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This case study examines Air Asia's use of social media to reach new customers. It provides background on Air Asia's goal of delivering high quality air travel at affordable prices. The document outlines areas for consideration in the problem statement, objectives, strengths, weaknesses, opportunities, threats, alternative actions, and recommendations. It proposes a strategy and action plan for social media implementation.

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Melgen Torion
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37 views4 pages

Sample Format Case Study

This case study examines Air Asia's use of social media to reach new customers. It provides background on Air Asia's goal of delivering high quality air travel at affordable prices. The document outlines areas for consideration in the problem statement, objectives, strengths, weaknesses, opportunities, threats, alternative actions, and recommendations. It proposes a strategy and action plan for social media implementation.

Uploaded by

Melgen Torion
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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RIZAL TECHNOLOGICAL UNIVERSITY

Boni Avenue, Mandaluyong City

COLLEGE OF BUSINESS AND ENTREPRENEURIAL IN


ACCOUNTANCY

Air Asia: Using Social Media to Reach Out to


New Customers
CASE STUDY

Submitted by:

Submitted to:
Prof. Aldren M. Delos Reyes
Professorial Lecturer
Pricing Strategy

Date:
Air Asia: Using Social Media to Reach Out to New Customers CASE STUDY

I. Background of the Study

Time Context:
Viewpoints Taken:

to deliver high quality service


and flying experiences with
AirAsia but with low or
affordable prices to every
customer so that everyone is
capable of traveling.
to deliver high quality service
and flying experiences with
AirAsia but with low or
affordable prices to every
customer so that everyone is
capable of traveling.
to deliver high quality service
and flying experiences with
AirAsia but with low or
affordable prices to every
customer so that everyone is
capable of traveling.
II. STATEMENT OF THE PROBLEM

III. STATEMENT OF THE OBJECTIVES

IV. AREAS OF CONSIDERATION


STRENGTH WEAKNESSES

OPPURTUNITIES THREATS

V. ALTERNATIVE COURSES OF ACTION


VI. RECOMMENDATIONS
*STRATEGY FORMULATION
VII. PLANS/PROGRAMS FOR IMPLEMENTATION

*ACTION PLAN

References:

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