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    Adidas

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    Vita Radio
    Adidas is a German manufacturer of athletic shoes and sporting goods founded by Adolf "Adi" Dassler. It has grown steadily since the 1950s as soccer players adopted its shoes. More recently, it has focused on innovation through strategic partnerships with celebrities and a technology-first approach to create fashionable, high-performance shoes and apparel.

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    Adidas

    Uploaded by

    Vita Radio
    24 views9 pages
    Adidas is a German manufacturer of athletic shoes and sporting goods founded by Adolf "Adi" Dassler. It has grown steadily since the 1950s as soccer players adopted its shoes. More recently, it has focused on innovation through strategic partnerships with celebrities and a technology-first approach to create fashionable, high-performance shoes and apparel.

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    Adidas is a German manufacturer of athletic shoes and sporting goods founded by Adolf "Adi" Dassler. It has grown steadily since the 1950s as soccer players adopted its shoes. More recently, it has focused on innovation through strategic partnerships with celebrities and a technology-first approach to create fashionable, high-performance shoes and apparel.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    24 views9 pages

    Adidas

    Uploaded by

    Vita Radio
    Adidas is a German manufacturer of athletic shoes and sporting goods founded by Adolf "Adi" Dassler. It has grown steadily since the 1950s as soccer players adopted its shoes. More recently, it has focused on innovation through strategic partnerships with celebrities and a technology-first approach to create fashionable, high-performance shoes and apparel.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    ADIDAS

    Presentation
    PREPARED BY VITA RADIO
    Introduction
    Adidas is a German manufacturer of
    athletic shoes and sporting goods.

    The name Adidas (written “adidas” by the


    company) is an abbreviation of the name
    of founder Adolf (“Adi”) Dassler.
    History Berlin Olympics
    At the 1936 Berlin Olympics, Jesse Owens
    wore shoes that were reportedly a gift from
    Adi Dassler.

    A personal breach
    After World War II, Adi and his brother
    Rudolf strove to rebuild the Dassler firm, but
    a personal breach between the brothers had
    become irreparable by 1948.

    On the right track


    Adidas grew steadily during the 1950s as
    association football (soccer) players
    switched to the company’s shoes.
    Creating the new
    ‘Creating the New’ focused adidas on becoming an
    open-source company where athletes, consumers
    and partners were part of the brand
    Own the game
    ‘Own the Game’ is a strategy that guides
    the company through to 2025 – a plan
    rooted in sport. Sport is adidas’ past,
    present, and future.
    Technology and Innovation with Style

    Micropacer First intellligence shoe Fashion trend


    The company created its
    In 1984, Adidas introduced a First intelligent shoe with a
    iconic Sam Smiths, the
    shoe called Micropacer. microprocessor in 2004
    sneakers that go with
    everything!
    Innovations

    A vegan shoe The Alphaedge 4D


    Together with the biotech Two-and-a-half years after
    startup Bolt Threads, Adidas introducing the Futurecraft
    released a vegan shoe 3D shoes, Adidas has
    completely made from reached a new milestone in
    mushrooms. the development of its 3D-
    printing technology.
    Strategic Partnerships

    Run-DMC David Beckham Kanye West


    The sportswear leader signed Beckham is still one of the It’s excellent for capturing
    a $1.6 million deal with DMC most powerful faces of audiences beyond a one-time
    in the 80s. Run DMC also Adidas, even after retiring event.
    released a classic song ‘My from professional football.
    Adidas’ in 1986.
    Thank you for attention!

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