteria
Qualitative interviewing
Qualitative analysis
Writing and ethics
Reference Materials
Creswell, J. (2013). Qualitative Inquiry and Research Design: Choosing among Five Approaches,
3rd ed., Los Angeles: SAGE Publications
John Paley (2016).Phenomenology as qualitative research, Routledge

Mode of Evaluation: Mini group /individual project submission based on workshop assessed out
of 100 Marks

Recommended by Board of Studies 18.01.2021

Approved by Academic Council No:41 Date 18.02.2021

Course code Wellness L T P J C

BMT1038 3 0 0 0 0
Pre-requisite Nil Syllabus version
1.0
Objectives:
This course will enable the students to consider the management of work-related stress at an
individual and organizational level, and will help participants develop and implement effective
strategies to prevent and manage stress at work.
Outcome:
1.Identifying and recognizing stress

41
2.Understanding the techniques of managing stress
3. Helping self as well as others to overcome stress
4.Preventing a stress syndrome and control it before it turns out to be stress
Module:1 Stress 3 hours
Concept, Definitions and types of stress.
Basic condition of stress, Stress reaction, Consequences of stress
Module:2 Causes of stress. 3 hours
The impact of stress on human physical and mental health
Module:3 Stress and Illness 6 hours
Symptoms of stress. A possible sign of stress in young people.
Module:4 Occupational Stress or Job 5 hours
Stress
Meaning, and concept. Effect of stress on job performance and job satisfaction. Sources of job
stress: Organisational, Individual and environmental.
Module:5 Stress Management 5 hours
Techniques
Aims of stress management. Coping strategies of stress in the organisation: Individual, and
organisational strategies.
Module:6 Remedial action to control 3 hours
stress
Techniques to combat stress: Cognitive behavioural techniques to change thinking, Problem-
solving approach
Module:7 5 hours
Positive thinking, Relaxation training, Visualization, Learning Yoga Storytelling and Counseling
Techniques
Module:8 Contemporary issues: 2 hours
Guest Lecture on 1-7 modules
Total Lecture hours: 45 Hours

Text Book(s)
1. Walt Schafer (2008), Stress Management, Cengage Learning
India Pvt. Ltd, New Delhi
2. Richard Regis (2004), Stress Management, NHRD Network,
Coimbatore Chapter
Jerrold S. Greenberg (2012), Comprehensive Stress Management,
University of Maryland
Reference Books
1. Rita Agarwal (2001), Stress in Life at work, Response Books
2 D. M. Pestonjee (2008), Stress and Coping: the Indian Experience,
2 Edition, Sage Publications India Pvt. Ltd
nd

Mode of Evaluation : CAT I / CAT II / Assignments / Quizzes / FAT

Recommended by Board 29.01.2020

42
of Studies
Approved by Academic No:58 Date 26.02.2020
Council

Detailed Syllabus – Programme Core

Course code Business Law L T P J C
BMT1011 3 0 0 0 3
Pre-requisite Nil Syllabus version
1.0
Objectives:
To provide the students with practical legal knowledge of general business law issues.
Outcome:

At the end of this course students are able to

1 obtain knowledge on Indian Contracts Act

43
2 understand the advantages of Partnership and Consumer Protection

Act

3 learn the types of transactions covered under contract of sale.

4 acquire knowledge on Management of companies and important aspects of International

business transactions.
Module:1 Introduction& General Contract 7 hours
Concept of Law – History on the Development of Mercantile Law in India - Sources
of Mercantile Law- s- Agreement and Enforceability- Definition and meaning of
contract-Classification of contracts-Essential elements of a valid contract-
performance of contract. Discharge of contract – Modes of discharge –
breach of contract – remedies of breach of contract
Module:2 Special Contracts 4 hours
Contract of Indemnity and Guarantee Definitions - Distinction - Rights and
Liabilities of Surety- Discharge of surety.
Module:3 Special Contracts 4 hours
Bailment contracts - Definition - Essentials Rights and Duties of Bailor and
Bailee - finder of lost goods - discharge of Bailment contracts – Pledge – Pawnor and
pawnee- Agency Contracts
Module:4 The Sale of Goods Act, 1930 5 hours
Essentials of a contract of sales - sale distinguished from agreement to sell - Conditions and
Warranties – Caveat emptor – NemoDat quod non habet& its exceptions– Unpaid seller: rights
and duties.
Module:5 Consumer Protection Act , 1986 5 hours
Definitions - Aims and objectives - Consumer protection councils - consumer Disputes - Redressal
agencies at various levels - District Forum - State commission - National Commission - penalties
for violation.
Module:6 Partnership and Limited Liability 5 hours
Partnership
Essentials of a valid Partnership – Duties &Rights of Partners – Registration of firms and effects
of non-registration - Doctrine of Implied Authority – Modes of dissolution- Differences
between Partnership Act and Limited Liability Partnership Act
Module:7 Companies Act 8 hours
Definition, Meaning and Features of a Company. - Promotion and Procedure for incorporation of a
company. - Classification of Companies. - Conversion of Private Company into Public and Public
Company to Private. - Share Capital and Classification of Shares. –Company directors-company
meetings and resolutions- Winding Up of a Company.
Module:8 Contemporary issues: International Business 7 hours
transactions

44
International trade, International legal regulation and conflict of laws-Alternative dispute
resolution mechanisms-Introduction to the UN Convention on Contracts for the International Sale
of Goods and ICC incoterms-Transportation and payment of international business transactions
Total Lecture hours: 45 Hours

Text Book(s)
1. N D Kapoor’s (2013), Business Laws, Sultan Chand Publications, New Delhi.
Reference Books
1. N. D. Jain (2012), Corporate Laws: Administration and Management, Deep and Deep
Publications
Private Ltd
2 S SGulshan and G K Kapoor (2013), Business Law including Company Law, New Age
International Publishers.
3 Aswathappa, K.(2012),International Business, 5th Ed., TMH, New Delhi
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05.10.2017

Course code Introduction to Information Systems L T P J C

BMT1006 3 0 0 0 3
Pre-requisite Nil Syllabus version
v. 01.00
Objectives:
• The course is expected to make the students to expose to the application of
Information Systems in Business
Outcome:

At the end of the course students are able to

1 Enhancing basic understanding of Information system, its significance in management
decisions.

45
2 Consciously applying ethical practices in Information security,
3 Imparting the essential knowledge on data communication protocols, hardware and software
requirements, Job market and its expectations.
4 Introduce the application of information system and software development for intelligent
solutions, data management and mining, and other contemporary topics.
Module:1 Introduction to Information System 5 hours
Concept, Components, Types of information system, Information system development,
Differentiating IS from related disciplines, Management Information System, Impact of MIS,MIS
and Computer, MIS and academics, Career pathways
Module:2 Decision making and Information system 4 hours
Problem solving and decision making, Decision making styles, Decision making process, Decision
tree, Decision support system
Module:3 Information Systems and Security 6 hours
Computer security, Authentication mechanisms, Firewall, Computer crimes, Social impacts,
Computer virus, Worms, Digital signature and Certificates.
Module:4 Internet Protocols and Communication media 5 hours
Internet data communication protocols, Internet service providers, Ecommerce and E business,
Web technologies, Search engines, Communication media: internet, intranets and extranets,
Application of internet technology in organizations, Web browsers ,Types, Components and
installation
Module:5 Information system and IT 5 hours
Concept of hardware and software, Types of software, Operating systems, Careers in IT
Industries, Data processing techniques, Introduction to computer networks, Network types,
Topologies, System Analysis and Design, System Development Lifecycle, Prototyping, End user
computing, Application packages
Module:6 Information system and integration 8 hours
Distributed Processing, Centralized Data Processing, Decentralized Data Processing, Client
Server Computing, Transaction Processing Systems, Electronic payment systems, Office
Automation Systems, Knowledge Management Systems, Expert systems (Components&
Advantages) Data warehouses, Data marts and Data mining, Enterprise resource planning
,Enterprise systems, Global information system
Module:7 Database Management Systems 8 hours
Concept of a database, Necessity of database, Storage in a database, RDBMS, Entity-Relationship
diagram and its practical applications, Basics of Query language
Module:8 Contemporary issues: Recent Development 4 hours
Trends in IS and IT
Multimedia application and virtual reality, Hyper media, Artificial intelligence and business
intelligence, Geographic information system, Engineering and business application, Cloud
computing, RFID, blogging, Brain computer Interface(BCI),Internet Protocol
Television(IPTV),Big data, Social Network media
Total Lecture hours: 45 hours

46
 Text Book(s)
1. Text Books : O Brien & Marakas G (2012), Introduction to Information Systems, 16th
Edition, McGraw-Hill Higher Education
Reference Books
1. Kenneth J. Sousa and Effy Oz (2015), Management Information Systems, 7th Edition,
Cengage Learning
2 Kenneth C. Laudon and Jane P. Laudon(2014), Management Information Systems,:
Managing the Digital Firm, 13 edition, Pearson education
3 Stephen Haag (2012), Management Information Systems for the Information Age, 9th
edition, McGraw-Hill Higher Education
4 Gerald V Post David, L Anderson (2004), Management Information Systems, Tata McGraw
Hill
5 Mahadeo Jaiswal, Monika Mital (2004), Management Information Systems, Oxford
University Press
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05.10.2017

Course Code Course title L T P J C

BMT1003 Micro Economics 2 1 0 0 3

Pre-requisite None Syllabus version

Anti-requisite Nil 1.0

Course Objectives

1. To build the ability to understand the basics of buyer/seller behavior in a market.

2. To understand the function of demand and how elasticity is measured
3. To build knowledge on supply demand mismatch that is managed by producer in each emerging
condition
4. To understand cost structure involved in producing a commodity/services.
5. To have the ability in understanding the various market structure and its behavior

47
Outcomes

Students will be able to

1.Acquire problem solving skills to make optimal decisions in the uncertain business scenario.
2.Develop critical thinking and analytical skillsin estimating the cost-revenue relationship and
how it affects the producer.
3. Acquire and utilize Information Technology skills to ensure time and cost saving decision
making process.
Module:1 Demand Function 6 hours

Consumer’s Behaviour and Demand: Meaning of Consumer’s Equilibrium – Utility approach – Law
of Equi-Marginal utility – Consumers Surplus – Concept of Demand – Types of Demand –
Determinants – Law of Demand – Exceptions to Law of Demand – Change in Demand – Elasticity of
Demand – Types – Measurement of Price elasticity of demand.

Module:2 Production Function 4 hours

Producer’s Behaviour and Supply: Basic concepts in production – Firm – Fixed & Variable Factors –
Short & Long run – Total Product – Marginal Product – Average Product – Production Function –
Law of Returns – Law of Returns to Scale – Economies and Diseconomies of Scale – Producer’s
Equilibrium

Module:3 Supply Function 2 hours

Concept of Supply – Determinants of Supply – Law of Supply – Change in Supply – Elasticity of

Supply – Types.

Module:4 Cost function 3 hours

Cost and Revenue Function: Cost of Production – Opportunity cost – Fixed and Variable Costs –
Total Cost Curves – Average Cost Curves – Marginal Cost – Long run and Short run Cost Curves

Module:5 Revenue Function 3 hours

Total Revenue – Average Revenue – Marginal Revenue – Break Even Point Analysis
Module:6 Forms of Market and Price Determination I 5 hours

Main forms of Market – Basis of Classification – Perfect Competition – Features – Short Run and
Long Run Equilibrium – Price Determination – Monopoly Market – Features – Short Run and Long
Run Equilibrium – Price Discrimination – Degrees of Price Discrimination
Module:7 Forms of Market and Price Determination II 5
hours

Oligopoly Market Competition – Features – Price Leadership – Price Rigidity – Cartel – Collusive
and Non-Collusive oligopoly – Oligopsony – Features – Monopolistic Competition – Features –
Product Differentiation – Selling Cost – Short Run and Long Run Equilibrium – Monopsony –

48
Duopoly Market – Features

Module:8 Expert Lecture on Mathematics for Designers

2 hours

Total Number of Lecture hours:

30 hours

Tutorial

CMIE - Economic outlook database usage to 15 hours

collectreal time data, solving problems.

Mode of Evaluation : CAT I / CAT II / Assignments / Quizzes / FAT

Text Book(s)

1. H L Ahuja, (2012), Principles of Microeconomics, 20th edition, S Chand & Co,

Reference Books

1. N. Gregory Mankiw, Principles of Microeconomics, 7th edition, Cengage Learning.

2. Thomas R. Christopher, Maurice S Charles &SumitSarkar, (2010), Managerial Economics, 9th edition, Tata
McGraw Hill Publishers.
3. Varshney and Maheswary,(2014), Managerial Economics, 20th edition, S. Chand & Co.

4. Mas Colell, Michael D.whinston, Jerry R.Green, ( 2012), Microeconomics Theory, Oxford

Mode of Evaluation: Case-studies, Projects, Continuous Assessment Test (CAT) & Final
Assessment Test (FAT)

Recommended by Board of Studies 08.06.2015

Approved by Academic Council 37 Date 16.06.2015

49
Course code Financial Accounting L T P J C
BMT1736 3 0 0 0 3
Pre-requisite Nil Syllabus version
v. 01.00
Objectives:
• Make the students for Preparing and understanding of firm’s financial statements.
Outcome:

At the end of this course the students are able to

1 Understand the importance of financial accounting and its users.
2 Comprehend the Indian accounting standards as well as international accounting

standards.

3 Able to record the financial transactions using Double entry principles.

4 Able to prepare the financial Statements.

50
5 Able to analyse the financial statements in the perspective of different
stakeholders.
Module:1 Financial Accounting and Reporting 7 hours
Meaning of Financial Accounting – Scope and purpose of Financial statements–Users and
stakeholders needs–Elements of Financial Reports-– Qualitative characteristics of Financial
information.
Module:2 Regulatory Frame work 6 hours
Generally Accepted Accounting Principles (GAAP)- Concepts &Conventions–Implications on
Accounting system
–International Financial Reporting Standards (IFRS)-Duties and responsibilities of those who
charged with Governance
Module:3 Double entry system: 6 hours
Maintenance of accounting records and sources of accounting information- classification of
accounts -– Golden Rules-Accounting Equation-Accounting Cycle -Books ofPrimary entry,
Journal, Ledger accounts and Subsidiary books
Module:4 Recording Transactions and Events 6 hours
Sales and Purchases–Cash- Inventory–Tangible non-current assets-Depreciation-Intangible non-
current assets and amortization-Accruals and prepayments-Receivables and Payables-Provisions
and Contingencies-Capital structure and finance costs.
Module:5 Preparing a Trial Balance 6 hours
Significance – Preparing Trial Balance –Correction of errors – Control accounts and
reconciliations – Bank reconciliations statement – Suspense accounts.
Module:6 Preparing basic Financial Statements 6 hours
Statement of Financial Position Trading and Profit & Loss accounts-Balance sheet-Disclosure
notes –Events after the reporting period. Cash Flow Statements- preparation of cash flow
statements(AS-3 Standard)
Incomplete Records
Module:7 Preparing simple consolidated financial 6 hours
statements -
Subsidiaries and Associates-
Interpretation of Financial Statements- Importance.
Ratio Analysis: – significance, classification of ratio analysis - Interpretation Limitations - Simple
problems.
Module:8 Guest Lecture 2 hours
A Guest lecture on contemporary accounting practice
Total Lecture hours: 45 hours

Text Book(s)
1 1.Gupta R. L. and Gupta V. K., (2012), Financial Accounting, S. Chand & Sons
Publications, New Delhi.
2 Reddy T.S., Murthy A., Financial Accounting, MARGHAM Publications
3 Khan M.Y. and Jain P.K, (2009), Management Accounting, 5th edition, Mcgraw Hill, India
4 Sharma R.K. and Shasi K. Gupta (2014), Management Accounting Principles & Practice,
13th Edition, Kalyani Publishers, Delhi.
Reference Books

51
1 Khatri (2011), Financial Accounting, 1st edition, Mcgraw Hill, India
2 Ramachandran N and Kakani, Ram Kumar, ( 2011), “Financial Accounting for
Management”, 3 rd Edition, Tata McGraw Hill.
3 Narayanaswamy R., “Financial Accounting (2011) – A Managerial
Perspective”, 4th Edition, Prentice Hall of India
4 S N Maheshwari, Sharad K Maheshwari&Suneel K Maheshwari , Financial
Accounting, 5th edition, Vikas Publishing house
5 M N Arora (2014), Cost and Management Accounting, 4th Edition, Theory& Problems &
Solutions, Himalaya Publications.
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study Presentation) &
Final Assessment Test (FAT)
Recommended by Board of Studies 10-06-2019
Approved by Academic Council No. 59 Date 24-09-2020

Course code Management Accounting L T P J C

BMT1737 3 0 0 0 3
Pre-requisite Nil Syllabus version
v. 01.00
Objectives:
To make the students find decisions the management problems by using accounting tools
and techniques.
Outcome:

At the end of this course:

1 Students will be able to understand the nature, source and purpose of management and
cost accounting.
2 Students will be able to understand the cost accounting methods and inventory
valuation techniques.
3 Students will be able to understand the importance of budget planning and variance
analysis and acquire skills to prepare budgets and evaluate the effectiveness of variance

52
analysis concepts.
4 Students will be able to explain and apply performance measurements and monitor business
performance
Module:1 Introduction to Management Accounting 3 hours
Nature, Sources and purposes of management information, presenting information - Role of
Management Accounting and its Limitations; Distinction from Financial Accounting and Cost
Accounting.
Module:2 Understanding Cost 3 hours
Definition of cost, costing, cost accounting, cost classification – Scope, Objectives, Importance and
Limitations -Cost Unit and Cost Centre, Cost accounting methods -Alternative cost accounting
principles
Module:3 Elements of cost 11 hours
Accounting for Material, Labour and overheads- Preparation of Cost Sheet
Module:4 Absorption and Marginal Costing 7 hours
Absorption Costing – Job, Batch and process cost - Marginal Costing- Marginal Cost,
Contribution Break-even point, Cost-Volume-Profit (CVP) Analysis, Margin of Safety , Applications
and Limitations of Marginal cost.
Module:5 Budgeting 6 hours
Nature and purpose of budgeting-Statistical techniques-Budget preparation-Flexible budgets-
Capital budgeting and discounted cash flow -Budgetary control and reporting-Behavioural aspects
of budgeting
Module:6 Standard Costing 7 hours
Meaning, Establishment of standards, Difference between Standard costing and
Budgetary Control, Variance analysis- Material cost variances - Labour cost variances -
Overheads
variances: fixed and variable, Reconciliation of budgeted and actual profit
Module:7 Performance measurement 2 hours
Overview and Application. Cost reductions and value enhancement, Monitoring performance and
reporting
Module:8 Contemporary issues: Activity Based costing 6 hours
Definition, cost activities, cost pool, cost drivers, cost hierarchies and implementation of ABC
system. Guest lecture on management accounting concepts
Total Lecture hours: 45 Hours

Text Book(s)
1. Khan M.Y. and Jain P.K, (2009), Management Accounting, 5th edition, Mcgraw Hill, India
2. Sharma R.K. and Shashi K. Gupta (2014), Management Accounting Principles & Practice,
13th Edition, Kalyani Publishers, Delhi
Reference Books
1. Khatri (2011), Financial Accounting, 1st edition, Mcgraw Hill, India.
2 Ramachandran N and Kakani, Ram Kumar, ( 2011), “Financial
Accounting for Management”, 3rd Edition, Tata McGraw Hill.

