Summer Training Report

On
Print Media- Online Journalism

Submitted in partial fulfillment for the award of the

Degree of Bachelor of Arts (Journalism and Mass Communication)
(2021-2024)

Under the Guidance of: Mr. Vijay Pal Singh Submitted by: ………………
Designation: Internal Guide University Enrollment No.- ………………

Maharaja Agrasen Institute of Management Studies

Affiliated to Guru Gobind Singh Indraprastha University, Delhi
PSP Area, Plot No. 1, Sector 22, ROHINI, Delhi 10086, India
 STUDENT DECLARATION

This is to certify that I, Utkarsh Goel have completed the summer training report entitled Print
Media- Online Journalism under the guidance of Mr. Vijay Pal Singh, Internal Guide towards
partial fulfillment of the requirement for the award of the degree of Bachelor of Arts (Journalism
& Mass Communication) at Maharaja Agrasen Institute of Management Studies, Delhi. This is
an original piece of work and I have not submitted earlier elsewhere.

Student Name- ……………….

University Enrollment no.- ……………
Program- BAJMC
Batch- ……….
Date-

Name of Internal Faculty Guide: ……….

Designation:
Date:
INTERNSHIP CERTIFICATE
 ACKNOWLEDGEMENT

I am grateful to this company and its educated team and experts who have been extremely
helpful to me in providing opportunity to participate in my training program as Project
Management intern where I perform different roles like content creation and content editing. The
piece of work is incomplete until, I acknowledge the help and assistance I received during the
training.

I pay my sincere gratitude to Mr. Yuvraj Singh Tamrakar for their valuable encouragement,
guidance, unfeigned help and rigid support and without her supervision this work would not have
attained its present shape and my whole team, during that internship period they always helped
me.

I express my great regards to Mr. Vijay Pal Singh (Guide for the reports) of Maharaja Agrasen
Institute Of Management Studies(MAIMS), who provided me valuable suggestions for this
training program.

Name of the Student: Utkarsh Goel

University Enrolment No: 200161102421
Program & Section: BAJMC (3B)
Batch: 2021-24
 Table of Contents
Contents Page No.
Student Declaration (i)
Training / Internship Certificate (ii)
Acknowledgement (iii)
Executive Summary (iv)
Chapter 1 – Introduction xxx – xxx

Chapter 2 – Company Profile xxx – xxx

Chapter 3 – Weekly Report xxx – xxx
Week 1
Week 2
Week3
Week4

Chapter 4 xxx-xxx

Learning and Outcome of Internship

xxx – xxx
Chapter 5 – Conclusions and Suggestions
Bibliography

Annexures

PREFACE

In the field of Journalism and Mass Communication, the professional training plays a pivotal
role. It helps the students to derive the knowledge about the actual working environment, thereby
preparing them for the further. For this purpose, the students of Journalism and Mass
communication underwent the practical training in the Print Media for about 4 weeks, as directed
by the Guru Gobind Singh Indraprastha University.
The Summer Training forms a part of the Third Semester syllabus. I worked under the aegis of
“AANANDI TECHNOSOFT LLP” The report is a compilation of the different exposures I got
during the training. It consists of my month-long activities, on hand practical experience,
technological learning and my observations.
The report is submitted to fulfil the requirements stipulated by the GGSIP University for the
Second Semester students. I hope the report will be useful in the further exploration about the
media and the media academics

INDUSTRY PROFILE

Journalism and Mass Communication Explained-

Journalism is the activity of gathering, assessing, creating, and presenting news and
information. Basically, writing about recent developments. Journalists work in all sorts of media
and industries. You will find them practicing strategic communication as they work in
advertising, public relations, marketing, and in areas such as health care, politics, gaming, and
entertainment. They report and write about all kinds of news and information in today’s rapidly
expanding communications media. The need for communication specialists in almost every
company, institution, and organization provides endless possibilities for the profession.

Mass communication is the study of spreading information to a large audience through various
means of communication. We all are connected through a web of different means of
communication. Whether it’s the latest news around the world or news on cricket scores, we get
to know about them. This is all because of mass media and technology. Mass communication is
nothing but dispersing information to a huge number of people, i.e., the whole country or the
world.

The role and status of journalism, along with other mass medium has gone immense changes
over the last 2 decades with introduction of new technology and publication of news on Internet.
It has resulted in decrease in consumption of paper as news can be seen on smart phones, e-
readers, and other electronic devices.

