Project Report Submitted To Thiruvalluvar University, Vellore in Partial Fulfillment of The Requirement For The Award of The Degree of

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A STUDY ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

with special reference to kalaingar Karunanidhi Government Arts


college, Tiruvannamalai

Project report submitted to Thiruvalluvar University, Vellore


In partial fulfillment of the requirement for the award of the
Degree of

BACHELOR OF BUSINESS ADMINISTRATION

Project report submitted


By

B.KALPANA 20420U08044
C.LATHA 20420U08046
P.RAMYA 20420U08085
T.SANDHIYA 20420U08093
E.SOUNDHARAYA 20420U08107

Under the guidance of


DR. D.KANNAN,M.B.A.,Ph.D.,

DEPARTMENT OF BUSINESS ADMINISTRATION


KALAIGNAR KARUNANIDHI GOVERNMENT ARTS COLLEGE
TIRUVANNAMALAI – 606603
APRIL - 2023
BONAFIDE CERTIFICATE

This is to certify that the project report entitled “A STUDY ON


CUSTOMER SATISFACTION AND CUSTOMER LOYALTY” is a confide
work of

Name: B.KALPANA Reg.no:20420U08044


Name: C.LATHA Reg.no:20420U08046
Name: P.RAMYA Reg.no:20420U08085
Name: T.SANDHIYA Reg.no:20420U08093
Name: E.SOUNDHARAYA Reg.no:20420U08107

Submitted to Thiruvalluvar University, in partial fulfillment of the requirement


for the award of the degree of Bachelor of Business Administration and the
project work was done by this group during April /May 2023.

INTERNAL GUIDE HEAD OF THE DEPARTMENT


DECLARATION

We hereby declare that the project report entitled “A STUDY ON


CUSTOMER SATISFACTION AND CUSTOMER LOYALTY” submitted to
Department of Business Administration, Kalaignar Karunanidhi Government
Arts College, Tiruvannamalai is a work done by us in partial fulfillment for
the award of bachelor degree in business administration course affiliated to
Thiruvalluvar University, Vellore. We further declare that the work reported
in this project has not been formed or submitted for the award of any other
degree or diploma in the past.

DATE:

PLACE: TIRUVANNAMALAI

Signature of the candidates

Name: B.KALPANA Sign: -------------------------------------

Name: C.LATHA Sign: -------------------------------------

Name: P.RAMYA Sign: -------------------------------------

Name: T.SANDHIYA Sign: -------------------------------------

Name: E.SOUNDHARAYA Sign: -------------------------------------


VIVA – VOCE EXAMINATION

The viva – voce examination of the project work submitted

by

Name: B.KALPANA Reg.no:20420U08044

Name: C.LATHA Reg.no:20420U08046

Name: P.RAMYA Reg.no: 20420U08085

Name: T.SANDHIYA Reg.no: 20420U08093

Name: E.SOUNDHARAYA Reg.no:20420U08107

held on___________________

Internal Examiner External Examiner


ACKNOWLEDGEMENT

In the first instance we thank almighty for being with us in every part of our life and
giving us the knowledge for accomplishment of this project work.

We are beholden for ever to our parents for their encouragement and continuous support.

We also express our sincere thanks to Dr.K.P.GANESAN. M.Com., M.Phil., CCA.,


Ph.D. principal for having given us the required permission to undertake this project
training.

We also wish to express to our thanks to Dr. D. ANAND.M.B.A., Ph. D., HOD and all the
faculty members of our department for their constant help, inspiration and
encouragement.

Finally we would like to thank Dr. D.KANNAN,M.B.A.,Ph.D., for his guidance throughout
this project work.

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