53
 3 Narayanaswamy R., “Financial Accounting (2011) – A Managerial
Perspective”, 4th Edition, Prentice Hall of India.
4 S N Maheshwari, Sharad K Maheshwari&Suneel K Maheshwari ,
Financial Accounting, 5th edition, Vikas Publishing house
5 M N Arora (2014), Cost and Management Accounting, 4th Edition, Theory&
Problems & Solutions, Himalaya Publications.
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 10-06-2019
Approved by Academic Council No. 59 Date 24-09-2020

Course Code Course title L T P J C

BMT2001 Macro Economics 2 1 0 0 3

Pre-requisite None Syllabus version

Anti-requisite Nil 1.0

Objectives

1) To instruct importance and implications of Economic Indicators in Domestic and Global Business
Setting and thus forms the foundations for Financial Markets, Business Analytics, International
Logistic and Supply Chain Management.
2) To cultivate skill sets in solving and addressing the issues related to Marketing in Globalized
Environment and International Sourcing of Human resources when economic policies of world
nations are frequently changed.
Outcomes

Students will be able to

The Students will be able to:

1. Learn the meaning of unemployment and inflation data and how that data is collected and
computed

54
2. Distinguish components of the National Income Accounts, especially Real GDP and Nominal GDP;
3. Apply techniques to address the issues relating to business cycle and its phases;
4. Differentiate and to manipulate the basic Aggregate Supply, Aggregate Demand model of the
macro economy;
5. Apply how fiscal policy operates, its tools, and its advantages and drawbacks when decision
relating to Taxes affects marketing and new product launch.
6. Differentiate how a fractional reserve banking system works;
7. Disseminate monetary policy of central banks and also the implications of world trade in terms of
balance of trade and balance of payments.

Module:1 Macroeconomic Indicators 3 hours

Macroeconomic issues and concepts – The Circular Flow of Income – Concepts of National Income
and its Measurement – Gross National Savings – Gross Capital Formation - Consumer Price Index –
Whole sale Price Index – Index of Industrial Production (IIP) – Business Cycle Indicators – Leading –
Lagging – Coincident Indicators – Unemployment Rate – Importance of Human Development Index
(HDI)

Module:2 Aggregate Demand and Supply 5 hours

The Aggregate Demand and Supply Function - Consumption and Savings function – Investment
function – Principles of Multiplier – Paradox of Thrift – Marginal Efficiency of Capital – Accelerator
Theory – Tobin’s q Theory of Investment – Income-consumption Relationship - Consumption
Function in the Income Economy

Module:3 Money Market Analysis and prices 5 hours

Nature and Functions of Money – The Supply of Money – Demand for Money and determination of
Interest rate – Inflation: Meaning and Types, Measures, Effects of Inflation, Control of Inflation and
Inflation and Unemployment
Banking and Credit Creation:
Evolution of Banking – Credit Creation and Control of Credit – Central Bank and its Functions –
Commercial Banks – RBI and Monetary Policy

Module:4 Economic Growth and Business Cycles 4 hours

Meaning and Measurement of Economic Growth, Nature and Sources of Economics Growth –
Business Cycle – Concepts, Phases, Causes and Control Measures

Module:5 Macroeconomic policies 4 hours

Deficits and Macroeconomic Policies - Objectives of Macroeconomic Policy – Different Approaches

to Macroeconomic Policy
Module:6 Monetary & Fiscal Policy 3 hours

Monetary Policy: Instruments and its effectiveness, Monetary Policy and Indian Economy – Fiscal

55
 Policy: Meaning and Objectives, and Instruments of Fiscal Policy – Nexus between Monetary and
Fiscal Policies – Basics of Taxation and Public Debt

Module:7 International Aspects of Macroeconomics 4

hours

International Monetary Aspect: The Foreign Exchange Rate - Balance of Payments: Current Account
– Capital Account – Surplus and Deficit BOP – Twin Deficit – Determinants of Capital Flows –
Mundell and Fleming Model on Open Economy – Currency convertibility on Current and Capital
Account - Balance Of Payments: Disequilibrium and Adjustments

Module:8 Expert Lecture 2 hours

Total Number of Lecture hours:

30 hours

Tutorial

CMIE - Economic outlook database usage to 15 hours

collect real time data, solving problems.

Mode of Evaluation : CAT I / CAT II / Assignments / Quizzes / FAT

Text Book(s)

1. Dornbushch, Rudiger, Fischer, Stanley, and Startz, Richard (2015), Macroeconomics,12th

Edition, McGraw Hill Education (India).
2. Dwivedi, D.N, (2015), Macroeconomics – Theory and Policy, 4th edition, Tata McGraw Hill
Publications.

Reference Books

1. Sullivan Arthur, O’ (2014), Macroeconomics, 8th edition, Pearson Education.

Moss, David A, (2015), A Concise Guide to Macroeconomics: What Managers, Executives and
2. Student Need to Know, 2nd edition, Harvard Business School Press.

3. Mankiw, Gregory N, (2014), Principles of Macroeconomics, 8th edition, Cengage Learning.

Mode of Evaluation: Case-studies, Projects, Continuous Assessment Test (CAT) & Final
Assessment Test (FAT)

Recommended by Board of Studies 08.06.2015

Approved by Academic Council No. 37 Date 16.06.2015

56
Course code International Business L T P J C
BMT1017 3 0 0 0 3
Pre-requisite Nil Syllabus version
v. 01.00
Course Objectives: Being aware of International regulatory bodies, economic integrations and
organizations; Understanding International settings for Entry into Foreign markets; various forms
of FDI ; India’s foreign trade policy; its priorities.
Outcome: Learning to deal with International regulatory frameworks, integrations and market
opportunities.
Module:1 Fundamental Concepts 5 hours SLO: 1,2
Introduction to International Business - Evolution, Process, and Factors
contributing to International Business (IB).
Module:2 Theoretical foundation of 4 hours SLO: 1,2
International Business
Absolute Advantage Comparative Advantage; National Competitive Advantage;
and H-O Theories.
Module:3 Institutional Influencers 5 hours SLO: 1,2
Introduction to the role and impacts of IMF, World Bank, GATT, WTO, UNCTAD
in International trade
Module:4 Regional Economic Integration (REI) 5 hours SLO: 2,3
The role and Impacts of REI efforts globally - MERCOSUR; CARICOM and
Andean Community; ASEAN; APEC; EU: and the rest.

57
Other Groups: G-7 and G-20 and their impacts.
Module:5 Entry issues 5 hours SLO: 2,4
Use of Environmental scanning tools; Socio -cultural issues; Techno -economic
issues. Technology transfer issues.
Module:6 Investments 5 hours SLO: 2,4
FDI- concepts and operations; India’s experiences with FDI (inward and
outward flows); Role of FIIs in India. Introduction to FOREX market.
Module:7 Marketing Aspects of IB 9 hours SLO: 5,6
Market identification and demand estimation; adjustments in Marketing mix
elements.
Module:8 Contemporary issues: Policy Evaluation 7 hours SLO: 7,8
Review of latest FTP of India (i.e FTP 2015-2020); its directions and
justifications. Policy evaluation of SEZ; Technology parks; And role of support
organizations
Total Lecture hours: 45 Hours

Text Book(s)
1. Sharan, V., (2012), International Business; Concept, Environment and Strategy, 3rd
Edition, Pearson Education, Singapore
2 Aswathappa, K.(2012), International Business, 5th Ed., TMH, New Delhi
Reference Books
1. Paul, Justin (2011), International Business, 6th edition, PHI, Delhi
2 Daniel,J.,D.; Radebaugh L.,H.; Sullivan, D.,P. and Salwan, P. (2010), International Business:
Environment and Operations, 12th edition , Pearson Education , New Delhi.
Mode of Evaluation : CAT examinations; Term End Examinations; Quizzes
Specific Assessment Methods % Weighting Intended subject learning outcomes to be
assessed (Please tick as appropriate)
1 2 3 4 5 6
Continuous Assessment 60
(i) CAT I 15 √ √ √
(ii) CAT II 15 √ √ √
(iii) Digital Assignment 30 √ √ √ v ✓v
Final Assessment Test 40 √ √ √ √ √ √
Total 100
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

58
Course Code Course title L T P J C
BMT1037 Introduction to Statistics I 2 0 2 0 3

Prerequisites Nil Syllabus version 1.0

Objectives

1. To provide students with a framework that will help them choose the appropriate
descriptive methods in various data analysis situations.
2. To analyse distributions and relationship of real-time data.
3. To apply estimation and testing methods to make inference and modelling techniques for
decision making.
Outcome

59
At the end of the course the student should be able to:
1. Compute and interpret descriptive statistics using numerical and graphical techniques.
2. Understand the basic concepts of random variables and find an appropriate distribution for
analysing data specific to an experiment.
3. Apply statistical methods like correlation, regression analysis in analysing, interpreting
experimental data.
4. Make appropriate decisions using statistical inference that is the central to experimental
research.
5. Use statistical methodology and tools in reliability engineering problems.
6. demonstrate R programming for statistical data

Topics Lecture CO
Hrs
Module: 1 Introduction to Statistics 6 hours CO: 1

Introduction to statistics and data analysis-Measures of central tendency –Measures of

variability-[Moments-Skewness-Kurtosis (Concepts only)].

Module: 2 Random variables 8 hours CO: 2

Introduction -random variables-Probability mass Function, distribution and density functions -

joint Probability distribution and joint density functions- Marginal, conditional distribution and
density functions- Mathematical expectation, and its properties Covariance, moment
generating function – characteristic function.

Correlation and 4 hours CO: 3

regression
Module: 3
Correlation and Regression – Rank Correlation- Partial and Multiple correlation-
Multiple regression.

Module: 4 Probability 7 hours CO: 2

Distributions
Binomial and Poisson distributions – Normal distribution – Gamma distribution –
Exponential distribution – Weibull distribution.

Module: 5 Hypothesis 4 hours CO: 4

Testing I
Testing of hypothesis – Introduction-Types of errors, critical region, procedure of testing
hypothesis-Large sample tests- Z test for Single Proportion, Difference of Proportion, mean
and difference of means.

Module: 6 Hypothesis 9 hours CO: 4

Testing II

60
Small sample tests- Student’s t-test, F-test- chi-square test- goodness of fit - independence of
attributes- Design of Experiments - Analysis of variance – one and two way classifications -
CRD-RBD- LSD.

Module: 7 Reliability 5 hours CO: 5

Basic concepts- Hazard function-Reliabilities of series and parallel systems- System Reliability
- Maintainability-Preventive and repair maintenance- Availability.

Module: 8 Contemporary 2 hours CO: 4, 5

Issues
Industry Expert Lecture

Total Lecture 45 hours

hours
Text book(s)

• Probability and Statistics for engineers and scientists, R.E.Walpole, R.H.Myers,

S.L.Mayers and K.Ye, 9th Edition, Pearson Education (2012).
• Applied Statistics and Probability for Engineers, Douglas C. Montgomery, George C.
Runger, 6th Edition, John Wiley & Sons (2016).
Reference books

• Reliability Engineering, E.Balagurusamy, Tata McGraw Hill, Tenth reprint 2017.

• Probability and Statistics, J.L.Devore, 8th Edition, Brooks/Cole, Cengage Learning
(2012).
• Probability and Statistics for Engineers, R.A.Johnson, Miller Freund’s, 8th edition,
Prentice Hall India (2011).
• Probability, Statistics and Reliability for Engineers and Scientists, Bilal M. Ayyub and
Richard H. McCuen, 3rd edition, CRC press (2011).
Mode of Evaluation
Digital Assignments (Solutions by using soft skills), Continuous Assessment Tests, Quiz, Final
Assessment Test.

List of Experiments (Indicative)

• Introduction: Understanding Data types; 2 hours

importing/exporting data.

• Computing Summary Statistics /plotting and 2 hours

visualizing data using Tabulation and
Graphical Representations.
• Applying correlation and simple linear 2 hours
regression model to real dataset; computing and
interpreting the coefficient of determination.

61
 • Applying multiple linear regression model to 2 hours
real dataset; computing and interpreting the
multiple coefficient of determination.

• Fitting the following probability distributions: 2 hours

Binomial distribution

• Normal distribution, Poisson distribution 2 hours

• Testing of hypothesis for One sample mean and 2 hours

proportion from real-time problems.

• Testing of hypothesis for Two 2 hours

sample means and proportion from real-
time problems
• Applying the t test for independent and 2 hours
dependent samples
• Applying Chi-square test for goodness of fit test 2 hours
and Contingency test to real dataset

• Performing ANOVA for real dataset for 2 hours

Completely randomized design, Randomized
Block design ,Latin square Design

Total laboratory hours 22

hours
Mode of Evaluation

Continuous Assessment , Final Assessment

Test, Assignments, Lab Experiments
Recommended by Board of 29.01.2020
Studies
Approved by Academic 58 Date: 26.02.2020
Council

62
Course code Management & Organizational Behaviour L T P J C
BMT1024 3 0 0 0 3
Pre-requisite Nil Syllabus version
v. 01.00
Objectives:
• To provide basic knowledge on management thoughts, and theories relating
to organizational behaviour, for enabling them to function effectively.
Outcome:

At the end of this course students are able to

1 Develop knowledge about fundamental management concepts and thoughts and demonstrate
ability to apply the management theories in to a practice.
2 Learn about planning, organizing, directing, coordinating, decision making and problem- solving

63
skills to resolve the employee’s relationship issues.
3 Acquire basic understanding about the subject matter of organizational behaviour and develop
critical thinking and analytical skills and apply the behavioural skill sets in interpreting and
analysing the individual, group, and organizational level of behaviour.

4 Learn about the perception, learning, attitude, personality, motivation, to face the challenges
of employee’s relationship problems.

5 Demonstrate leadership and team building skills and appreciate dynamics of the organization
and also acquire knowledge and develop communication, interpersonal, and leadership skills to
ensure the smooth functioning.
6 Solve the work diversity related problems, work life balance, and job stress related issues and
demonstrate the ability to integrate the knowledge and skills derived from the different functional
areas of business.
Module:1 Management 7 hours
Meaning, and Importance. Managerial roles and functions. Organization: Meaning and features.
functions, levels of management, Types of managers, Managerial roles, managerial skills and
competencies, Social responsibility of managers, Stake holders in Business Organization
Factors affecting Business – Political, Legal, Economic, Social, Technological, Environmental,
Competitive
Development of Management Thought :
Classical, neoclassical, behavioural, systems and contingency approaches
Module:2 Planning 5 hours
Essentials of Planning-Types, Steps, Objectives of Planning, Setting objectives-strategies, policies-
planning premises –strategic planning process- decision making – nature and process.
Organizing: Concept, nature, process and significance, Principles of an organization, Span of
Control, Depart mentation, Types of an organization, Authority-Responsibility, Delegation&
Decentralization, Formal and Informal Organization.
Module:3 Staffing Definition 5 hours
Recruitment, Selection, Training, Promotion, Transfers and Demotion
Directing: Meaning, Principles of Direction; Elements of Direction.
Controlling: Nature and Scope of control; Types of Control; Control process; Control
Techniques – traditional and modern; Effective Control System.
Module:4 Organizational Behaviour 4 hours
Definition, Objectives, and Scope of Organizational Behaviour- organizational Behaviour Models-
Individual, Groups and Organizational.
Module:5 Personality 6 hours

64
Definitions, Different types of Personality, Determinants of Personality - Matching Personality and
Jobs.
Perception: Definition, Importance of perception in the industry, Process of perception.
Attitude: Meaning, Characteristics and Components of Attitude. Attitude Formation. Job
Satisfaction.
Learning: Meaning, Characteristics, and Process of learning. Theories of Learning: Classical
Conditioning, Operant Conditioning
Module:6 Motivation 5 hours
Nature of Motivation - Process of Motivation - Theories of Motivation: Maslow’s Hierarchy of
Needs Theory, Herzberg’s Two Factors Theory, Theory X and Theory Y. McClelland theory of
Achievement motivation. Application in industries.
Module:7 Interpersonal & Group Dynamics: 6 hours
Understanding the group behaviour, Types of groups, Stages of group development. Group
dynamics and Group cohesiveness. Team Effectiveness, High-Performance Teams, Team
Structure. Interpersonal Communication, Interpersonal Conflicts & Negotiations.
Module:8 Organizational Dynamics 7 hours
Organizational Structure, Organizational Climate, Culture, Change and Development. Creativity.
Leadership: Meaning, types of leadership style.
Power: Meaning, Influence of power in the Organizations,
Diversity in Organizations, Managing Stress, and Work life balance.
Professional Ethics in Business- role of professional bodies, corporate code of ethics, ethical
conflicts & dilemmas
Total Lecture hours: 45 hours
Text Book(s)
1. Stoner A.F. Jame, Freeman R Edward, Gilbert R. Danie,l (2009), Management, 6th
edition, Pearson Education
2. McShane, VenGlinow, Radha Sharma, ( 2011), Organizational Behavior,
McGraw- Hill Education
Reference Books
1. Prasad L.M, (2014), Principles and Practice of Management, 8th Edition, Sultan
Chand & Sons
2. HenizWeihrich, Mark Cannice, Harold Koontz, (2013), Management: A Global,
Innovative, and Entrepreneurial Perspective, McGraw Hill Education.
3. Stephen Robbins, (2013), Organization Behaviour, 15th edition, Pearson Education.
4. UdaiPareek (2011), Understanding Organizational Behaviour, Oxford Publishing.
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05.10.2017

65
Course code Marketing Management L T P J C
BMT1007 2 0 0 4 3
Pre-requisite Nil Syllabus version
v. 01.00
Objectives: To provide basic knowledge on various concepts in marketing, to deliver insights of
Indian markets, to develop understanding of Global and Global marketing environment
and enable them to respond effectively to the changes in the environment.
Outcome
At the end of the course students are able to:

66
1 Understand the marketing concepts and marketing department role in an organization.
2 Analyse the business environment and conduct market research to facilitate the decision
making.
3 Comprehend the customer and business decision making stages.
4 Apply the relevance of segmentation, targeting and positioning for the application of appropriate
marketing programs 4Ps.
Module:1 Basic Concepts: 3hours
Needs, Wants, Demands, Evolution of Marketing – Production concept, Product concept, Sales
concept, Marketing concept, Social concept.
Module:2 Marketing Concepts 3 hours
Different functions in an organization and their connections with marketing, Marketing and Sales –
definitions and differences, Roles of Marketing and Sales in an organization.
Module:3 Marketing Environment and Marketing Research 3hours
Macro environment – Political, Economic, Social Technology, Legal, Ecology, Micro environment
– Customers, Suppliers, Competition within industry, New entrants, Substitutes – Marketing
Research: Scope and Types – Process
Module:4 Understanding Customers 5 hours
Definition of Customer, Consumer behavior and factors affecting it, Customer Perceived Value,
Customer Satisfaction, Customer Delight, Customer Loyalty, Analysis of Consumer Markets,
Analysis of Business Markets, Comparison of Consumer Markets and Business Markets
Module:5 Segmentation, Targeting and Positioning 3 hours
Different types of segmentation – Geographic, Demographic, Behavioral, Psychographic, Value-
based. Targeting: Segmentation criteria, Segment attractiveness
Module:6 Positioning 3 hours
Creation of space in minds of Target market, Value addition, Differentiation on Tangible and
Intangible product attributes, Importance of Positioning, Managing Brands
Module:7 Marketing Mix 6 hours
Product, Price, Promotion, Place.
Product Management: Meaning, Classification, Levels of Products – Generic to Potential, Types of
Products, Concept of Product Life Cycle, Managing PLC of Product/ Brand, Concept of Services,
New Product Development, Role of New products, Pricing Strategies for New Products, Failures
Price: Meaning, Objectives, Pricing Methods and strategies
Module:8 Contemporary issues: Promotion 4 hours
Objectives, Different types of promotion tools
Place: Functions, Distribution strategy and types of distribution channels. Channels management,
Designing Channels, role in value delivery
Total Lecture hours: 30 Hours

