XIM University

School of Human Resource Management

PROFESSIONAL CERTIFICATION
ON EVIDENCE-BASED HR ANALYTICS

Venue:
Online (Through Zoom Platform)
Duration of Program: December 2021 (All Saturdays)
About School of HRM XIM University, Bhubaneshwar

The School of Human Resource Management owes its origin to XIMB's HR specialization
program. It continues the legacy of shaping HR professionals since 1987. These students are
grounded in the vision and values of excellence and ethics set by the XIM University. The
curriculum is recognized by Society of Human Resource Management (SHRM) USA as con rming
with global standards.

Since its inception in 1987, XIMB has o ered a functional specialization in HRM in the PGDM
program. A full- edged 2-year PGDM-HRM program was launched in 2011. This is now o ered as
MBA-HRM, the agship program of the School of HRM.

At the School of Human Resource Management, the focus is on grooming highly e ective and
competent human resource professionals with a holistic understanding of business, society and
government. We empower our students with the knowledge, skills, and long-term vision that
leads to innovation, service to society and growth. We groom visionary, competent, committed,
compassionate and value-based business leaders.

About the Certi cation Program

The traditional function of human resource management has gone through a wave of
metamorphosis in terms of its function and application in the wake of recent shift towards
evidence-based management and data analytics. HR has been supported in this exciting journey
through the user-friendly software packages, ranging from the more commonly known ones
such as MS Excel to the more advanced ones such as R, PYTHON, SAS, SPSS, RapidMiner and
others have lent a good hand in crunching the data and nding interesting inter-relationships
hidden in the data.

This short-duration certi cation program focuses on orienting HR professionals in "HR/People

Analytics", with an aim to provide a hands-on experience in some of the key HR analytics
application areas such as predicting which candidates may accept or reject joining o er,
understanding which training and development method is better in terms of employee output,
identifying the star employees and attrition/talent retention analysis, to name a few. Participants
would learn how to make HR related data clean and t for subsequent use, how to visualize the
data using one of the most popular tools - Power BI, and how to use predictive analytics and
prescriptive analytics tools such as R and Python to drive data-driven insights to aid in their
decision-making.
 KEY PROGRAM DIFFERENTIATORS:

# All modules will be covered using open-source GUI software applications having
relevance for present industry demand. Prior coding knowledge is not essential to take
part in this certi cation and no additional monetary investment is required to access the
tools.
# Speci c sessions will be dedicated to understand and diagnose issues faced by
participants at their own organizations and pertinent road maps will be prepared
# Experiential learning-based pedagogy where participants will learn by doing in each
module. Real world and practice datasets will be shared by the program resource experts.
# Capstone project at the end of the training sessions to help participants immerse their
learning into real world problems so that the learning gets translated into applications
# Continued association with the program resource experts beyond the scope of the
program to accomplish rm speci c analytics objectives.
Participant Pro le:
The program is primarily curated for the HR professionals at entry level to middle level with
keen interest in HR analytics.
Pedagogy:
The program will follow a mix of demonstration, case studies and practice/project methods.
Learning Objectives:
 Understand applications of HR analytics in di erent HR functions, developing an analytics
culture and how to initiate a analytics project pipeline
 Learning to compute key HR metrics and linking them to key HR decisions