To be a successful journalist, the young man or woman should be basically competent, good at
language, proficient in ideas and full of social vigor. She/he must be capable of asking the right
question at the right moment and writing in flowing simple English. Now, in the profession of
journalism, not everyone can achieve the success with just a degree in this course. There is the
need to acquire certain skills, the skill that one can acquire only through directly interfacing with
this profession in the field. The principle of journalism is the first obligation towards the truth. It
must keep the news comprehensive and proportional. A journalist must value the practical value
of Shorthand. Journalists, especially if they cover a specific subject or area (a Beat), are expected
to cultivate the sources, people in the subject or the area that they can communicate with.
Journalism applies to various media, including newspapers, magazines, radio, and television and
since the end of 20th century, the Internet. It is hard to think of a profession of greater public
importance than journalism. What journalists publish and broadcast constitute the chief means
whereby citizens inform themselves about public life in their societies, enabling them to play the
role of active participants in democratic life. Journalism is particularly important as a provider of
independent information about government, and therefore as one of the main checks on the
power of the state. It also has the capability to monitor the activities of large, powerful
institutions- both profit and non-profit- that affect the lives of the people. Indeed, in this
complicated world, it is almost impossible for people to keep informed about and engaged in
public life without the presence of a well-trained and capable press. A well-functioning
democracy depends on good journalism. Markets cannot function well without reliable and
timely information provided by good journalists.
Graphic communication focuses on the design, development and delivery of visual pieces used to
relay specific information, ideas or emotions. Graphic communication professionals use a variety
of media to convey their ideas, like animation, photography, graphic design and illustration.
Using visual tools, communicators can deliver a message to audiences in impactful ways that
trigger emotional and connective responses. Visually appealing messages and well-designed
images are often more attention grabbing and can engage audiences more easily than text or
speech alone.

MEDIA

The beginning of human communication through artificial channels, i.e. not vocalization or
gestures, goes back to ancient cave paintings, drawn maps, and writing. Types of drama in
numerous cultures were probably the first mass-media, going back into the Ancient World.

The first dated printed book known is the “Diamond Sutra”, printed in China in 868 AD,
although it is clear that books were printed earlier. Movable clay type was invented in 1041 in
China. However, due to the slow spread of literacy to the masses in China, and the relatively
high cost of paper there, the earliest printed mass-medium was probably European popular prints
from about 1400. Although these were produced in huge numbers, very few early examples
survive, and even most known to be printed before about 1600 have not survived. Johannes
Gutenberg printed the first book on a printing press with movable type in 1453. This invention
transformed the way the world received printed materials, although books remained too
expensive really to be called a mass-medium for at least a century after that.

Newspapers developed from about 1612, with the first example in English in 1620; but they took
until the 19th century to reach a mass-audience directly. During the 20th century, the growth of
mass media was driven by technology, including that which allowed much duplication of
material. Physical duplication technologies such as printing, record pressing and film duplication
allowed the duplication of books, newspapers and movies at low prices to huge audiences. Radio
and television allowed the electronic duplication of information for the first time.

In a democratic society, the media can serve the electorate about issues regarding government
and corporate entities

India is the second largest publisher of newspaper producing more than 20758 newspapers with a
circulation of about 55.4 millions. Of these, 1423 are dailies, 6128 are weeklies and 13105 are
periodicals besides bi-weeklies and tri-weeklies. In terms of dailies, Urdu and Marathi papers
have also surpassed the number of their counterparts in English.

India is the largest book producer in the Third World and ranks among the first ten in the whole
world. It is also the third largest producer of books in English. However titles on Natural
Sciences, Medical Sciences and Technology trail behind.

India has four news agencies – Press Trust of India (PTI), United News of India (UNI),
Samachar Bharti and Hindustan Samachar. PTI was setup on August 27, 1947. It took over from
the Associated Press of India (API) and Reuters. It has around 124 news bureaus in the country.
UNI was registered as a company in 1854 and started news operation in 1961. In 1982, it
launched its Hindi news services, ‘UNIVARTA’. It operates a news service to the media in four
Gulf countries.

The future of Print Media depends largely on the growth of Indian economy. The Indian
economy is growing at a fast rate; thus, there is also a bright future in store for all the segments
of the media. With the incomes of the people rising at a fast rate, people are spending more on
their leisure activities. India is poised to enter the period of immense growth in this sector. The
expected Compound Annual Growth Rate of Print Media in India till the year 2010 is 12%. The
projected size of Print Media in India till the year 2010 is Rs 19,500 crore.