67
Project: Student shall form a team of three to five members.
They should generate a new product idea and formulate the 60 hrs (non
marketing mix for the idea generated. They have to submit a Contact hrs) 1,3,6,8,9,10
report and make presentation of the same using visual aids
(prototype of product (optional)).
Text Book(s)
1. V.S. Ramasamy and Namakumari S (2007), Marketing Management, Planning,
Implementation and control, Global Perspective Indian Context, V S 3rd Edition, Macmillan
India Limited, New Delhi
Reference Books
1. Philip Kotler , Gary Armstrong, Prafulla Y. Agnihotri and Ehsan ul Haque (2010), Principles
of Marketing: A South Asian Perspective, 13th Edition, Pearson.
2 Rajan Saxena (2006), Marketing Managemnet, 3rd Edition, Tata McGraw Hill Publishing
Company Limited, New Delhi.
3 S A Sherlekar (2007), Marketing Management, 13th Edition, Himalaya Publishing House,
Mumbai
4 William D Perreault Jr, E Jerome McCarthy (2006), Basic Marketing A global Managerial
Approach, 15th Edition, , Tata McGraw Hill, New Delhi.
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05.10.2017

Course code Human Resource Management L T P J C

BMT1008 3 0 0 0 3
Pre-requisite Nil Syllabus version
1.1

68
Objectives:
• Develop the knowledge, skills and concepts needed to resolve actual Human Resource
Management problems or issues.
• Identify the human resources needs of an organization or department.
• Conduct a job analysis and produce a job description from the job analysis.
• Evaluate the procedures and practices used for recruiting and selecting suitable
employees.
• Assess training requirements and design a successful orientation and training program.
• Discuss workplace health and safety programs and the roles of the employer and the
employee in enforcing health and safety policies and procedures.
Outcome:
At the end of this course students are able to:
1 Analyze the key issues related to administering the human elements such as motivation,
compensation, appraisal, career planning, diversity, ethics, and training.
2 Effectively manage and plan key human resource functions within organizations
3 Manage the employment relationship, which is a shared responsibility between employers,
management, human resources specialists, and employees.
4 Explain the responsibilities of management, HRM specialists, managers, and employees in
managing the employment relationship in a unionized or a non-unionized environment.
Module:1 Introduction to Human Resource 6 hours
Management
Evolution of HRM. Meaning & Definition, Characteristics, Scope, Functions and Objectives of
HRM, Qualities of HR Manager
Module:2 HR Planning 5hours
Concept, Need, Importance, Objectives of HRP, Job Analysis, Job Description, Job Specification.
Module:3 Recruitment and Selection 5 hours
Recruitment - Purpose and Importance, Sources of recruitment. Selection - Meaning, Definition,
Selection Process, Types of Selection Test. Interview - Types of interview. Orientation and
Placement: Meaning, and purpose of Orientation: Orientation Procedure. Placement: Process.
Module:4 Training and Development 6 hours
Definitions, Objectives of training, Methods of training, Process of training, Identification of
Training needs, Management Development Program
Module:5 Promotions, Transfer, and Separation 6hours
Meaning, Purposes and Principles of promotion, Bases and types for promotion. Transfer,
Separation.
Module:6 Performance Appraisals 5 hours
Definitions, Objectives and importance of performance appraisal. Methods of Appraisal
Module:7 Compensation of HR 5 hours
Job Evaluation - Wage and Salary Administration: Concept, Scope, Types of Wage, Systems of
Wage Payment.
Module:8 Contemporary issues: Industrial Relations 7 hours

69
Need and Importance of IR. Industrial Disputes, Forms of disputes and methods of settling
Industrial Disputes.
HRM in the 21st Century: New trends and challenges of HRM
Total Lecture hours: 45 Hours
Text Book(s)
1. Ashwathappa K (2013), Human Resource Management: Text and Cases ,
7thedition, Tata McGraw-Hill
Reference Books
1. Armstrong Michael (2009 ), A Handbook of Human Resource Management,
11thedition, Kogan Page
2 Kenton Barbara and Yarnall Jane (2010), HR -The Business
nd
Partner, 2 edition., Elsevier Butterworth-Heinemann
3 Gary Dessler & BijuVarkkey (2011), Human Resource Management 12th
Edition, Pearson Education
4 Uday Kumar Haldar&Juthika Sarkar(2012), Human Resource Development,
Oxford University Press
5 Sarah Gilmore&Steve Williams (2014), Human Resources Management, 2nd
edition, Oxford University Press
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05.10.2017

Course code Financial Management L T P J C

BMT3001 2 0 0 4 3
Pre-requisite BMT1736-Financial Accounting Syllabus version

70
 v. 2.00
Objectives:
To make the students to understand the process financing, investing and dividend policies.
Outcome:

At the end of this course students are able to:

1 Students will be able to understand the functions of financial management and
financial environment as well as sources of finance.
2 Students will be able to understand investment appraisal and business valuation
techniques.
3 Students will develop critical thinking and estimate of shares using efficient
market hypothesis.
4 Students will acquire skills in risk management of foreign currency and interest rate
by using hedging techniques.
5 Students will be able to understand and evaluate organizational performance.
Module:1 Financial Management function 4 hours
Nature and purposes of financial management – Financial objectives and Relationship with
corporate strategy – Stakeholders and impact on corporate objectives – Financial and other
objectives in not-for–profit organizations
Module:2 Financial Management environment 4 hours
Economic environment for business – Nature and role of financial markets and institutions – nature
and role of money market
Module:3 Working Capital Management 4 hours
Nature, elements and importance of working capital – Management of inventories, accounts
receivable, accounts payable and cash–Determining working capital needs and funding strategies
Module:4 Investment appraisal 4 hours
Investment appraisal techniques – Allowing for inflation and taxation in investment appraisal –
Adjusting for risk and uncertainty in investment appraisal – Specific investment decisions (lease or
buy; asset replacement, capital rationing)
Module:5 Business Finance 4 hours
Sources of and raising business finance – Estimating the cost of capital – Sources of finance and
their relative costs – Capital structure theories and practical consideration – Finance for small and
medium sized entities.
Module:6 Business Valuations 4 hours
Nature and purpose of valuation of business and financial assets – Models for the valuation of
shares – Valuation of debt and other financial assets – Efficient Market Hypothesis (EMH) and
practical consideration in the valuation of shares
Module:7 Risk Management 4 hours
Nature and types of risk and approaches to risk management – Causes of exchange rate differences
and interest rate fluctuations

71
Module:8 Contemporary issues: Hedging 2 hours
Hedging techniques for foreign currency risk – Hedging techniques for interest rate risk, A Guest
lecture on contemporary accounting practices
Total Lecture hours: 30 Hours

Project: Students will be divided into team of 5 - 6 students 60 (Non contact hours)
each. They have to assess the financial performance of the
companies using the tools for three financial years. Data can
be downloaded from
CMIE/Bloomberg.
Text Book(s)
1. Shashi K. Gupta and R.K. Sharma (2015), Financial Management, Theory and Practice
13th Edition, Kalyani Publishers, Delhi
Reference Books
1. M.Y. Khan and P.K. Jain (2012), Financial Management, Text Problems and Cases, 7th
Edition, Tata McGraw Hill Education Private Limited, New Delhi.
2 Panday,I.M (2015) Financial Management ,11thEdition,Vikash Publishing house
3 Chandra,P (2015)Financial Management Theory and Practices,9th Edition Tata Mcgraw Hill
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study Presentation) &
Final Assessment Test (FAT)

Recommended by Board of Studies 10-06-2019

Approved by Academic Council No. 59 Date 24-09-2020

Course code Production and Operations Management L T P J C

BMT1009 3 0 0 0 3
Pre-requisite Nil Syllabus version

72
 1.1
Objectives:
• Acquire and demonstrate the skill on plant layout decisions, process selection,
master production schedule, quality control and inventory management.
Outcome:

At the end of this course students are able to:

1 Gain knowledge on production and operation strategy for competitive

advantage.

2 Get skills to perform effectively activities related to production and operation.

3 Develop critical thinking and analytical skills and apply the skill sets in interpreting and
analyzing the production/operations related information and data.
4 Acquire and demonstrate the skill on plant layout decisions, process selection, master
production schedule, quality control and inventory management.
5 Demonstrate the ability to effectively utilize various tools and techniques of production
and operations.
Module:1 Introduction to Production and Operations 5 hours
Management
Definition, scope and objectives of POM, Important decision areas in operations management,
recent trends in operations management, Difference between manufacturing and service
operations, productivity measures.
Module:2 Process Selection 6 hours
An overview of major process decisions, Process types, Advantages and limitations of job shop
process, batch process, assembly process, continuous process characteristics
Module:3 Facility Location 6 hours
Introduction, steps in location selection and factors affecting- selection of region, community and
site selection, Factor rating method, Break-even Method, Load-distance Method, Practical
Problems/ sums related to locational analysis
Module:4 Facility Layout 6 hours
Introduction, Factors affecting facility layout, objectives of a good layout, types of layout -product,
process, fixed position, cellular, combined layouts.
Module:5 Methods Study, Work Study and Time 6 hours
Study
Methods Study- Concept, Principles of Motion Economy, flow Process Chart Work Study- Concepts,
Scope and Applications, Work Study and Production
Improvement, Time Study –Stopwatch Study, Allowance, Activity Sampling.
Module:6 Production Planning and Forecasting 5 hours
Purpose, aggregate planning and strategies, dependent and independent demand, Bill of
material,
MRP, Forecasting methods-Qualitative, Quantitative, Forecast errors

73
Module:7 Inventory Management 6 hours
Concept, need for inventory, types of inventory, EOQ, reorder point, classification of stock, ABC
Analysis
Module:8 Contemporary issues: Quality control 5 hours
Concept cost of quality, quality planning, SQC, management of quality in organizations, quality
standards, quality circles, A brief introduction to Lean, TQM and ISO quality systems.
Total Lecture hours: 45 Hours

Text Book(s)
1. Pannerselvam (2012), Production and Operations Management, 3rd edition, Prentice Hall,
India
Reference Books
1. Chase, Shankar & Jacob (2010), Operations & Supply Chain Management, 14th Edition,
McGraw Hill
2 Buffa, E.S. (2007), Modern Production Management /Operations Management, 8th edition,
Wiley India
3 Russel & Taylor (2008), Operations Management - Operations Management: Creating Value
Along the Supply Chain, 6th edition, John Wiley & Sons
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05.10.2017

Course code Research Methods for Management L T P J C

BMT1010 2 0 0 4 3
Pre-requisite Nil Syllabus version
v. 01.00
Objectives:

74
 To Prepare the students to understand the process of research problem and design, apply
appropriate statistical tools and drawing inference from the analyzed data and writing
report
Outcome:

At the end of this course students are able to

1 Develop conceptual understanding and application knowledge of research in different functional
areas of business for better data driven decision.
2 Systematically design the research process, relate it to context of research, assess and adopt
superior and scientifically valid methods in sampling, data collection and application of statistical
tools.
3 Understand, apply statistical tools for data analysis at appropriate contexts.
4 Meaningfully interpret the finding; and, effectively prepare and present the research reports. CO5
Extrapolating the research thinking to real-time scenario, with special reference to business.
Module:1 Decision Making and Research Approaches 3 hours
Decision-Making and Research; Manager and Researcher Relationship
Research: meaning, characteristics and objective- Types of research
Module:2 Research Process 3 hours
Problem definition – operationalizing the research problem and formulation of hypothesis.
Module:3 Research Design 4 hours
Choosing the appropriate Research Design - exploratory, descriptive and conclusive
research- Experimental research designs
Module:4 Measurement and Scaling techniques 3 hours
Measurements - Types of Data – Rating and Ranking Scales
Module:5 Sampling 4 hours
Sampling techniques and sample size determination for survey research
Module:6 Collection of data and Data Analysis 4 hours
Secondary Sources – Primary Sources – Survey methods: Interview and Surveys - Instruments
design - Observations and other techniques of data collection.
Module:7 Data Analysis 6 hours
Editing and coding of data – Tabulation: need, nature, types and guidelines. Charts, diagram and
Data Mining. Hypothesis Testing: Application of Bivariate and Multivariate techniques of data
analysis and interpretation of test results.
Module:8 Contemporary issues: Presentation of 3 hours
research results
Written & Oral Reports – Components of research report – Guidelines for writing research report.
Oral Presentation, Relevance of research for decision making in various functional areas of
management. Ethics in Business Research.
Total Lecture hours: 30 Hours

75
Project : Student shall form a team of three to five members.
They should use research methods for to find the problem
and give solution for the problem by taking decision making
process. a new product idea and formulate the marketing mix 60 hrs (non Contact hrs)
for the idea generated. They have to submit a report and
make presentation of the same using visual aids (prototype of
product (optional)).
Text Book(s)
1. C.R.Kothari (2013), Research Methodology: Methods and Techniques , New
Age International
Reference Books
1. Donald R. Cooper and Pamela S. Schindler (2013), Business Research
Methods , Tata McGraw Hill
2 Williams Zickmund G (2003), Business Research Methods , 7th Edition,
Pearson Education
3 Hair, Anderson, Tatham and Black (2006), 5th Edition, Multivariate Data
Analysis , Pearson Education
4 O.R. Krishnaswamy (2005 ), Methodology of Research in Social Sciences , 2nd
Edition, Himalaya Publishers.
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05.10.2017

Course code Entrepreneurship L T P J C

BMT3002 2 0 0 4 3
Pre-requisite BMT3001-Financial Management Syllabus version
BMT1007-Marketing Management
v. 1.1

76
Objectives: To introduce the concepts and practices needed to understand the
Entrepreneurial process of new venture creation.

Outcome:
At the end of this course students are able to:
1 Appreciate the socio-economic benefits entrepreneurs create and feel confident in
new venture start up
2 Generate small business idea from the existing gaps in the market and evaluate the
business opportunity of an idea

3 Conduct feasibility studies in various micro and macro aspects of small

business development
4 Select a type of ownership and understand how to finance, protect and insure a business
Student Learning Outcomes (SLO):
1. The students will develop critical thinking and analytical skills and apply the skill sets in
interpreting and analysing the data useful for entrepreneurship development
2. The students will acquire problem solving skills to make optimal decisions to
start enterprise in the uncertain business scenario.
3. The students will develop theoretical expertise in basic and core Entrepreneurship
concepts.
4. The students will acquire global level awareness and knowledge to face the dynamic
and challenging economic environment.
5. The students will learn to approach and solve problems related to entrepreneurship with
ethical and socially sensitive perspectives.
Module:1 Introduction 5 hours
Understanding entrepreneurship‐ need for entrepreneurship development ‐McClelands Theory of
Entrepreneurial Motivation, Barriers to entrepreneurship, Qualities of a successful entrepreneur,
Entrepreneurial Leadership / Intrapreneurship. Development of women entrepreneurs and the
future of entrepreneurship.
Module:2 Entrepreneurial Process 4 hours
Identifying the opportunities, developing a business plan, determine the resources required &
manage the enterprise. Entrepreneurship Development Programme (EDP’s) – Meaning,
Objectives, Phases of EDP, Course contents, Target groups.
Module:3 Formulation of Business Idea 3 hours
Sources for new ideas& evaluation of new idea for doing business, Creative problem solving
techniques used in entrepreneurial decision making.
Module:4 The Business Plan 5 hours
Nature and scope of Business plan, Writing Business Plan, Evaluating Business plans, Using and
implementing business plans. Marketing plan, financial plan and the organizational plan,
Launching formalities.
Module:5 Process of setting up of a Micro Small 4 hours
Medium Enterprise (MSME):

77
Procedures and formalities for registration of business units and its benefits.
Types of ownership in Business & its merits and demerits - Reason for business failures, causes
and preventive measures. Government promotional measures like Incentives and subsidies &
bounties for businesses - Policy initiatives.
Module:6 Institutional support to Entrepreneurship 3 hours
Central and State level Institutional support for business units. Industrial Estates & Special
Economic Zones in India.
Module:7 Contemporary issues in Entrepreneurship 4 hours
Grass root Entrepreneurship through Self Help Groups, Social Entrepreneurship, Conscious
capitalism & Ecological Entrepreneurship- Conceptual clarification and typology
Module:8 Contemporary issues: Guest lecture by 2 hours
Identified Start-up Entrepreneur
Techno Entrepreneur, Social Entrepreneurs Women Entrepreneur and Ecological Entrepreneur.
Total Lecture hours: 30 Hours

Project: The team projects [5 to 6 members]-Research on

neighbourhood market gaps & customer pain points, business
ideation & opportunity mapping and class presentation-Biz 60 [Non-Contact hrs.]
Plan Presentation by Companies Formed by Students before
neutral evaluators-Research a not-so-well doing business in
the neighbourhood & designing and presenting turnaround or
survival strategies-Assessment on a continuous basis with a
min of 3 reviews.
Text Book(s)
1. D. F. Kuratko and T.V. Rao, Entrepreneurship, South Asian perspective,
2016, Cengage Learning India Pvt. Ltd. Delhi.
Reference Books
1. Robert D. Hisrich, Mathwe J Manimalaet.all, Entrepreneurship, Ninth Edition,
2014. McGraw Hill Education ( India) Private Limited, Chennai.
2 C.B. Gupta &Srinivasan (2005), Entrepreneurial Development, S Chand & Co. Ltd., New
Delhi.
3 Vasant Desai, Dynamics of Entrepreneurial Development and Management Principles.
Projects, Policies, Programmes – 2005, Himalaya Publishing House, New Delhi.
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study Presentation) &
Final Assessment Test (FAT).
Recommended by Board of Studies 10-06-2019
Approved by Academic Council No. 59 Date 24-09-2020

78
Course code Strategic Management L T P J C
BMT1035 3 0 0 0 3
Pre-requisite Nil Syllabus version
v. 01.00

79
Objectives: To develop conceptual understanding of the strategic Management and
Strategy Planning process.
Outcome:
1. Learning to develop a scientific way of decision making related to growing and managing
business.
2. Understanding of the strategy and strategy making process in in the competitive business
environment.
3. Developing an exposure to strategic frameworks and analytical skill.
4. Develop conceptual understanding of the Strategic Management Process.
Module:1 Introduction to Strategic Management 5 hours
Importance of Strategic Management: The Competitive Landscape, Technological Changes,
globalization and above average return. Schools of thought in Strategic Management.
Module:2 Strategic Intent and Objective 5 hours
Strategic Intent -Vision, Mission and Objectives, Strategy Content, Process, Practice Fit Concept
and Configuration Perspective in Strategic Management.
Module:3 Internal Environment of Firm- Recognizing a 9 hours
Firm’s Intellectual Assets
Core Competence as the Root of Competitive Advantage, Sources of Sustained Competitive
Advantage, Business Processes and Capabilities-based Approach to Strategy- Resource based
view, VRIO and Dynamic Capability framework.
Module:4 External Environments of Firm- Competitive 8 hours
Strategy and situational analysis
Five Forces of Industry Attractiveness that Shape Strategy, Structure Conduct Performance
Paradigm, BCG and GE McKinsey Matrix, Industry Life Cycle, Value Chain Analysis. SWOT and
TOWS Competitor Analysis, Strategic Groups.
Module:5 Formulation of Strategies - I 5 hours
Business-level strategies, Generic Strategies, Functional level Strategies, Growth strategies-
Expansion, Integration and Diversification,
Module:6 Formulation of Strategies - I 5 hours
Corporate level strategy and strategic alternatives, Strategic Alliances, Joint Ventures, and
Mergers & Acquisitions, Global Strategies, Cooperative Strategies
Module:7 Strategy Implementation 4 hours
Strategy and Structure, Strategy and Culture, Strategy and Leadership, Mckinsey 7s Framework,
Module:8 Strategy Evaluation and Control 4 hours
Strategic controls-SOPs- benchmarking to evaluate performance-Strategic surveillance –strategic
audit-Balance score card. Corporate Governance.
Total Lecture hours: 45 Hours

