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DesignTask - Ticket Master

The document provides a design task for redesigning the product and purchase journey for TM1 Sport XR, a white label ticketing solution. Key objectives of the redesign are to remove barriers to purchase, reduce checkout time, and refresh the UI. The task is to conduct a heuristic review of the legacy purchase flow and prototype pages, identify issues, and provide a high-fidelity design solution that is responsive and improves the user experience and conversion rates. The submission will be presented to the team via Zoom within one week.

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Ansujeet Parida
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197 views2 pages

DesignTask - Ticket Master

The document provides a design task for redesigning the product and purchase journey for TM1 Sport XR, a white label ticketing solution. Key objectives of the redesign are to remove barriers to purchase, reduce checkout time, and refresh the UI. The task is to conduct a heuristic review of the legacy purchase flow and prototype pages, identify issues, and provide a high-fidelity design solution that is responsive and improves the user experience and conversion rates. The submission will be presented to the team via Zoom within one week.

Uploaded by

Ansujeet Parida
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Design Task: Product Designer

TASK OVERVIEW

TM1 Sport XR is our white label, season tickets and memberships solution for some of the
biggest names in UK sports. Currently, the platform is going through an exciting,
strategic transformation and globalisation journey.

End of last year, we have successfully launched the Phase 1 of Sport XR modernisation —
the Purchase Path — but we'd like to see what your solution would be had you had the
opportunity to redesign our legacy product. Our key objectives at the time of the
redesign were:

• To remove any barriers to purchase across our sales flow, particularly on the
Event Details Page (EDP), 
• To reduce overall add-to-cart time/to boost checkout conversion, and
• To reimagine/refresh the UI and branding to be more relevant to modern sports
clubs's needs and their missions.

The EDP is where our fans choose the ticket quantity, seat preference, and search for
tickets.

On Ticketmaster Pro, the legacy version of TM Sport XR, there are 2 paths within the
EDP: 1) "Choose My Own Seats," where fan can choose specific seats using the
interactive seat map; and 2) "Find Seats for Me," where the fans decide the quantity and
price type and rely on the system to provide the ticket purchase option.

THE TASK

Conduct a heuristic review of the legacy Ticketmaster Pro purchase journey (Home >
Events index page > EDP pages: Images 1-9 of prototype. We have removed the
Checkout portion to reduce scope), and provide a corresponding design solution in the
method/fidelity of your choice, resolving the issues that you have identified. 

Please ensure you showcase some of your high fidelity visual design i.e. at least 2 screens
of varying content.

Since we are unable to share the legacy product, the link includes a crude prototype of
the old core purchase journey

Prototype
https://ticketmaster.invisionapp.com/console/share/ZW30BS8TUN/652673057

The end solution should be responsive, so please take that into consideration when
designing.
We will be evaluating the following:

• Overall design strategy & approach to problem solving,


• Ability to formulate cogent and comprehensive analyses,
• Ability to solutionise effectively, innovatively and engagingly, and 
• Ability to communicate, present and prioritise ideas and design concepts clearly
• Design aesthetic & ability to create a visually pleasing and logical solution.

TASK REQUIREMENTS

Format of the presentation is up to you.

You have one chance to ask questions for clarification at any point of the week, so use it
wisely. Please send the questions via the recruiter.

DUE DATE

You have 1 week to prepare the presentation, which you will present to the team via
Zoom. Please submit the final file by 9am on the day of your presentation.

Good luck and we’re looking forward to seeing your work!

OTHER USEFUL INFO

1. Reminder that this is a B2B2C tool, so the initial audience will be our clients who
will brand the tool and the primary users will be their fans: both season ticket
holders, membership holders, and occasional attendees.
2. The product is currently used predominantly by UK fans and clients but will
support world wide audience and multiple languages as well as English.

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