Exciting new developments in the technologies used in Print Media are taking place.
Animations, multiplexes, new distribution channels, the use of Internet, are redefining the Print
Media. All these factors will favour the growth of Print Media in India. The Media is one of the
most booming sectors in India and Print Media plays a very important role in that. The Indian
Media industry can be categorized as follows:

● Filmed Entertainment

● Television

● Music

● Radio

● Print (Primarily Newspapers & Magazines)

MEDIA IN INDIA
Media in India initiated since the late 1700s with print media started in 1780, radio broadcasting
initiated in 1927, and the screening of Augusta and Louis Lumière moving pictures in Bombay
initiated during the July of 1895 —is among the oldest and largest media of the world.

Indian media—private media in particular—has been free and independent throughout most of
its history. The period of emergency (1975–1977), declared by Prime Minister Indira Gandhi,
was the brief period when India’s media was faced with potential government retribution.

The country consumed 99 million newspaper copies as of 2007—making it the second largest
market in the world for newspapers. By 2009, India had a total of 81,000,000 Internet users—
comprising 7.0% of the country’s population, and 7,570,000 people in India also had access to
broadband Internet as of 2009— making it the 12th largest country in the world in terms of
broadband Internet users. As of 2009, India is among the 4th largest television broadcast stations
in the world with nearly 1,400 stations.

PRINT MEDIA

The first major newspaper in India- The Bengal Gazette was started in 1780 under the British
Raj. Other newspapers such as The India Gazette, The Calcutta Gazette, The Madras Courier
(1785), The Bombay Herald (1789) etc. soon followed. These newspapers carried news of the
areas under the British rule. The Times of India was founded in 1838 as The Bombay Times and
Journal of Commerce by Bennett, Coleman and Company, a colonial enterprise now owned by
an Indian multinational. The Times Group publishes The Economic Times (launched in 1961),
Navbharat Times (Hindi language), and the Maharashtra Times (Marathi language).

During the 1950s 214 daily newspapers were published in the country. Out of these, 44 were
English language dailies while the rest were published in various regional languages. This
number rose to 2,856 dailies in 1990 with 209 English dailies. The total number of newspapers
published in the country reached 35,595 newspapers by 1993 (3,805 dailies).

The main regional newspapers of India include the Malayalam language Malayala Manorama
(published from: Kerala, daily circulation: 673,000), the Hindi-language V.M. PROJECTIONS
(published from: Uttar Pradesh, daily circulation in 2006: 580,000), and the Anandabazar Patrika
(published from: Kolkata, daily circulation in 2006: 435,000).The Times of India Group, the
Indian Express Group, the Hindustan Times Group, and the Anandabazar Patrika Group are the
main print media houses of the country.

Newspaper sale in the country increased by 11.22% in 2007. By 2007, 62 of the world’s
bestselling newspaper dailies were published in China, Japan, and India. India consumed 99
million newspaper copies as of 2007 making it the second largest market in the world for
newspapers.

TYPES OF PRINT MEDIA:

NEWSPAPERS:

Newspapers are the most popular forms of print media. The advertiser in this case can choose
from a daily newspaper to a weekly tabloid. Different types of newspaper cater to various
audiences and one can select the particular category accordingly. Advertisers then design press
advertisements where in the size is decided as per the budget of the client.
A newspaper is a publication containing news, information, and advertising. General-interest
newspapers often feature articles on political events, crime, business, art/entertainment society
and sports. Most traditional papers also feature an editorial page containing columns that express
the personal opinions of writers. Supplementary sections may contain advertising, comics, and
coupons.

Newspapers are most often published on a daily or weekly basis, and they usually focus on one
particular geographic area where most of their readers live. Despite recent setbacks in circulation
and profits, newspapers are still the most iconic outlet for news and other types of written
journalism.

MAGAZINES:

The various elements that contribute to the production of magazines vary wildly. Core elements
such as publishing schedules, formats and target audiences are seemingly infinitely variable.
Typically, magazines which focus primarily on current events, such as Newsweek or
Entertainment Weekly, are published weekly or biweekly. Magazines with a focus on specific
interests, such as Cat Fancy, may be published less frequently, such as monthly, bimonthly or
quarterly. A magazine will usually have a date on the cover which often is later than the date it is
actually published. Current magazines are generally available at bookstores and newsstands,
while subscribers can receive them in the mail. Many magazines also offer a ‘back issue’ service
for previously published editions.
Most magazines produced on a commercial scale are printed using a web offset process. The
magazine is printed in sections, typically of 16 pages, which may be black-and-white, be in full
color, or use spot color. These sections are then bound, either by stapling them within a soft
cover in a process sometimes referred to as ‘saddle-stitching’, or by gluing them together to form
a spine, a process often called ‘perfect-binding’.