80
 Text Book(s)
1. Hitt, Ireland, Hoskisson, Manikutty, (2016), Strategic Management, Cengage Learning
2. Hill, Jones, Shilling(2013), An Integrated Approach to Strategic Management,
11thedition,Cengage Learning
3. Wheelen & Hunger (2012) Strategic Management and Business Policy: Toward Global
Sustainability, 13th Edition, Pearson
4 Robert M. Grant (2012). Contemporary Strategic Management, Blackwell, 7th Edition
Reference Books
1. M.E. Porter, Competitive Strategy, 1980. M.E. Porter,
2 Competitive Advantage, 1985 Richard Rumelt (2011).
Mode of Assessment:

Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study Presentation)
& Final Assessment Test (FAT)

Recommended by Board of Studies 10-06-2019

Approved by Academic Council No.59 Date 24-09-2020

Course code Course title L T P J C

BMT2022 Introduction to Statistics II 2 0 2 0 3
Pre-requisite Introduction to statistics I Syllabus version
v. 1.0

81
Objectives: This course is designed to provide conceptual, application and interpretive knowledge
on multivariate data using software tools.
1. To provide sufficient theoretical background to develop data-analytic framework
surrounding business situations
2. To help students choose appropriate multi-variate methods to test the data-analytic
framework surrounding business situations
3. To help students draw better insights to make robust decisions

Outcome:
At the end of the course, the student should be able to:
1. Develop data-analytic framework on business situations
2. Understand the data structure and prepare the data for the application of multivariate techniques
3. Choose appropriate multivariate statistical methods for a given business situation
4. Develop robust decisions based on the results obtained from the multivariate methods
5. Use any statistical tool to run the multivariate statistical methods

Module:1 Introduction to Multivariate Statistics 4 hours

Introduction to Multi-Variate Statistical techniques – missing data – outliers – assumptions of

multivariate analysis – non metric data dummy variables
Module:2 Dependence methods 6 hours

Inference with multiple regression model – Partial and multiple correlation – multi-collinearity in
multiple regression.
Regression models for nonlinear relationships – Regression models with dummy variables
Module:3 Forecasting Techniques 6 hours

Time series and forecasting: Choosing a forecasting model – testing for randomness - smoothing
techniques – trend forecasting models – trend and seasonality – causal forecasting methods.
Module:4 Regression for classification and Prediction 7 hours

Regression for classification and prediction: Design for logistic regression – estimating the logistic
regression model – assessing the goodness-of-fit – significance of coefficients.
Discriminant analysis – Design for discriminant analysis – two and three group discriminant
analysis - estimation of the model and overall fit – attribute-based perceptual mapping using
discriminant analysis
Module:5 Analysis of Variance 6 hours

Analysis of Covariance (ANCOVA) – Multiple analysis of variance (MANOVA) – issues in

designing MANOVA – estimation of ANCOVA and MANOVA and assessing overall fit
Module:6 Data reduction 6 hours

Exploratory Factor analysis – designing a factor analysis – assessing overall fit – validation of
factor analysis
Confirmatory factor analysis – developing the overall measurement model – assessing

82
measurement model validity – modifying the measurement model
Module:7 Classification 8 hours

Cluster analysis: designing a cluster model – deriving clusters and overall fit – profiling the
clusters
Multidimensional scaling (MDS): framework for perceptual mapping – assumptions for MDS –
deriving the overall fit – validation of MDS
Correspondence analysis: Design of framework for CA – assumptions of CA – deriving CA
overall fit – validation of the results
Module:8 Contemporary issues: 2 hours

Data mining – data visualization - business analytics, their use in decision-making

Total Lecture hours: 45 hours

Text Book(s)
1. Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E., (2010). Multivariate Data
Analysis. 7th edn. Pearson: India
Reference Books
1.
2.
Rencher, A.C., (2012). Methods of Multivariate Analysis. 3rd edn., Wiley Publishing House.
Johnson, R.A., & Wichern, D.W. (2019). Applied Multivariate Statistical Analysis. 6th edn.
Pearson: India

Mode of Evaluation: CAT / Assignment / Quiz / FAT / Seminar

List of Challenging Experiments (Indicative) (Only for

courses with Lab “P” component
1 Introduction of SPSS or R or Python 2 hours
2 Outlier detection and multi-collinearity& Partial and multiple correlation 2 hours
3. Regression models with non-linear relationships and dummy variables 2 hours
4. Regression models with non-linear relationships and dummy variables 2 hours
5. Time series smoothing technique- Time series – ARIMA 2 hours
6. Logistic regression - Discriminant analysis 2 hours
7 ANCOVA- MANOVA 2 hours
8 Principal Factor analysis- Confirmatory factor analysis 2 hours
9 Cluster analysis 2 hours
10 MDS- Correspondence analysis 2 hours
Total Laboratory Hours 20 hours
Mode of assessment: Continuous Assessment, Final Assessment Test,
Lab Experiments
Recommended by Board of Studies 18.01.2021
Approved by Academic Council No. 61 Date 18.02.2021

83
Course code Computer Based Analysis L T P J C
BMT2025 0 0 4 0 2
Pre-requisite Nil Syllabus version
v. 01.00
Objectives:

84
 1. To learn how to use and apply spreadsheet to analyze data and present the findings of the
analysis
2. To have a thorough understanding of all excel features and functions.
Outcomes :
1. To be proficient in all excel features and tools and other Software tools
2. To be able to analyze data, design and build excel based decision models to solve decision
making management problems in Finance, Marketing and Operations
3. To be able to analyze business cases and provide solutions using excel based models
Lab Experiment :1 Spread Sheet Models - 5hours
Introduction
Overview of Excel’s basic and extended functionalities - The basic functionality topics include
referencing and names, functions and formulas, charts, and pivot tables. The extended
functionality topics include statistical analysis, the Solver and modeling, simulation, and working
with large datasets.
Lab Experiment : 2 Building Data Models in 5 hours
Spreadsheets
Descriptive Statistical Models in Business using Excel Charts, Predictive Data Models in Excel
using Analysis ToolPack and other add-ons and Prescriptive Models in Excel using Solver
Lab Experiment : 3 Spread Sheet based Decision 5 hours
making models in Accounting
Analysing data with Pivot tables, analyzing results by date, Finding and analyzing records using
autofilter, formula auditing, Basics of VBA for automation.
Lab Experiment : 4 Spread Sheet based Decision 5 hours
making models in Marketing
Marketing Models, Optimization Models, Marketing management decision making models using
excel
Lab Experiment : 5 Spread Sheet based Decision 5 hours
analysis in Finance
Financial Models, Investment analysis models, Worksheet applications for cost accounting
Lab Experiment : 6 Spread Sheet based Case Analysis 5 hours
in Operations
Statistical applications in quality control using excel, Inventory control models, Models for
production operations, Project Management using excel
Lab Experiment : 7 Advanced Spreadsheet Based 5 hours
Models in Business
Excel add-on tools like Solver, Analysis toolpack, Monte Carlo Simulation
Lab Experiment : 8 Application of Software tools to 5 hours
solve Business Problems
Usage of Software tools like Python Notebook, R- Studio, StatCraft and SPSS Modeler to solve
Optimization and Classification Problems in Business
Total Lecture hours: 40 hours

Text Book(s)
1 John F. Barlow (2011), Excel Models for Business and Operations Management, 2nd Edition,
Wiley India.

85
2 Wayne L.Winston Excel 2010 – Data analysis and Business Modeling, Microsoft Press
(2011)
Reference Books
1 Hansa Lysander Manohar ( 2017), DATA ANALYSIS AND BUSINESS MODELLING
USING MICROSOFT EXCEL, PHI Learning
2 Danielle Stein Fairhurst (2015), Using Excel for Business Analysis: A Guide to Financial
Modelling Fundamentals, Wiley
Mode of Evaluation: LAB Assignments and LAB FAT
Recommended by Board of Studies 18-01-2021
Approved by Academic Council No. 61 Date 18.02.2021

Course code Negotiations and Decision Making L T P J C

BMT2024 2 0 2 0 3
Pre-requisite None Syllabus version

86
 v1.0
Objectives:
1.The course aims to create an understanding of leadership, negotiation, and decision-making, with
a focus on the individual leader and business priorities

2.The student should develop an understanding of the relationship between decision-making,

negotiation strategies and how a leader is perceived while delivering business results

3. Understand Ethics and power aspects with respect to negotiation and leadership decision making

4. Discuss the complexities surrounding leading groups and making decisions at the workplace

Outcome:
Students will be able to
1. Conduct negotiation exercises that simulate competitive business situations
2. Undertake distributive bargaining (split the pie!), mixed motive bargaining (several issues
at stake) with two and with more than two parties, contingent contracts and fair division
3. Enact leadership decision making and negotiation strategies
4. Sustain effective and innovative decision and negotiation behavior in in a VUCA World
(not only business policy and entrepreneurial decisions, but also labor disputes, inter-
organizational negotiations, political and Labour problems).

Module:1 4hours

Negotiation Fundamentals

Definition, Purpose, Objective , Types and Strategy -Module Content Distributive Bargaining-
Competitive Gaming-Contingent Contracts -Fair Division
Key Elements of Negotiation -The fundamental drivers of negotiation, basic needs, wants, and
motivations –Legitimacy –Relationships -Alternatives -Options -Commitments/Communication

Module:2 Negotiation Strategies and Biases 4 hours

Integrative Negotiation- Value creation and distribution -Distributive Negotiation – Fighting for
what is on the table
Negotiation and Influencing Basics - Negotiation Style - Developing the Business Opportunity -
Progressing Negotiations - From Agreed Terms to Binding Contract -The Softer Side of
Negotiation
Self_ enhancing biases - Memory biases, -decision making biases - Emotions and cognitive biases

87
Module:3 Processes and Phases of Negotiation 4hours

Preparation and Planning - Defining ground rules -Clarification and Justification

Bargaining and problem solving - Closure and implementation

Module:4 Managing Different Types of Business 4hours

Negotiations & Collective Bargaining

Integrative Bargaining -Balanced Concerns Negotiations -Many Party Negotiations

Collective Bargaining Agreements: Preparation for negotiations, Propose key demands,
negotiation, agreement reached, administration of agreements
Business contracts - A&M, Procurement, salary negotiations, wage settlements -Government
interface - WTO, Inter-state and International trade agreements -International and Cross-Cultural
Negotiation

Module:5 Principle Centered Leadership, 4hours

Ethics, Values and Morality

Continuous learning- Service orientation,-Radiate positive energy -Believing in other people-Lead

balanced lives-life as a adventure-synergistic-self renewal
Rules and regulations- Values- Research-Moral Principles,-Ethical Practices, Rules of conduct
Delivering results with integrity-upholding morality and providing good governance-
Balancing business, social and individual objectives-
Delivering value to stake holders by upholding highest degree of self-regulation and conviction

Module:6 Leadership Styles & Theories 4hours

Transactional vs Transformational leadership -Risk taking -Autocratic vs Democratic
Impact of Perception and personality on decision making
Individual vs Group Decision making -Group Decision making systems -Brain storming, Delhi
Technique, Decision Tree, NGT-Nominal Group technique -Locus of Control
Laissez-Faire –Autocratic –Participative –Transactional- Transformational Styles
Trait theory - Behavioral Theory -Contingency Theory-Path goal model

Module:7 Leadership Decision Making Landscape 4 hours

Groups-Teams –Structures -Vision & Mission-Motivation,
Stages of group formation - 8C’s of team building-Power,Conflict and Stress
Motivational leadership and result orientation-learning and change -Successful leaders are born vs
Developed
Role of the Leader-Vision and Values- Personality and Preferences,-Power and Influence- Taking
Initiative- Enabling Others

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Decision Making Foundations- Decision Making Tools and Techniques,-Leadership and Decision
Making Dilemmas-Managing Change -Data driven decision making-Use of Analytics and
technology

Module:8 Contemporary issues: 2 hours

Leadership examples and leadership trends in Business, Motivational videos, Leadership Stories-
Guest lecture by Industry experts

Total Lecture hours: 30 hours 30

Text Book(s)
1. Stephen Robbins, Timothy A. Judge, (2014), Organizational Behaviour, 16th edition,
Prentice Hall India Pvt. Ltd.
2. Michael Wheeler (2014), The art of negotiation:How to improvise agreement ina chaotic
world, Simon &Schuster
Reference Books
1. Jeswald Salacuse (2017), Real leaders negotiate: Gaining , keeping and using the powerto
lead through negotiation, Palgrave Mac Millan

2. Richard Shell (2012), Bargaining for advantage: Negotiation strategies for reasonable people,
Penguin

Mode of Evaluation: CAT / Assignment / Quiz / FAT / Project / Seminar

List of Challenging Experiments (Indicative)

1. Negotiation fundamentals Role play/ group activity -1 2 hours
2. Negotiation fundamentals Role play/ group activity -2 2 hours
3. Negotiation style – Role play/ group activity 3 2 hours
4. Negotiation –Bargaining and problem solving - Role play/ group activity -4 2 hours
5. Negotiation ethics – Role play/ group activity 5 2 hours
6. Collective bargaining - role play/ group activity 6 2 hours
7. Leadership game- Role play/ group activity -7 2 hours
8. Group decision making – Group activity/ group activity 8 2 hours
9. Power and conflict – Role play/ group activity 9 2 hours
10 Data driven decision making – Role play/ group activity 10 2 hours
Total Laboratory Hours 20hours
Mode of assessment:
Recommended by Board of Studies 18.01.2021
Approved by Academic Council No. 61 Date 18.02.2021

89
Course code Course title L T P J C
BMT2023 Real World Business Solutions 3 0 0 0 3

Pre-requisite Nil Syllabus version

v. 1.0
Objectives:
1. To develop a good understanding of all facets of real-world business problems and possible
solutions.
2. To enable students to appreciate the intricacies of practical business situations and their
interrelationships across functional areas.
3. To improve the employability quotient amongst students and increase their knowledge/skills
regarding contemporary business issues.

Outcome:
1. To make students market savvy and improve their knowledge holistically.
2. To enhance the skill sets of the students and instill a positive attitude.
3. To make students aware of the current business trends.
4. To use the case study method extensively to illustrate business solutions to real-world problems.
5. To improve business communication skills and team work amongst students.

Module:1 Identify real-world Business Problems 6 hours

Identify and discuss real-world business problems with the help of case studies. Develop a
business strategy to prevent and solve problems; discuss pro-active approaches to solve
complicated business challenges.

Module:2 HR Challenges and Solutions 6 hours

Ensure transparency in organization; develop a proper system to ensure fairness in promotions;
proper training programs to be formulated keeping in mind the market requirements. Team
building events to promote bonding amongst employees is required.

Module:3 Business Solutions in the Finance Area 6 hours

Effective management of company resources; understanding of insurance laws and regulations;
suggest benefits for employees to top management; business valuation and risk management;
Adherence to IT rules and procedures; Digital Banking; Technical Understanding of Financial
Markets

Module:4 Marketing Challenges and Opportunities 6 hours

Customer-oriented approach; coordination between marketing personnel and other company
executives; training and providing real world solutions to customers quickly; develop selling and
negotiation skills; provide factual information to customers.

Module:5 Operations, Systems and Technology 6 hours

Management
Total Quality Management; Service Operations Management; Industry 4.0; Six Sigma for
Operations; Enterprise Resource Planning AI in business applications; IOT; develop fool-proof

90
technological methods to manage data. Big Data Analytics; Designing and Analyzing information.

Module:6 Artificial Intelligence and Business 5 hours

Analytics
Solve real-world business problems with the help of AI; Optimize business processes, minimize
costs and maximize revenues through Artificial Intelligence; Value creation by using machine
learning and cognitive intelligence using python.

Module:7 Effective Business Communication 5

Industry Analysis and Desk Research; providing effective solutions to all stake holders through
both oral and written communication; Create a feel-good atmosphere at work

Module:8 Contemporary issues: 5 hours

Guest Lecture by industry experts

Total Lecture hours: 45 hours

Text Book(s)
1. Karim R Lakhnai and Marcl Iansiti (2020), Competing in the age of AI: Strategy and
leadership when algorithms and networks run the world and leadership, Harvard Business
Press
2. MIT Sloan management review (2020), A managers guide to digital future of work –The
most effective strategies for managing people , teams and organizations, The MIT Press
Reference Books
1. MIT Sloan Management review (2020), How AI is transforming the organization – The
digital future of management, The MIT Press

Mode of Evaluation: CAT / Assignment / Case Study/Quiz / FAT / Project / Seminar

Recommended by Board of Studies 18.01.2002

Approved by Academic Council No. 61 Date 18.02.2021

91
 Detailed Syllabus – Programme Elective

Course code Financial Reporting L T P J C

BMT2020 2 0 0 4 3
Pre-requisite Nil Syllabus version
v. 01.00
Objectives:
To understand the concepts and applications of Financial reporting.
Outcome:
At the end of this course students will be able to:
1: The students will acquire the knowledge about the concepts of financial reporting and the students will
acquire the knowledge about the regulatory framework in financial reporting.
2: The students will learn how to account for different assets in preparing the financial reports and how to
report the impact of leasing and tax in the firms performance financial reporting.
3: The students will develop analytical skills in calculating the accounting ratios and improve their critical
thinking in interpreting the ratios for firms and analytical skills in calculating the accounting ratios and
improve their critical thinking in interpreting the ratios for public-sector, non-profit entities.
4: They will acquire the knowledge to prepare the financial statements for a single entity and prepare
the consolidated financial statements including associates.
Module:1 The conceptual and regulatory framework for 4 hours
Financial reporting
The need for conceptual framework and the characteristics of useful information. Recognition
and measurement, Specialized, not-for-profit, and public sector entities, Regulatory framework.
The
concept and principles of groups and consolidated financial statements.
Module:2 Accounting for transactions in financial 5 hours
statements
Tangible non-current assets, Intangible assets, Impairment of assets, Inventory and biological
assets.
Module:3 Accounting for transactions in financial 4 hours
statements
Financial instruments, Leasing, Provisions and events after the reporting period, Taxation,
Reporting financial performance, Revenue, Government grants.
Module:4 Analysing and interpreting financial 4 hours
statements
Limitations of financial statements, calculation and interpretation of accounting ratios and trends to
address users’ and stakeholders’ needs.
Module:5 Analysing and interpreting financial 3 hours
statements
Interpretation techniques, specialised, not-for-profit and public sector entities.

