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Itex Report

The report provides an audit of the website itextechnology.com. It received an overall rating of D+ and identifies 19 recommendations to improve performance across several metrics. Key recommendations include executing a link building strategy to improve backlinks, shortening the meta description, adding H1 headers, and improving site load speed. Various on-page SEO, social media, and usability optimization opportunities are outlined.

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M Hammad
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0% found this document useful (0 votes)
100 views12 pages

Itex Report

The report provides an audit of the website itextechnology.com. It received an overall rating of D+ and identifies 19 recommendations to improve performance across several metrics. Key recommendations include executing a link building strategy to improve backlinks, shortening the meta description, adding H1 headers, and improving site load speed. Various on-page SEO, social media, and usability optimization opportunities are outlined.

Uploaded by

M Hammad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ATN Media Publishing FZ LLC

419 City Bay Business Centre, Abu Hail, Dubai


+971 4 239 9955
[email protected]
https://www.atninfo.com

Website Report for itextechnology.com

Audit Results for itextechnology.com

D+

Your page could be better


Recommendations: 19

B- F C C+ F

On-Page SEO Links Usability Performance Social

Recommendations

Execute a Link Building Strategy Links High Priority

Shorten meta description (to between 70 and 160 On-Page SEO Medium Priority

characters)

Add H1 Header Tag On-Page SEO Medium Priority

Improve site load speed Performance Medium Priority

Create and link your Facebook Page Social Low Priority

Create and link your Twitter profile Social Low Priority


Increase page text content On-Page SEO Low Priority

Add Alt attributes to all images On-Page SEO Low Priority

Optimize your images to reduce their file size Performance Low Priority

Optimize your page for Mobile PageSpeed Insights Usability Low Priority

Optimize your page for Desktop PageSpeed Insights Usability Low Priority

Implement an analytics tracking tool On-Page SEO Low Priority

Setup & Install a Facebook Pixel Social Low Priority

Remove inline styles Performance Low Priority

Create Google Business Profile Other Improvements Low Priority

Add business address and phone number Other Improvements Low Priority

Review and Increase Font Sizes across devices Usability Low Priority

Add Local Business Schema Other Improvements Low Priority

Create and link an associated YouTube channel Social Low Priority

On-Page SEO Results

Your On-Page SEO could be better


Your page has some level of On-Page SEO optimization but could be improved
B- further. On-Page SEO is important to ensure Search Engines can understand
your content appropriately and help it rank for relevant keywords. You should
ensure that HTML Tag Content is completed correctly and align text content to
target keywords.
Title Tag
You have a title tag of optimal length (between 10 and 70 characters).

Home - ItexTechnology

Length : 21

Meta Description Tag


Your page has a meta description tag however, your meta description should ideally be
between 70 and 160 characters (including spaces).

Itextechnology is one of the top agencies based in Lahore, Pakistan, Providing Website Design
& Development, Graphics Designing & Digital Marketing Services.

Length : 165

A meta description is important for search engines to understand the content of your page,
and is often shown as the description text blurb in search results.

SERP Snippet Preview


This illustrates how your page may appear in Search Results. Note, this is intended as a guide
and Search Engines are more frequently generating this content dynamically.

https://itextechnology.com ⋮
Home - ItexTechnology
Itextechnology is one of the top agencies based in Lahore, Pakistan, Providing Website
Design & Development, Graphics Designing & Digital ...

Hreflang Usage
Your page is not making use of Hreflang attributes.

Language
Your page is using the lang attribute.

Declared: en-US

H1 Header Tag Usage


Your page does not have an H1 Header Tag.

The H1 Header Tag is an important way of signaling to search engines what your content is
about, and subsequently the keywords it should rank for.

H2-H6 Header Tag Usage


Your page is making use multiple levels of Header Tags.
Header Frequency
Tag

H2 10

H3 7

H4 1

H5 7

H6 0

Keyword Consistency
Your page's main keywords are distributed well across the important HTML tags.