Some magazines are also published on the internet. Many magazines are available both on the
internet and in hard copy, usually in different versions, though some are only available in hard
copy or only via the internet: the latter are known as online magazines.

Most magazines are available in the whole of the country in which they are published, although
some are distributed only in specific regions or cities. Others are available internationally, often
in different editions for each country or area of the world, varying to some degree in editorial and
advertising content but not entirely dissimilar.

Magazines also offer advertisers an opportunity to incorporate various new techniques and
ideas. Magazines are one such form of print media that give a more specific target group to the
client. The client can make a choice of the particular magazine as per the product.

NEWSLETTER:
Newsletters also form an important part of print media. These target a specific group of audience
and give information on the product. A newsletter is a regularly distributed publication generally
about one main topic that is of interest to its subscribers. Newspapers and leaflets are types of
newsletters. Additionally, newsletters delivered electronically via email (e-Newsletters) have
gained rapid acceptance for the same reasons email in general is gaining popularity over printed
correspondence.

Many newsletters are published by clubs, churches, societies, associations, and businesses,
especially companies, to provide information of interest to their members, customers or
employees. Some newsletters are created as money-making ventures and sold directly to
subscribers. Sending newsletters to customers and prospects is a common marketing strategy,
which can have benefits and drawbacks.

General attributes of newsletters include news and upcoming events of the related organization,
as well as contact information for general inquiries.

BROCHURES:

Brochures give detailed information about the product. These are mainly distributed at events or
even at the main outlet when a consumer needs to read in detail about the product. A brochure or
pamphlet is a leaflet advertisement. Brochures may advertise locations, events, hotels, products,
services, etc. They are usually succinct in language and eye-catching in design. Direct mail and
trade shows are common ways to distribute brochures to introduce a product or service. In hotels
and other places that tourists frequently visit, brochure racks or stands may suggest visits to
amusement parks and other points of interest. There are also interpersonal brochures, which are
brochures based on other people. Then there are many others that you can find like in clinics that
talk about our health The two most common brochure styles are single sheet, and booklet (folded
leaflets) forms.

The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both
sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold
brochure results in four panels (two panels on each side), while a tri-fold results in six panels
(three panels on each side).

Other folder arrangements are possible: the accordion or “Z-fold” method, the “C-fold” method,
etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into
four, five, or six panels.

Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the creased
edge) or “perfect bound” like a paperback book, and result in eight panels or more.

Brochures are often printed using four color process on thick gloss paper to give an initial
impression of quality. Businesses may turn out small quantities of brochures on a computer
printer or on a digital printer, but offset printing turns out higher quantities for less cost.
Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color,
and is folded.
POSTERS:

Posters are forms of outdoor advertising. The message in a poster has to be brief and eye
catching as it targets a person on the move.

A poster is any piece of printed paper designed to be attached to a wall or vertical surface.
Typically posters include both textual and graphic elements, although a poster may be either
wholly graphical or wholly textual. Posters are designed to be both eye-catching and convey
information. Posters may be used for many purposes, and they are a frequent tool of advertisers
(particularly of events, musicians and films), propagandists, protestors and other groups trying to
communicate a message. Posters are also used for reproductions of artwork, particularly famous
works, and are generally low-cost compared to original artwork. Another type of poster are
educational posters, which may be about a particular subject for educational purposes. Many
people also collect posters, and some famous posters have themselves become quite valuable,
collectors and vintage posters are usually framed and matted. Posters may be any size.
 ABOUT THE ORGANISATION

AANANDI TECHNOSOFT LLP is a marketing agency which helps creators, influencers,

companies and organizations. This includes creating and launching campaigns for corporate
clients through social media, pay-per-click advertising, videos, and websites, among others. The
content for the campaigns, promotions and other uses is created by graphic designers, video
editors, content writers and other highly different skilled persons. They are a well-established
company with lots of famous creators, companies and organizations as their clients.
 ABOUT THE DEPARTMENT

At the internship, I was a part of the Graphic Design department. My role there was to combine
my creativity, designing skills with art and technology to communicate ideas through images and
the layout of posts, stories and printed pages. I had to choose the right color scheme for a design
to make it visually appealing for the viewers. For a small part, I also worked for editing videos
and it helped me to gain even more skills. The experience that I had there was truly valuable.