92
Module:6 Preparation of financial statements 4 hours
Preparation of single entity financial statements
Module:7 Preparation of financial statements 4 hours
Preparation of Consolidated financial statements including an associate.
Module:8 Contemporary issues: 2 hours
Guest Lectures from the industry experts in contemporary topics related to Financial Reporting
Total Lecture hours: 30 Hours

Project: The students will be divided into a team of 5 or 6

60 ( Non-
each. They have to study the regulatory framework for
contact
Financial reporting, Preparation of financial statements
hrs)
analysing and interpreting financial statements
Text Book(s)
1. Fischer, P.M., Tayler, W.J., & Cheng, R.H. (2015).Advanced accounting.Cengage
Learning
Reference Books
1. Charles H.Gibson. (2009). Analysis of Financial Statements. South-Western Cengage
Learning
2 Richard E. Baker., Valdean C. Lembke., Thomas E.King., Cynthia G. Jeffrey. (2008).
Advanced Financial Accounting. McGraw-Hill International.
3 T.P.Singh. (2009). Taxmann’s Financial Accounting for Managers.Taxmann Publications (p)
Ltd, India.
4 Gerald I.White., Ashwinpaul C. Sondhi.,Dev Fried. (2007). The Analysis and use of Financial
Statements.Wiely-India.
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

93
Course code Audit and Assurance L T P J C
BMT2021 2 0 0 4 3
Pre-requisite Nil Syllabus version
v. 01.00
Objectives:
To make the students to demonstrate the value of audit and assessment to the stock
holders.
Outcome:
At the end of this course student will be able to:
1: Evaluate the importance and role of auditing and assurance, and the difference between Auditing and
Assurance.
2: Understanding of the principles of audit and the regulatory aspects in audit.
3: Assess the role of management in decision making and how it is understood by an auditor.
4: Demonstrate the application of technology in auditing.
5: Develop own project report regarding audit and assurance.
Module:1 Introduction: 4 hours
Concept of Audit, Auditing, Auditor and Assurance. Processof auditing and other assurance
engagements. Types of Audit. Differences between Audit and Verification. Scope and Differences
between external and internal audit.Outsourcing of audit work and internal audit assignments.
Module:2 Planning and Risk assessment 4 hours
Audit planning and documentation, obtaining and accepting audit engagements, Objective and
principles of audit, Assessing audit risks.Understanding the entity and its environment.
Module:3 Internal control: 3 hours
Internal control systems, use and evaluation of internal control systems by auditors, Tests of
control, Communication on internal control.
Module:4 Audit evidence: 5 hours
Financial statement assertions and audit Evidence, Audit procedures, Audit sampling and other
means of testing.Audit of specific items. Work of others, Not-for-profit organisations.
Module:5 Technology in Auditing: 2 hours
Computer-assisted audit techniques, Report preparation and generation.
Module:6 Audit Report and Review: 5 hours
Audit report preparation, Rules followed in report preparation, penal proceedings in case of
violation. Review and finalization of audit reports.
Module:7 Ethics in Auditing and Corporate Governance: 3 hours

Professional ethics, Code of Ethics and Conduct,Concept of Corporate governance. Role of auditor
and board in CG.
Module:8 Contemporary issues: Legal Aspects and 4 hours
Standards in Auditing:
Fraud and its detection, laws and regulations. Audit Standards, their role in governance. Violations
and Penalties

94
 Total Lecture hours: 30 Hours

Project: The students will be divided into a team of 5 or 6

60 ( Non-
each. They have to study the Auditing technology, audit
contact
report models, Ethics in audit, corporate governance,
hrs)
Legal aspects and standard in auditing.
Text Book(s)
1. PankajGarg, Auditing & Assurance (7th Edition, 2017), Taxmannn Publications.
ISBN9789386482730
2. Sanjib Kumar Basu, Auditing and Assurance (2nd Edition), Pearson Education India.
ISBN9789332547971
Reference Books
1. Willian F. Messier, Jr. Steven M. Glover and Douglas F. Prawitt(2016), Auditing &
Assurance Services: A Systematic Approach, McGraw Hill, Irwin.
ISBN9780078025433
2 CA. VikasOswal (2016), Simplified approach to auditing and assurance, CCH.
ISBN9789351296409
3 Tapan Jindal (2016), Notes on Auditing & Assurance – An easy approach, Bharat Law
House.ISBN9789351393375
4 Clifford Gomez (2012), Auditing and Assurance – Theory and Practice, Prentice Hall India
Learning Pvt. Ltd. ISBN9788120345669
5. VarshaAinapure and MukundAinapure (2009), Auditing and Assurance (2 nd Edition),
Prentice Hall India Learning Pvt. Ltd. ISBN9788120339910
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

95
Course code Advanced Audit and Assurance L T P J C
BMT3005 2 0 0 4 3
Pre-requisite Nil Syllabus version
v. 01.00
Objectives:
To enable the students to demonstrate the audit procedures and practices as per
regulatory
frame work to avoid fraud and error and to develop professionalism.
Outcome:
At the end of this course student will be able to:
1: Enabling to assess regulatory frame work of audit and assurance at international level
2: Identify the money laundering tactics for eliminating the practices and to follow professional ethics.
3: Practice quality control activities in Advertising, publicity, obtaining professional work and fees.
4: Plan and control audit with materiality risk of misstatement, evidence.
5: Prepare the audit report and reviewing the subsequent events.
6: Prepare a project report regarding the audit practice in contemporary world.
Module:1 Regulatory Environment 4 hours
International regulatory frameworks for audit and assurance services -Money laundering -Laws
and regulations
Module:2 Professional and Ethical Considerations 4 hours
Code of Ethics for Professional Accountants -Fraud and error -Professional liability
Module:3 Practice Management 3 hours
Quality control (firm-wide) -Advertising, publicity, obtaining professional work and fees -
Professional appointments
Module:4 Planning and conducting an audit of historical 5 hours
financial information
Planning, materiality and assessing the risk of misstatement -Evidence and testing considerations-
Audit procedures and evidence evaluation -Using the work of others -Group audits
Module:5 Completion, review and reporting 4 hours
Subsequent events and going concern -Completion and final review -Auditor’s reports -Reports to
those charged with governance and management
Module:6 Other assignments 5 hours
Audit-related and assurance services -Specific assignments-The audit of social, environmental and
integrated reporting -The audit of performance information (pre-determined objectives) in the
public sector -Reporting on other assignments
Module:7 Current Issues and Developments 3 hours
Professional and ethical developments -Other current issues
Module:8 Contemporary issues: Guest Lecture 2 hours
Guest Lecture on 6,7,8 modules.
Total Lecture hours: 30 Hours

96
Project: The students will be divided into a team of 5 or 6 60 ( Non-
each. They have to study the audit and assurance, audit contact
report models, Ethics in audit, and standard in auditing. hrs)
Text Book(s)
1. A Hand book on Audit and Assurance CA. Abishok Bansal & Niravmehta Swamy law
house
2. Auditing and Assurance, Sanjib Kumar Basu pearson Education India.
Reference Books
1. Auditing and Assurance, CA Pangaj Garg, Taxxman
2 Auditing and Assmance, R.chandler, London schost of Economics and political
science.
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Reference URLs:
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

97
 Course code Strategic Business Reporting L T P J C
BMT3006 2 0 0 4 3
Pre-requisite Nil Syllabus version
v. 01.00
Objectives
T The course is aimed at
1. Provides students knowledge acquired at the Fundamentals level including the core technical
capabilities to prepare and analyse financial reports for single and combined entities.
2. Students to examine corporate reporting from a number of perspectives, not only from the point
of view of the preparer of corporate reports, but also from the perspective of a variety of different
stakeholders such as finance providers.
[ 3. Students to have a cohesive understanding of the IASB’s Conceptual Framework for Financial
Reporting and to use the Framework as a basis for judgement in applying International Financial
Reporting Standards in corporate reports.
Outcomes
1. Apply fundamental ethical and professional principles to ethical dilemmas and discuss the
consequences of unethical behaviour
2. Evaluate the appropriateness of the financial reporting framework and critically discuss
changes in accounting regulation
3. Apply professional judgement in the reporting of the financial performance of a range of
entities
4. Prepare the financial statements of groups of entities and Interpret the same for different
stakeholders.
5. Communicate the impact of changes in accounting regulation on financial Reporting.
Module:1 Professional principles 3 hours SLO:6
Professional behaviour and compliance with accounting standards.
Module:2 Fundamental ethical principles 2 hours SLO:10
Ethical requirements of corporate reporting and the consequences of unethical behavior.
Module:3 The financial reporting framework 4 hours SLO:6
The applications, strengths and weaknesses of an accounting framework.
Module:4 Reporting the financial performance of a 4 hours SLO:6,10
range of entities
1. Revenue 2. Non-current assets 3. Financial instruments 4. Leases 5. Employee benefits 6.
Income taxes 7. Provisions, contingencies and events after the reporting date 8. Share-based
payment 9. Fair Value Measurement 10. Reporting requirements of small and medium-sized
entities (SMEs).
Module:5 Financial statements of groups of entities 5 hours SLO: 6,17
1. Group accounting including statements of cash flows 2. Associates and joint arrangements 3.
Changes in group structures 4. Foreign transactions and entities.
Module:6 Analysis and interpretation of accounts 4 hours SLO: 17
Trend or horizontal analysis− Common size statements− Accounting ratios and ratio analysis.
Module:7 Interpret financial statements for different 3 hours SLO:6,17
stakeholders
Analysis and interpretation of financial information and measurement of performance.
Module:8 Contemporary issues: The impact of changes 5 hours SLO: 6,17
in accounting regulation

98
Discussion of potential solutions to current issues in financial reporting.
Total Lecture hours: 30 Hours

Project: The students will be divided into a team of 5 or 6

each. They have to study the financial reporting framework, 60 (Non-
Reporting the financial performance of a range of entities, contact SLO: 6, 10,17
Analysis and interpretation of accounts and Interpret hrs)
financial statements for different stakeholders.
Text Book(s)
1. Professional Ethics and Human Values by M. Govindarajan ,S. Senthilkumar and
M.S. Natarajanv, Prentice Hall of India
Reference Books
1.

Corporate Financial Reporting and Analysis, 3rd Edition by David Young, Jacob
Cohen,Wiley Publishers
2 Contemporary Issues in Accounting by Michaela Rankin & Patricia Stanton & Susan
McGowan & Kimberly Ferlauto & Matthew Tilling, John Wiley & Sons.
Mode of Evaluation : CAT I, CAT II, Digital assignments and FAT
Specific Assessment Methods % Weighting Intended subject learning outcomes to be
assessed (Please tick as appropriate)
1 2 3 4 5 6
Continuous Assessment 60
(iv) CAT I 15 √ √ √
(v) CAT II 15 √ √ √
(vi) Digital Assignment 30 √ √ √
Final Assessment Tes 40 √ √ √ √ √ √
Total 100
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

99
Course code Strategic Business Leader L T P J C
BMT3007 3 0 0 0 3
Pre-requisite Nil Syllabus version
v. 01.00
Objectives:
To demonstrate the concepts of organisational leadership, advisory capabilities and
relevant professional skills.
Outcome:
At the end of the course, students will be able to :
1: Exhibit leadership skills
2: Convince different stakeholders in decision making
3: Compare choices using strategic tools
Module:1 Leadership 4 hours
Qualities of leadership, Leadership and organizational culture, Professionalism, ethical codes and
the public interest.
Module:2 Governance 5 hours
Agency, Stakeholder analysis and organisational social responsibility. Governance, scope and
approaches. Reporting to stakeholders. The board of directors. Public sector governance
Module:3 Strategy 6 hours
1. Concepts of strategy 2. Environmental issues 3. Competitive forces 4. The internal resources,
capabilities and competences of an organisation 5. Strategic choices
Module:4 Risk 4 hours
1. Identification, assessment and measurement of risk 2. Managing, monitoring and mitigating risk.
Module:5 Technology and data analytics 8 hours
1. Cloud and mobile technology 2. Big data and data analytics 3. E- business: value chain 4. IT
systems security and control.
Module:6 Organisational control and audit 5 hours
1. Management and internal control systems 2. Audit and compliance 3. Internal control and
management reporting.
Module:7 Finance in planning and decision-making 5 hours
1. Finance function 2. Financial analysis and decision making techniques 3. Cost and management
accounting.
Module:8 Contemporary issues: Innovation, 8 hours
performance excellence and change
management
Innovation, performance excellence and change management 1. Enabling success: organising 2.
Enabling success: disruptive technologies 3. Enabling success: talent management 4. Enabling
success: performance excellence 5. Managing strategic change 6. Innovation and change
management 7. Leading and managing projects
I Professional skills 1. Communication 2. Commercial acumen 3. Analysis 4. Scepticism 5.
Evaluation
Total Lecture hours: 45 Hours

100
Text Book(s)
1. Organizational Culture and Leadership, 5th Edition byEdgar H. Schein
with Peter Schein,Wiley Publishers
Reference Books
1. Financial Management by I.M. Pandey, Vikas Publishing House PVT Ltd.
2 Big-Data Analytics for Cloud, IoT and Cognitive Computing by Kai Hwang, Min Chen,
Wiley Publishers
3 Managing Innovation and Change by David Mayle, Sage publishing
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

101
Course code Advanced Financial Management L T P J C
BMT3008 3 0 0 0 3
Pre-requisite Nil Syllabus version
v. 01.00
Objectives:
To make the students to understand the financial management techniques and use for
acquisition, merger and reconstruction.
Outcome:
At the end of this course students will be able to :
1: Critically evaluate the impact of financial decisions on the strategic direction of the organization.
2: Evaluate complex investment appraisal situations and appreciate the importance of the cost of capital
to the organisation and how the capital structure chosen will impact upon this.
3: Analyse the key strategic financial issues that must be considered in an acquisition or merger,
including valuation of the target company.
4: Analyse a company’s performance and make appropriate recommendations.
Module:1 Role and responsibility towards stakeholders 7 hours
The role and responsibility of senior financial executive/advisor, Financial strategy formulation,
Conflicting stakeholder interests, Ethical issues in financial management, Environmental issues
and integrated reporting
Module:2 Economic environment for multinational 4 hours
Organisations
Management of international trade and finance, Strategic business and financial planning for
multinational organisations
Module:3 Advanced investment appraisal 7 hours
Discounted cash flow techniques, Application of option pricing theory in investment decisions,
Impact of financing on investment decisions and adjusted present values, Valuation and the use of
free cash flows, International investment and financing decisions
Module:4 Acquisitions and mergers 6 hours
Acquisitions and mergers versus other growth strategies, Valuation for acquisitions and mergers,
Regulatory framework and processes, Financing acquisitions and mergers
Module:5 Corporate reconstruction and re-organisation 4 hours
Financial reconstruction, Business re-organisation
Module:6 Treasury and advanced risk management 7 hours
Techniques
The role of the treasury function in Multinationals, The use of financial derivatives to hedge
against forex risk, The use of financial derivatives to hedge against interest rate risk, Dividend
policy in multinationals and transfer pricing
Module:7 Emerging issues in finance and financial 6 hours
Management
Developments in world financial markets, Developments in international trade and Finance,
Developments in Islamic financing
Module:8 Contemporary issues: Funds Management 4 hours
Nature of funds management open and closed end investment companies, mutual funds, Hedge
funds other type of funds

102
 Total Lecture hours: 45 Hours

Text Book(s)
1. Keown, J; Martin, D. J;William. J &Scott, D. F (2005)., Financial Management:Principle
and applications,10th Edition, Pearson
Reference Books
1. Chandra. P(2015)., Financial management: Theory and Practices, 9th Edition, Tata Mcgraw
Hill
2 Panday. I. M(2015).,Financial management.11th Edition, Vikash Publishing House
3 Khan, M. Y & Jain, P. K(2005)., Financial management, 2nd Edition, Tata McGraw
Hill
4 Gupta, S.K & Sharma, P. K(2015).,Financial Management Theory and Practices, Kalyani
Publishers
5 VanHorne,, C; Wachowicz, M . J(2009).Fundamentals of Financial management 13th
Edition, Stanford
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

103
Course code Advanced Performance Management L T P J C
BMT3009 3 0 0 0 3
Pre-requisite Nil Syllabus version
v. 01.00
Objectives:
To promote the students to understand the importance of performance management in
the globalised competitive scenario.
Outcome:
At the end of the course students will be able to :
1: The students will be able to identify the tools and techniques for improving performance and process
involved in performance management.
2: Identifying different tools and techniques of performance management through planning and control.
3: Estimation and decision making in production process in Case of external influences and
Understanding of performance measurement system and design.
4: Assessment of project costs and their appraisal and Calculate the performance evaluation and
corporate failure.
Module:1 Strategic planning and control 7hours
Introduction to strategic management accounting: Performance management and control of
the organisation, Changes in business structure and management accounting, Effect of
Information
Technology (IT) on strategic management accounting, Other environmental and ethical issues.
Module:2 External influences on organisational 6hours
Performance
Changing business environment, Impact of external factors on strategy and performance
Module:3 Performance measurement systems and 7 hours
design
Performance management information systems, Sources of management information, Recording
and processing methods, Management reports.
Module:4 Strategic performance measurement 6 hours
Performance hierarchy, Strategic performance measures in private Sector, Divisional performance
and transfer pricing Issues, Strategic performance measures in not-for profit Organisations, Non-
financial performance indictors, The role of quality in management information and performance
measurement systems, Performance measurement and strategic human resource management
issues, Performance measurement and the reward systems, Other behavioural aspects of
performance measurement
Module:5 5hours
The role of quality in management information and performance measurement systems,
Performance measurement and strategic human resource management issues, Performance
measurement and the reward systems, Other behavioural aspects of performance
Measurement
Module:6 Performance evaluation and corporate failure 5 hours
Alternative views of performance measurement and management, Strategic performance issues
in complex business structures, Predicting and preventing corporate failure

104
Module:7 Current developments and emerging issues 6 hours
performance management
Current developments in management accounting techniques, Current issues and trends in
performance management
Module:8 Contemporary issues: Guest Lecture 2 hours
Guest Lecture on 4,5,6 and 7 modules
Total Lecture hours: 45 Hours

Text Book(s)
1. Cardy, R.L. Lenard, B. (2011). Performance management: Concepts, skills, and excerises.
ME Sharpe.
Reference Books
1. MCGettigan, E(2016). Advanced Performance management-An International Perspective,
Chartered Accounts Ireland.
2 Demartini, C, (2013). Performance management system –Design, Diagnosis and Use
Springer.
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

105
Course code Managing Personal Finance L T P J C
BMT1014 2 0 0 4 3
Pre-requisite BMT3001-Financial Management Syllabus version
2.0
Objectives: To inculcate the knowledge and importance of Personal Financial Planning
amongst the students.
Outcome:
1. Having an overview of Banking and Insurance in India and understand the related concepts and
contemporary issues
2. Having an understanding of Banking products and services, regulations, Role of RBI and understand
the need of banking system for the economic growth of a country.
3. Having overview knowledge of IRDA and regulatory framework of insurance in India.
.4 Gaining knowledge about Insurance industry and Life insurance products and Claim settlements.
5 Gaining knowledge about Motor insurance and Health insurance products and Claim settlements
Module:1 Financial Planning 3 hours
Importance of Financial Planning – Steps involved in Financial Planning – SMART Goals –
Achieving Goals – Risk & Returns – Savings & Investment – Loans & Investment.
Module:2 Analyzing Saving & Investment 3 hours
Time value of money – Power of Compounding – Rule of 72 – Personal Balance sheet and net
worth – Inflation effect on Investment – Asset Allocation – Systematic Investment Planning.
Module:3 Financial Assets 5 hours
Small Savings – Post Office Savings Schemes – Company Fixed Deposits – Bank Deposits –Gold
– Gold ETF – Mutual Funds – ELSS – Investing in Equity - Investment in Commodities – Government
and Corporate Bonds – Collecting Antiques and artifacts – Real Estate – Chit Funds.
Module:4 Managing Loans 4 hours
Personal Loan – Housing Loan – Reverse Mortgage – Education Loan – Gold Pledging – Basics &
dangers of Credit Card Debts –CIBIL Score – Steps to avoid excess debt
Module:5 Protection Related Products 5 hours
Insurance – Life Insurance – Importance of Term Life Insurance – Pension Schemes – Health
Insurance
Module:6 Planning for Retirement 4 hours
Start early and peaceful retirement – Tracking and reviewing financial plan – Danger of Dipping
your retirement savings
Module:7 Tax Planning 4 hours
Tax Calculations – Section 80C – Section 80D – Section 80G – Section 24
Module:8 Contemporary issues: Investor Protection & 2 hours
Grievances
Investor Protection – Grievance Redressal Mechanism
Total Lecture hours: 30 Hours