Individual Keywords

Keyword Title Meta Headings Page


Description Tags Frequency
Tag

itex    9

technology    9

services    8

design    7

all    5

explore    5

field    4

best    4

Phrases

Phrase Title Meta Headings Page


Description Tags Frequency
Tag

itex technology    9

wealth of experien    3
ce

uiux design    3

best digital    3

able to accumulate    3

accumulate a    3
wealth

been able    3

financeaccounting    3
field
Amount of Content
Your page has a low volume of text content which search engines can interpret as 'thin
content'.

Word Count: 453

It has been well researched that higher text content volumes are related to better ranking
ability in general.

Image Alt Attributes


You have images on your page that are missing Alt attributes.

We found 20 images on your page and 20 of them are missing the attribute.

Alt attributes are an often overlooked and simple way to signal to Search Engines what an
image is about, and help it rank in image search results.

Canonical Tag
Your page is using the Canonical Tag.

https://itextechnology.com/

Robots.txt
Your website appears to have a robots.txt file.

http://itextechnology.com/robots.txt

Blocked by Robots.txt
Your page does not appear to be blocked by robots.txt.

XML Sitemaps
Your website appears to have an XML sitemap.

https://itextechnology.com/sitemap.xml

https://itextechnology.com/sitemap.rss

Analytics
We could not detect an analytics tool installed on your page.

Website analytics tools like Google Analytics assist you in measuring, analyzing and ultimately
improving traffic to your page.
Links

Number of Backlinks
You have a reasonably weak level of backlink activity to this page.

Search Engines use backlinks as a strong indicator of a page's authority, relevance and
ranking potential. There are various strategies available to gain links to a page to improve this
factor
Backlink data provided by

1 1 1
External Referring Moz Domain
Backlinks Domains Authority

On-Page Link Structure


We found 58 total links. 16% of your links are external links and are sending authority to other
sites. 0% of your links are nofollow links, meaning authority is not being passed to those
destination pages.

Friendly Links
Your link URLs appear friendly (easily human or search engine readable).

Usability

Your usability could be better


Your page is OK but could be more usable across devices. Usability is important
C to maximize your available audience and minimize user bounce rates (which
can indirectly affect your search engine rankings).
Device Rendering
This check visually demonstrates how your page renders on different devices. It is important
that your page is optimized for mobile and tablet experiences as today the majority of web
traffic comes from these sources.

Google's Core Web Vitals


Google is indicating that they do not have 'sufficient real-world speed data for this page' in
order to make a Core Web Vitals assessment. This can occur for smaller websites or those that
are not crawl-able by Google.

Use of Mobile Viewports


Your page specifies a viewport matching the device's size, allowing it to render appropriately
across devices.

Google's PageSpeed Insights - Mobile


Google is indicating that your page is scoring poorly on their Mobile PageSpeed Insights
evaluation.

Note that this evaluation is being performed from US servers and the results may differ
slightly from an evaluation carried out from Google's PageSpeed Web Interface as that
reporting localizes to the region in which you are running the report.

Google has indicated that the performance of a webpage is becoming more important from a
user and subsequently ranking perspective.

33
Lab Data Value Opportunities Estimated
Savings
First Contentful Paint 3.5 s
Serve images in next-gen formats 6s
Speed Index 14 s
Efficiently encode images 2.4 s
Largest Contentful Paint 5.4 s
Eliminate render-blocking 2.06 s
Time to Interactive 9.9 s
resources
Total Blocking Time 1.14 s
Reduce initial server response 1.31 s
Cumulative Layout Shift 0.007 time

Reduce unused CSS 0.9 s

Reduce unused JavaScript 0.75 s

Properly size images 0.75 s

Avoid serving legacy JavaScript to 0.15 s


modern browsers

Minify CSS 0.15 s

Google's PageSpeed Insights - Desktop


Google is indicating that your page is scoring poorly on their Desktop PageSpeed Insights
evaluation.

Google has indicated that the performance of a webpage is becoming more important from a
user and subsequently ranking perspective.