OBJECTIVES OF INTERNSHIP
I started my internship at AANANDI TECHNOSOFT LLP in its Graphic Design Department on
01 August 2022 to 31 August 2022. I joined as an intern with a cause to upskill my abilities for
the better and examine more sensible expertise about the sphere of print and electronic media.
Under the supportive and helpful mentorship of Mr. Yuvraj Singh Tamrakar , I gained much
experience and practical knowledge. I learned about new softwares and used them according to
my needs. My basic motives to join the internship were successfully fulfilled under the guidance
of the entire team of AANANDI TECHNOSOFT LLP.

Monthly progressive report

Week 1
In the first week of my internship, I learnt that how communications are carried out in a
company. I got to know the professional terms that everyone uses.

I understood how meetings are managed and work is given according to a person who has a
specific skillset.

Week 2

In the second week of my internship, I already started using softwares like Adobe Illustrator,
Adobe Photoshop and Adobe InDesign for designing creatives.

I learnt new tools while working in a team.

Week 3

In the third week of my internship, I had the full freedom to design with my own creativity
without any senior person’s help. I also used Adobe Premiere Pro for editing a few videos which
helped me in my extra knowledge.

Week 4
In the fourth week of my internship, I gained much experience after designing creatives for
influencers, creators and other organizations. I learnt how to make a creative ready for print. I
used CMYK mode for designing so it would be perfect in print.

Summer Training Advantage

TRAINING helps students to get a practical experience of all the skills of journalism, video
making, Direction, Script making and in having hand-on experience if maximum number of
things. Training also gives us the opportunity to work with industry professionals and to prove
our caliber there. I have learnt a lot during my training period.
• I learnt writing as a script writer. There are several points which have to be
keeping in mind while writing that do not try to put many ideas, and many goner into a single
script try to stick to the idea.
• I learnt the tact of communicating with people when I was having conversation
with the client and the actors. I have also learnt that to be good in this field you require
certain basic qualifications or skills which are as follows:
• Have excellent writing skills, and awareness of the need for factual and legal
accuracy.
 • Have good listening and questioning skills.
• Have a creative mind.
• Have a Technical knowledge.
• Have an enquiring mind with good observational skills.
• Be self-confident and have the ability to put people at ease.
• Have the ability to absorb information quickly.
• Be determined and persistent.
• Be able to work under pressure and tight deadlines..
• Be an enthusiastic team leader.

These skills are not mentioned in any book by any teacher in classroom. They are learnt by
working in this profession, by joining and working in a media house .one has to be well rounded
and mentally and emotionally developed person. A person should be one who can handle
himself/herself in any situation that might arise.
In my training period I found out some very different and really colorful definitions of what it
takes to be a journalist. But I believe that in order to become a good writer has to have certain
skills.
Like every other thing training also have its own benefits and limitations. Training helps to get a
practical exposure of all the things taught in the theory sessions and gives the opportunity to
work as Director and proved as a catapult in uplifting existing caliber there .If training has some
benefits then it has certain limitations also. A trainee, in the eyes of media agency is one who is
totally unaware of the practical knowledge and thus he is not given any project or assignment
individually. He/she is completely inexperienced so a media organization cannot afford to trust
completely on an intern. It, therefore, becomes difficult for an intern to get his own work
telecast. While working in media organization of repute, it is expected to give your 100% to your
work with sincerity but no stipends are provided.

After the end of the summer training internship, some of the objectives were achieved. The
purpose of the workshop was to put my theoretical knowledge to practical use so that I could
enhance my skills. The work was so organized that it offered me easy access to various source of
information, and at the same time, it offered me a work environment. This environment enabled
me to bring out my leadership qualities and work on my communication skills. It made me even
more bold and outgoing. It helped me a great deal in knowing about the market conditions and
where will I stand after receiving the degree. During the course of my internship, I enhanced my
communication skills, confidence, working skills, personality, etc. and all the objectives of the
workshop were fulfilled by my sincere effect and support of my seniors and colleagues in this
company.
 CONCLUSION

If I am offered to join the same studio in future I would like to make the working more flexible.
What I felt while working there was that the pressure has been put suddenly on a group of some
people. That burden needed to be removed by distributing the amount of work to a more people
not on a single one. The work is deadline based but many times they are hurried to present the
proposals early.. But working there is fun in its own sense.