 Demonstrate data visualization skills with Power BI

 Demonstrate applied skills in using statistical techniques for problems such as employee
engagement, compensation and bene t impact, diversity policy impact on bottom line
 Demonstrate applied skills in using machine learning techniques to apply on areas such as
predicting future attrition, joining propensity of candidates, promotion and performance
appraisal
 Understanding applications of Text Analytics in context of employee sentiment mining, social
media analytics and resume recommendation
Program Coverage:
Day 1: Module 1
Session 1-4: Introduction to HR / People Analytics and celebrated use cases
Tracing the origin and journey of analytics skills in HR Domain; looking back at pioneering works
of Thomas Davenport, Jac Fitz-enz and Josh Bersin and discussing major application areas such as
talent analytics, L&D analytics, Diversity & Inclusion Analytics, Engagement Analytics,
Performance Analytics and Comp-ben Analytics to name a few.
Speci c content covered under module 1:
Session 1: History and evolution of Analytics in HR - discussion driven through practical
examples, use cases from industry and real-world experience of Experts
Session 2: How to create a data driven culture and how to develop an analytics process pipeline -
LAMP Framework and other strategic blueprints
Session 3: Discussion with participants about their own critical pain points and ideate possible
way forward, how to get started, what challenges are typically faced
Session 4: Orientation towards measuring HR variables - metrics and measurement issues -
Developing a comprehensive standardization for measuring HR Data
Day 2: Module 2
Session 5-8: Applications of Microsoft Power BI in HR data visualization
To understand the applications of one of the fastest adopted BI tool - Power BI's features in data
visualization and dashboarding. Applications such as how to create dynamic dashboards and
storyboards showing HR process ow from multiple channels for depicting trends and patterns
hidden within HR data across multiple organizational factors will be shown in hands-on manner
Speci c content covered in Module 2:
Session 5: An orientation towards design thinking
Session 6: Hands-on exposure to Microsoft Power BI - A data visualization and BI Tool
Session 7: Understanding and applying advanced aspects of power BI - custom visuals, AI
powered visuals
Session 8: How to connect to multiple data sets, transforming existing data, appending and
merging data, connecting to data from websites, SQL Database and through Power BI service
Day 3: Module 3
Session 9-12: Predictive Analytics - How to glean data driven insights from HR Data
To help participants apply multivariate statistical techniques in HR applications such as analyzing
impact of employee compensation components on work related outcomes such as productivity,
understand how organizational factors (leadership, culture, structure etc.) are related with
employee perception about their employer (employee satisfaction, commitment, OCB etc.),
nding predictors of employee engagement and its consequences, understanding whether
training was e ective or not. All this will be shown through real world datasets and through MS
Excel and R Software (but with no coding involved)
Speci c content to be covered in Module 3:
Session 9: A brief orientation towards types of variables, basic statistical concepts such as
covariance, sampling etc.
Session 10: Hands-on exposure to two very essential statistical concepts to aid in data analytics -
Correlation and Regression analysis - applications for compensation benchmarking, employee
satisfaction and engagement analytics
Session 11: Exposure to A/B Testing - Independent paired t test and its application in L & D
Analytics
Session 12: Hands-on exposure to Analysis of Variance (ANOVA) - for more complex application s
in L & D Analytics, performance comparison across business units etc.
Day 4: Module 4
Session 13-16: Data Mining - leveraging machine learning for HR Analytics applications
To understand fundamental concepts of supervised machine learning in a ready-to-apply
format. The focus will be on making participants capable of reaching a stage of applying the
concepts in practical scenarios. All concepts will be practically demonstrated with customized
datasets addressing major HR pain points such as predicting employee attrition, predicting
which candidates are more likely to join if o er letter is extended, how to make performance
appraisal bias-free and how to create resume recommendation systems through text mining.
Also, how to mine unstructured employee survey data to understand the generic mood of the
employees regarding certain HR policies or changes such as D&I initiatives through sentiment
mining.
Speci c content to be covered in Module 4:
Session 13: A brief introduction to machine learning - its application in predictive analytics
Session 14: Hands-on exercise on attrition prediction with Orange, a GUI environment in Python
Session 15: Fundamentals of text analytics - sentiment and emotion detection, tweet analysis
Session 16: Hands-on application of Employee survey data analysis for career pipeline
development
Software requirements:
The participant needs to have access to the following software tools for hands-on exercises:
 MS Excel

 R 4.0.4 or higher version (download link - https://cran.r-project.org/bin/windows/base/)

 Power BI Desktop / Power BI Service* (download link: https://powerbi.microsoft.com/en-