Projects to be undertaken: Students can group themselves into 60

a team of 4 to 5 each and has to submit a mini project on non
Financial Planning for Individuals or other topics related to contact

106
Personal Finance hours

Text Book(s)
1. Press,Tyco. (2014), ‘Personal Finance Simplified’,20th Edition.
2. Madura, Jeff. (2013), ‘Personal Finance’, Pearson Education, 5thEdition
Reference Books
1. Jack Kapoor, Les Dlabay, Rober J. Huges,(2010), ‘Personal Finance’,McGraw Hill
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

107
Course code Indian Financial System L T P J C
BMT1012 3 0 0 0 3
Pre-requisite Nil Syllabus version
1.0
Objectives: To make the students to understand the financial environment and its impact
on financial services industry over a period of time.
Outcome:
At the end of this course, students will be able to :-
1. Understand the financial environment and its regulations in India.
2.Understand the primary, secondary market operations & the technology driven financial market
environment.
3To have a thorough understanding of the regulations in guiding the financial system
4.To understand the financial services products and regulations governing the same .
Module:1 Introduction and overview 5 hours
Indian financial system: Overview – financial systems functions – organization and structure.
Indian financial system environment: Post 1990s, Changes and Dynamism Occured.
Globalization and financial sector changes.
Module:2 Regulatory Framework 4 hours
Financial system regulators: RBI-SEBI-PFRDA-IRDA. Reforms as per regulator’s guidelines and
proposals. Acts and Regulations Implemented after 1990s.
Module:3 Financial markets : Primary Market: 7 hours
Primary vs. Secondary markets. New issues-Primary market operation-intermediaries-lead
managers-underwriting-bankers to an issue - listing mechanism – listing regulations. Registrar and
share transfer agents.
Module:4 Secondary market operations 7 hours
Stock exchanges-intermediaries and stock broking services–custodial services-depository system-
clearing and settlement systems. Role of technology in financial markets operations.
Module:5 Money markets 6 hours
Organization-instruments-need and applications.
Module:6 Mutual funds in India 5 hours
History and growth. Pension funds and alternate investments. SEBI guidelines and Regulatory
framework.
Module:7 Financial services 7 hours
Fund based vs fee based services - Investment banking – Credit rating and its process. Factoring
and forfeiting-housing finance companies-leasing and hire purchase.
Non banking financial companies (NBFC)-RBI guidelines.
Insurance industry –overview-intermediaries-IRDA regulations.
Developmental financial institutions –scope and objectives
Module:8 Contemporary issues: Microfinance 4 hours
Role and Functions. Models and Role in Indian Economic development
Total Lecture hours: 45 Hours

Text Book(s)

108
1. M.YKhan (2013), Indian Financial System, 8th Edition, Tata McGraw Hill Education.
Reference Books
1. BharatiV.Pathak (2014), Indian Financial System, 4th Edition, Pearson education
2 Fredric.SMishkin , Stanley G Eakins (2011), Financial Markets and Institutions, 6th Edition,
Pearson education.
3 L.MBhole and JitendraMahakud (2009), Financial Institutions and Markets, McGraw hill
Education
4 S Gurusamy(2009), Indian Financial System, 2nd edition, Tata McGraw Hill
5 Gomez ,Clifford (2008), Financial Markets, Institutions and Financial Services, PHI learning
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

109
Course code Investment Analysis And Portfolio Management L T P J C
BMT3003 2 0 0 4 3
Pre-requisite BMT3001 - Financial Management Syllabus version
1.0
Course Objectives:
To familiarize the participants with the terminologies, theories and practices in stock
markets of India; Investor behavior and risk and return analysis; Types of securities,
determinants of the price behaviour of securities, evaluation of fair price, and to provide a
conceptual insight to the valuation of securities.
Outcome:
At the end of this course students will be able to:
1: Understand the meaning of Investment and Speculation and risk profiling.
2: Understanding the characteristics of different investment products available in the Indian
Financial Market.
3: Know the prevailing regulatory environment and their roles
4: Ability to value the equity using Fundamental and Technical Analysis.
5: Create efficient portfolio and evaluate its performance
Module:1 Investment – A Conceptual Framework 2 hours
Investment meaning, Characteristics, Objectives, Investment process, Investment Vs.
Speculation, Risking profiling of investors
Module:2 Investment Environment 4 hours
Features, composition and characteristics of Financial markets and Financial Instruments : money
market instruments - T-bills, Certificate of deposits, Commercial papers, Repos: capital market
instruments - Shares, Bonds, Debentures, Mutual funds, Deposits(bank & Post office) financial
derivatives - Forex Gold ETF and other assets
Module:3 Roles and Functions of Regulatory Bodies 3 hours
RBI, SEBI, FMC – Forward Markets Commission, PFRDA – Pension Fund Regulatory and
Development Authority,

Module:4 Fundamental Analysis 5 hours

Economy analysis - Leading & Lagging Indicators - GDP, Inflation, Interest rate, Money supply,
employment rate etc., - their impact on capital market
Industry analysis - Industry life cycle, Business cycle
Company analysis - Assessing and selecting companies for investment based on Financial statement
analysis, Valuation of share & bonds, strength and weaknesses of fundamental analysis
Module:5 Technical Analysis 6 hours

110
Theories and Tools of technical analysis - Dow's Theory, Elliot wave principle Charts:
Formations and patterns -upward trend, downward trend, side-walks, flags, cup and handle,
triangles, head& shoulders, round bottoms and charting techniques - line charts, candle stick,
point and chart figures, Bollinger bands
Technical indicators - Simple Moving Averages, MACD, RSI, ROC
Module:6 Efficient Market Hypothesis 3 hours
Concept of ‘Efficient Market’ and its implications for security analysis and portfolio
management. Portfolio
Management – Risks and Returns: Concept of portfolio and portfolio management, concept of
risk, types of portfolio management
Module:7 Portfolio Creation and asset allocation decision 3 hours
Theories and Models Markowitz Portfolio Selection
Model: Concept of portfolio analysis and diversification of risk. Capital
Asset Pricing Model (CAPM): Deals with the assumptions of CAPM and the inputs required for
applying CAPM and the limitations of this Model Arbitrary Pricing model, Asset
allocation decision, Dominant and efficient portfolio, determination of corner portfolio
Module:8 Contemporary issues: Portfolio Performance 3 hours
evaluation
Measurement of return on an individual stock, measurement of portfolio return and measurement
of individual stock risk - Sharpe, Treynor’s and Jensen Ratios
Total Lecture hours: 30 Hours
Project
The students are divided into teams of three-five members 60 Non Contact hrs.
each. They have to formulate a portfolio for a client using
three stages of fundamental analysis.
Text Book(s)
1. Preeti Singh(2013), Investment Management, 18th edition, Himalaya Publishing House
Reference Books
1. Dr. V.A. Avadhani (2014), Investment Management, 8th edition, Himalaya Publishing House
2. PunithavathyPandian(2012), Security Analysis and Portfolio Management, 2nd edition, Vikas
Publishing
3. V. K. Bhalla,(2010), Fundamentals Of Investment Management, S.Chand Publishing
4. Prasanna Chandra (2010),Investment Analysis and Portfolio Management, Tata McgrawHill
5. S.Kevin,(2006), Security Analysis and Portfolio Management , PHI Learning
Mode of Assessment: Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case
Study Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

111
Course code Banking and Insurance L T P J C
BMT1013 3 0 0 0 3
Pre-requisite Nil Syllabus version
1.2
Objectives:
To enable the students to gain knowledge about the products and services in banking and
Insurance sector.
Outcome:
At the end of this course, students will be able to :
1. Having an overview of Banking and Insurance in India and understand the related concepts and
contemporary issues
2. Having an understanding of Banking products and services, regulations, Role of RBI and understand
the need of banking system for the economic growth of a country.
3. Having overview knowledge of IRDA and regulatory framework of insurance in India.
4 Gaining knowledge about Insurance industry and Life insurance products and Claim settlements.
5 Gaining knowledge about Motor insurance and Health insurance products and Claim settlements
Module:1 Introduction to Banking 3 hours
History of Banking Business and banker, Banking system and its impact in the economy
Module:2 Banking – Growth and Development 8 hours
Commercial banks - structure of the Indian banking system - PSU and Private banks - Foreign
banks. RRBs and Cooperative bank - Developmental financial institutions. Current development -
retail banking - corporate banking - international banking. NBFCs-
Electronic banking: Internet banking – credit and debit cards-ECS, NEFT, RTGS – risks in e-
banking.
Module:3 Regulatory Framework 5 hours
RBI - Acts and Regulations - Role and functions of RBI - Monetary policy and tools - Policy rates,
CRR and SLR
Module:4 Products and Services in Banks 4 hours
Savings and Deposit products, Loans and advances - priority sector lending - export credit.
Risk management in banks – an overview.
Module:5 Introduction to Insurance 7 hours
History - purpose and importance - functions – benefits - classification of Insurance Policies-
Insurance contracts – assurance- legal and regulatory framework - Regulator – IRDA
Module:6 Life insurance and Health Insurance 7 hours
Need for life and health insurance, Classification of policies - Advantages - comparison of
different polices - Role of hospitals and TPAs-Govt. sponsored schemes.
Module:7 Motor Vehicles Insurance and Marine 6 hours
Insurance
Importance of Vehicle and Marine Insurance– Legal terms - Classification of policies -claims and
settlement
Module:8 Contemporary issues: Other Types of 5 hours
Insurance
Fire insurance, Flood, burglary, cattle, crop, engineering and liability policies - Reinsurance.

112
 Total Lecture hours: 45 Hours

Text Book(s)
1. Text Books : Jyotsna sethi and Nishwan Bhatia (2012), Elements of Banking and
Insurance,6thEdition, PHI India
Reference Books
1. Padmalatha Suresh and Dr.Justin Paul (2014), Management of Banking and Financial
Services 3rdEdition, Pearson Education
2 Jyotsna Sethi, Nishwan Bhatia (2012), Elements of Banking and Insurance, PHI
3 Mishra M.N (2012), Insurance Principles and Practice, 21Edition, S. Chand &co.
4 P.K Guptha (2015), Insurance and Risk Management, Himalaya Publications
5 N.S Toor (2015), Hand Book of Banking information, 40th Edition, Skylark Publications.
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

113
Course code Consumer Behaviour L T P J C
BMT2007 2 0 0 4 3
Pre-requisite Nil Syllabus version
1.1
Objectives:
To Enable the students to understand the consumer behavior for maximizing the rules
potential of the consumer.
Outcome:
At the end of this course students will be able to:
1: Understand the important of Consumer Behavior in a marketing situation.
2: Assess the importance of the process of consumer decision making and understand the buying habits
of consumers.
3: Critically evaluate the models of consumer behavior and the concepts surrounding the same.
4: The students will demonstrate the ability to integrate the knowledge and skills derived from the
different functional areas of business.
5: The students will learn to approach and solve consumer related issues with ethical and socially
sensitive perspectives using live projects.

Module:1 Introduction to consumer Behaviour (CB 3 hours

Importance, Scope, Need for studying Consumer Behaviour and its research process
Module:2 Individual determinants of Consumer Behaviour 4 hours

Perceptual process, consumer learning process, consumer attitude formation, attitude

measurement
- meaning and nature of personality, self-concept.
Module:3 External Determinants of Consumer 4 hours
Behaviour
Influence of Social Class, Culture and Sub-Culture, Family Reference groups.Lifestyle Profiles,
VALS, AIOs, Social Class Mobility.
Module:4 Industrial Buying Behaviour 5 hours
Participants, characteristics of industrial markets, factors influencing industrial markets, stages of
industrial buying process, Customer and marketing of services.
Module:5 Consumer Decision making process 5 hours
Consumer Communication process, Opinion Leadership Process - The Diffusion Process - The
Adoption process - Consumer satisfaction – Consumerism: Basic Consumer rights, Consumer
protection forum in India.
Module:6 Consumer models 4 hours
Conceptual Models, Social Economic and Psychographic Howard & Seth, Nicosia Model,
Engelkollat - Blackwell Model
Module:7 Consumer Behaviour 3 hours
Consumer Behaviour connecting with Pricing of service products –Banking and insurance
Module:8 Contemporary issues: 2 hours

114
Guest Lecture on 3,4 & 5 modules
Total Lecture hours: 30 Hours

Project: The students will be divided into a team of 5 or 6

60 Non-
students each. They have to analyse and assess the
contact
behaviour of the consumers on individual and external
hrs.
determinants.
Text Book(s)
1. Majumdar, Ramanuj (2010), Consumer Behaviour: Insights from Indian Market, PHI
Learning Pvt. Ltd
Reference Books
1. Leon G Schiffman, Leslie Lazar Kanuk and S. Ramesh Kumar (2015), Consumer
Behaviour,11th Edition, JBA BOOK,ISBN: 9789332537644
2 Karen Webb (2011), Consumer Behaviour, 2nd Edition, , JBA book, ISBN: 978007133365
3 Geoffrey Paul Lantos (2014), Consumer Behavior in Action: Real-life Applications for
Marketing Managers Paperback, Routledge Taylor & Francis Group London & New York
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

115
Course code Advertising Management L T P J C
BMT2008 3 0 0 0 3
Pre-requisite BMT1007 -Marketing Management Syllabus version
1.1
Objectives:
To make the students in demonstrating the making communication more effective for
promoting sales.
Outcome:
At the end of this course students will be able to:
1: Identify and respond to clients' advertising and marketing communications objectives by
applying principles of marketing and communications.

2: Understanding client’s needs, their markets and customers and planning for account
management.
3: Write creative briefs & media briefs and managing the creative process and be able to
understand Copy writing and Content Development process
4: To understand how to coordinate simultaneously with creative, media and production
departments and ensuring timely development of creativity.
5: Participate in the development of creative solutions to address advertising and
marketing communications challenges.

6: Demonstrate an understanding of advertising ethics.

7: Develop an advertising plan

Module:1 Concept and Definition of Advertisement 5 hours
Advertising and the Marketing Process – Setting Advertising objectives for achieving Marketing
goals
Module:2 Understanding Advertising Response 5 hours
Variables
The Role of Ad agencies and other marketing Communication Organizations.
Module:3 Analyzing the Communications Process 7 hours
in the light of consumer behavior theories and concepts-Advertising communication models
Module:4 The Importance of Creativity in Advertising 5 hours
Planning Creative Strategy – Creative Process – Creative Strategy Development – Appeals and
Execution Styles – Creative Tactics
Module:5 Copy Writing and Content Development 5 hours

Module:6 Media Planning & Buying 5 hours

Setting Media Objectives – Developing Media Strategies – Scheduling of advertisements
Module:7 Types of Media 5 hours

116
Print Media – Out – of – Home Advertising – Broadcast& Interactive online Media.
Module:8 Contemporary issues: Advertising Ethics 8 hours
Monitoring and Evaluating the advertising plan. Guest Lecture on 4-7 modules
Total Lecture hours: 45 Hours

Text Book(s)
1. Belch & Belch (2012), Advertising and Promotion: An IMC perspective - 9th Edition – Tata
McGraw Hill
Reference Books
1. Kenneth Clow, Donald Baack (2013), Integrated Advertisements, Promotion and Marketing
Communication, 6th Edition,Prentice Hall
2 S AChunawalla (2013), Advertising, Sales & Promotions Management, 5th revised edition,
Himalaya publishing house
3 JaishriJethwaney, Shruti Jain (2007), Advertising Management, OXFORD University Press
4 Wells, Burnett, Morairty (2006), “Advertising Principles & Practices”, 6th Edition – Pearson
Education
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

117
Course code Retail Management L T P J C
BMT2009 2 0 0 4 3
Pre-requisite Nil Syllabus version
2.0
Objectives: Course is designed to provide students with a comprehensive understanding of
retailing, an in-depth analysis of retail environments and an exposure to issues, challenges and
developments in the retailing industry
Outcome:
At the end of this course students will be able to:
1: analyses the retail environment and conduct market research to facilitate the decision
making
2: comprehend the retail strategy
3: apply the tools for store image and merchandise management
4: comprehend the retail space management
5: understand the retail pricing and communication programs
6: understand the retailing concepts and trends in retailing in Indian economy
7: realize the relevance technology in modern retailing
Module:1 Introduction to Retailing 4 hours
Retailing – Concepts and Functions-Retail formats and types - Retailing Channels-Importance of
retailing- Changing trends in retailing - Retail Development - Role of Retail in Indian Economy -
Retailing in Rural India - Retailing in India Versus Rest of the world.
FDI in the Indian Retail sector: Organised Retailing and Expansion of Retailers - FDI in
Retailing and its Impact - FDI in Indian Retailing and its future.
Module:2 Understanding the Retail Consumer 4 hours
Retail consumer behaviour- Customer decision making process - Types of decision making -
Market research for understanding retail consumer Retail Locations: Site Location – factors
affecting the demand for a region & attractiveness of a site.
Module:3 Retail Market Segmentation, Strategies and 3 hours
understanding retail customer
Market Segmentation and its benefits - Kinds of markets- Definition of Retail strategy, Strategy for
effective market segmentation - Strategies for penetration of new markets - Growth strategies
Module:4 4 hours
Consumption patterns - Changes in Customers- Demographics–Lifestyle- Consumer Buying
Process- Shopping Behaviour- Retail Outlet Choice -Retail Segmentation.
Module:5 Merchandise Management and Store design 3 hours
Interiors and Exteriors - Store layout – Store image mix – Store Façade – The Internet Store. Store
Administration: Merchandise planning’s – buying - Open to Buy (OTB) - open to buy planning -
analysing the merchandise performance and its functions and elements.

118
Module:6 Retail Space Management and Visual 3 hours
Merchandising
Definition of Space Management - Store layout and Design - Floor space management–
Managing store inventories and display - Visual Merchandising and retail displays - Promotions
Strategy - Retail Communication Mix - POP Displays
Module:7 Retail pricing 5 hours
Pricing strategies:-every day pricing, competitive based pricing, price skimming, and market-
oriented pricing. Retail price strategies: - mark-up pricing- vendor pricing- competitive pricing-
psychological - pricing.
Retail Communication Mix: Communication programs to develop brands & build customer loyalty-
methods of communicating with customers - planning retail communication process.
Retail Branding.
Module:8 Contemporary issues: Retailing in the digital 4 hours
era
Changing nature of retailing - E-tailing and its emerging growth - Challenges faced by the retail
sector. Usage of information technology - Information Technology in Retail - Flow of Information
- Data Warehousing - Electronic Data Interchange (EDI)- RFID - Use of IT in Finding Store
Location - Enterprise Resource Planning - Mobile Retail & Digital Wallets.
Total Lecture hours: 30 Hours

# A minimum of 4 retail based topics of the current retail 60 hrs (non

scenario projects will be carried out by the students. Contact hrs)
Text Book(s)
1. Piyush Kumar Sinha and Dwarika Prasad Uniyal (2012), Managing Retailing,(Oxford
University Press)
Reference Books
1. Chetan Bajaj, RajnishTuli, Nidhi V Srivastava (2010), Retail Management, Oxford University
Press, 2nd Edition
2 Barry Berman, Joel Evans (2013), Retail Management, Pearson Education, 12 th Edition
3 Gibson Vedamani, Retail Management (2003) – Functional Principles And Practices, Jaico,
4th Edition
4 Levy &Weitz, Retail Management,(2013), 8th Edition, McGraw Hill
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

119
Course code Training and Development L T P J C
BMT2011 2 0 0 4 3
Pre-requisite Nil Syllabus version
2.0
Objectives:
To expose the learner to the concept and practice of training and development in
the
modern organizational setting
Outcome:
At the end of this course students will be able to:
1: Understand the importance and need for training, and the types of training programmes.
2: Recognize the principles and laws of learning.