83

Lab Data Value Opportunities Estimated


Savings
First Contentful Paint 1s
Serve images in next-gen 1.08 s
Speed Index 4.6 s
formats
Largest Contentful Paint 1.5 s
Eliminate render-blocking 0.53 s
Time to Interactive 2s resources

Total Blocking Time 0.12 s Efficiently encode images 0.36 s

Cumulative Layout Shift 0.012 Properly size images 0.36 s

Flash Used?
No Flash content has been identified on your page.

iFrames Used?
There are no iFrames detected on your page.

Favicon
Your page has specified a favicon.
Email Privacy
No email addresses have been found in plain text on your page.

Legible Font Sizes


There is some text on your page that is small and may not be legible enough for particular
users.

We recommend reviewing all text on your page in different devices to ensure that it is of
appropriate size.

Tap Target Sizing


The links and buttons on your page appear to be appropriately sized for a user to easily tap
on a touchscreen.

Performance Results

Your performance could be better


Your page's performance has some issues and room for improvement.
C+ Performance is important to ensure a good user experience, and reduced
bounce rates (which can also indirectly affect your search engine rankings). We
recommend addressing the highlighted factors below.

Page Speed Info


Your page loads slowly.

Page load speed is critical to ensuring good user experience and is becoming a more
important ranking factor. Load speed can be impacted by a multitude of factors however and
may need technical resources to investigate.

Server Response All Page Content Loaded All Page Scripts Complete

Download Page Size


Your page's file size is reasonably low which is good for Page Load Speed and user experience.

Download Page Size Download Page Size Breakdown


Website Compression (Gzip, Deflate, Brotli)
Your website appears to be using a reasonable level of compression.

Compression Rates Raw Page Size Breakdown

Number of Resources
This check displays the total number of files that need to be retrieved from web servers to
load your page.

96 2 28 17 30 19
Total Objects Number of Number of JS Number of Number of Other
HTML Pages Resources CSS Images Resources
Resources

JavaScript Errors
Your page is not reporting any JavaScript errors.

HTTP2 Usage
Your website is using the recommended HTTP/2+ protocol.

Optimize Images
Your page appears to include images which are poorly optimized.

Properly formatting and compressing images can have a significant impact on page load
performance.

Minification
All your JavaScript and CSS files appear to be minified.

Deprecated HTML
No deprecated HTML tags have been found within your page.

Inline Styles
Your page appears to be using inline styles.

Inline styles are an older coding practice and discouraged in favor of using CSS style sheets,
due to their ability to degrade page load performance and unnecessarily complicate HTML
Code.
Social Results

Your social needs improvement


You appear to have a weak social presence or level of social activity (or we may
F just not be able to see your profiles!). Social activity is important for customer
communication, brand awareness and as a marketing channel to bring visitors
to your website. We recommend that you list all of your profiles on your page
for visibility, and begin to build a following on those networks.

Facebook Connected
No associated Facebook Page found as a link on your page.

Facebook Pixel
We have not detected a Facebook Pixel on your page.

Facebook's Pixel is a useful piece of analytics code that allows you to retarget visitors if you
decide to run Facebook Ads in future.

Twitter Connected Twitter Activity


No associated Twitter profile found as a No associated Twitter profile found as a
link on your page. link on your page.

Instagram Connected
Your page has a link to an Instagram profile.

LinkedIn Connected
Your page has a link to a LinkedIn profile.

YouTube Connected YouTube Activity


No associated YouTube channel found No associated YouTube channel found
linked on your page. linked on your page.

Local SEO

Address & Phone Shown on Website


We can't identify one or both of these components on the page. Missing: Phone, Address

Local Business Schema


No Local Business Schema identified on the page.

Google Business Profile Identified


No Google Business Profile was identified that links to this website.
Google Business Profile Completeness
No Google Business Profile was identified that links to this website.

Google Reviews
No Google Business Profile was identified that links to this website.

Technology Results

Technology List
These software or coding libraries have been identified on your page.

Technology Version

Elementor

Google Font API

jQuery

MySQL

PHP

Revslider 6.5.19

Swiper Slider

WordPress

Server IP Address
209.126.2.192

DNS Servers
dns4.mypowerfulserver.com
dns3.mypowerfulserver.com

Charset
text/html

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