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KMBN207 Roll No: MBA (Sem Ii) Theory Examination 2021-22 Digital Marketing & E-Commerce

This document provides an examination for a Digital Marketing and E-Commerce course. It contains 7 sections with multiple choice and long answer questions. Section A contains 10 short answer questions covering topics like differences between traditional and digital marketing, search engine optimization techniques, video marketing categories, and types of e-commerce. Section B contains 3 long answer questions to choose from on digital marketing strategies, creating a Google search campaign, and features of Facebook for marketing. Sections C-F contain additional long answer questions covering digital transformation frameworks, website types, analyzing digital media platforms, Facebook marketing examples, YouTube analytics, digital marketing ROI, and online reputation management. The final section discusses e-commerce models and electronic payment/data interchange systems.

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220 views2 pages

KMBN207 Roll No: MBA (Sem Ii) Theory Examination 2021-22 Digital Marketing & E-Commerce

This document provides an examination for a Digital Marketing and E-Commerce course. It contains 7 sections with multiple choice and long answer questions. Section A contains 10 short answer questions covering topics like differences between traditional and digital marketing, search engine optimization techniques, video marketing categories, and types of e-commerce. Section B contains 3 long answer questions to choose from on digital marketing strategies, creating a Google search campaign, and features of Facebook for marketing. Sections C-F contain additional long answer questions covering digital transformation frameworks, website types, analyzing digital media platforms, Facebook marketing examples, YouTube analytics, digital marketing ROI, and online reputation management. The final section discusses e-commerce models and electronic payment/data interchange systems.

Uploaded by

Perfect Videomaker
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Subject Code: KMBN207


0Roll No: 0 0 0 0 0 0 0 0 0 0 0 0 0

MBA
(SEM II) THEORY EXAMINATION 2021-22
DIGITAL MARKETING & E-COMMERCE
 
Time: 3 Hours Total Marks: 100
Note: Attempt all Sections. If you require any missing data, then choose suitably.

SECTION A

1. Attempt all questions in brief. 2*10 = 20


Qno Questions CO
(a) List the differences between traditional marketing and digital marketing. 1
(b) Explain Digital Marketing Landscape 1
(c) Define On Page and Off Page SEO. 2
(d) Everyone does search on Google and have used SEO. Explain those SEO. 2
(e) For setting up a Start-up, Examine Influencer Marketing. 3
(f) “Video is much impressive than Text”. In this line, Categorize Video Marketing
3
Techniques.
(g) Define Gamification. 4
(h) Explain Return on Investment. 4
(i) Discuss in brief the types of E Commerce. 5
(j) What are the differences between Credit card and Debit card. 5

SECTION B

2. Attempt any three of the following: 10*3 = 30


Qno Questions CO
(a) Discuss digital marketing. Also discuss the various digital marketing strategies in 1
detail.
(b) Outline the process you will use to create a Google search campaign for any marketer. 2
Categorize the process and the key decisions to be taken.
(c) Discuss the features of Facebook as a social media marketing tool. 3
(d) “Gamification is the need of Hour.” Analyse the statement in the light of digital 4
marketing.
(e) What is E Commerce? Evaluate different models of E Commerce along with suitable 5
example of each.,

SECTION C
3. Attempt any one part of the following: 10*1 = 10
Qno Questions CO
(a) Discuss the digital transformation framework in detail. 1
(b) Discuss different types of websites along with their examples. 1

4. Attempt any one part of the following: 10 *1 = 10


Qno Questions CO
(a) Explain the process you will use to create a Google search campaign for any 2
marketer. Categorize the process and the key decisions to be taken.
(b) Imagine yourself as an owner of a business venture. You are asked to analyze and 2
categorize the strengths and capabilities of the different digital and social media
platforms which can help you in marketing your venture.
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Subject Code: KMBN207
0Roll No: 0 0 0 0 0 0 0 0 0 0 0 0 0

MBA
(SEM II) THEORY EXAMINATION 2021-22
DIGITAL MARKETING & E-COMMERCE
 

5. Attempt any one part of the following: 10*1 = 10


Qno Questions CO
(a) “With Facebook, brands have been offered the chance to actually understand what 3
their consumers want, without deducing or listening to intermediaries.” Analyze the
statement by using Indian Brands as examples.
(b) Explain YouTube analytics in detail. 3

6. Attempt any one part of the following: 10*1 = 10


Qno Questions CO
(a) Discuss the Digital Marketing Strategies and its ROI. 4
(b) Define online reputation management. Discuss the benefits of online reputation
4
management.

7. Attempt any one part of the following: 10*1 = 10


Qno Questions CO
(a) Discuss E-commerce Sales Life Cycle (ESLC) Model along with suitable example. 5
(b) Discuss the following with suitable example of each: 5
a. Electronics Payment System.
b. Electronic Data Interchange.

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