3: Understand the importance of training need analysis and design training program based on
employee trainee needs and characteristics, and organizational constraints
4: Assess, design, and implement various methods, techniques and sources of training.
5: Evaluate the value of the training once completed from the individual employee and the
organization's viewpoint and recognize the contemporary issues in management.
6: Get a practical input and understanding of the training practices prevailing in Industry.
Module:1 Training 3 hours
Meaning, Objectives of Training, Importance and Needs for training, Different
types of training programs: On the job and Off the job training
Module:2 Learning 3 hours
Meaning and characteristics of Learning. Process of learning.
Module:3 Assessment of Training needs 3 hours
Methods of assessment of training needs. Skill - Gap analysis.
Module:4 Training Design 4 hours
Training Objectives. Training Deliverables and Instructional Strategies. Training
Budgets and Schedules plan. Procedures of training programme
Module:5 Training Development 4 hours
Drafting Training Materials. Developing tests / assessments. Quality Control Issues
Module:6 Implementation 5 hours
Train the Trainer Programmes. Classroom delivery of training. Non-Classroom delivery
techniques. Computer-based training (CBT), Multimedia training (MMT), Web-Based training
(WBT). Management Development Programmes (MDPs).
Module:7 Evaluation 5 hours
The role of Evaluation in Training. Evaluating Reactions and Learning. Evaluating the transfer of
training, Evaluating the results of the training.
Module:8 Contemporary issues: Guest Lecture 3 hours
HR managers and trainers from industry give talks on contemporary areas in the field

120
 Total Lecture hours: 30 Hours

Project # Team projects [5 to 6 members]

60 (Non-
# Project based assignments related to recruitment
Contact
and selection.
Hours)
# Project will be given to students for applying techniques
and methods of recruitment and selection.
# Students will be asked to demonstrate the process
of recruitment and selection.
# Class presentations about the assignments and Assessment
on a continuous basis.
Text Book(s)
1. Bhattacharyya, D. K. (2015). Training and Development: Theory and Applications, SAGE
Publications India Pvt, Limited.
2 Erasmus, B., et al. (2015). Managing Training and Development, Oxford University Press,
South Africa
Reference Books
1. Armstrong Michael (2014), A Handbook of Human Resource
th
Management(14 ed), Kogan Page.
2 Lynton Rolf and PareekUdai (July 2011), Training for Development (Third
ed.), Sage Publications, New Delhi.
3 Noe Raymond (2012), Employee Training and Development , Mc- Graw Hill
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

121
BMT2012 Industrial Relations and Labour Law L T P J C
3 0 0 0 3
Pre-requisite Nil Syllabus version
v. 01.00

Objectives:
To provide adequate knowledge and critical understanding of substantive and procedural labour
laws in operation in India.
To make the students take keen interest in the practical aspects of Industrial Relations for the
betterment of the employer-employee relations.
Outcome:
At the end of this course students will be able to:
1: Build awareness of certain important and critical issues in Industrial Relations.
2: Understand the concept of Industrial dispute and settlement of Industrial disputes and Standing
orders
3: Realize the importance and growth of trade union movement in India
4: Have basic knowledge and application of various Labour Laws in personnel management.
5: Appreciate the various provisions related to health, safety and welfare in factories.
Module:1 Industrial Relations 5 hours
Concept, Overview of IR, Historical perspective perspectives. Approaches to IR, Changing
dimensions of IR in India, Impact of globalization on IR, Collective
Bargaining at the backdrop of ILO
Module:2 Industrial Disputes 5 hours
Forms, Types, and Causes of Industrial Disputes, Procedure for settlement of industrial dispute

Module:3 6 hours
Industrial Dispute Act, 1947; The Industrial Employment (Standing Orders) Act.
Module:4 Trade Union 6 hours

122
Concepts, Functions, Objectives, Structure of Trade Union, System of Union
registration and Recognition. Trade union movement in India, Trade Union Act, 1926

Module:5 Payment and Compensation 5 hours

The Payments of Wages Act- 1936. The Minimum Wages Act- 1948. The Payment
of Bonus Act- 1965. The Equal Remuneration Act- 1976.
Module:6 Social Security: Social Assistance 6 hours
The Workmen’s Compensation Act -1923, Maternity Benefit Act- 1961. The
Payment of Gratuity Act- 1972.
Module:7 Social Insurance 6 hours
The Employees State Insurance Act- 1948. The Employees’ Provident Fund and Miscellaneous
Provisions Act- 1952. (Provident Fund, Employee Pension Fund and Employee Deposit Linked
Insurance).
Module:8 Contemporary issues: 6 hours
The Factories Act- 1948. The Apprentices Act- 1961.
Total Lecture hours: 45 Hours

Text Book(s)
1. S.C. Srivastava (2012 ), Industrial Relations &Labour Laws , Vikas
Publishing House Pvt Ltd., New Delhi
2. Pc Tripathi, Cb Gupta, Nd Kapoor, (2012), Industrial Relations & Labour Laws,
Sultan Chand & Sons Publications, New Delhi
Reference Books
1. P.R.N. Sinha and Sinha Indu Bala ( 2017), Industrial Relations, Trade Unions
and Labour Legislation, Pearson Education; Third edition
2 A. P. Verma , N. Mohan (2013), A Textbook of Industrial Management , S. K.
Kataria & Sons;
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

123
Course code Organizational Change and Development L T P J C
BMT2003 3 0 0 0 3
Pre-requisite BMT1024 – Management & Organizational Syllabus version
Behaviour
1.1
Objectives:
After completion of course,
1. Students should gain a thorough understanding of the organization’s ability to
assess its current functioning and ability to achieve goals and manage the
resistance to change
2. Students understand of Organizational development process and the ability to
implement tools of Organizational development intervention to effectively to bring
about major change in a way that gains support of organization members.
Outcomes:
At the end of this course students will be able to :
1: Describe organizational change and development concepts
2: Implement change concepts to a real case example and transfer this knowledge to their own working
environment.
3: Discuss why people resist change and strategies to reduce resistance.
4: Identify major types of organizational development interventions.
5: Demonstrate the various organizational development interventions
6: Apply OD intervention techniques in different management scenarios.
Module:1 Organizational Change 8 hours
Concept, Definitions, and Importance of change in the organization, Types and Forms of
organizational change, Forces for and Resistances to change, Overcoming resistance to change
Module:2 Evolutionary and Revolutionary change in 6 hours
organization
Developments of Evolutionary Change: Socio technical Systems Theory, Total Quality
Management, Flexible workers and Flexible work team.
Module:3 Developments of Revolutionary change 4 hours
Reengineering, E-Engineering, Restructuring, Innovation.
Module:4 Models of Change 5 hours
Kurt Lewin’s Three step Change process, Burke and Lewin’s model of Drivers of Change, J.P.
Kotter’s eight stages, Mckinsey 7-S Model, ADKAR model, Action Research, Organizational
Development
Module:5 Management of Change 5 hours
Diagnosing the organization, Determining the desired future state, Implementation Action,
Evaluating the Action, Tackling Challenges at different periods of Change.
Module:6 Organizational Development 5 hours
Concept, Objectives and Importance of OD. Foundations of OD. Managing the OD process. OD
techniques to promote change. OD techniques to deal with resistance to change
Module:7 OD Interventions: Human Process 6 hours
Interventions

124
Process consultation, Third party consultation, Team building, Organization confrontation
meeting, inter group relation intervention, Large group intervention. Techno structural
intervention- structural design, Downsizing, Reengineering, Parallel structures, TQM, High
involvement organization, Work Design.
Module:8 Contemporary issues: OD Interventions: 6 hours
Human Resource Management
Goal setting, Performance appraisal, Reward system, Coaching& mentoring, Career Planning and
development intervention, management & Leadership development, Workforce diversity
intervention, Employee stress & wellness intervention. Strategic Intervention- Integrated
strategic change, Organization design, Cultural Changes, Self-designing organization,
Organizational Learning and Knowledge Management, Built to change, Mergers and Acquisitions
Integration, Strategic alliance intervention, Network Interventions.
Total Lecture hours: 45 Hours

Text Book(s)
1. Text Books : Palmer, I., Dunford, R., & Akin, G. 2009 ,(2nd Ed.) Managing organizational
change: A multiple perspectives approach. Boston: McGraw-Hill Irwin
2. Cummings Worley (2015), Organisation Development, 10th Edition, Cengage Learning
Reference Books
1. John P. Kotter (1996), Leading Change, Harvard Business School Press; 1st edition (January
15, 1996).
2 KOTTER, J. P., & RATHGEBER, H. (2013). Our iceberg is melting: changing and
succeeding under any conditions. New York, St. Martin's Press
3 Wendell L. French , Cecil H.Bell, Jr (2006), Organisation Development :Behavioural science
Interventions for Organisational Improvement, Sixth edition, Pearson Education private Ltd
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

125
Course code Recruitment and Selection L T P J C
BMT2010 3 0 0 0 3
Pre-requisite BMT1008-Human Resource Management Syllabus version
1.1
Objectives:
To enrich the students on recruitment and selection practices adopted in organizations and
related ethical issues.
Outcome:
At the end of this course students will be able to:
1: To differentiate between recruitment and selection, selection and placement and Placement
and induction
2: To distinguish between job description, job specification and job evaluation
3: To demonstrate their skills in devising innovative methods of recruiting and selecting the right
person for the right job.
Module:1 Human Resource Management. Human 6 hours
Resource Planning
Significance and objectives of HRP, Process of manpower planning, Methods of HRP, Demand
and supply labour forecasting.
Module:2 Job Analysis 6 hours
Meaning, Objectives, Uses and Methods of job analysis: Job Description and job Specification
Module:3 Recruitment 6 hours
Definitions, Importance of recruitment, Sources of recruitment, Process of recruitment, Factors
governing recruitment, Techniques of recruitment.
Module:4 5 hours
Characteristics of labour market in India, Recruitment and selection policy issues, The
Employment Exchange Act, 1959
Module:5 Selection 6 hours
Definitions and Objectives of selection, Process and methods of Selection, Factors affecting the
selection decisions,
Selection Tests: Meaning, Purpose of tests. Types of test: Aptitude Tests, Achievement Tests,
Situational Tests, Personality Tests, Interest Tests. Nature and characteristics of psychological tests
Module:6 Interview 6 hours
Meaning, and types of interview. Process of interview.
Induction, Promotion, Transfer.
Module:7 Ethical issues in Recruitment and Selection 5 hours
Importance of Social Media in Recruitment and Selection.
Module:8 Contemporary issues: Guest Lecture 5 hours
Expert talk by HR manager/ top management people on recruitment and selection process in
different industries.
Total Lecture hours: 45 Hours

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Text Book(s)
1. Text Books : Heneman III, H.G., Judge, T.A. & R.L. Heneman (2009), Staffing
Organizations, Irwin
Reference Books
1. Turner, P. (2002), HR Forecasting and Planning, Chartered Institute of Personnel and
Development
2 Arthur, D. (2001), The Employee Recruitment and Retention Handbook, AMACOM
3 Stewart, C.J. and Cash, C.J. Jr. (2000), Interviewing: Principles and Practices, McGraw-Hill.
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

127
Course code Performance Management L T P J C
BMT2019 3 0 0 0 3
Pre-requisite Nil Syllabus version
v. 01.00
Objectives:
To make the students to understand the techniques of management for enabling to
improve the performance.
Outcome:
At the end of this course, students will be able to:
1. Having an overview of Banking and Insurance in India and understand the related concepts and
contemporary issues
2. Having an understanding of Banking products and services, regulations, Role of RBI and understand
the need of banking system for the economic growth of a country.
3. Having overview knowledge of IRDA and regulatory framework of insurance in India.
.4 Gaining knowledge about Insurance industry and Life insurance products and Claim settlements.
5 Gaining knowledge about Motor insurance and Health insurance products and Claim settlements.
Module:1 Specialist cost and management accounting 3 hours
Techniques
Activity-based/Alternative costing, Target/ Life-cycle costing
Module:2 Special areas on costing 2 hours
Throughput Accounting Vs Costing, Environmental Accounting Vs Costing
Module:3 Decision-making techniques 8 hours
Relevant cost analysis, Cost volume analysis, Limiting factors, Pricing decisions, Make-or-buy and
other short-term decisions, Risk and uncertainty in decision making and Dealing with it
Module:4 Standard costing 6 hours
Material mix and yield variances, Sales mix and quantity variances, Planning and operational
variances, Performance analysis and Behavioural aspects.
Module:5 Budgeting and control 6 hours
Budgetary system, Types of budgets, Quantitative analysis in budgeting, Zero Based Budget
Process and implementation (with case study)
Module:6 Projects and Costing 5 hours
Assessment and Application of Schedule Performance Index (SPI) and Cost Performance Index
(CPI) in Industry
Module:7 Performance measurement and control 7 hours
Performance management information systems, Sources of management information,
Management
reports, Performance analysis in private sector, Organisations and Divisional performance.
Assessment and evaluation for decision making.
Module:8 Contemporary issues: Trends in costing 8 hours
Transfer pricing, Performance analysis in Not-for-profit organisations and the public sector,
External considerations and behavioural aspects.
Total Lecture hours: 45 Hours

Text Book(s)

128
1. Maheswari S. N, Cost and Management Accounting, Sultan Chand & Sons.New Delhi
2. Ravi M. Kishore, Advanced Management Accounting, Taxmann Publication (P) Ltd.
New Delhi
3. Catherine Stenzel and Joe Stenzel (2003), From Cost to Performance Management, John
Wiley & Sons, Canada. ISBN: 0-471-42329-7
Reference Books
1. Leslie G. Eldenburg and Susan K. Wolcott (2nd Edition), Cost management:
Measuring, Monitoring and Motivating Performance, Wiley Publications,
ISBN9780470769423
2 Ahmed Riahi – Belkaoui (2002), Behavioral Management Accounting, Quorum
Books. ISBN: 1–56720–443–0
3 Murtaza Lanewala, Performance Management Guide
Reference URLs:
1. https://www.youtube.com/watch?v=Dhj9NPlyTeU
2. https://www.grantthornton.com/industries/public-sector/cost-and-performance-
management.aspx
3. http://www.cimaglobal.com/Documents/ImportedDocuments/9_Performance_Measu
re
ment.pdf
4. http://www.pmsolutions.com/audio/PM_Performance_and_Value_List_of_Measures.pdf
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

129
Course code Information Systems Control and Audit L T P J C
BMT2004 3 0 0 0 3
Pre-requisite BMT1706-Introduction to Information Systems Syllabus version
1.0
Objectives:
To enable the students to understand the information system available to the
management for decision making.
Outcome:
At the end of this course students will be able to :
1: Understand the importance of Information security and the principles involved in information security.
2: Understanding the risks involved in business.
3: Audit the internal control system
4: Able to develop and maintain the information system.
5: Able to plan for disaster recovery.
6: Able to protect the information asset and fulfill the obligation of IS professional
Module:1 Introduction 6 hours SLO:3
Definitions, history of security, current concerns, needs and implications of IS security, Secrecy
and Confidentiality- Accuracy, Integrity and Authenticity, Security Threats-Vulnerabilities,
Threats and Countermeasures.
Module:2 IT Governance and Management 5 hours
Introduction to principles of IS security management, IT management practices, Organization
Structure and responsibilities, Business continuity planning.
Module:3 Risk Analysis and Management 6 hours
Business risk, audit risk, security risk, continuity risk, Components of risk: threat, vulnerability,
exposure, impact, consequence, Risk response options: manage, reduce, transfer, ignore, monitor,
Threat classes: natural, accidental and unintentional, intentional, political Unrest; Threat agents,
threat agent motives; Basic steps to a risk assessment.
Module:4 Audit Process 6 hours
Audit – Financial –ISA - internal controls – Types of contols in Computer atmosphere - Steps for
performing an audit and self-assessment – Communication to the persons who are charged with
governance
Module:5 IT Life Cycle Management 6 hours
Auditing approach in respect of - Project management – SDLC – Prototype approach -
Contingency approach - Tasks that must be undertaken and the controls that may be important
in systems development phases - Application software acquisition and development - Hardware
/
System software acquisition
Module:6 IT Service Delivery and Infrastructure 6 hours
Information systems operations, Information systems hardware, architecture and software,
network infrastructure, Disaster Recovery Planning, Auditing infrastructure and operations.
Module:7 Information Asset Protection 6 hours
Logical access controls, network security controls, environmental controls, physical security
controls, auditing asset protection.

130
Module:8 Contemporary issues: IS Standards 4 hours
ISO 27000 – Impact of ISO 27000 on Information Security Management Systems, COBIT,
Privacy and surveillance and implications for IS security, IS professional obligations
Total Lecture hours: 45 Hours

Text Book(s)
1. Whitman(2012)., Principles of Information Security, (4th Ed.), Thomson Learning
Reference Books
1. Hall and Singleton (2005), Information Systems Auditing and Assurance. 2nd Edition,
Thompson South-Western Publishing
2 Ron Weber (2009), Information Systems Control and Audit, Pearson Learning education
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

131
Course code Sales Management L T P J C
BMT2005 2 0 0 4 3
Pre-requisite BMT1007 Syllabus version
1.0
Objectives:
The students will demonstrate the selling techniques and manage to sales force for
attaining target.
Outcome:
At the end of this course students will be able to :
1: Prepare a detailed manpower plan for the sales force.
2: Allocate sales force to various territories.
3: Decide on compensation based on sales.
Module:1 Fundamental Concepts of Selling 4 hours
Sales Management : Evolution of sales function, Objectives of sales management positions,
Functions of Sales executives, Relation with other executives
Module:2 Sales Organization and relationship 3 hours
Purpose of sales organization, Types of sales organization structures
Module:3 Sales department 3 hours
Sales department external relations, Distributive network relations
Module:4 5 hours
Theories of personal selling and Selling strategies, Types of Sales executives, Qualities of sales
executives
Module:5 5 hours
Prospecting, pre-approach and post-approach, Organizing display, showroom & exhibition, Sales
Presentations & Negotiations
Module:6 4 hours
Sales Administration & Control, Sales Analysis, Sales quotas, sales budget, sales territory
average and sales audit.
Module:7 3 hours
Sales Force Management, Recruitment and Selection, Sales Training
Module:8 Contemporary issues: 3 hours
Sales Compensation, Role of information technology in Sales Management.
Total Lecture hours: 30 Hours

Projects to be undertaken: Students can group themselves 60

into a team of 4 to 5 each and has to submit a mini project on non
Sales management for Individuals or other topics related to contact
Sales management. hours
Text Book(s)
1. Charles Futrell (2004), Sales Management, 6th Edition, Thomson South Western.
Reference Books
1. David Jobber and Geoff Lancaster (2009), Selling and Sales Management, 8th Edition,
Prentice Hall

132
2 Tapan K Panda & Sunil Sahadev (2012), Sales and Distribution Management, Oxford
University Press.
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

133
Course code Services Marketing L T P J C
BMT2006 3 0 0 0 3
Pre-requisite Nil Syllabus version
v. 2.1
Objectives: designed to provide students with a comprehensive understanding of product/
services and an exposure to issues and recent developments in the services industry.
Outcome:
At the end of this course students will be able to:
1: Learn the importance of services in the services dominated economy and its contribution to
economy.
2: Comprehend as to how companies are striving to narrow down the expectations vs perceptions
gap.
3: Distinguish the characteristics of services with products, there by learning the difficulty of price
offering to customers.
4: Comprehensively understand as to how companies are creating a wow experience to consumers
with their excellent services.
5: Understand the role of communication in service industry and narrow down the gap to have a
delight in the service offered.