us/downloads/)
 Orange Data Mining Tool Version 3.27 or higher version (download link:
https://orangedatamining.com/download/#windows)
All the above-mentioned software packages are free for download and use with genuine
Windows and MS O ce setup. Resource experts will guide participants on troubleshooting
aspects during the installation of these software packages.
*For Microsoft Power BI, participants are requested to access the sign in option by consulting
with their Internal IT experts.
Note: All sessions will be conducted in a virtual mode through online collaboration platform.
Links for sessions will be shared with participants on completion of registration.
Datasets for hands-on practice
Resource trainers will provide datasets pertaining to speci c topics during in-class exercises. A
mixture of real world and dummy datasets will be provided for this purpose.
Capstone Project:
All participants will be assigned to work on a distinct capstone project at the end of completion of
the designated sessions. Participants may choose to work individually or in groups. For group
assignments, the group marks will be applicable to all group members.
The projects need to be submitted in soft copy along with all the analysis and supporting
documents to the suggested mail ID. Based on their performance, participants will be awarded
di erent grades ranging from 'High Distinction' to 'Satisfactory'.
If any participant fails to submit the project, they will only receive certi cate of participation.
Candidates will have liberty to either choose their own organizations and work with corporate
data or focus on some simulated problem in case of data con dentiality issue. Simulated
problems and datasets will be shared by the program director on receipt of such requests.
Participants will be given one month time to submit their report from the date of completion of
the designated sessions.
N.B. During the capstone project, participants can seek any doubt clari cation from the program
resource experts at their own initiative. No additional charges will be applicable for such
consultation.
Program Director: Dr. Pratyush Banerjee
Dr. Pratyush Banerjee is an Assistant Professor (Human resource) in
School of Human Resource Management, XIM University, Bhubaneswar,
India. Earlier he was associated with the Department of HRM, OB and
Communications at T. A. Pai Management Institute (TAPMI), Manipal. He
holds a Ph.D. in Organizational Behavior and Human Resource
Management.
Dr. Banerjee is a certi ed Business Analytics Professional from Carlton
Advanced Management Institute (UK) and a Certi ed HR Analytics
Professional from Aon-Hewitt. He has developed and delivered post-
graduate and executive management courses on HR Analytics at IBS
Hyderabad and BITS Pilani before joining TAPMI. He has also co-authored an application-
oriented textbook on HR Analytics from Sage Publications in 2019 titled 'Practical Applications of
HR Analytics- a step by step guide'. He specializes in code-agnostic data visualization and data
mining techniques.
Dr. Banerjee has conducted several MDPs on HR / Business analytics for corporate entities such as
IOCL, HPCL and Poclain Hydraulics in recent times. He has also been a guest faculty at CII's
certi cations program on People Analytics and at IIM Amritsar's executive education program on
Data Analytics. He has also taught PGP students at IIM Raipur, IIM Indore and IIM Sambalpur as a
guest faculty and has developed HR Analytics curriculum at IIM Indore and at IIM Sambalpur.
Program Co-director: Dr. Lalatendu K. Jena
Dr. Jena is an Assistant Professor (Human resource) in School of Human
Resource Management, XIM University, Bhubaneswar, India. He has
more than 19 years of experience in both academics and corporate HR
(with Hindustan Aeronautics Limited, Indian Defence PSU), including
seven years as Faculty Member in HR at ICFAI University, Hyderabad,
India and Central University of Orissa, India.
Dr. Jena specializes in the areas of human resource planning,
performance management, learning and development, and talent
assessment. His research interest lies in areas such as HRM and
Sustainable Development Goals ; Self-steering, self-Organizing Teams and Leadership ; Job
Crafting; Job Insecurity ; Millennial's and work ethics ; Return on Investment in HR Programs ;
Sustainable HR through Disruptive Leadership ; Attitude and Productivity ; Joy at Work ;
Workplace Persuasion ; Employee Retention and Leadership Challenges ; Abusive Supervision ;
Performance in Multi-tasking Environment ; Stress and Coping ; Engagement and he has
published papers in tiered national and international journals.
Dr. Jena has completed his Ph.D. from IIT Kharagpur, India (#=314 in QS Global World University
Rankings 2021) on the topic "Workplace Spirituality and Human Resource E ectiveness" and did
his Post Doc. on "Employee Retention and Leadership Challenges" at Loyola Leadership School,
Universidad Loyola, Seville, Spain (ranked #581-590 in QS Global World University Rankings
2021).
Certi cation
A certi cate of completion will be issued to all participants who attend the complete duration of
the program and submit the capstone project in time from XIM University Bhubaneshwar. Those
who do not submit the project on time will receive only certi cation of participation.
Program Fees:
The total fees for attending the program (16 Sessions) is- Rs. 24,000 / per candidate + 18 % GST.
Mode of Payment:
All the payments should be made through the link provided below:
Payment Link: https://feebook.southindianbank.com/FeeBookUser/org?id=127
Process of making payment:
Step 1: Open link
Step 2: Select institution name XIM university from drop down menu
Step 3: Select fees "Professional Certi cation on HR Analytics
Step 4: Fill all the elds with relevant details
Step 5: Make payment using DEBIT/CREDIT card (Maestro/VISA/Rupay), Internet banking and UPI.
Email: [email protected].
Note: This link accepts payment from all Indian Nationalized banks.
Important Dates:
Last date for receipt of nomination and payment of fees: 15 November 2021
Session dates: Four days (Saturdays / Sundays in the month of December 2021 from 10 AM-1 PM
and from 2 PM-5 PM)
Deadline for submission of capstone projects: January 31 2022

XIM UNIVERSITY BHUBANESWAR

Xavier City Campus : Nijigada, Kurki, Harirajpur
Puri - 752050, Odisha, Phone: +91-674-2377700
 REGISTRATION FORM
School of Human Resource Management, XIM University
Professional Development Program on
Evidence-based Human Resource Analytics

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