Week 7
Week 7
Week 7
Week 7
Gender Communication
Gender-fair Language
Gender Communication
Gender communication is a specialization
of the communication field that focuses on the
ways we, as gendered beings, communicate.
Sexism in language exists when language
devalues members of a certain gender.
Sexist language, in many instances,
promotes male superiority. Sexism in
language affects consciousness, perceptions
of reality, encoding and transmitting cultural
meanings and socialization.
Gender Communication
Sexist: Non-sexist:
usherette attendant
janitor sanitary engineer
What to do to become a non-sexist speaker or
writer:
GENDER
FAIR
LANGUAGE
Gender Fair Language.
Identify
which
words are
GENDER
NEUTRAL
Change these words/phrases to
SPOKESMAN
MOTHER TONGUE
O b j e c t i f i c a t i o n ; likening to objects of
women
A form of
Language that microaggression
lacks parallelism
GENDER
L eadership and
A ction
Gender Fair Language.
Language
• cultures and values come from here and
vice versa
• also a process that represents one’s views,
beliefs, and experiences
• must be changed to reflect the changes in
the world as well as to be free from bias
since words can affect how a person sees
oneself and others around him or her
GAD 101
MIDTERM WEEKS 9-11
GENDER ROLES & SOCIALIZATION
(Family & Religion)
Gender socialization is the process of teaching
individuals how to behave under the social expectations
of their gender, known as gender roles.
It begins at birth and intensifies during adolescence.
Gender socialization occurs through four major agents
of socialization: family, schools, peer groups, and
mass media.
Each agent reinforces gender roles by teaching gender
stereotypes.
Socialization into gender roles begins in infancy, as
almost from the moment of birth parents begin to
socialize their children as boys or girls. Society expects
different attitudes and behaviors from boys and girls,
which leads to gender inequalities in education,
employment, income, etc..
How does Gender Socialization affect Children’s
Development?
❖ Through gender socialization, children learn about the
social expectations, attitudes, and behaviors typically
associated with their gender.
❖ It affect children's beliefs, attitudes, behaviors, and
opportunities.
❖ It can influence their self-esteem, self-concept, and
identity formation
For instance: boys may be encouraged to be more aggressive and competitive
while girls may be encouraged to be more nurturing and passive. This can affect
their academic performance, career choices, relationships with others, and mental
health.
What are some examples of gender roles that are learned?
❖ Gender roles are learned behaviors that are expected of
individuals based on their assigned sex. Some examples of
gender roles that are learned include how one is expected to
act, speak, dress, groom, and conduct themselves in society
❖ Children learn gender roles through play and the toys they
are given by their parents
(For instance, boys are typically given trucks, toy guns, and superhero paraphernalia
while girls are given dolls and kitchen)
❖ Gender roles also influence our beliefs about leadership
qualities; men are often associated with assertiveness and
rationality while women are associated with nurturing
qualities
Family
Families are primary agents of gender
socialization, and often provide children's first
sources of information and learning about
gender.
Gender equality at home can help all children
fulfill their potential, as equal rights and
opportunities for girls and boys are essential.
There are different types of family structures. Some
common ones include:
❖Nuclear family, consisting of parents and their children
Single-parent family, where one parent raises the children
❖Extended family, which includes grandparents, aunts,
uncles, and cousins
❖Childless family, where a couple does not have children
❖Stepfamily or blended family, formed when two families
merge through marriage or partnership
❖Grandparent family, where grandparents raise their
grandchildren
Gender Roles on Family and Religion
Some religious groups are more traditional than others when it
comes to gender roles in a family, with Muslims being more
inclined to say that men should be the breadwinners and women should
take care of the home