Module:1 Understanding the Nature of Services 5 hours

An Overview of the Services sector - Reasons for the growth of services sector and services
industry Definition of Services, Differences between physical products and services, Nature and
characteristics of services – Intangibility, Inseparability, Perishability, Variability- Classification of
services
Module:2 Consumer Behaviour in Services Marketing 7 hours
The Role of Culture in Services- Values and Attitudes, Manners and Customs, Material Culture:
Global feature-Consumer Decision Process issues in Services Marketing – Customer Expectations
versus Perception.
Module:3 Issues of Services Marketing 4 hours
Defining and Measuring Customer Satisfaction Defining and Measuring Service Quality: what is
service quality – Gaps in Service Quality – Measuring Service Quality: SERVQUAL
Module:4 Service Demand Management 4 hours
Demand situations – Demand Patterns – Demand Variations in Services – Strategies for Demand
Management and Flexing capacity to meet Demand.
Module:5 Traditional Service Strategy 10 hours
Service Product: Product Levels – Cluster of Supplementary Services – New Service Development
– Service Branding
The Pricing of Services: Perceptions of Value – Special Considerations of Service Pricing.
Distribution: Intermediaries for Service Delivery-Developing the Service Communication Mix:
Objectives and Communication Mix – Special Problems and Guidelines.
Module:6 Non-Traditional Service Strategy 4 hours
Managing Service Employees: The boundary-spanning Role – the importance of Human
Resources in service firms – The Service-Profit Chain – HR Strategies
Module:7 Managing the Firm’s Physical Evidence 6 hours

134
Role – The development of Servicescape – Design considerations for High-Contact and Low- Contact
Service Firms
Service Delivery Process.
Module:8 Contemporary issues: Service Failure and 5 hours
Recovery Strategies
Types of Service Failure – Customer complaining behavior - Service Recovery.
Customer Retention: Importance – Benefits – Tactics
Total Lecture hours: 45 Hours

Text Book(s)
1. Douglas Hoffman K and John E G Bateson (2016), Services Marketing: Concepts,
Strategies and Cases, 5th Edition, Cengage Learning, OH, USA.
Reference Books
1. Valarie A. Zeithaml and Mary Jo Bitner (2012), Services Marketing, Sixth edition, McGraw-
Hill.
2 Chrisopher lovelock and JochenWirtz, (2011), Services Marketing; People, Technology
Strategy, 5th Edition, Pearson Education
3 K. Rama MohanaRao, (2011), Services Marketing, 2nd Edition, Pearson Education, India
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

135
Course code Project Management L T P J C
BMT1023 3 0 0 0 3
Pre-requisite Nil Syllabus version
1.1
Objectives: The objective is to provide the students with the knowledge and skills
necessary to function in a project management environment.
Outcome:
At the end of this course, students will be able to :-
1. Having an overview of Banking and Insurance in India and understand the related concepts and
contemporary issues
2. Having an understanding of Banking products and services, regulations, Role of RBI and
understand the need of banking system for the economic growth of a country.
3. Having overview knowledge of IRDA and regulatory framework of insurance in India.
4 Gaining knowledge about Insurance industry and Life insurance products and Claim settlements.
5 Gaining knowledge about Motor insurance and Health insurance products and Claim
settlements.

Module:1 Introduction to Project Management 5 hours

Concept of project management, project definition and key features of projects, project life cycle
phases, typical project management issues, basic project activities
Module:2 Project Identification and Selection 7 hours
Identification and screening (brainstorming, strength and weakness in the system, environmental
opportunities and threats), Project evaluation methods- Payback period, Net present value, Internal
rate of return and project evaluation under uncertainty.
Module:3 Project Organization 4 hours
Roles and responsibilities of a project manager, Project Organization-The project as Part of the
Functional Organization, Pure Project Organization, The Matrix organization, leadership styles
Module:4 Scope, Time and Cost Management 7 hours
Scope Management-define the project-SOW,WBS, Time Management-Network diagram, forward
and backward pass, critical path, PERT and CPM, AOA and AON methods, tools for project network,
Cost management-earned value method.
Module:5 Project Resource management 7 hours
Scheduling resources, resource allocation methods, project crashing and resource
leveling,Organizing systems and procedures - working of systems, design of systems, project work
system design, project execution plan, project procedure manual project control system,
planning scheduling and monitoring, monitoring contracts and project diary.
Module:6 Risk Management 5 hours
Risk identification, types of risk, risk checklist, risk management tactics, risk mitigation and
contingency planning, risk register, communication management
Module:7 Quality Management 5 hours
Quality assurance and quality control, quality audit, methods of enhancing quality.
Module:8 Contemporary issues: Performance 5 hours
Monitoring

136
Project monitoring information system, project status report and other control issues, project audit
and closure, international projects-environmental factors, cross cultural considerations
Total Lecture hours: 45 Hours

Text Book(s)
1. R.Panneerselvam and P.Senthil Kumar (2013), Project Management, PHI Learning
Private Limited
Prasanna Chandra (2014), Projects: Planning, Analysis, Selection, Financing,
implementation and Review
Reference Books
1. A Guide to the Project Management Body of Knowledge: (PMBOK Guide) by Project
Management Institute, 2013.
2 Gopala Krishnan & Rama Murthy, A Text book of Project Management, McMillan India
3 S. Choudhary (2004), Project Management, Tata McGraw Hill Publication.
4 Clifford F Gray (2014), Project Management: The Managerial Process, (Special Indian
Edit.), Oregon State University
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

137
 Course code Total Quality Management L T P J C
BMT1022 2 0 0 4 3
Pre-requisite Nil Syllabus version
2.0
Objectives:
To provide students with the basic concept and the knowledge of detail procedures of
the Quality Management including quality planning, quality control, quality
maintenance and quality improvement in the industries, with a special focus on the
philosophy of Total
Quality Management.
Outcome:
At the end of this course, students will be able to :
At the end of the course the student should be able to
1. Acquire the knowledge about the evolution of quality concept.
2. Develop theoretical expertise in basic and core quality management and quality
improvement concepts.
3. Select and use relevant quality tools and techniques sets in interpreting and analyzing the
information and data for quality improvement.
4. Demonstrate the ability to integrate the knowledge and skills derived from the different quality
management areas of business.
Module:1 Introduction 2 hours
Evolution of quality, Definition, Concept and Features of TQM, Building blocks of TQM
Module:2 Quality Gurus and Thought 6 hours
Juran Trilogy, PDSA cycle, 5S, Kaizen, Crosby’s theory on Quality Management, Quality Performance
Excellence Award- Deming Application Award, European Quality Award, Malcolm
Baldrige National Quality Award.
Module:3 Benchmarking 3 hours
Definition, concepts, benefits, elements, reasons for benchmarking, process of benchmarking
Module:4 Quality Tools 6 hours
FMEA, Quality Function Deployment (QFD) – House of Quality, QFD Process&itsBenefits, Total
Productive Maintenance (TPM) – Concept and need, Quality Circle, Poka Yoke, 5 Whys.
Module:5 Statistical Process Control 5 hours
Central Tendency, The seven tools of quality, Normal curve, Control charts, Process Capability
Module:6 Organizing for TQM 2 hours
System approach-The people dimension-small groups and employment team for TQM.
Module:7 Cost of Quality 3 hours
Juran’s concept ofQuality Cost, Quality Cost components, SERVQUAL Model of Customer
Satisfaction
Module:8 Contemporary issues: Quality Systems and 3 hours
benefits
ISO 9000, ISO 9000:2000, ISO 14000, Quality Management Systems and Quality Assurance
Total Lecture hours: 30 Hours

138
Project: The students will be divided into a team of 4 or 5
students each. They have to study the issues relating to 60 Non-
quality maintenance in different manufacturing industry contact
and suggest ways for quality management. hrs.
Text Book(s)
1. Evans & Lindsay (2011),Managing for Quality and Performance Excellence– 8th Edition,
Cengage Publication, USA
Reference Books
1. Basterfield (2002), Total Quality Management, Pearson Education, New Delhi
2 Janakiraman&Gopal (2006), Total Quality Management : Text and Cases, Prentice Hall of
India, New Delhi
3 John S. Oakland (2003), Total Quality Management Text with Cases, 3rd Edition, Butterworth
Heinemann,
4 Vincent K. Omachonu; Joel E. Ross (2005), Principles of Total Quality, 3rd Edition, CRC
Press
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

139
Course code Managing The Family Business L T P J C
BMT3004 2 0 0 4 3
Pre-requisite Nil Syllabus version
v. 1.1
Objectives:
To enable the students to understand the unique capacities of supine earnings and to build
touts and foresee the obstacles in continuing business.
Outcome:
At the end of this course students will be able to:
1: Students should be able to appreciate the complexities and differences in managing a family run
business and an entrepreneurial venture
2: Students should be equipped with knowledge and choices to decide on various options of
managing transition in family businesses
3: Students will develop an ability to explore diversification plans for the family businesses for
venturing out into new domains
Module:1 The Enterprising Family - What makes it different? 4 hours
An introduction to family businesses and as a field of study, Family business general overview -
definitions - different types of family business.
Module:2 Dynamics and Models of Family Business 5 hours
Stories in Family Business, the Genogram, The Three Circle Model, Family & Business Life
Cycles
Module:3 Exploring the main Family Business Challenges 4 hours

Real Life in Family Business, Successful Family Businesses - Challenges of keeping the Family in
Business or the Business in the Family - Building Understanding and Trust
Responsible and united ownership – how to educate owners - Family dynamics and conflicts
Module:4 Values and Governance 2 hours
Family values and governance, Multi generation business
Module:5 Succession Planning - Next Steps in Sustainability 5 hours
Ownership transfer, How to choose a successor, Role of Gender, Cousin Consortium, Family in-
laws, Family Business Trusts, Corporate governance – The care and feeding of leaders - Non-
family management: professionalizing the business, Prior planning – Buy / Sell agreements,
Financial and estate issues, Family leaders vs. leaders in business.
Module:6 Family Management 4 hours
Human Capital - Leading the Transition- Lessons from Centennial Family
Companies-Global Family Businesses Roundup.
Module:7 Secrets of Successful Family Businesses 4 hours
Decision-Making; Conflict Management; Assessing the Family Business - Cultural & International
Perspective - Family Business Governance – Independent Advisors - Independent Family Board -
Board Interactions - Family Meetings, Family Councils, Family Office - Family
Charter.

140
Module:8 Contemporary issues: Professionalization and 2 hours
Internationalization
Need for professionalization and its’ benefit to the family business, Need for internationalization
and it’s implication on the family business.
Total Lecture hours: 30 Hours

Project: The students will be divided into a team of 5 or 6 students

each. They have to study the existing models of family business and 60 ( Non- contact
their success and to explore the possibility of forming new type of hrs)
family business.
Text Book(s)
1. Peter Leach, Tatwamasi Dixit (2016), Indian Family Business Mantras, Maven
Rupa
2. Emesto Poza (2013 ), Family Business, Cengage Learning
3. Mason, OH (2014 ), Family Business 4th ed.: South-Western Cengage Learning
Reference Books
1. P.M Charantimath (2005 ), Entrepreneurship Development and Small Business
Enterprises, Pearson Publication
2 Poza, Ernesto J and Mary S. Daugherty, ( 2013), Family Business, South
Western Cengage Learning.
3 Mark Fischetti (1997 ), The Family Business Management,
Handbook Paperback
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

141
BMT1036 Introduction to Business Analytics L T P J C

2 0 2 0 3

Pre-requisite NIL Syllabus version

1.0

Objectives:

The course is aimed at

1. Creating/Changing the Modern FinTech line of business
2. focus on design, strategy, business case preparation and
3. Creating/changing the FinTech line of business with Augmented Intelligence (Machine
Learning).
Outcome:

At the end of the course the student should be able to

1: Gain insights on application of Business Analytics & Scope

2: Understanding the data, data source and their characteristics

3: Gain insight on the need for optimised data sourcing, storing, retrieving and processing
mechanisms

4: Apply the descriptive analytics to business contexts

5: Apply the predictive analytics to business contexts

6: Gain hands-on training by applying the learnt concepts in Laboratory to solve simulated business
problems

Modules Topics L Hrs

1 Introduction to Business Analytics and Intelligence(BAI): 2 hours

Definition of Business Analytics, Categories of Business Analytical

methods and models, Business Analytics in practice, Big Data - Overview
of using Data

2 Data Source, Collection & Storage 2hours

Types of Data, Data source, data collection process, Data cleaning &
editing, Data storing & Retrieval– Evolution from Transaction processing

142
 to Big data - Need for Hadoop architecture

3 Descriptive Statistics 2 hours

Over view of Description Statistics (Central Tendency, Variability), Data

slicing, Random data generations

4 Descriptive Analytics: Data Visualization and Analytics- Charts(Bars-Pie- 2 hours

Line-Scatter-Map-Bubble-Box & Whisker-Treemap- Heatmap-Circle and
Area) -Worksheet, Dashboard and Story Board creation

5 Predictive Analytics: 2 hours

Trend Lines, Regression Analysis –Linear & Multiple, Forecasting

Techniques, Data Mining - Definition, Approaches in Data Mining- Data
Exploration & Reduction, Classification, Association, Cause Effect
Modeling.

6 Prescriptive Analytics: Overview of Linear Optimization, Non Linear 2 hours

Programming Integer Optimization, Cutting Plane algorithm and other
methods, Decision Analysis – Risk and uncertainty methods.

7 Data Analytics based Ideathon / casestudy analysis 2 hours

8 Guest lecture by industry experts on Emerging trends in business 1 hours

analytics and intelligence

Total Lecture hours: 15 Hours

Indicative Lab experiments

Lab Data cleansing, editing, random number generation 1 hours

Experiment 1

Lab Descriptive analytics using Excel, SPSS & R – Central Tendency 3 hours
Experiment 2

Lab Descriptive analytics using Excel, SPSS & R – Data Slicing 3 hours
Experiment 3

Lab Descriptive analytics using Excel, SPSS & R – Data Visualisation 3 hours
Experiment 4

143
Lab Descriptive analytics using Excel, SPSS & R – Advanced Data 4 hours
Experiment Visualisation
5,6

Lab Predictive analytics using Excel, SPSS & R – Correlation & causal 5 hours
Experiment 7 relation

Lab Predictive analytics using Excel, SPSS & R – Linear and 6 hours
Experiment polynomial Regression, cluster analysis
8,9

Lab Prescriptive Analytics - Linear Optimization 5 hours

Experiment 10

Total Lecture hours: 30 Hours

Text Book(s)

1. Jutla, S. – Sundararajan, N. (2016): India’s FinTech Ecosystem. In: The FinTech Book: The
Financial Technology Handbook for Investors, Entrepreneursand Visionaries

2. John Hill, (2018) Fintech and the Remaking of Financial Institutions, Elsevier Publication, 1st
Edition ISBN: 978-0128-134-979

Reference Books

1. Osterwalder, A. – Pigneur, Y. (2010): Business Model Generation: A Handbook For

Visionaries, Game

Changers, And Challengers. New York: John Wiley & Sons

2 Van der Kleij, E. (2016): Tech Giants Becoming Non‐Bank Banks. In: The FinTech Book: The
Financial Technology Handbook for Investors, Entrepreneurs and Visionaries

3 Bhandari, M. (2016): India and the Pyramid of Opportunity. In: The FinTech Book: The
Financial Technology Handbook for Investors, Entrepreneurs and Visionaries

Mode of Assessment: Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar,
Case Study Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 10.06.2019

Approved by Academic Council No. 59 Date 24.09.2020

144
Course code Principles of Taxation L T P J C
BMT1015 3 0 0 0 3
Pre-requisite Nil Syllabus version
v. 01.00
Objectives:
To enable the students to understand the tax structure and able to calculate tax on total
income.
Outcome:
At the end of this course, students will be able to :
1. Having an overview of Banking and Insurance in India and understand the related concepts and
contemporary issues
2. Having an understanding of Banking products and services, regulations, Role of RBI and understand
the need of banking system for the economic growth of a country.
3. Having overview knowledge of IRDA and regulatory framework of insurance in India.
4 Gaining knowledge about Insurance industry and Life insurance products and Claim settlements.
5 Gaining knowledge about Motor insurance and Health insurance products and Claim settlements
Module:1 Income Tax 4 hours
Income Tax – Definitions – Charging Section – Person – Assessee – Assessment Year – Previous
Year – Agricultural Income – Residential Status – Scope of Total Income – Income deemed to be
received in India- Income deemed to accrue or arise in India- Company – Domestic company -
Company in which public are substantially interested – Capital Asset – Short term Capital Asset
Module:2 Salary 7 hours
Heads of Income - Income from Salary – Basis of Charge – Taxation of different forms of Allowances
and Perquisites - Fully Exempted ‐ Taxable perquisites ‐ Deductions under section
16 – Deductions- under section 80 C - Simple Problems on computation of income from salary.
Module:3 Income from house property 4 hours
Income under the head “Income from house property” - Basis of charge- Deemed ownership -
income from a let out property and self‐occupied property Problems on computation of
income from house property
Module:4 Profit 8 hours
Profits and gains of Business or Profession –Charging Section –allowable expenses ‐ Sec.37 -
Depreciation – Scientific Research Expenditure – 35AC – expenses expressly disallowed ‐ Sec.43B
and Sec.40A - Problems on computation of income of Businesses and Professionals –
Presumptive Taxation for businessmen and Professionals – Sec.44AD – Sec.44AE – Sec.44ADA
Module:5 7 hours
Income Under the head Capital Gains- Basis of Charge– What is Capital Asset – Transfer - Short
term Capital Asset - Exemptions - Computation of Capital Gain –Income from other sources –
Charging Section – Interest on Securities
Module:6 5 hours
Clubbing of Income – Set off – Carry forward and Set off – Deductions u/s.80C / 80D / 80DD /
80E / 80G / 80GG / 80GGA / 80U -Simple problems on computation of Total Income of
Individuals and Partnership Firms -
Module:7 Service Tax 8 hours

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Principles of Goods and Service Tax -Nil Rate Zero rate and Exempted (Rates of Tax are not
included) Deemed Services - Concept of Value Added Tax – Introduction for CGST SGST and
IGST – Concepts of Time of Supply and Place of Supply
Module:8 Contemporary issues: 2 hours
Guest Lecture on 6,7,8.
Total Lecture hours: 45Hours

Text Book(s)
1.
Dr . Vinod K .Singhania & Monica Singhania (Latest Edition) , Income
Students ' Guide to Tax
(Taxmann Publications)
Reference Books
1. Goods and Service Tax (Taxmann Publications)
Mode of Assessment:
Continuous Assessment (Class Test, Quiz, Digital Assignment, Seminar, Case Study
Presentation) & Final Assessment Test (FAT)
Recommended by Board of Studies 05-08-2017
Approved by Academic Council No. 47 Date 05-10-2017

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